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Paragone: Use-Cases, Insights and Reviews | 2025 Cuspera

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Growth marketing platform to improve digital advertising performance

Paragone Overview

Paragone Business Manager empowers brands and agencies to achieve peak performance and save time. Productivity is increased through the platform's efficient tools.

Use Cases

Customers recommend Advertisement, Lead Tracking, Social Media Management, as the business use cases that they have been most satisfied with while using Paragone.

Other use cases:

Tracking & Monitoring Communications

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Business Priorities

Improve Efficiency and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Paragone.

Other priorities:

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Paragone Use-Cases and Business Priorities: Customer Satisfaction Data

Paragone works with different mediums / channels such as Social Media.

Paragone, belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Paragone Customer wins, Customer success stories, Case studies

What solutions does Paragone provide for Advertisement?

DOOH Partner Spotlight: WPP Media Norway

WPP Media Norway has transitioned most of its programmatic DOOH activities to Perion's DSP, citing the platform's simplicity, efficiency, and strategic tools like proximity targeting and footfall upl...ift analyses. This shift has led to increased investment and effective campaigns, enhancing client trust and satisfaction. The platform's self-service features and detailed reporting have been pivotal in scaling their DOOH efforts.

UNICEF - Non Profit Organization Management

Undertone's SORT cookieless technology helped UNICEF boost site visits and engagement. The campaign focused on Ukraine support, using multi-format ads and a scrolling timeline for deeper user interac...tion. SORT technology delivered a 2x lift in page grabber visitation rate and a 97% lift in brand visitation rate compared to 3rd party targeting. Page grabber interactions rose 75% over contextual targeting. UNICEF's CMO praised the solution for strong performance without cookies.

Owl Labs - Consumer Electronics

Undertone SORT technology helped Owl Labs launch a new product and boost brand awareness. The team used high impact ads and cookieless targeting to reach more users. SORT AI outperformed cookie-based... targeting, driving a 77% lift in bottom adhesion CPR and a 21.5% lift in interaction rate. Owl Labs saw better performance across all KPIs and ad formats. The solution protected user privacy while increasing ad relevancy.

Georgia Tourism Board - Government Administration

Georgia Tourism Board used SORT technology to reach new travel audiences without cookies. They wanted to expand beyond the southeast and boost Georgia's image as a top family destination. Perion's cr...eative ads and cookieless targeting helped them connect with more travelers. SORT outperformed other tactics, with a 41% higher page grabber CTR than 3rd party and 51% higher than contextual. Bottom adhesion CTR was 11% higher than 3rd party and 71% higher than contextual.

Austrian Airlines - Transportation/Trucking/Railroad

Perion's programmatic DOOH platform powered a weather-activated campaign for Austrian Airlines. The campaign used real-time weather data to trigger ads in Vienna's high-traffic areas, boosting brand ...awareness and consideration. Results included a 69% ad recall rate, 79% increase in interest, 183% uplift in brand image, and 58% increase in consideration. The campaign ranked in the top 5% of global travel DOOH studies, showing strong impact on brand perception and customer engagement.

Ambetter - Health, Wellness And Fitness

SORT™ helped Ambetter boost ad performance during Open Enrollment. The brand used high impact display and CTV ads with cookieless targeting. SORT™ outperformed 3rd party targeting on all KPIs. Ambett...er saw an 87% lift in page grabber CTR and a 37% lift in bottom adhesion CTR. The solution enabled privacy-compliant, cross-device audience reach for healthcare advertising.

Paragone Features

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FEATURE	RATINGS AND REVIEWS
Custom Reports	3.32/5 ★ Read Reviews (3)
Analytics	2.94/5 ★ Read Reviews (1)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	3.32/5 ★ Read Reviews (3)
Analytics	2.94/5 ★ Read Reviews (1)

Software Failure Risk Guidance

for Paragone

Top Failure Risks for Paragone

Perion Network News

Product 12/11/2025

Perion debuts DOOH player | Digital Signage Today

Perion Network has launched a new DOOH (Digital Out-of-Home) player, enhancing its full-stack technology for DOOH and retail media. This solution integrates with Perion's Ad Server, Header Bidder, and SSP, allowing media owners to efficiently manage ad campaigns and maximize revenue. The platform aims to simplify operations and support both direct and programmatic growth, offering a comprehensive approach to ad delivery and monetization.

Partnership 03/11/2025

NoviSign and Perion Partner to Announce Integration Expanding DOOH ...

NoviSign and Perion have integrated their platforms to enhance DOOH advertising capabilities. This collaboration allows users to connect their Perion accounts with NoviSign's Ad Widget, enabling seamless programmatic ad monetization. The integration supports various industries, offering features like dynamic content display, cross-platform support, and performance analytics to optimize ad revenue.

Partnership 12/10/2025

Perion x Skyrise: Expanding Reach and Impact for Advertisers Across the Globe

Perion and Skyrise have formed a partnership to enhance advertising capabilities by integrating Perion's global DSP and curated marketplace with Skyrise's advanced custom audiences. This collaboration enables advertisers to reach new markets with precision targeting and expanded inventory options, facilitating impactful campaigns across multiple regions. The partnership is already active in European markets, marking the start of a broader international rollout.

Financial 06/10/2025

Perion to Announce Second Quarter 2025 Financial Results and Progress on the Perion One Strategy - Yahoo Finance

Perion Network Ltd. will announce its second quarter 2025 financial results on August 11, 2025. The company has also terminated its shareholders' rights plan, reflecting confidence in its growth strategy, Perion One. This decision follows a significant increase in Perion's enterprise value and aims to enhance long-term shareholder value.

More Paragone News...

Perion Network Profile

Company Name

Perion Network

Company Website

https://www.perion.com/

HQ Location

26 HaRokmim st., Azrieli Holon Center, Holon, 5885849, IL

Employees

501-1000

Social

Financials