Paragone Overview

Paragone Business Manager empowers brands and agencies to achieve peak performance and save time. Productivity is increased through the platform's efficient tools.

Use Cases

Customers recommend Advertisement, Lead Tracking, Social Media Management, as the business use cases that they have been most satisfied with while using Paragone.

Other use cases:

  • Tracking & Monitoring Communications
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Business Priorities

Improve Efficiency and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Paragone.

Other priorities:

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Paragone Use-Cases and Business Priorities: Customer Satisfaction Data

Paragone works with different mediums / channels such as Social Media.

Paragone, belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Paragone Use Cases

Case Studies

Consumer Goods

CASE STUDY Nulo

Nulo wanted to reach more pet owners and increase visits to stores. They used programmatic digital out of home ads and partnered with Simone Biles. They targeted people who visited pet stores and tho...se interested in health and fitness. The ads showed on screens near PetSmart and Petco stores across the US. The campaign got 72 million impressions in two months. Brand interest went up by 40%, product consideration by 38%, and brand familiarity by 25%.

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Retail

CASE STUDY Sunglass Hut

Sunglass Hut wanted to improve their summer campaign and reach more people. They worked with Perion to use Dynamic CTV and Video ads. The ads showed nearby store locations and let people try on sungl...asses virtually. This made the ads more fun and personal. The campaign had a 99.81% video completion rate and got a 5-star rating for growth potential.

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Entertainment

CASE STUDY Nexon

Nexon wanted to grow awareness and loyalty for their new game, Building & Fighter. They used the Hivestack platform to target ads on digital billboards in Seoul and at convenience stores. Nexon split... their audience into new and existing users and used first-party data to show ads at the best times. They created 84 versions of ads using real locations and player nicknames. The campaign got over 1.6 million impressions in two weeks. Nexon learned which times and places worked best for their ads.

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Utilities

CASE STUDY OVO Energy

OVO Energy wanted to tell people about greener times to use energy and get them to join their Power Move program. They worked with Goodstuff and Hivestack to run a digital out-of-home ad campaign tha...t only showed when the grid used more renewable energy. The campaign used real-time data and a special algorithm to show ads at the best times. Over two months, 16,928 people signed up for Power Move, making up 24% of yearly sign-ups. The campaign also shifted 681,521 kWh of electricity and avoided 58.1 tonnes of carbon. OVO's brand awareness went up by 2% during the campaign.

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CASE STUDY Fiji Airways

Fiji Airways wanted to grow brand awareness and loyalty in many markets. They used programmatic digital out of home ads to reach young families and wealthy travelers. The campaign ran in places like ...Australia, New Zealand, China, and the US. They used special audience segments and timed ads for best results. The campaign got 79 million impressions, 40% more than expected. A study showed 77% of people remembered the ads and 77% wanted to choose Fiji Airways in the future. The cost per acquisition dropped by 300% with retargeting.

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Hospitality

CASE STUDY Visit Savannah and Miles Partnership

Visit Savannah and Miles Partnership wanted to improve travel planning for visitors. They worked with Perion to create interactive ads with dynamic flight pricing based on the user's location. The ad...s showed real-time flight information and let users explore Savannah attractions. The campaign had a 15.69% engagement rate and a 3.31% click-through rate, both higher than standard ads.

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Paragone Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.32/5 ★

Read Reviews (3)
Analytics

2.94/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.32/5 ★

Read Reviews (3)
Analytics

2.94/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Paragone

Top Failure Risks for Paragone

Perion Network News

Financial

Perion Announces Preliminary First Quarter 2025 Results

Perion reported preliminary Q1 2025 results, projecting revenue of $88 million and adjusted EBITDA of $1.5 million. The company attributes this performance to strong growth engines and early success with its Perion One AI-driven advertising strategy. Final results will be released on May 13, 2025.

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Product

Perion Announces Transformational Perion One Strategy, Unifying All of Its Technologies and Brands

Perion has launched the Perion One strategy, consolidating all its technologies and brands into a unified platform. This move aims to streamline operations, enhance cross-channel advertising capabilities, and deliver integrated solutions for advertisers. The strategy positions Perion to offer a seamless, end-to-end digital advertising experience across its portfolio.

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Product

Perion Unveils Performance Results of Next-Gen AI-Powered Ad Experience, Driving Double-Digit Engagement Lift

Perion Network Ltd. reveals performance results of its AI-powered ad experience, showing a 14% increase in user engagement with Visit Savannah using a generative AI chatbot.

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Perion Network Profile

Company Name

Perion Network

Company Website

https://www.perion.com/

HQ Location

26 HaRokmim st., Azrieli Holon Center, Holon, 5885849, IL

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

NA