Paragone: Use Cases, Capabilities & Competitors

Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to boost brand safety and visibility. The campaign delivered 8.15... million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.
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Volkswagen Sweden used Perion's Journeys solution to target drivers of a competing electric vehicle brand. The campaign used programmatic digital out-of-home ads to reach premium EV owners across Swe...den. Perion's technology matched audience routes to screen placements for precise targeting. The campaign achieved 99.99% audience concentration for place-based EV brand owners, 96% for location visitors, and 98% for fast-charger users. Volkswagen Sweden gained real-time insights and improved budget efficiency with data-driven advertising.
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Perion’s programmatic DOOH technology helped Fire and Emergency NZ turn live fire data into real-time, hyper-local safety messages. The FireNear campaign used an API to match fire incidents with digi...tal out-of-home screens, prompting local families to act. This approach led to a 14% increase in escape plan completions and a 57% rise in website sessions. Smoke alarm installation rates rose by 5 percentage points, and 1.3 million impressions were delivered across 289 suburbs. The campaign set a new standard for data-driven public safety messaging.
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Georgia Tourism Board used Perion's SORT technology to reach new travel audiences without cookies. They wanted to expand beyond the southeast and boost Georgia’s image as a top family destination. Pe...rion created interactive ads and used cookieless targeting to drive users to Georgia’s travel site. SORT outperformed 3rd party and contextual targeting, with a 41% higher CTR than 3rd party and 71% higher than contextual. The campaign helped Georgia attract more national attention and inspire travel.
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