Growth marketing platform to improve digital advertising performance
Paragone helps marketing teams run digital advertising campaigns and activate programmatic digital out-of-home (DOOH) campaigns. Teams use it to activate programmatic digital out-of-home campaigns and manage their digital advertising campaigns across channels. They also run geo-targeted digital billboard advertising to reach specific audiences and support customer engagement.
Main focus
Reported results
Typical customer
Large and very large companies
70% of customer stories; 13% from government administration.
Explore Paragone use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.
All use cases (4)
Reported result
All use cases (5)
Reported result
Reported result
Reported result
Reported result
"Main focus" marks the two jobs the product is used for most often.
Explore Paragone capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.
Results reported in published case studies.
From 21 reviewer insights.
Perion has launched a self-serve agentic interface, Ask Perion, within its Perion One platform. This includes an Insights Agent for campaign performance analysis and a Planning Agent for cross-channel media planning. Available as a mobile app, it aims to simplify marketers' interactions with campaigns using AI-driven solutions.
Perion has appointed Robert DeSalvo as managing director for the Americas, focusing on growth and commercial strategy. DeSalvo returns to Perion after previous roles at Brand Innovators and Pixellot. He aims to leverage Perion's AI-native platform, which integrates creative, media, and measurement, to drive expansion across various media channels.
Perion has acquired PRN, an in-store retail media company, for up to $12 million. This acquisition enhances Perion's in-store media presence by integrating PRN's exclusive multi-year inventory agreements with major North American retailers. The deal is expected to contribute significantly to Perion's Adjusted EBITDA in 2027 and aligns with its strategic priorities in retail media market expansion.
Perion acquires PRN for up to $12 million, expanding its advertising reach into in-store media. This acquisition provides Perion with access to exclusive retail inventory and relationships with major national retailers. The deal enhances Perion's programmatic digital out-of-home and connected TV offerings, aiming to integrate in-store media with existing channels for comprehensive campaign execution.
Company Name
Company Website
https://www.perion.com/HQ Location
26 HaRokmim st., Azrieli Holon Center, Holon, 5885849, IL
Employees
501-1000
Social
Financials
NA
