Paragone: Use Cases, Capabilities & Competitors

Best Buy Canada has selected Perion to power its programmatic retail Digital-Out-of-Home (DOOH) media network. This partnership involves deploying Perion's Ad Server, SSP, and Header Bidding technolo...gies, transforming Best Buy's in-store screens into a dynamic media channel. The move from traditional signage to a programmatic-first model enhances media monetization and provides real-time performance metrics for advertisers.
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Best Buy Canada has selected Perion as its technology partner to monetize its in-store digital signage network. This partnership involves deploying Perion's full-stack solutions, including Ad Server,... SSP, and Header Bidding technologies, to transition Best Buy's media to a programmatic-first model. This move aims to enhance yield optimization and provide real-time performance metrics, reinforcing Perion's position in the retail media ecosystem.
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Best Buy Canada has selected Perion to power the monetization of its programmatic in-store digital signage network, creating one of the largest SSP-enabled DOOH media networks in Canada. This collabo...ration aims to modernize and scale Best Buy's in-store media offerings, providing effective, measurable experiences for brands and agencies.
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Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to boost brand safety and visibility. The campaign delivered 8.15... million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.
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Volkswagen Sweden used Perion's Journeys solution to target drivers of a competing electric vehicle brand. The campaign used programmatic digital out-of-home ads to reach premium EV owners across Swe...den. Perion's technology matched audience routes to screen placements for precise targeting. The campaign achieved 99.99% audience concentration for place-based EV brand owners, 96% for location visitors, and 98% for fast-charger users. Volkswagen Sweden gained real-time insights and improved budget efficiency with data-driven advertising.
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Perion’s programmatic DOOH technology helped Fire and Emergency NZ turn live fire data into real-time, hyper-local safety messages. The FireNear campaign used an API to match fire incidents with digi...tal out-of-home screens, prompting local families to act. This approach led to a 14% increase in escape plan completions and a 57% rise in website sessions. Smoke alarm installation rates rose by 5 percentage points, and 1.3 million impressions were delivered across 289 suburbs. The campaign set a new standard for data-driven public safety messaging.
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