Paragone Overview

Paragone Business Manager empowers brands and agencies to achieve peak performance and save time. Productivity is increased through the platform's efficient tools.

Use Cases

Customers recommend Advertisement, Lead Tracking, Social Media Management, as the business use cases that they have been most satisfied with while using Paragone.

Other use cases:

  • Tracking & Monitoring Communications
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Business Priorities

Improve Efficiency and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Paragone.

Other priorities:

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Paragone Use-Cases and Business Priorities: Customer Satisfaction Data

Paragone works with different mediums / channels such as Social Media.

Paragone, belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Paragone Customer wins, Customer success stories, Case studies

 

DOOH Partner Spotlight: WPP Media Norway

WPP Media Norway has transitioned most of its programmatic DOOH activities to Perion's DSP, citing the platform's simplicity, efficiency, and strategic tools like proximity targeting and footfall upl...ift analyses. This shift has led to increased investment and effective campaigns, enhancing client trust and satisfaction. The platform's self-service features and detailed reporting have been pivotal in scaling their DOOH efforts.

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Visit Savannah & Miles Partnership - Hospitality

Visit Savannah and Miles Partnership wanted to make their ads more interactive for tourists. They worked with Perion to add an AI chatbot to their ad formats. The chatbot answered questions and gave ...personalized information to users. Over 1,700 sessions with the chatbot were recorded between July and September 2024. User engagement increased by 14%. The client said the new tool helped them connect better with their audience.

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Mercedes Benz - Automotive

Perion's SORT technology helped Mercedes Benz boost awareness and intent for certified pre-owned vehicles. The campaign used high-impact CTV ads and dynamic creative to show local dealer offers. SORT... targeting found new and existing customers at the right time. Results included a 58% lift in CTR versus contextual targeting and a 71% lift in IR versus third-party cookies. Mercedes Benz saw a 70% increase in brand interactions.

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Samsung - Consumer Electronics

Samsung used Hivestack SSP and The Trade Desk DSP for a programmatic DOOH campaign in Malaysia. They targeted consumers with dayparted, dynamic creatives on 50 digital billboards, highlighting featur...es like Samsung Wallet and Nightography. The campaign reached 2.1 million users and delivered over 3 million impressions, with ads played 43,000 times. Samsung gained insights on peak audience times and updated creatives quickly. The campaign showed the flexibility and impact of programmatic DOOH for product launches.

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Nexon - Entertainment

Nexon wanted to grow awareness and loyalty for their new game, Building & Fighter. They used the Hivestack platform to target ads on digital billboards in Seoul and at convenience stores. Nexon split... their audience into new and existing users and used first-party data to show ads at the best times. They created 84 versions of ads using real locations and player nicknames. The campaign got over 1.6 million impressions in two weeks. Nexon learned which times and places worked best for their ads.

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Albertsons Media Collective - Retail

Perion powered a digital out-of-home campaign for Albertsons Media Collective. The goal was to boost awareness of Primo Water among Albertsons shoppers. The campaign used smart targeting across scree...ns in transit hubs, gyms, and offices. Mid-flight optimizations focused on high-performing stores. The campaign delivered 5.5 million impressions and a 5.5% sales lift. Results exceeded benchmarks for in-store sales impact.

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Paragone Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.32/5 ★

Read Reviews (3)
Analytics

2.94/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.32/5 ★

Read Reviews (3)
Analytics

2.94/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Paragone

Top Failure Risks for Paragone

Perion Network News

Partnership

Smarter Retail Media Outcomes: Perion Joins the Walmart Connect Partner Network

Perion has joined the Walmart Connect Partner Network, enhancing its Perion One platform by integrating Walmart's omnichannel media solutions and first-party audience insights. This partnership aims to improve campaign personalization, sales lift, and return on ad spend for brands using Perion's AI-powered technologies, positioning Perion as a key player in the growing retail media landscape.

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Product

Perion debuts DOOH player | Digital Signage Today

Perion Network has launched a new DOOH (Digital Out-of-Home) player, enhancing its full-stack technology for DOOH and retail media. This solution integrates with Perion's Ad Server, Header Bidder, and SSP, allowing media owners to efficiently manage ad campaigns and maximize revenue. The platform aims to simplify operations and support both direct and programmatic growth, offering a comprehensive approach to ad delivery and monetization.

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Partnership

NoviSign and Perion Partner to Announce Integration Expanding DOOH ...

NoviSign and Perion have integrated their platforms to enhance DOOH advertising capabilities. This collaboration allows users to connect their Perion accounts with NoviSign's Ad Widget, enabling seamless programmatic ad monetization. The integration supports various industries, offering features like dynamic content display, cross-platform support, and performance analytics to optimize ad revenue.

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Partnership

Perion x Skyrise: Expanding Reach and Impact for Advertisers Across the Globe

Perion and Skyrise have formed a partnership to enhance advertising capabilities by integrating Perion's global DSP and curated marketplace with Skyrise's advanced custom audiences. This collaboration enables advertisers to reach new markets with precision targeting and expanded inventory options, facilitating impactful campaigns across multiple regions. The partnership is already active in European markets, marking the start of a broader international rollout.

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Perion Network Profile

Company Name

Perion Network

Company Website

https://www.perion.com/

HQ Location

26 HaRokmim st., Azrieli Holon Center, Holon, 5885849, IL

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

NA