Growth marketing platform to improve digital advertising performance
Latest Product Updates and Feature Enhancements on Paragone
Perion Launches SODA AI Ad Tech Platform for Publishers & DOOH | PERI ...
Perion launched SODA, an AI-powered supply-side platform for web and Digital-Out-Of-Home (DOOH) advertising. SODA aims to enhance revenue for publishers and reduce waste for advertisers through advan...ced supply path optimization. It integrates with Perion's demand-side intelligence, offering features like smart mediation and demand-side synergy. Already adopted by Mediatransports, SODA is designed to improve efficiency and monetization in digital advertising.
Perion Launches SODA Next Generation AI-Powered Supply-Side Technology for Web and DOOH Designed to Increase Revenue for Publishers, and Reduce Waste for Advertisers
Perion has launched SODA, an AI-powered supply-side technology designed to enhance revenue for publishers and reduce waste for advertisers. SODA integrates with Perion's demand-side intelligence and ...features a smart mediation layer to optimize ad paths. Already adopted by Mediatransports, SODA aims to improve efficiency and monetization in digital and DOOH advertising.
Perion Launches Performance CTV Solution Designed to Capture Share in ...
Perion has launched its Performance CTV Solution as part of the Perion One platform, targeting the $36 billion Connected TV ad market. This solution enables advertisers to run data-driven campaigns a...cross major streaming platforms like Hulu and Disney+. It combines AI-powered creative optimization with premium inventory, aiming to bridge brand awareness and performance marketing, thus expanding Perion's market share.
Perion Announces Transformational Perion One Strategy, Unifying All of Its Technologies and Brands
Perion has launched the Perion One strategy, consolidating all its technologies and brands into a unified platform. This move aims to streamline operations, enhance cross-channel advertising capabili...ties, and deliver integrated solutions for advertisers. The strategy positions Perion to offer a seamless, end-to-end digital advertising experience across its portfolio.
Perion Unveils Performance Results of Next-Gen AI-Powered Ad Experience, Driving Double-Digit Engagement Lift
Perion Network Ltd. reveals performance results of its AI-powered ad experience, showing a 14% increase in user engagement with Visit Savannah using a generative AI chatbot.
Strategic Partnerships and Integrations of Paragone
Laserwall , Perion partner on DOOH inventory strategy
Perion and Laserwall have partnered to expand Laserwall's digital screen inventory into the global programmatic marketplace. This collaboration allows advertisers to access Laserwall's 15,000 screens... in urban residential buildings, offering targeted campaigns in areas like Rome and Milan. The partnership enhances Perion's SSP capabilities, integrating DOOH advertising into residential settings for precise audience targeting.
100M+ Shoppers, 2,200 Stores: Perion and Albertsons Launch Game-Changing Retail Media Partnership - Stock Titan
Perion and Albertsons Media Collective have formed a strategic partnership to leverage Albertsons' first-party retail data for high-impact display and digital out-of-home (DOOH) campaigns. This colla...boration aims to reach over 100 million shoppers across 2,200 stores, enhancing Perion's retail media capabilities with personalized, data-driven advertising solutions.
Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Koreas High-Growth Programmatic Market
Perion has formed strategic partnerships with KT Corporation and NHN AD to expand its programmatic Digital Out-of-Home (DOOH) advertising in South Korea. This collaboration marks Perion's first direc...t programmatic supply integrations in Korea, leveraging KT's media assets and NHN AD's local expertise to enhance advertising revenue and market presence in the APAC region.
Funding News and Financial Performance of Paragone
Perion to Announce Second Quarter 2025 Financial Results and Progress on the Perion One Strategy - Yahoo Finance
Perion Network Ltd. will announce its second quarter 2025 financial results on August 11, 2025. The company has also terminated its shareholders' rights plan, reflecting confidence in its growth stra...tegy, Perion One. This decision follows a significant increase in Perion's enterprise value and aims to enhance long-term shareholder value.
Perion Reports Second Quarter 2025 Results | FinancialContent
Perion Network Ltd. reported its financial results for Q2 2025, showing a 5% decline in total revenue to $103 million. However, Advertising Solutions revenue grew by 8% year-over-year, marking the fi...rst increase since Q3 2023. The company launched a new Performance CTV solution and expanded its market presence in Korea and Europe through strategic partnerships.
Perion Reports Second Quarter 2025 Results - Yahoo Finance
Perion Network Ltd. reported its Q2 2025 financial results, highlighting an 8% YoY growth in advertising solutions revenue, marking the first increase since Q3 2023. Despite a 5% overall revenue decl...ine, Perion launched a new Performance CTV solution and expanded into Korea through strategic partnerships. The company also repurchased 3.6 million shares, reinforcing its growth strategy.
Perion to Announce Second Quarter 2025 Financial ... - Seeking Alpha
Perion Network Ltd. will announce its second quarter 2025 financial results on August 11, 2025. The company will also terminate its shareholders' rights plan, reflecting confidence in its growth traj...ectory and the Perion One strategy. This decision follows significant value creation and increased enterprise value.
Perion Announces Preliminary First Quarter 2025 Results
Perion reported preliminary Q1 2025 results, projecting revenue of $88 million and adjusted EBITDA of $1.5 million. The company attributes this performance to strong growth engines and early success ...with its Perion One AI-driven advertising strategy. Final results will be released on May 13, 2025.
Corporate News and Organizational Updates on Paragone
Perion to Announce Second Quarter 2025 Financial Results and Progress ...
Paradox.ai's AI chatbot platform, used by McDonald's for hiring, exposed millions of applicants' data due to weak security measures, including a simple password "123456." Security researchers discove...red vulnerabilities allowing access to applicant records. Paradox.ai confirmed the issue and is implementing a bug bounty program to prevent future breaches. McDonald's criticized Paradox.ai for the security lapse.
WPP Media Norway has transitioned most of its programmatic DOOH activities to Perion's DSP, citing the platform's simplicity, efficiency, and strategic tools like proximity targeting and footfall upl...ift analyses. This shift has led to increased investment and effective campaigns, enhancing client trust and satisfaction. The platform's self-service features and detailed reporting have been pivotal in scaling their DOOH efforts.
