Entertainment Case Studies and Customer Success Stories with Moloco
원더피플 (WonderPeople)
- Entertainment
- Medium
Seoul, South Korea
Moloco Ads helped 원더피플 find high-value users for their social casino game. The campaign used first-party data and machine learning... to optimize for purchases. Within one week, they hit their KPI and exceeded their ROAS goal by 20%. Moloco's support and creative insights improved campaign performance. The team also achieved over 30% lower CPI compared to other channels.
Moloco SDK helped Wildlife Studios increase ad ARPDAU by 13% in key mobile game titles. Wildlife wanted to grow ad... revenue without losing players who spend on in-app purchases. They tested the SDK across multiple games, tracking ad formats and player retention. Moloco's direct advertiser demand and no exchange fees stood out. Wildlife saw Moloco's share of wallet rise from 2% to 8.5% in six months. User experience stayed strong while ad revenue grew.
Moloco Ads helped Twin Harbour Interactive boost revenue by 30. 25% through targeted re-engagement campaigns. The campaign focused on paying...users of the Supremacy franchise and ran during peak re-engagement periods. Twin Harbour used AppsFlyer holdout testing to measure Moloco's impact. Results included a 34.47% D7 ROAS, 6.9% session lift, and 8.09% session conversion lift. Re-engagement is now a core growth strategy for Twin Harbour.
Moloco Ads helped Level Infinite, Tencent's gaming brand, exceed its ROAS target for the game 'Nikke. ' Level Infinite wanted...to find more high-value users outside walled gardens. Moloco used machine learning to target and engage users most likely to become long-term players. The campaign improved user acquisition and outperformed other advertising solutions. Level Infinite saw better CPA and higher user engagement with Moloco.
Level Infinite (Tencent Games)
- Entertainment
- Very Large
Amsterdam, Netherlands
Moloco Ads helped Level Infinite, Tencent Games' publishing brand, exceed its ROAS target for the game 'Nikke'. Using machine learning,... Moloco targeted high-value users outside walled gardens. The campaign optimized ad placements based on real-time data. Level Infinite saw improved user engagement and better CPA performance. Moloco outperformed other advertising solutions for Day-7 install-to-action rate.
Moloco Ads helped Skillz boost click-through rates for its mobile game campaigns. Skillz wanted better native creatives for Android to... improve campaign performance. Moloco Studio analyzed campaign data and created new video ads using real gameplay and user testimonials. The new creatives increased average CTR from 4% up to 10.2%. User-focused messaging and clear calls to action drove more clicks for Skillz.
Moloco helped Com2us prepare for Apple's iOS 14. 5+ privacy changes and SKAdNetwork. Com2us worked with Moloco and Mobidays to...adapt their user acquisition strategy for Summoners War. They launched SKAN campaigns smoothly and gained a strong understanding of new attribution methods. In the U.S., they acquired high-LTV users at a low CPI and expanded this success to Germany and France. The campaign maintained target CPI while increasing install volume.
Moloco Ads helped Quick TV, a microdrama app by ShareChat, lower its cost per subscriber by 46% in just 45 days. Quick TV struggled... with users dropping off after free trials and not converting to paid subscriptions. Moloco built a custom AI model to target users likely to become paying subscribers, not just trial users. The new approach improved D7 cancellation rates by 43% and boosted trial-to-subscription conversions. Quick TV turned user acquisition into a quality-focused growth engine.
Moloco helped Scopely launch 'Monopoly Go! ' and reach over 1 million installs in just 30 days. Scopely used Moloco's...machine learning-powered marketing to optimize campaigns and maximize ROI. The campaign achieved 2.6x the target ROAS. 'Monopoly Go!' became the top mobile board game worldwide. Scopely credits Moloco as a key partner for sustainable app growth.
Moloco Ads helped Scopely launch 'Monopoly GO! ' with strong results. In the first month, Moloco drove over 1 million...installs for the game. Scopely used Moloco’s machine learning and first-party data to target high-value users. The campaign achieved a 2.6x increase in day 7 return on ad spend. 'Monopoly GO!' became the top mobile board game worldwide.
Moloco helped Rummytime find and acquire high-value users in India's competitive real money gaming market. Rummytime used Moloco's machine learning... to target users likely to make deposits and engage with the app. With precise targeting and optimized campaigns, Rummytime doubled its conversion rate. Installs per 1,000 impressions increased by 2.3 times, and the install-to-action rate rose by 3.3 times. Rummytime improved user quality and marketing ROI with Moloco's technology.
Moloco Ads helped Rovio grow Angry Birds Journey in the US. Rovio used Moloco's machine learning to target high-value users.... The campaign reached 2 billion daily active users across 190 countries. Rovio exceeded its ROAS goal by 10% week-over-week. User retention also beat expectations at key milestones. Singular provided real-time insights for better marketing decisions.
Moloco Ads helped Playrix measure the true impact of their ad spend. Playrix used conversion lift testing to compare users... who saw ads with those who did not. Moloco's ghost bidding method revealed a significant increase in installs. The EU campaign saw an 85% lift, while the US campaign achieved a 38.27% lift. Playrix now uses these insights to optimize their marketing and drive growth.
Moloco helped Pnix run user acquisition campaigns in 10 countries for their mobile golf games. Pnix used Moloco RTB to... manage campaigns for Mini Golf King and Golf King. They achieved over 3 billion ad impressions and 200,000 new installs. Pnix exceeded their target ROAS by 20%. Fraud management and transparent reporting were key benefits for Pnix.
Moloco Ads helped PlayHard, a global game developer, boost user acquisition for 'Rumble Heroes. ' PlayHard used Moloco’s D1 Action...Model and multi-country targeting to find high-value users fast. They exceeded their ROAS goal by 30% for global campaigns and by 15% for D1 model campaigns. The top 25% of whale users saw a 60% increase in ARPPU. PlayHard combined playable ads with video creatives to improve engagement and cost efficiency.
Moloco SDK helped Pixel Federation grow ad revenue by 74% after integration. The company rolled out the SDK across multiple... free-to-play games, using A/B testing to ensure results. Moloco worked closely with Pixel Federation to optimize performance for each title. Peak periods saw more than three times the ad revenue compared to before the SDK. Weighted average CPM also rose by about 59%. Moloco is now a key part of Pixel Federation’s monetization strategy.
Moloco Ads helped Netmarble optimize programmatic ad campaigns. The UA marketing team used Moloco Ads to plan and run campaigns... for each game. They improved transparency and could analyze campaign data in detail. Netmarble achieved over 2.5 times higher ROAS in some campaigns. The team now manages more than 30% of their UA budget through Moloco Ads.
Moloco Ads helped King, a global mobile game developer, improve ROI and player engagement. King used Moloco’s data-driven insights to... identify and engage high-value users. The partnership focused on testing and refining strategies to keep players engaged longer. King grew its user base while maintaining a player-first approach. The collaboration became a key part of King’s growth strategy in mobile gaming.
Moloco Ads helped OKBet increase app installs by 50%. OKBet used Moloco’s AI-powered ad engine to target users likely to... register and make first-time deposits. The campaigns ran across premium app inventory, keeping cost per install steady at $1-$2. Cost per registration dropped to $2-$3 on Android and $8 on iOS. Cost per first-time deposit fell to $10 on Android and $20 on iOS. OKBet quickly optimized campaigns and creative with Moloco’s support.
Moloco Ads and Moloco Streaming Monetization helped NOL Universe drive its rebranding campaign. NOL reached 80% of its core audience... aged 20s-40s with video ads on TVING. The campaign achieved a 41% video completion rate and a 66% increase in incremental reach. Time to purchase conversion was about 1 day faster. NOL saw a 38% increase in D14 average revenue per paying user.
Moloco’s CTV ads helped Nexon acquire high-value users in the U. S. Nexon used AI-driven optimization to target PC and...console gamers. The campaign improved cost efficiency by about 50% compared to other channels. Nexon saw over 30 percentage points higher ROAS. Moloco enabled precise measurement and optimization for CTV ads. Nexon credits Moloco for a dramatic increase in ROI.
Moloco Performance CTV helped Nexon achieve up to 3x higher incremental lift in new user sign-ups compared to attribution-based results. Nexon needed to... drive both new and returning users for its live-service games and wanted to validate CTV as a user acquisition channel. Moloco partnered with Nexon to run a rigorous incrementality test using a randomized controlled trial and ghost bidding. The test showed CTV could expand reach beyond mobile UA and deliver measurable growth. Nexon saw 1.6x higher incremental lift in returning users as well.
Moloco Ads helped Nexon boost user acquisition for its PC game Mabinogi. Nexon used Moloco’s AI-powered web campaigns to target... high-value users and improve campaign results. The campaign delivered a 26-point higher ROAS and a 22% lower user acquisition cost compared to other channels. Nexon also improved operational efficiency with Moloco’s expert support and self-serve dashboard. Nexon confirmed Moloco Ads as a strong new growth channel beyond mobile.
New Story used Moloco SDK to improve in-app ad revenue. They integrated the SDK in one week using Moloco’s technical... documentation. The integration helped them optimize ARPDAU and improve data accuracy. New Story saw a 5% increase in ARPDAU after using Moloco. They plan to expand Moloco SDK to all their games.
NetEase Games used Moloco's AI-powered advertising to find high-quality, engaged players. Moloco helped NetEase Games grow from global launch, showing... strong ability to discover valuable users. The partnership focused on user acquisition and retention. NetEase Games saw ongoing success with Moloco's targeted ad strategies.
Jam City used Moloco Ads to test custom product pages for iOS campaigns. They launched five different app store pages... to match ad creatives with relevant content. This approach led to a nearly 4X increase in installs per thousand impressions. Jam City also saw a 10% rise in click to install rate and an 8X boost in click through rate. The campaign used Adjust for measurement and redirection support.
Moloco helped Lessmore exceed its D7 ROAS goal by 80% in just two weeks. Lessmore used Moloco's Dual ROAS optimization... model to target users likely to make in-app purchases in their Eatventure game. The campaign led to a 600% increase in daily budget within a month. Lessmore quickly scaled user acquisition and improved revenue from in-app ads and purchases. The setup was simple and allowed for fast campaign optimization.
Moloco Ads helped KukuFM triple their premium trials. KukuFM used Moloco’s machine learning platform to target users across India. They... improved cost per acquisition by 20%. App installs grew by 12x with optimized campaigns. Regular feedback and creative insights from Moloco drove ongoing growth. KukuFM built a scalable user acquisition strategy for India’s audio content market.
Moloco Ads helped Krafton boost high-value user acquisition for Battlegrounds Mobile India. Krafton faced challenges finding engaged users in India's... gaming market. Moloco's machine learning and geo-targeting improved campaign performance. Krafton saw a 600% increase in installs and a 6% higher conversion rate. Retention rates were about 5% higher than organic users. Krafton scaled its budget 9X after launch.
Moloco Ads helped Jam City improve iOS campaign results using custom product pages. Jam City tested five custom pages for... their mobile games. Installs per 1,000 impressions increased by 4x. Install rate improved by 10%. Click-through rate rose by 8x. Jam City used Adjust for measurement and redirects.
Moloco SDK helped Inspired Square boost ad ARPDAU by up to 18. 4%. The mobile game studio wanted to improve...monetization in a crowded market. They integrated Moloco’s in-app bidding SDK with their MAX mediation setup. The solution was easy to set up and required little operational effort. Inspired Square saw ARPDAU rise 5-6% for video ads and 18.4% for banner ads. The company also improved eCPM and ranked among the top 10 grossing ad networks.
Moloco Ads helped IYAGAMES reach nearly 1,000 new users per day on the Samsung Galaxy Store and ONE Store in Korea. IYAGAMES wanted to... grow beyond Google Play and Apple App Store. Moloco built campaigns for these alternative app stores using AI-powered ad targeting. The campaigns used CPI, CPA, and ROAS models to find high-quality players. IYAGAMES set a new benchmark for user acquisition on Korea’s alternative Android marketplaces.
Moloco Ads helped InnoGames cut Android US CPI by 85%, dropping costs from $50 to $8. The AI-driven ad platform... also reduced Day 7 CPA by 36% and boosted Day 7 ROAS by 88% for Forge of Empires. InnoGames used Moloco’s LAT model and expanded geo targeting to reach more high-value users. Adding new ad formats increased inventory and further lowered costs. InnoGames scaled its campaigns 10x in one year with Moloco’s support.
Moloco SDK helped Hitapps grow daily ad revenue by 7. 7x in four months. Hitapps combined ad monetization with user...acquisition for better results. They used campaign data to target high-value users. Daily ad revenue increased 6x in three months and 7.7x by January 2026. D7 ROAS rose from 6% to over 30%. User LTV also improved during this period.
Moloco SDK helped Guru Game boost its ARPDAU by up to 5%. Guru Game needed a new way to make... money from its older gaming audience, who rarely paid for subscriptions or in-app purchases. The company used Moloco's in-app bidding SDK to increase ad competition and revenue. Integration was fast and caused no crashes. Guru Game moved all its apps to Moloco, making it a top 5 ad network for their business.
Moloco Studio helped RisingWings boost Golf King - World Tour's ad performance. After new creatives were launched, click-through rates tripled.... In South Korea, Japan, and Great Britain, user revisit rates rose by 20% on average. In South Korea, D7 ROAS doubled and CPI dropped by 30%. Localized creatives improved IPM and lowered CPI in France and Germany. Moloco Studio's creative strategy led to better results in more regions.
Moloco Cloud DSP helped Gamehaus boost its D7 ROAS goal by 58%. Gamehaus used machine learning to target high-value users... for its mobile games. The company cut CPI by 37% for 'Whispers' and 14% for slot games. Total installs for these titles grew 2.6 times. Moloco's creative services and expert team supported Gamehaus in a competitive market.
Fanatics Betting and Gaming
- Entertainment
- Large
New York, USA
Moloco Ads helped Fanatics Betting and Gaming grow its Sportsbook and Casino apps in the complex U. S. online sports...betting market. The company needed to scale campaigns across states while meeting strict legal requirements. Moloco provided transparent analytics and state-level targeting, ensuring brand safety and compliance. Fanatics Betting and Gaming expanded into new states, launched a casino app, and used CTV campaigns to reach more users. The partnership enabled strong user acquisition and brand visibility during key sporting events.
Moloco in-app bidding SDK helped Falcon Game Studio boost ARPDAU by up to 15%. The SDK integrated easily with their... mediation platforms, solving technical issues and supporting diverse ad formats. Falcon Game Studio saved time by automating bidding and removing manual pricing updates. Moloco ranked among the top 6 ad networks for ad revenue. The studio now plans to expand SDK use across all games.
Moloco SDK helped EAGLE, a Tokyo-based game developer, boost user acquisition by 60x in one month. eCPM for their flagship... game, Piggy Clicker, rose 39% after integrating Moloco's AI-powered SDK. EAGLE accessed new ad inventory and optimized budget timing for better results. ROAS targets were maintained even as user growth surged. The improvements supported EAGLE’s plans for international expansion and new product development.
Moloco Ads helped DraftKings boost user acquisition for its Sportsbook app. DraftKings used Moloco's machine learning to deliver dynamic ad... creatives to targeted users. This approach improved installs per thousand impressions by 13%. Dynamic assets also reduced cost-per-first-time-deposit by 9%. DraftKings achieved more relevant ads and better campaign results with Moloco.
Moloco Performance CTV helped Devsisters boost user acquisition for CookieRun: Kingdom in the U. S. Devsisters exceeded their D7 ROAS...target by about 20 percentage points. They achieved over 100% cumulative ROAS within five months. Cost per install dropped by 57% compared to other CTV channels. Moloco’s AI-driven campaigns and ongoing support enabled fast setup, measurable attribution, and sustained results.
Moloco’s in-app bidding SDK helped Devsisters, the creators of Cookie Run, boost ARPDAU by 10%. Devsisters wanted to increase ad... revenue without hurting the gaming experience. They tested Moloco’s SDK with an A/B test in Cookie Run: Kingdom. The SDK was easy to set up and quickly showed strong results. Devsisters saved time by moving away from waterfall models and improved team morale.
Moloco SDK helped comico, a top manga app, boost ARPDAU by up to 24%. comico used A/B testing to compare... Moloco SDK with their existing ad mediation. The SDK increased eCPM by 11% on iOS and 4% on Android. comico moved 100% of its ad traffic to Moloco SDK after seeing these results. The app now connects with more advertisers and earns more from ads.
Moloco and Mobidays helped Com2uS optimize user acquisition campaigns for Summoners War after the iOS 14. 5 update. The marketing...team faced challenges with Apple's privacy changes and needed to maintain strong performance in global markets. Working with Moloco, they launched SKAN campaigns ahead of competitors. As a result, they achieved over 10x lower CPM and CPC, and about 4x lower CPI compared to other media. The strategy enabled Com2uS to expand campaigns and sustain high-value user growth.
Moloco Performance CTV helped ChillBase grow its flagship game, OneState, by finding new audiences. ChillBase used CTV to reach high-value... users outside crowded mobile channels. The campaign launched with custom creative and three video lengths. In the first month, ChillBase beat its KPI by 2X. Over the next quarter, they scaled spend 9X while keeping performance above target. CTV is now a key part of ChillBase's user acquisition strategy.
Moloco Ads helped Com2uS exceed its ROAS goal by 20% for the Japan launch of Starseed: Asnia Trigger. Com2uS used Moloco... to run install-based campaigns and optimize creatives for the Japanese market. The campaign surpassed pre-registration user acquisition targets by over 17%. Launch campaign CPI was 71% lower than the initial target. Localized insights and flexible budget allocation drove strong results across user acquisition and ROAS.
Moloco Ads and Moloco SDK helped Bravestars Games boost revenue by 2. 8x in six months. The company used Moloco’s...AI to scale user acquisition and monetization for its mobile games. Playable ads increased average monthly installs by 13.4 times and delivered 27% higher D7 ROAS than static ads. Bravestars hit its D7 ROAS KPI in the first week of new campaigns. The partnership enabled global expansion and strong growth across all titles.
Moloco helped Bitmango prepare for the post-IDFA era by running LAT test campaigns. Bitmango used Moloco's machine learning to target... users without ad tracking. The campaign increased install volume by about 6%, later growing to 70%. Bitmango maintained similar ROAS while acquiring quality users at lower eCPM. The test enabled Bitmango to adapt its UA strategy for iOS changes.
Moloco Ads helped Bitmango prepare for Apple's post-IDFA privacy changes. Bitmango ran test campaigns for Limit Ad Tracking (LAT) traffic... using Moloco's machine learning. LAT campaigns brought in users at lower CPM and similar ROAS to non-LAT campaigns. Installs for Bitmango's Brickout title grew by 6% after the LAT campaign, later reaching 70%. Bitmango confirmed LAT users had high retention and value, supporting a new user acquisition strategy.
Moloco Ads helped Bitmango boost user acquisition and exceed their ROAS goal by 150%. The retargeting campaign reactivated lapsed users... and increased in-app purchases. Daily new user numbers tripled, and campaign budget grew fivefold after launch. Cost per install was 2.5 times lower than new user campaigns. Bitmango saw fast machine learning optimization and actionable insights from Moloco's dashboard.
Moloco Ads helped Axlebolt grow Standoff 2’s daily active users by 44%. Axlebolt struggled to find new high-value players in... top markets. Moloco shifted the focus to emerging markets and long-term revenue goals. The team tested new ad formats and shared creative insights. Axlebolt saw a 720% increase in cohort revenue and a 45% D1 retention rate from Moloco-driven users.
Atlas Reality used Moloco Ads to improve mobile gaming ad performance. They wanted to boost return on ad spend (ROAS)... across iOS and Android. Moloco's machine learning platform helped them target high-value users and optimize budgets weekly. Atlas Reality ran dual campaigns for in-app ads and purchases. As a result, they doubled their ROAS compared to other ad networks.
Moloco helped Animoca Brands grow users for their Crazy Defense Heroes game in Japan. Animoca Brands saw 5 times higher... D-7 retention and 2 times lower CPI on iOS campaigns compared to other partners. Moloco's machine learning models delivered strong results even after Apple's ATT policy changes. Animoca Brands used creative ad formats and worked with Zucks China for digital marketing. The campaign brought in high-value users and improved return on ad spend.
AB Leisure Exponent, Inc. (ABLE)
- Entertainment
- Large
Philippines
Moloco Ads helped AB Leisure grow new user registrations for its BingoPlus app by 4. 7x. AB Leisure wanted to...acquire high-value iOS users outside of walled gardens and lower the cost per first-time deposit. Moloco's machine learning and CPA bidding enabled precise targeting and campaign optimization. Over three months, first deposits increased by 2.4x and register-to-deposit conversion rates stayed at 50-60%. AB Leisure tripled its campaign budget while maintaining strong results.
Moloco helped 111 Percent re-engage high-value users for its game Lucky Defense. The team used always-on re-engagement campaigns and increased... budgets during key events. They shortened inactivity windows to target users who recently stopped playing. Moloco's AI and first-party data boosted campaign efficiency, especially on iOS. The iOS app open campaign exceeded D7 ROAS targets by 291%.
Moloco helped 111퍼센트 boost revenue by 14% for its game Random Dice. The company wanted to expand its user base... and improve ad campaign efficiency. Before Moloco, they struggled with limited ad channels and inconsistent results. Using Moloco's machine learning-powered RTB solution, they reached more global users and optimized ad spend. Profit increased by 8% and marketing became more effective across regions.
Moloco Ads' D1 action model helped 111퍼센트 find high-value users and improve ROAS. The marketing team used A/B testing to... compare D1 and D7 models. D1 model campaigns achieved 2.5 times better ROAS than D7. Cost per install dropped by 30%. The team also exceeded their D1 ROAS KPI by 7%. Moloco's support made campaign setup and monitoring easy.
Moloco Ads helped 111 Percent boost ROAS by 2. 5X for their game Random Dice: Defense. The company used Moloco's...D1 action model to target high-value users who purchase soon after installing. This approach cut cost-per-install by 30% and exceeded their D1 ROAS goal by 7%. 111 Percent improved user acquisition, long-term retention, and revenue growth. Transparent campaign data and expert support from Moloco made campaign setup and analysis easy.
Fanatics Betting and Gaming
- Entertainment
- Large
Jacksonville, USA
Fanatics Betting and Gaming used Moloco to scale their app marketing while keeping brand safety and transparency. They expanded their... ad channels beyond social partners. This led to more platform bookings, which they confirmed with incrementality modeling. The team plans to boost performance by increasing creative output. Moloco helped them reach new users in the independent app ecosystem.
Moloco Ads helped Viettel Money boost new user registrations by 33%. Viettel Money faced challenges acquiring iOS users after SKAdNetwork... privacy changes. Moloco's machine learning targeted high-value users outside of self-attributed networks. The campaign used a cost per acquisition model to reach the right users at the right time. Viettel Money hit its CPA target in the first week and grew its user base quickly.
Moloco Ads helped Trade Republic prove incremental value in user acquisition. The team ran five controlled incrementality tests across Germany,... France, and Spain. All tests showed more installs, and four out of five showed significant lift in key metrics. Trade Republic tripled its spend with Moloco in one quarter. The company plans to invest even more with Moloco.
Moloco Ads helped Walbi, an AI-driven crypto exchange, boost D7 trade commission revenue by 13% in Brazil and 24% in India. Walbi switched from... event-optimized to ROAS campaigns, targeting actual revenue events instead of just deposits. Profit rose by 43% in Brazil and 45% in India after passing revenue data in MMP postbacks. Walbi increased its budget with Moloco by 30%. The company now plans to use ROAS optimization for all its apps.
Moloco Ads helped Samsung Securities grow installs of its mPOP app by 10X. The company wanted more users to open... accounts through the app but faced high dropout rates due to complex processes. Working with MadUp and Moloco, they used machine learning to target high-value users and optimize campaigns. This led to a 42% increase in account openings and improved cost per acquisition by 1.5X compared to other channels. Samsung Securities saw better results than with web campaigns.
Npay used Moloco Ads to increase app installs by 40%. The team wanted more users to log in and use... financial services. Moloco’s AI targeted high-value users and optimized ad spend. Npay also improved login CPA by up to 5x compared to other channels. The campaign boosted both installs and user engagement.
Moloco Ads helped Jar, a micro-savings app in India, grow its paid user base by 7X. Jar used Moloco’s machine... learning to target high-value Android users outside walled gardens. The platform enabled precise, state-level ad targeting and provided transparent log-level data. Jar increased D7 ROAS by 1.5X and scaled ROAS campaigns by 3X in three months. Moloco’s dashboard and expert support made campaign management easy and efficient.
Moloco Ads helped Benjamin, a fintech rewards app, boost user acquisition and retention. By switching from CPA to a ROAS-based... bidding strategy, Benjamin targeted high-value users and improved campaign efficiency. Moloco’s machine learning enabled precise audience targeting, even on iOS. Benjamin saw a 26% increase in D30 ROAS and an 18% rise in user engagement. The partnership drove over 25% better user acquisition investment.
Moloco Ads helped Ajaib triple its user registration rates in just four months. Ajaib wanted to grow its iOS user... base outside of Meta and Google. Moloco used machine learning and dynamic product ads to target high-value users. The campaign improved install-to-verification conversion rates by over 3x. Click-through rates doubled, and cost per registration dropped by 9%.
Benjamin app used Moloco Ads to reach new users outside of major platforms. They focused on the Independent App Ecosystem.... The app saw a 25% or greater increase in ROAS. Moloco’s AI-powered advertising helped them find high-value users. This led to better returns on their marketing spend.
Internet Case Studies and Customer Success Stories with Moloco
Bucketplace
- Internet
- Medium
Seoul, South Korea
Moloco Commerce Media helped Bucketplace boost monthly ad revenue by 4X in one year. The platform enabled 2.5X more monthly... active advertisers and kept 85%+ advertiser retention. Bucketplace used Moloco’s ML-powered solution to improve product discoverability for merchants. The self-serve ad platform maintained a strong user experience with personalized ads. Moloco’s consultancy and fast launch drove profitability and growth for Bucketplace.
Moloco helped Sango Technologies grow Ninja Miles by improving user acquisition and ad monetization. Ninja Miles scaled installs 3x while... lowering cost per install. Day 7 ROAS increased by 40%. Ad revenue grew over 20% month-over-month. Moloco’s AI and SDK enabled better targeting and unified data. Sango Technologies kept CPA at about ¥300 (US$1.90) while boosting returns.
Karrot used Moloco MSM and Ads to launch its new real estate service. The team combined OTT ads on TVING... with mobile retargeting to boost brand awareness and user engagement. The campaign achieved a 37% video completion rate, over twice the industry average. Karrot saw an 11x increase in 'Chat' conversions and a 43% lower cost per action. Creative testing and data-driven targeting improved results across the funnel.
Moloco Commerce Media helped Bucketplace boost its OHouse marketplace. Shoppers who saw targeted ads spent 2.2% more. Merchants using sponsored... ads doubled their GMV. Advertisers saw 3x higher ROAS than on other platforms. Over 10% of merchants started advertising in just three months. Bucketplace improved user experience and merchant satisfaction with personalized ads.
Moloco Ads helped Bigo Live expand its mobile app campaigns from 2 to over 20 countries in 18 months. Bigo Live used... A/B testing and SKAN performance management to optimize user acquisition and campaign results. The partnership enabled Bigo Live to lower CPI by up to 15% in some regions. Bigo Live tracked key KPIs like D-1 retention and ROAS to measure success. Moloco provided data-driven strategies for global growth in the fast-changing streaming market.
Binance used Moloco Ads to boost new user acquisition and hit D7 ROAS targets. Moloco's machine learning-powered Dynamic Product Ads... showed real-time crypto prices, driving 3x more conversions and 5x more impressions. Binance saw a 3x reduction in cost per action and improved campaign localization with geo-targeting and language adaptation. SKAN 4.0 reporting gave Binance deeper insights for campaign optimization.
Retail Case Studies and Customer Success Stories with Moloco
A large mobile commerce app
- Retail
- Large
Moloco Ads helped a large mobile commerce app detect and prevent phantom installs, a serious form of mobile ad fraud. The app used... DoubleCheck to analyze install timestamps and SDK version data across multiple ad networks. Five networks were cleared, but one network was flagged as fraudulent due to mismatched SDK versions and lack of purchases. This approach enabled the app to identify and block fake installs, improving the integrity of their user acquisition campaigns.
Moloco Commerce Media helped Olive Young run performance-based ad campaigns. Olive Young used Moloco's machine learning to analyze over 600... billion ad requests daily. The platform enabled precise targeting and real-time optimization. Olive Young achieved over 2.2 billion ad impressions and 40 million clicks. Their average ROAS reached 1,150%. New product campaigns saw up to 14x higher purchase rates.
Moloco Ads helped Homeplus achieve an average D7 ROAS of about 4,000% per month. Homeplus used both dynamic feed and... static banner ads to lower CPC by 13%. The machine learning model from Moloco targeted high-value users and improved campaign efficiency. Homeplus increased its campaign budget by 230% while maintaining strong ROAS. Expert support from Moloco enabled ongoing, effective ad operations.
Moloco Commerce Media helped Balaan, a luxury marketplace app, grow its advertiser base 5x in 6 months. Balaan used machine... learning-powered ad solutions to boost ROAS by over 2000%. The platform made onboarding and ad management easy for advertisers. Balaan saw a 2x increase in ad spend and a 14% GMV rise for advertisers using the solution. Top 100 GMV advertisers had a 73% adoption rate of the new ad platform.
W Concept used Moloco Commerce Media to boost its onsite advertising business. With AI-powered personalization and short-form content, W Concept... tripled its number of participating advertisers and quadrupled ad spend. The platform expanded short content 26 times and tripled brand sales year-over-year. Brands using W Concept saw measurable growth, including up to 4,525% ROAS and a 123% increase in purchases. Moloco helped W Concept connect brands and shoppers with relevant, creative ads.
Moloco Commerce Media helped MUSINSA, a top Korean fashion platform, boost brand growth with AI-driven advertising. MUSINSA used Moloco's solution... to deliver personalized ads based on real-time shopper signals. Over 8,000 brands on MUSINSA benefited from improved engagement and scalable revenue channels. One brand, SIGNATURE, saw a 2% daily sales increase and higher conversion rates for new products. The platform enabled simple, flexible campaign management and better audience reach.
Musinsa used Moloco Ads and Moloco Commerce Media to re-engage users and boost purchases. They segmented audiences and tailored ads... to active, inactive, and semi-active users. Deep linking and creative optimization increased in-app engagement. Product Ads powered by AI drove higher conversions and incremental revenue. Musinsa saw 66% higher ARPPU and up to 2.5x stronger CPS efficiency for video creatives.
Moloco Ads helped Kolon Mall exceed its ROAS goal by 28%. Kolon Mall used dynamic product ads to show personalized... product recommendations. The machine learning model matched ads to user interests based on in-app activity. In just two weeks, purchase volume and purchase amount per user increased more than five times. Kolon Mall improved user ad experience and achieved fast campaign results.
Restaurants Case Studies and Customer Success Stories with Moloco
Burger King Korea
- Restaurants
- Very Large
Miami, USA
Moloco Ads helped Burger King Korea increase monthly app installs by 28%. The campaign used machine learning to target high-value... users and lower costs. Burger King saw a 30% lower CPI compared to other ad networks. Daily active users grew by 7%. Purchase volume rose by 4%. Moloco's DSP enabled seamless creative testing and omnichannel engagement.
Moloco Ads helped Burger King Korea increase monthly app installs by 28%. The campaign used machine learning to target high-value... users and lower costs. Burger King saw a 30% lower cost per install compared to other ad networks. Daily active users grew by 7%. Purchase volume rose by 4%. Moloco's DSP enabled seamless creative testing and campaign optimization.
Burger King used Moloco’s AI-powered app advertising to reach new users. They wanted to lower their cost per install and... find high-value customers outside of major social platforms. With Moloco, Burger King achieved a 30% lower CPI. The campaign helped them grow their app user base efficiently. Moloco’s solution gave them access to a wide range of independent apps.
Moloco Ads helped ShopBack grow SKAN installs by 15x while keeping customer acquisition costs stable. ShopBack expanded from 3 to... 8 markets, including the United States and Germany. Moloco's AI-powered optimization used ShopBack’s first-party data for smarter targeting and bidding. The platform enabled ShopBack to reach new users across over 2.8 million independent apps. ShopBack credits Moloco for unlocking incremental reach and supporting efficient, scalable growth.
Moloco Ads helped Goibibo boost its Day 0 install-to-booking rate by 45%. The travel app cut cost per install by... 55% and increased installs per mille by 1.5x. Moloco’s AI-driven campaigns used Goibibo’s first-party data to target high-intent travelers. Creative testing with influencers led to more first-time bookings. Real-time reporting let Goibibo optimize campaigns and spend smarter.
Media Production Case Studies and Customer Success Stories with Moloco
NewsBreak
- Media Production
- Medium
Mountain View, USA
NewsBreak used the Moloco SDK to add reel-style native ads to their app. These ads fit into the content flow... and did not disrupt the user experience. Moloco's team provided fast technical support and helped NewsBreak find new monetization strategies, like app open ad placements. NewsBreak saw a meaningful increase in daily revenue without hurting user satisfaction. They are now planning to add playable ads for more growth.
Locket Widget used the Moloco SDK to add ads without hurting the user experience. They chose a native ad format... that fit their app’s look and feel. This let them keep users happy while earning more money. In just 5 months, their ad revenue grew by 87%. The partnership with Moloco helped Locket grow its ad business and stay focused on its core product.
Xanh SM
- Transportation/Trucking/Railroad
- Large
Hanoi, Vietnam
Moloco Ads helped Xanh SM double repeat orders in just two weeks. Xanh SM used AI-powered re-engagement to target lapsed... and low-frequency riders. The campaigns hit the D7 CPA goal for first-time rides quickly. Cost per repeated order beat the target by 120%. Xanh SM built strong rider habits without heavy discounts. The team now uses these best practices for future growth.
FREENOW
- Transportation/Trucking/Railroad
- Large
Hamburg, Germany
Moloco Ads helped FREENOW cut their cost per new active user by 62%. FREENOW faced high CPIs and iOS data... limits after iOS 14.5. Moloco used first-party data and machine learning to find high-value iOS users. Continuous A/B testing found the best creative ideas. FREENOW expanded campaigns to five new regions in two weeks. The partnership let FREENOW reach new audiences and grow fast.
ジオテクノロジーズ
- Information Technology And Services
- Medium
Tokyo, Japan
Moloco Cloud DSP helped ジオテクノロジーズ boost installs for its app トリマ. Nearly 40% of ad-driven installs came from Moloco. The... platform delivered high-quality users with low fraud rates, under 1%. ジオテクノロジーズ found the interface easy to use and could manage campaigns independently. Native and static ads brought in new users from different channels.
Polaris Office
- Information Technology And Services
- Large
Seoul, South Korea
Polaris Office used Moloco SDK to boost ad revenue. They ran a two-week A/B test comparing Moloco’s in-app bidding SDK... to 13 other ad networks. The results showed a 15% increase in ARPDAU for Android and a 10% increase for iOS. Moloco ranked in the top three for eCPM. Polaris Office found the SDK easy to integrate and saw lower internal resource costs.
Hospitality Case Studies and Customer Success Stories with Moloco
Yanolja
- Hospitality
- Large
Seoul, South Korea
Moloco Ads helped Yanolja reach high-value customers who were hard to engage. Yanolja used its own CRM data with Moloco's... machine learning to target loyal users for a PLCC card campaign. The campaign drove a clear increase in conversions at a strong cost per action. Yanolja expanded its reach beyond owned media and saw improved ROI from digital advertising. The partnership ensured brand safety and compliance for financial product ads.
Food & Beverages Case Studies and Customer Success Stories with Moloco
Yogiyo
- Food & Beverages
- Large
Seoul, South Korea
Moloco Commerce Media helped Yogiyo onboard over 25,000 advertisers in just one month. Yogiyo faced limits with its previous monthly-based... ad service, which restricted reach and growth. By adopting Moloco's machine learning-powered solution, Yogiyo delivered personalized ads and improved payment flexibility. As a result, Yogiyo saw a 2.7x increase in ad-driven GMV and a 94% boost in overall ad business sales. The partnership enabled fast business growth and higher advertiser satisfaction.
Moloco Ads helped Koiniwa, a Japanese dating app, boost user acquisition after growth stalled. Koiniwa used Moloco's machine learning to... target high-value users outside major platforms. The real-time dashboard let them track CPA, CTR, and ROAS. They achieved 144% of their target ROAS and kept creative costs low. Fraud detection with Spider AF showed minimal fraud, ensuring safe ad campaigns.
Moloco Ads helped LG Uplus grow its ixi-O AI calling app. LG Uplus faced limits from telecom restrictions and walled... garden ad platforms. Moloco’s AI-powered targeting reached new users outside these closed ecosystems. The campaign drove a 25% increase in sign-up conversions from April to June. Moloco delivered 15% of total installs and cut costs, with 3x lower CPI and 2x lower CPA than other channels.
Moloco Ads helped Yanadoo boost user sign-ups and repeat engagement for its Yafit Move app. Yanadoo used AI-driven campaigns to... target high-potential users and optimize in-app events. The company saw a 20% lift in sign-up conversion rate and a 25% improvement in day-one retention. 30% of total installs were attributed to Moloco. Real-time reporting and data analysis improved campaign efficiency and user quality.
Consumer Goods Case Studies and Customer Success Stories with Moloco
Signature
- Consumer Goods
- Small
Seoul, South Korea
Moloco Commerce Media helped Signature, a lifestyle brand, grow sales by 42%. Signature used commerce media ads on the Musinsa... platform. The ads drove more purchases, not just more views. Signature could easily set up and manage campaigns. The platform's data helped them plan marketing for each product. Signature found it easy to run ads at the right time for each season or promotion.