Real-World Case Studies and Customer Success Stories with Later Platform

Later Influence helped Totino’s reach Gen-Z gamers with a TikTok influencer campaign. Totino’s activated 7 creators to make 9 videos.... The campaign got 11.7 million impressions and 538,400 engagements. The average engagement rate was 4.5%. Cost per thousand impressions was $0.61. Totino’s plans to use this influencer strategy again for future ads.
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Later Influence helped Premier Protein run a fall influencer campaign for their Pumpkin Spice Protein Shake. The goal was to... boost brand awareness and drive website traffic using influencer-generated content on TikTok, Instagram, Pinterest, and YouTube. Later sourced and managed 78 creators, who produced 144 original pieces of content. The campaign reached 23.2 million people, generated 2.7 million impressions, and achieved a 5.2% average engagement rate. Premier Protein saw increased clicks, purchases, and social followers as a result.
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Later Influence helped Palermo’s Pizza launch an influencer marketing campaign for National Pizza Month. Palermo’s Pizza had no influencer strategy... before using Later. The campaign used TikTok and Instagram creators to make fun and engaging videos. The campaign reached 51.9K impressions on TikTok and 139.5K impressions on Instagram. The average engagement rate was 3%. Palermo’s Pizza increased brand awareness and promoted its Urban Pie and Screamin’ Sicilian brands.
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Later Influence helped a packaged snack bar brand reach new audiences and drive engagement. The brand used Later to recruit... over 800 micro-influencers on Instagram and TikTok. Influencers shared authentic content about the snack bar, focusing on women and moms. The campaign generated 3,224 posts and a 14% average engagement rate. The cost per engagement was $0.16, showing strong results for influencer marketing.
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Later Influence helped Kraft Heinz Company run an influencer marketing campaign on Instagram and TikTok. Kraft wanted to measure how... influencer content affected brand awareness, favorability, and purchase intent. The campaign used micro and macro influencers who are parents to share their real experiences with Kraft products. Kraft saw a 40-point lift in brand favorability and a 15-point lift in purchase intent. The campaign had 186,800 engagements and a $0.09 average cost per engagement.
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Later Influence helped f'real foods run TikTok influencer campaigns to reach Gen-Z. f'real wanted to boost awareness and sales with... authentic creator content. Later used TikTok's Creator Marketplace to find trending creators. Three campaign videos went viral, each with over 1.5M likes. The campaign got 21.4M impressions, 7.8M engagements, and a 36.45% engagement rate. Awareness among 13-17 year olds grew by 6%.
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Later Influence helped Eggland’s Best run a New Year campaign with 24 influencers. The campaign created 233 pieces of evergreen... content and reached 5.8 million impressions. Engagement hit 40,000+, beating Pinterest’s industry benchmark by 7.9x. The platform made influencer collaboration and content generation easy. Eggland’s Best now repurposes this content across social, web, and ads.
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Later Influence helped Clif Bar & Co. improve influencer marketing. Before Later, Clif Bar used spreadsheets and found influencer programs... slow and hard to manage. With Later, they activated micro and macro-influencers at scale for campaigns, product reviews, and an ambassador program. They saved 2,591 hours, gained $265,000 in content savings, and reached 12 million impressions with 1.3 million engagements. Influencers submitted over 800 reviews with an average of 4.8 stars.
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Chobani used Later Influence to run an influencer marketing campaign on Twitch. The goal was to promote their Chobani Oatmilk... Cosmic Race game and support the 'Oatmilk Everywhere' campaign. Later helped Chobani find and manage Twitch streamers who played the game live and mentioned Chobani Oatmilk. The campaign got 7 million impressions, 80,000 Twitch stream views, and 101,300 total engagements. Chobani also aimed to drive donations for Hunger Free America.
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Later Influence helped Bibigo run an influencer marketing campaign. Bibigo wanted to boost brand awareness and drive ROI for its... Mandu dumplings. Later worked with macro- and mega-influencers on TikTok, Instagram, Facebook, and YouTube. The campaign led to a 64% increase in impressions, 46 million total impressions, 1 million TikTok engagements, and a 3.2% click-through rate on Instagram and Facebook.
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Later helped Collective Arts Brewing build a strong online community and support over 2,000 artists. The team used Later’s Visual... Planner to keep their Instagram feed cohesive and on-brand. They leveraged Link in Bio to drive 14,000+ page views in three months. When bars closed, they quickly pivoted to e-commerce using social media to boost local sales. Later’s tools made it easy for the team to collaborate and promote their creative mission.
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Later helps Brew Dr. Kombucha plan and schedule Instagram content. Brew Dr. Kombucha wanted to balance product promotion with their... mission of sustainability. They used Later's Link in Bio to drive a 130% increase in site traffic from Instagram. Saved posts grew 3-5 times from 2019 to 2020. The Visual Planner tool helped their small team stay organized and flexible with content planning.
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Later Influence helped El Pollo Loco launch a creator campaign for their Double Tostada product. The goal was to boost... sales and brand awareness among Gen Z food lovers. Later Influence enabled El Pollo Loco to work with 20 influencers, creating 39 pieces of content across TikTok and Instagram. The campaign reached 46.7 million impressions and achieved a 2.2% average engagement rate. The brand also saved time on campaign management and focused on strategic partnerships.
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Later helped Collective Arts Brewing keep their online community strong during tough times. The team used Later’s Visual Planner to... organize Instagram posts and keep their feed on-brand. With Link in Bio, they got 14,000+ page views in 3 months. E-commerce sales made up 25% of their Ontario sales after pivoting online. Later’s tools made it easy for the team to work together and support their creative mission.
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Later helped Brew Dr. Kombucha boost Instagram engagement and site traffic. The team used Later for Instagram planning, scheduling, and... Link in Bio. They saw a 3-5X increase in saved posts from 2019 to 2020. Site traffic from Instagram grew by 130% after using Link in Bio. Later's Visual Planner kept their content organized and flexible, supporting both product promotion and purpose-driven messaging.
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Later Influence helped Trident run an influencer marketing campaign on TikTok and Instagram. The campaign used both micro- and macro-influencers... to promote Trident Pocket Packs at 7-Eleven. The campaign produced 70 pieces of content and reached 1.7 million impressions. It achieved a 7.7% average engagement rate and 117,400 total engagements. The campaign generated 5,200 clicks with an average cost per click of $6.11.
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Later Influence helped Totino’s reach Gen-Z gamers on TikTok. Totino’s partnered with gaming and comedy influencers to create authentic, fun... content. The campaign generated 11.7 million impressions and 538,400 engagements. The average engagement rate was 4.5%. Cost per thousand impressions was $0.61. Totino’s plans to use this influencer strategy for future campaigns.
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Later Influence helped Premier Protein run a fall influencer campaign across TikTok, Instagram, Pinterest, and YouTube. The campaign used 78... influencers and reached 23.2 million people. Creators made 144 original pieces of influencer-generated content. The campaign drove 2.7 million impressions and 130,300 engagements, with a 5.2% average engagement rate. Premier Protein tracked clicks, purchases, and follower growth using Later Influence.
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Later Influence helped Palermo’s Pizza launch its first influencer marketing campaign for National Pizza Month. The campaign activated 12 TikTok... creators and 13 Instagram influencers to promote Urban Pie and Screamin’ Sicilian brands. TikTok content reached 51.9K impressions with a 3% engagement rate. Instagram Reels drove 139.5K impressions and a 5.9% engagement rate. Palermo’s Pizza gained brand awareness and a new TikTok presence through this campaign.
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Later Influence helped a packaged snack bar brand activate 824 micro-influencers on Instagram and TikTok. The campaign generated 3,224 posts... and achieved a 14% average engagement rate. Cost per engagement was $0.16, beating industry benchmarks. The brand gained over 3,000 high-quality images and videos for ongoing marketing. TikTok tests saw a 20.5% engagement rate and $0.03 CPE.
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Later Influence helped Lindt and American Greetings run a co-branded influencer campaign for Mother’s Day. The brands wanted at least... 100,000 impressions, a 12% engagement rate, and 75 pieces of content. They sourced 30 mom micro-influencers to create Instagram posts and stories. The campaign delivered 109 pieces of content, 107.7k impressions, and a 26.8% engagement rate. This engagement rate was more than double the industry average for CPG and food brands.
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Later Influence helped Kraft Heinz Company achieve a 40-point lift in brand favorability and a 15-point lift in purchase intent. Kraft used Later's... influencer marketing platform to run the #LoveforKraft campaign on Instagram and TikTok. The campaign featured micro and macro influencers who shared authentic stories about Kraft products. The campaign generated 2.3 million impressions and 186,800 engagements, with an average cost per engagement of $0.09. Kraft saw strong results in brand awareness and engagement.
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Later Influence helped f'real foods boost Gen-Z engagement on TikTok. The campaign delivered 24.1 million impressions and 7.8 million engagements,... with a 36.45% average engagement rate. f'real activated 39 verified creators, leading to a 7.1% monthly lift in unit sales. The average CPM dropped to $0.82, 35% lower than previous paid social ads. Awareness among 13 to 17-year-olds increased by 6%.
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Later Influence helped El Pollo Loco launch its Double Tostada with a bold influencer marketing campaign. The campaign used 20... influencers to create 39 pieces of content across TikTok and Instagram. It generated 46.7 million impressions and a 2.2% average engagement rate. El Pollo Loco saw record sales mix and product trials. The brand plans to keep using influencer marketing to grow awareness and sales.
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Later Influence helped Eggland’s Best run a New Year influencer campaign. They worked with 24 influencers to create 233 pieces... of evergreen content. The campaign reached 5.8 million impressions and over 40,000 engagements. Engagement on Pinterest was 7.9 times the industry benchmark. Eggland’s Best now uses this content across Facebook, Instagram, and Pinterest for ongoing brand awareness.
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Later Influence helped Clif Bar & Co. scale influencer marketing across three brands. The company moved from spreadsheets to Later's... platform, saving 2,591 hours and $265,000 in content costs. They achieved 12 million impressions and 1.3 million engagements, a 137% and 167% year-over-year increase. The platform enabled efficient campaign creation, product reviews, and an ambassador program. Clif Bar & Co. now activates influencers at scale and tracks performance across brands.
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Later Influence helped Chobani run an influencer marketing campaign on Twitch. Chobani wanted to promote its Oatmilk Cosmic Race Roblox... game and support Hunger Free America. Later sourced top Twitch streamers to play the game and mention Chobani oatmilk. The campaign drove 80K Twitch stream views, beating the 19K-35K benchmark. Instagram and Twitter posts got over 7 million impressions and 101.3K engagements. Paid Instagram posts added 15 million impressions and 98.3K engagements.
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Later Influence helped Bibigo boost impressions by 64% and reach 46 million total impressions. The influencer marketing campaign drove 1... million engagements on TikTok and a 3.2% click-through rate on Instagram and Facebook. Bibigo used macro- and mega-influencers to create authentic content about their Mandu dumplings. The campaign focused on brand awareness and building brand affinity through creator partnerships across TikTok, Instagram, Facebook, and YouTube.
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Later Influence helped American Girl run an influencer marketing campaign for its Cultural Celebrations Collection. American Girl partnered with 20... influencers to create 123 pieces of Instagram content. The campaign reached 360,000 impressions and drove over 27,000 engagements, achieving a 7.5% engagement rate. The campaign focused on authentic, diverse creators and won a 2023 MUSE Creative Award. Later Influence enabled American Girl to extend content shelf life and boost brand engagement.
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Later Influence helped Sperry and PFLAG National run an influencer marketing campaign for Pride Month. They activated 10 creators on... TikTok and Instagram, producing 44 pieces of content. The campaign reached 391,000 total impressions and 19,800 engagements, with a 5.1% average engagement rate. The focus was on supporting the LGBTQ+ community and promoting Sperry’s Pride collection. Later enabled effective creator sourcing and campaign management.
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Later Influence helped Rosefield grow its ambassador community to over 70,000 members. The influencer marketing platform enabled Rosefield to manage... campaigns across 7 global markets. Rosefield saw a 400% increase in sales and a 167% return on investment. Influencer referral traffic converted at twice the previous rate. Monthly impressions rose by 700%, reaching over 10 million per month. The program rewarded high-performing ambassadors with points redeemable for store credit.
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Later Influence helped Men’s Wearhouse run an influencer marketing campaign for prom season. The goal was to raise awareness for... their prom rental options using high school content creators on Instagram. Later sourced and managed five student creators who made 40 pieces of content. The campaign reached 88,700 impressions and 6,500 engagements, with a 7.3% average engagement rate. The campaign showed the ease of the rental process and the variety of fashion choices at Men’s Wearhouse.
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Later Influence helped Kroger Precision Marketing scale its influencer marketing program. Kroger used Later Influence to run over 300 influencer... campaigns in one year. The solution created 5,400 pieces of content and reached 110 million impressions. The campaigns drove 2.3 million total engagements and saved 3,210 hours. This helped Kroger boost new product launches and increase in-store promotions.
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JanSport used Later Influence to run a TikTok influencer campaign called #UnpackThatChallenge. The goal was to connect with Gen-Z and... boost brand engagement during COVID-19. JanSport partnered with TikTok creators to share hopeful messages and show their home workspaces. For each video, JanSport donated backpacks to World Central Kitchen. The campaign got 1.3 million impressions, 145,000 engagements, a 42.4% engagement rate, and a $0.01 CPM.
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Later Influence helped Eyeconic launch a referral program to boost brand awareness and site traffic. Eyeconic wanted to move beyond... email marketing and reduce high churn. Later set up a “Give $10, Get $10” referral program using micro-influencers and a referral link generator. The program led to 15 conversions per 1 million site visitors. It achieved a 58.5% click-through rate on shared promotions and a 4.6x return on ad spend. The average value per conversion was $206.
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Later Influence helped COSMEDIX shift from in-store to digital by launching the COSMEDIX Crowd influencer program. COSMEDIX used Later's influencer... marketing platform to recruit micro-influencers, advocates, and referrers. The program generated a 527% ROI from review and activation purchases. Influencer content drove 3.7 million impressions and 34,000 engagements. COSMEDIX and Later won a Shorty Award for the campaign.
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Later Influence helped Champs Sports run influencer marketing campaigns on TikTok and Instagram. Champs Sports wanted to reach a new... audience with athlete influencers and move away from lifestyle content. Later worked with Champs Sports to find the right creators and manage the campaigns. The campaigns created 91 pieces of content, got 3 million impressions, and 353,100 engagements. The average engagement rate was 11.8%.
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Later Influence helped Belk improve their influencer marketing on Instagram. Belk wanted to measure influencer ROI and boost engagement. They... launched a student-athlete NIL program with Later, focusing on college athletes to reach sports fans. The campaign produced 43 pieces of content, 99.3k impressions, and 7k engagements. The average engagement rate was 16.1%, exceeding industry benchmarks.
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American Girl used Later Influence to run an influencer marketing campaign for its Cultural Celebrations Collection. The goal was to... promote unique cultural and religious holidays and drive website traffic. American Girl partnered with 20 diverse influencers to create 123 pieces of content. The campaign reached 360,000 impressions and 27,000 engagements, with a 7.5% engagement rate. The campaign focused on authentic connections and reusable content for future holidays.
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Later helped MeUndies grow their Instagram following by 40% in one year. MeUndies used Later for scheduling, planning, and curating... user-generated content. The team saved over 2 hours each week by automating content collection and scheduling. MeUndies used Later’s Link in Bio and Search By Hashtag features to drive sales and boost engagement. Instagram became a key channel for brand storytelling and community growth.
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Later Influence helped Crumbl run a holiday influencer marketing campaign. Crumbl wanted to boost sales during a slow season. They... worked with five influencers on TikTok and Instagram. The campaign got 39.7 million impressions and 175,500 engagements. Crumbl earned $1.2 million in media value. The campaign made Crumbl's desserts a top holiday gift and reached new customers.
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Later Influence helped Sperry and PFLAG National run an influencer marketing campaign for Pride Month. They activated 10 creators on... TikTok and Instagram. The campaign produced 44 pieces of content, reaching 391,000 impressions and 19,800 engagements. The average engagement rate was 5.1%. The campaign focused on LGBTQ+ allyship and brand awareness.
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Later Influence helped Rosefield grow its ambassador community to over 70,000 members. The influencer marketing platform enabled Rosefield to manage... campaigns across 7 global markets. Rosefield saw a 400% increase in sales and a 167% return on investment. The program also doubled conversion rates from influencer referrals. Monthly impressions rose by 700%, reaching over 10 million per month.
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Later Influence helped Men’s Wearhouse run an Instagram prom campaign. The campaign used 5 high school creators to make 40... pieces of content. These posts reached 1.46 million people and got 6.5K engagements. The average engagement rate was 7.3%. Men’s Wearhouse showed off its rental process and fashion options with influencer marketing.
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Later Influence helped Kroger Precision Marketing run 302 influencer campaigns in one year. The platform enabled the creation of 5,400... pieces of content and reached 110 million impressions. Kroger saved 3,210 hours on influencer activation and measurement. The campaigns drove 2.3 million total engagements and saved $183,000 in content production costs. Kroger used Instagram and other digital channels to boost new product launches and in-store promotions.
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Later Influence helped JanSport reach 1. 3 million impressions and 145,000 engagements on TikTok. The #UnpackThatChallenge campaign targeted Gen-Z during...COVID-19, using TikTok creators to boost brand engagement. JanSport saw a 42.4% average engagement rate and $0.01 CPM. The campaign also led to 11x growth in ambassador program members and 168% ROI from purchases via influencer-generated content.
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Later Influence helped a leading U. S. fashion retailer boost its ambassador program, achieving 11x growth in members. The campaign...drove 46 million impressions and 2.3 million engagements on Instagram. Influencer-generated content led to a 168% ROI in both online and in-store sales. Micro-influencers outperformed macro-influencers in driving in-store and online sales. The retailer used an omnichannel approach to connect digital and physical shopping experiences.
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Later Influence helped Eyeconic launch a referral program to boost brand awareness and site traffic. Eyeconic used a "Give $10,... Get $10" offer, powered by a referral link generator and micro-influencer activation. The campaign achieved a 58.5% click-through rate on shared promotions. Eyeconic saw a 4.6x return on ad spend and $206 average value per conversion. The program delivered 15 conversions per million site visitors.
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Later Influence helped At Home drive 1. 4 million organic impressions with a Halloween influencer campaign. At Home partnered with...8 creators to produce 85 pieces of content, achieving a 7.5% average engagement rate and 99.9% positive or neutral sentiment. The campaign expanded to Pinterest and YouTube Shorts, where engagement rates reached 23.53%. At Home saw viral content, sold-out products, and a loyal community that boosted brand awareness and conversions.
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Later Influence helped COSMEDIX boost ROI by 527% from review and activation purchases. The influencer marketing platform enabled COSMEDIX to... engage micro-influencers, advocates, and loyalists for Instagram campaigns. The COSMEDIX Crowd program generated 3.7 million impressions and 34,000 engagements. COSMEDIX repurposed influencer content and reviews to drive online sales. The campaign won a Shorty Award for best in beauty influencer marketing.
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Later Influence helped Champs Sports run four influencer marketing campaigns on TikTok and Instagram. The goal was to reach active... 16 to 34-year-olds and boost engagement with athlete influencers. The campaigns generated 91 pieces of content, 3 million impressions, and 353,100 engagements. Champs Sports saw an average engagement rate of 11.8%. The cost per engagement was $0.16, beating industry benchmarks.
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Later Influence helped Belk run a student-athlete influencer program on Instagram. The campaign produced 43 pieces of content, 99,300 impressions,... and 7,000 engagements. Belk achieved a 16.1% average engagement rate, beating industry benchmarks for retail and fashion. The program focused on NIL athletes to boost reach and awareness for Belk's apparel. Later's team managed strategy, creator recruitment, and campaign execution.
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Later Influence helped Lindt and American Greetings run a co-branded influencer campaign for Mother’s Day. The challenge was to find... influencers who matched specific demographics and to drive engagement and sales at Walmart. The solution was a cross-brand campaign using Instagram, with mom micro-influencers creating posts and stories. The campaign reached 107,700 impressions, 26.8% average engagement rate, and 109 pieces of content, meeting all set goals.
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Later Influence helped Baby Brand scale their influencer marketing. The brand wanted to turn loyal customers into ambassadors to create... social media content. They used Later Influence to find and activate 26 influencers from their customer base. These influencers created 99 pieces of content, generating 84.1K impressions and 16.9K engagements. The average cost per engagement was $0.23, helping the brand reach more parents and boost app awareness.
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Later helps Goldilocks Goods manage social media and grow their eco-friendly brand. Goldilocks used Later to schedule and repurpose content... across Instagram, Facebook, and Pinterest. Since 2019, Goldilocks saw a 457% increase in Facebook followers and a 229% increase in Instagram followers. The team uses Later to streamline workflows and reach new audiences. This helped them save time and keep their content strategy efficient.
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Later helps STIL plan and schedule Instagram posts to promote their products and share productivity tips. STIL uses Later's Visual... Planner and Calendar View to organize content and keep their team on track. Instagram now drives 70% of STIL's website traffic and 60% of their sales. Instagram Stories takeovers get about 1,500 views each. Later helps STIL build a loyal online community and support women-led businesses.
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Later helped S’well manage and grow their Instagram presence. S’well used Later to plan content, organize user-generated content, and keep... their feed visually appealing. With Later, S’well saw a 48% increase in Instagram followers in one year. The team also saved over 2 hours each week by using Later’s Visual Instagram Planner. S’well used Later’s Search by Hashtag to find and share community posts, supporting their brand growth.
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Later helped Artifact Uprising manage and grow their Instagram presence. The company gained 80,000 new followers in one year using... Later. They saved 4-5 hours per week by scheduling posts with Later's Auto Publish feature. The Media Library helped them organize user-generated content. Later's Visual Planner let them keep a cohesive and attractive Instagram feed. Artifact Uprising built a strong community and saw sustainable business growth.
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Later helped Lucky Iron Fish save 2 hours every week with its Auto Publish tool. The team used Later to... schedule and manage all social media content in one app. This freed up time for creative work and boosted their TikTok presence. Lucky Iron Fish grew to 89.5K TikTok followers and earned 4.7M likes. The brand improved social media management and increased engagement using Later.
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Later Influence helped American Greetings run influencer marketing campaigns for the holiday season. The goal was to grow brand awareness... and engagement using trusted creators. The solution included activating almost 400 influencers and generating over 1,200 pieces of content. The campaign delivered 8.6 million impressions, 255,000 engagements, and an 8.98% engagement rate. The average CPM was $0.53 and the average CPE was $0.03.
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Later Influence helped Reebok and Zumiez run their first influencer marketing campaign together. The goal was to promote the Club... C shoe to Gen-Z shoppers and boost online and in-store sales. Later's managed services team sourced 10 creators who made 60 pieces of content. The campaign reached 927,600 impressions and 55,600 engagements, with a 6% average engagement rate. Reebok praised Later for their attention to detail and campaign management.
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Later helped Goldilocks Goods grow their Instagram following by 229% and Facebook by 457% since 2019. The team used Later... to schedule and repurpose content across Instagram, Facebook, and Pinterest. Link in Bio by Later became their second highest website referrer. Goldilocks built a 65k+ Instagram community focused on sustainability and eco-friendly products. Later streamlined their social media workflow and supported their mission-driven campaigns.
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Later helps STIL plan and schedule Instagram posts, driving 70% of their website traffic and 60% of sales from social media. STIL uses Later's... Visual Planner and Calendar View to organize content and maintain a cohesive Instagram feed. Instagram Stories takeovers get about 1,500 views each, boosting engagement and community. The Best Time to Post feature helps STIL post when engagement is highest. Later supports STIL in building brand awareness and growing a loyal online community.
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Later helped S’well grow their Instagram followers by 48% in one year. The Visual Instagram Planner saved the team over... 2 hours each week. S’well used Later to organize content, manage user-generated content, and plan their feed. The Search by Hashtag feature made it easy to find and share community posts. S’well improved their Instagram marketing and stayed on brand with Later’s tools.
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Later helped Lucky Iron Fish save 2 hours every week by automating social media posting with the Auto Publish tool. The team used... Later to manage all content creation in one app, freeing up time for creative work. Lucky Iron Fish grew their TikTok following to 89.5K and earned 4.7 million likes. The brand boosted community engagement and awareness by sharing relatable content. Later's scheduling tools made it easy to repurpose content across channels.
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Later helped Artifact Uprising grow their Instagram followers by 80,000 in one year. The team saved 4-5 hours per week... using Later's Auto Publish and Visual Planner features. Artifact Uprising used Later to build a cohesive Instagram feed and engage their community. The Media Library made it easy to organize user-generated content. The brand now manages over 297,000 posts on their #TellOn hashtag. Later became essential for Artifact Uprising's social media workflow.
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Later Influence helped a sleep aid brand activate 217 micro-influencers on Instagram. The campaign generated 222 posts, 607.6K impressions, and... 97.7K engagements. The brand achieved a 17.1% engagement rate for back-to-school and 14.7% for adult campaigns. Average cost per engagement was $0.20 and $0.25, beating CPG industry benchmarks. The brand increased product awareness and proved influencer marketing ROI.
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Later Influence helped Reebok and Zumiez launch their first influencer marketing campaign for the Club C shoe. The campaign used... 10 creators to make 60 pieces of content on TikTok and Instagram. It reached 927,600 impressions and 55,600 engagements, with a 6% engagement rate. The cost per engagement was $0.12, beating the industry average. The campaign proved influencer marketing drives strong results for consumer goods brands.
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Later Influence helped Tapatío Ramen drive 1. 2 million organic impressions and 249,000 paid impressions, resulting in $6,000 in Shopify...sales. The influencer marketing campaign achieved a 19% purchase rate and a $34 average order value. Tapatío used Instagram and TikTok creators to boost brand awareness and sales. The campaign surpassed Amazon sales for the first time, showing strong ROI from creator-led content.
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Later Influence helped American Greetings run influencer marketing campaigns for their Celebrate The Holiday Season campaign. The brand activated almost... 400 influencers and generated over 1.2k unique pieces of content. One campaign drove 8.6 million impressions, 255,000 engagements, and an 8.98% engagement rate. The average CPM was $0.53 and CPE was $0.03. American Greetings exceeded their goal of 2 million impressions for the fiscal year.
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Later Influence helped Magnetic Creative improve its influencer marketing process. The agency needed a better way to manage campaigns, find... creators, and track content. Later provided an easy-to-use platform with strong search filters and automation features. The Later team also gave expert support and custom workflows. Magnetic Creative now runs influencer campaigns more efficiently and with less manual work.
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Later Social helps the Later Services Team manage all client content, scheduling 100% of posts through the platform. The team plans... 2–6 weeks of content at a time and schedules over 50 pieces monthly. Features like social listening, analytics, and external approval workflows streamline multi-brand management. Real-time insights and competitive benchmarking improve strategy and content performance.
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Later helped Conscious Life & Style grow followers by 61% from March 2022 to March 2023. The team used Later's... mobile app to manage content for three brands and streamline social media scheduling. They saved 20 minutes per social post, totaling one hour saved per week. Later's Best Time to Post and Link in Bio features boosted engagement and drove more traffic to their website and podcast. Conscious Life & Style now spends less time managing social media and more time raising awareness for sustainability.
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Later Influence helped Magnetic Creative streamline its influencer marketing. The agency needed a platform to manage creator campaigns, automate processes,... and track content. Later provided a robust influencer index, custom workflows, and strong reporting tools. Magnetic Creative saved time by automating campaign duplication and improved campaign management. The Later team supported the agency with expert guidance and feature development.
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Later Influence helped a global management consulting firm complete a research project in just 2 weeks. The firm needed fast,... actionable data for a social media business venture. Later enabled them to collect 300 survey responses and run 15 in-depth Zoom interviews with influencers. The platform managed sourcing, scheduling, and payments. The firm delivered key insights to its client quickly and efficiently.
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Later Influence helped Spectrum Brands run a holiday influencer marketing campaign for four pet brands. The campaign targeted U.S. pet... owners on Instagram and TikTok. Creators produced 387 pieces of content, driving 407,500 impressions and 52,000 engagements. The average engagement rate reached 12.8%. Later managed campaign strategy, paid media, and reporting, while Spectrum Brands handled product shipping and creator communication.
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Later Influence helped MacKenzie-Childs run a holiday influencer marketing campaign using allow-listing for the first time. The challenge was to... blend organic and paid media to drive new customer acquisition and keep a positive return on ad spend. Later provided expert support for campaign setup, management, and troubleshooting. The campaign produced 146 pieces of content, reached 8.3 million people, and achieved a $11.88 return on ad spend. MacKenzie-Childs saw strong engagement and tested a new paid media strategy for future growth.
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Later Influence helped a beauty and skincare brand connect with Black and Latinx Gen Z creators. The brand wanted to... improve its messaging and brand strategy for a diverse audience. Later sourced and managed influencers for focus groups, surveys, and interviews. The brand used insights from these creators to make its campaigns more inclusive. This led to a new strategy focused on representation and cultural relevance.
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Later Influence helped Spectrum Brands run a holiday influencer marketing campaign for four pet brands. The campaign used Instagram and... TikTok to reach pet owners and boost brand awareness. Spectrum Brands and Later activated 3 tiers of creators and ran 10 campaigns. The campaign generated 387 pieces of content, 407.5K impressions, and 52K engagements, with a 12.8% average engagement rate. Later managed paid media and reporting, while Spectrum Brands handled product shipping and creator communication.
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Later Influence helped MacKenzie-Childs run a holiday influencer campaign using allow-listing for the first time. The campaign activated 36 influencers... who created 146 pieces of content. It reached 8.3 million people and drove 20,600 engagements. The return on ad spend was $11.88. Allow-listed paid media outperformed organic and brand ads, leading MacKenzie-Childs to plan future campaigns with this strategy.
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Later Influence helped Ste Michelle Wine Estates create 1,821 content assets and reach 120 million people. The company used influencer... marketing to build social proof and save costs. They found and activated female millennial influencers using Later’s search filters and data tools. Influencers created ratings, reviews, and product photos, which the brand used for marketing. The platform streamlined draft reviews, payments, and compliance, and integrated with PowerReviews for content syndication.
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Later Influence helped Ste Michelle Wine Estates create 1,821 influencer content assets, reaching 120 million people. The brand gained 12... million organic impressions and 808,000 engagements. They collected 365 product reviews with a 4.7 average star rating. Using Later streamlined influencer management, saving 988.8 hours and $77,715. The platform unified and scaled their influencer programs across 8 brands, boosting brand awareness and efficiency.
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Later Influence helped KiwiCo find 40 authentic creators for its Panda Crate campaign. The campaign generated over 150 posts and... 30+ boosted posts across TikTok and Instagram. KiwiCo wanted to reach new moms and young families with hands-on STEAM activities. Later streamlined influencer outreach, negotiations, and content rights, saving KiwiCo time and resources. KiwiCo now owns unlimited usage rights to creator content for ongoing marketing.
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Later Influence helped KiwiCo find 40 authentic creators for its Panda Crate campaign. The team managed influencer outreach, negotiations, and... content rights, making it easy for KiwiCo to repurpose content. The campaign led to 150+ posts and 30+ boosted posts across TikTok and Instagram. KiwiCo saw increased brand awareness and positive brand perception from this influencer marketing effort.
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Later Influence helped Opendoor boost brand awareness with influencer marketing. Opendoor wanted to create demand and reach more people. Later... ran campaigns with creators on Facebook, TikTok, and Instagram. The campaign produced 837 pieces of content and 5.1 million impressions. Opendoor saw 438,300 engagements and an 8.6% average engagement rate. The partnership made Opendoor's marketing more effective and measurable.
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Later Influence helped Opendoor run influencer marketing campaigns to boost brand awareness. The campaign generated 837 pieces of content, 5.1... million impressions, and 438,300 engagements. Instagram posts saw a 12.3% engagement rate, beating industry benchmarks. Opendoor increased brand awareness and hit its KPIs using Later's platform. Paid TikTok ads had a 19% higher CTR and 22% lower CPC than organic content.
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Later Influence helped a leading U. S. fashion retailer grow its ambassador program and boost sales. The retailer wanted to...increase word-of-mouth marketing and reach more men aged 20-30. They used Later Influence to expand their micro-influencer network and include employees and loyal customers as ambassadors. The program led to an 11x increase in ambassador members, 46 million impressions, and a 168% ROI in online and in-store sales.
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Later helped MeUndies grow their Instagram following by 40% in one year. MeUndies used Later for scheduling, planning, and curating... user-generated content. The team saved over 2 hours each week by automating content collection and scheduling. Later's Link in Bio feature drove a healthy percentage of sales from Instagram. MeUndies built a strong brand presence and community using Later's visual social marketing tools.
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Later Influence helped Later boost influencer marketing results. The campaign drove 221,000 organic views, 2,000+ paid ad clicks, and 129... marketing qualified leads. Later used multi-platform strategies and AI-powered recommendations to optimize campaigns. The team generated $291,500 in new inbound pipeline. Later managed contracts, deliverables, and reporting in one workflow, saving time and improving results.
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Later Influence helped Later boost influencer marketing results. The team used Later Influence to manage creator selection, campaign workflows, and... reporting. The campaign drove 221K organic views, 2,000+ paid ad clicks, and 129 marketing qualified leads. Later generated $291,500 in new inbound pipeline. The platform saved time and improved campaign tracking across LinkedIn, TikTok, and Instagram.
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The Dallas Mavericks used Later Influence to run influencer marketing campaigns. They wanted to build hype and keep the team... top of mind all year. They used Later to find and activate local influencers for theme nights and events. The Mavericks ran 14 influencer campaigns. They saw 12 times more ambassadors, 2 million total impressions, a 5.8% average engagement rate, and saved $23,200 in production costs.
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Later Influence helped the Dallas Mavericks run 14 influencer campaigns. The team saw 12x growth in their ambassador community. They... reached 2 million impressions and a 5.8% average engagement rate. The Mavericks saved $23,200 in production costs. They used Facebook and Instagram to engage the local community all year. Influencers promoted theme nights and special events.
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Later Influence helped Sleep Aid Brand activate 217 micro-influencers for two Instagram campaigns. The campaigns generated 607,600 impressions and 97,700... engagements. The average engagement rate reached 17.1% for back-to-school and 14.7% for adult campaigns. Cost per engagement was $0.20 and $0.25, beating CPG industry benchmarks. The brand increased product awareness and engagement using influencer marketing.
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Later Influence helped Habit Burger & Grill boost brand awareness during the Big Game weekend. Habit used Later Influence to... run a creator-led campaign with six influencers on TikTok and Instagram. The campaign featured food trucks, street activations, and engaging content. It generated 10.5 million impressions, 186,000 engagements, and 44 pieces of content. The campaign turned national buzz into real results for Habit Burger & Grill.
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Later helped Conscious Life & Style grow followers by 61% in one year. The team used Later's mobile app to... manage content for three brands. They saved 20 minutes per social post, totaling one hour saved weekly. Later's scheduling and Link in Bio tools increased engagement and website traffic. The platform made social media management easier and boosted awareness for sustainability causes.
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Later Influence helped a global management consulting firm run a fast research project. The firm needed to collect data for... a social media business venture. Later enabled them to survey 300 influencers and conduct 15 Zoom interviews in just two weeks. The platform managed sourcing, scheduling, and payments. The firm met its research goals quickly and provided insights to its client.
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Later Social helped the Later Services Team schedule 100% of client content and plan 2–6 weeks ahead. The team managed... over 50 pieces of content monthly using one platform. Social Listening and Analytics features let them track trends, monitor brand health, and benchmark against competitors. The drag-and-drop calendar and external approval workflow made content planning and reviews fast and easy. Later Social kept all social media management tasks in one place for better organization and results.
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Later Social helped Later schedule 200 content pieces monthly and track over 20 competitors. The team saved $16.6K per year... using Auto Publish and Social Inbox. Social listening features let them spot trends and keep content relevant. The calendar tool enabled planning a month of content in one day. Carousel posts doubled engagement rates, and a Reel campaign earned 230K+ organic views.
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Later Influence helped Tapatío Ramen boost Shopify sales with a creator-led influencer marketing campaign. The campaign drove 1.2 million organic... impressions and 249,000 paid impressions, resulting in $6,000 in Shopify sales. Tapatío achieved a 19% purchase rate and a $34 average order value. The campaign used Instagram and TikTok, activating six influencers and producing 35 pieces of content. Tapatío's Shopify sales surpassed Amazon for the first time.
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Later Influence helped At Home drive 1. 4 million organic impressions with influencer marketing. At Home targeted Halloween superfans with...early campaigns and creative freedom for influencers. The campaign ran from May to August and used Instagram, Pinterest, YouTube Shorts, and TikTok. Eight influencers created 85 pieces of content, achieving a 7.5% average engagement rate. Pinterest content reached a 23.53% engagement rate, boosting brand awareness.
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