Later: #1 Instagram Scheduler & Social Media Platform
Media Production Case Studies and Success Stories with Later Platform
CASE STUDY Conscious Life & Style
Later helped Conscious Life & Style manage social media for three brands. Before Later, the team did manual work to post content. With Later's mobile app, they could schedule, edit, and preview posts... easily. They used features like Access Groups, Best Time to Post, and Link in Bio. From March 2022 to March 2023, they saw a 61% increase in follower growth and saved 20 minutes per social post. This led to more traffic and awareness for their sustainability causes.
Retail Case Studies and Success Stories with Later Platform
CASE STUDY Men’s Wearhouse
Later Influence helped Men’s Wearhouse run an influencer marketing campaign for prom season. The goal was to raise awareness for their prom rental options using high school content creators on Instag...ram. Later sourced and managed five student creators who made 40 pieces of content. The campaign reached 88,700 impressions and 6,500 engagements, with a 7.3% average engagement rate. The campaign showed the ease of the rental process and the variety of fashion choices at Men’s Wearhouse.
Later Influence helped Eyeconic launch a referral program to boost brand awareness and site traffic. Eyeconic wanted to move beyond email marketing and reduce high churn. Later set up a “Give $10, Ge...t $10” referral program using micro-influencers and a referral link generator. The program led to 15 conversions per 1 million site visitors. It achieved a 58.5% click-through rate on shared promotions and a 4.6x return on ad spend. The average value per conversion was $206.
COSMEDIX used the Later influencer marketing platform to boost its digital presence. The brand shifted from in-store to digital by building a community of influencers, advocates, and loyal customers.... COSMEDIX launched the COSMEDIX Crowd program with zero spend on media or influencer activations. They achieved a 527% ROI from review and activation purchases, 3 million total impressions, and 34,000 impressions from key campaigns. The program increased brand awareness and drove online sales.
MeUndies used Later to grow their Instagram following by 40% in one year. They used Later for scheduling, planning, and curating user-generated content. The team saved over 2 hours each week by using... Later. MeUndies also used Later’s Link in Bio feature to drive sales from Instagram. Their branded hashtag has over 19,000 user posts. Later helped MeUndies build a strong brand presence and community on Instagram.
Later Influence helped Crumbl run a holiday influencer marketing campaign. Crumbl wanted to boost sales during a slow season. They worked with five influencers on TikTok and Instagram. The campaign g...ot 39.7 million impressions and 175,500 engagements. Crumbl earned $1.2 million in media value. The campaign made Crumbl's desserts a top holiday gift and reached new customers.
American Girl used Later Influence to run an influencer marketing campaign for its Cultural Celebrations Collection. The goal was to promote unique cultural and religious holidays and drive website t...raffic. American Girl partnered with 20 diverse influencers to create 123 pieces of content. The campaign reached 360,000 impressions and 27,000 engagements, with a 7.5% engagement rate. The campaign focused on authentic connections and reusable content for future holidays.
Later Influence helped Champs Sports run influencer marketing campaigns on TikTok and Instagram. Champs Sports wanted to reach a new audience with athlete influencers and move away from lifestyle con...tent. Later worked with Champs Sports to find the right creators and manage the campaigns. The campaigns created 91 pieces of content, got 3 million impressions, and 353,100 engagements. The average engagement rate was 11.8%.
Later Influence helped Kroger Precision Marketing scale its influencer marketing program. Kroger used Later Influence to run over 300 influencer campaigns in one year. The solution created 5,400 piec...es of content and reached 110 million impressions. The campaigns drove 2.3 million total engagements and saved 3,210 hours. This helped Kroger boost new product launches and increase in-store promotions.
Later Influence helped Belk improve their influencer marketing on Instagram. Belk wanted to measure influencer ROI and boost engagement. They launched a student-athlete NIL program with Later, focusi...ng on college athletes to reach sports fans. The campaign produced 43 pieces of content, 99.3k impressions, and 7k engagements. The average engagement rate was 16.1%, exceeding industry benchmarks.
JanSport used Later Influence to run a TikTok influencer campaign called #UnpackThatChallenge. The goal was to connect with Gen-Z and boost brand engagement during COVID-19. JanSport partnered with T...ikTok creators to share hopeful messages and show their home workspaces. For each video, JanSport donated backpacks to World Central Kitchen. The campaign got 1.3 million impressions, 145,000 engagements, a 42.4% engagement rate, and a $0.01 CPM.
Food & Beverages Case Studies and Success Stories with Later Platform
CASE STUDY Palermo’s Pizza
Later Influence helped Palermo’s Pizza launch an influencer marketing campaign for National Pizza Month. Palermo’s Pizza had no influencer strategy before using Later. The campaign used TikTok and In...stagram creators to make fun and engaging videos. The campaign reached 51.9K impressions on TikTok and 139.5K impressions on Instagram. The average engagement rate was 3%. Palermo’s Pizza increased brand awareness and promoted its Urban Pie and Screamin’ Sicilian brands.
Later Influence helped Bibigo run an influencer marketing campaign. Bibigo wanted to boost brand awareness and drive ROI for its Mandu dumplings. Later worked with macro- and mega-influencers on TikT...ok, Instagram, Facebook, and YouTube. The campaign led to a 64% increase in impressions, 46 million total impressions, 1 million TikTok engagements, and a 3.2% click-through rate on Instagram and Facebook.
Later Influence helped a packaged snack bar brand reach new audiences and drive engagement. The brand used Later to recruit over 800 micro-influencers on Instagram and TikTok. Influencers shared auth...entic content about the snack bar, focusing on women and moms. The campaign generated 3,224 posts and a 14% average engagement rate. The cost per engagement was $0.16, showing strong results for influencer marketing.
Later Influence helped Eggland’s Best run an influencer marketing campaign for the New Year. The goal was to reach more people and get evergreen content that shows the benefits of their eggs. They wo...rked with 24 influencers and made 233 pieces of content. The campaign got 5.8 million impressions and over 40,000 engagements. Engagement on Pinterest was 7.9 times higher than the industry average.
Later Influence helped Premier Protein run a fall influencer campaign for their Pumpkin Spice Protein Shake. The goal was to boost brand awareness and drive website traffic using influencer-generated... content on TikTok, Instagram, Pinterest, and YouTube. Later sourced and managed 78 creators, who produced 144 original pieces of content. The campaign reached 23.2 million people, generated 2.7 million impressions, and achieved a 5.2% average engagement rate. Premier Protein saw increased clicks, purchases, and social followers as a result.
Later Influence helped f'real foods run TikTok influencer campaigns to reach Gen-Z. f'real wanted to boost awareness and sales with authentic creator content. Later used TikTok's Creator Marketplace ...to find trending creators. Three campaign videos went viral, each with over 1.5M likes. The campaign got 21.4M impressions, 7.8M engagements, and a 36.45% engagement rate. Awareness among 13-17 year olds grew by 6%.
Later Influence helped Clif Bar & Co. improve influencer marketing. Before Later, Clif Bar used spreadsheets and found influencer programs slow and hard to manage. With Later, they activated micro an...d macro-influencers at scale for campaigns, product reviews, and an ambassador program. They saved 2,591 hours, gained $265,000 in content savings, and reached 12 million impressions with 1.3 million engagements. Influencers submitted over 800 reviews with an average of 4.8 stars.
Later helps Brew Dr. Kombucha plan and schedule Instagram content. Brew Dr. Kombucha wanted to balance product promotion with their mission of sustainability. They used Later's Link in Bio to drive a... 130% increase in site traffic from Instagram. Saved posts grew 3-5 times from 2019 to 2020. The Visual Planner tool helped their small team stay organized and flexible with content planning.
Later Influence helped El Pollo Loco launch a creator campaign for their Double Tostada product. The goal was to boost sales and brand awareness among Gen Z food lovers. Later Influence enabled El Po...llo Loco to work with 20 influencers, creating 39 pieces of content across TikTok and Instagram. The campaign reached 46.7 million impressions and achieved a 2.2% average engagement rate. The brand also saved time on campaign management and focused on strategic partnerships.
Chobani used Later Influence to run an influencer marketing campaign on Twitch. The goal was to promote their Chobani Oatmilk Cosmic Race game and support the 'Oatmilk Everywhere' campaign. Later hel...ped Chobani find and manage Twitch streamers who played the game live and mentioned Chobani Oatmilk. The campaign got 7 million impressions, 80,000 Twitch stream views, and 101,300 total engagements. Chobani also aimed to drive donations for Hunger Free America.
Later helped Collective Arts Brewing manage their social media and build an online community. The company used Later’s Visual Planner to plan Instagram posts and keep their feed on-brand. They also u...sed Later’s Link in Bio to drive traffic to different content, getting over 14,000 page views in three months. When COVID-19 hit, they quickly shifted to e-commerce and used social media to boost local sales. Later made it easy for their team to work together and support their creative mission.
Later Influence helped Kraft Heinz Company run an influencer marketing campaign on Instagram and TikTok. Kraft wanted to measure how influencer content affected brand awareness, favorability, and pur...chase intent. The campaign used micro and macro influencers who are parents to share their real experiences with Kraft products. Kraft saw a 40-point lift in brand favorability and a 15-point lift in purchase intent. The campaign had 186,800 engagements and a $0.09 average cost per engagement.
Management Consulting Case Studies and Success Stories with Later Platform
CASE STUDY Global Management Consulting Firm
Later Influence helped a global management consulting firm run a fast research project. The firm needed to collect data for a social media business venture. Later enabled them to survey 300 influence...rs and conduct 15 Zoom interviews in just two weeks. The platform managed sourcing, scheduling, and payments. The firm met its research goals quickly and provided insights to its client.
Real Estate Case Studies and Success Stories with Later Platform
CASE STUDY Opendoor
Later Influence helped Opendoor boost brand awareness with influencer marketing. Opendoor wanted to create demand and reach more people. Later ran campaigns with creators on Facebook, TikTok, and Ins...tagram. The campaign produced 837 pieces of content and 5.1 million impressions. Opendoor saw 438,300 engagements and an 8.6% average engagement rate. The partnership made Opendoor's marketing more effective and measurable.
Apparel & Fashion Case Studies and Success Stories with Later Platform
CASE STUDY Fashion Retailer
Later Influence helped a leading U.S. fashion retailer grow its ambassador program and boost sales. The retailer wanted to increase word-of-mouth marketing and reach more men aged 20-30. They used La...ter Influence to expand their micro-influencer network and include employees and loyal customers as ambassadors. The program led to an 11x increase in ambassador members, 46 million impressions, and a 168% ROI in online and in-store sales.
Marketing and Advertising Case Studies and Success Stories with Later Platform
CASE STUDY Magnetic Creative
Later Influence helped Magnetic Creative improve its influencer marketing process. The agency needed a better way to manage campaigns, find creators, and track content. Later provided an easy-to-use ...platform with strong search filters and automation features. The Later team also gave expert support and custom workflows. Magnetic Creative now runs influencer campaigns more efficiently and with less manual work.
Consumer Goods Case Studies and Success Stories with Later Platform
CASE STUDY Baby Brand
Later Influence helped Baby Brand scale their influencer marketing. The brand wanted to turn loyal customers into ambassadors to create social media content. They used Later Influence to find and act...ivate 26 influencers from their customer base. These influencers created 99 pieces of content, generating 84.1K impressions and 16.9K engagements. The average cost per engagement was $0.23, helping the brand reach more parents and boost app awareness.
Later helps STIL plan and schedule Instagram posts to promote their products and share productivity tips. STIL uses Later's Visual Planner and Calendar View to organize content and keep their team on... track. Instagram now drives 70% of STIL's website traffic and 60% of their sales. Instagram Stories takeovers get about 1,500 views each. Later helps STIL build a loyal online community and support women-led businesses.
Later helped S’well manage and grow their Instagram presence. S’well used Later to plan content, organize user-generated content, and keep their feed visually appealing. With Later, S’well saw a 48% ...increase in Instagram followers in one year. The team also saved over 2 hours each week by using Later’s Visual Instagram Planner. S’well used Later’s Search by Hashtag to find and share community posts, supporting their brand growth.
Later helps Goldilocks Goods manage social media and grow their eco-friendly brand. Goldilocks used Later to schedule and repurpose content across Instagram, Facebook, and Pinterest. Since 2019, Gold...ilocks saw a 457% increase in Facebook followers and a 229% increase in Instagram followers. The team uses Later to streamline workflows and reach new audiences. This helped them save time and keep their content strategy efficient.
Later Influence helped Lindt and American Greetings run a co-branded influencer campaign for Mother’s Day. The challenge was to find influencers who matched specific demographics and to drive engagem...ent and sales at Walmart. The solution was a cross-brand campaign using Instagram, with mom micro-influencers creating posts and stories. The campaign reached 107,700 impressions, 26.8% average engagement rate, and 109 pieces of content, meeting all set goals.
KiwiCo used Later Influence to find real creators for their Panda Crate campaign. They wanted to reach new moms and boost awareness for their baby product line. Later Influence helped them find and m...anage over 40 influencers, leading to 150+ posts and 30+ boosted posts on TikTok and Instagram. The platform made it easy for KiwiCo to work with creators and reuse content. KiwiCo saved time and found creators who matched their brand.
Later Influence helped Reebok and Zumiez run their first influencer marketing campaign together. The goal was to promote the Club C shoe to Gen-Z shoppers and boost online and in-store sales. Later's... managed services team sourced 10 creators who made 60 pieces of content. The campaign reached 927,600 impressions and 55,600 engagements, with a 6% average engagement rate. Reebok praised Later for their attention to detail and campaign management.
Later helped Artifact Uprising manage and grow their Instagram presence. The company gained 80,000 new followers in one year using Later. They saved 4-5 hours per week by scheduling posts with Later'...s Auto Publish feature. The Media Library helped them organize user-generated content. Later's Visual Planner let them keep a cohesive and attractive Instagram feed. Artifact Uprising built a strong community and saw sustainable business growth.
Later helped Lucky Iron Fish save time on social media management. The team used Later’s Auto Publish tool to schedule and post content on TikTok. This saved them 2 hours every week. Their TikTok acc...ount grew to 89.5K followers and 4.7 million likes. The team spent more time creating and editing videos for better engagement.
Later Influence helped American Greetings run influencer marketing campaigns for the holiday season. The goal was to grow brand awareness and engagement using trusted creators. The solution included ...activating almost 400 influencers and generating over 1,200 pieces of content. The campaign delivered 8.6 million impressions, 255,000 engagements, and an 8.98% engagement rate. The average CPM was $0.53 and the average CPE was $0.03.
Manufacturing Case Studies and Success Stories with Later Platform
CASE STUDY Beauty & Skincare Brand
Later Influence helped a beauty and skincare brand connect with Black and Latinx Gen Z creators. The brand wanted to improve its messaging and brand strategy for a diverse audience. Later sourced and... managed influencers for focus groups, surveys, and interviews. The brand used insights from these creators to make its campaigns more inclusive. This led to a new strategy focused on representation and cultural relevance.
Later Influence helped MacKenzie-Childs run a holiday influencer marketing campaign using allow-listing for the first time. The challenge was to blend organic and paid media to drive new customer acq...uisition and keep a positive return on ad spend. Later provided expert support for campaign setup, management, and troubleshooting. The campaign produced 146 pieces of content, reached 8.3 million people, and achieved a $11.88 return on ad spend. MacKenzie-Childs saw strong engagement and tested a new paid media strategy for future growth.
Restaurants Case Studies and Success Stories with Later Platform
CASE STUDY Habit Burger & Grill
Later Influence helped Habit Burger & Grill boost brand awareness during the Big Game weekend. Habit used Later Influence to run a creator-led campaign with six influencers on TikTok and Instagram. T...he campaign featured food trucks, street activations, and engaging content. It generated 10.5 million impressions, 186,000 engagements, and 44 pieces of content. The campaign turned national buzz into real results for Habit Burger & Grill.
Sports Case Studies and Success Stories with Later Platform
CASE STUDY Dallas Mavericks
The Dallas Mavericks used Later Influence to run influencer marketing campaigns. They wanted to build hype and keep the team top of mind all year. They used Later to find and activate local influence...rs for theme nights and events. The Mavericks ran 14 influencer campaigns. They saw 12 times more ambassadors, 2 million total impressions, a 5.8% average engagement rate, and saved $23,200 in production costs.
