Real-World Case Studies and Customer Success Stories with Later Platform

Later Influence helped Bibigo boost impressions by 64% and reach 46 million total impressions. The influencer marketing campaign drove 1... million engagements on TikTok and a 3.2% click-through rate on Instagram and Facebook. Bibigo used macro- and mega-influencers to create authentic content about their Mandu dumplings. The campaign focused on brand awareness and building brand affinity through creator partnerships across TikTok, Instagram, Facebook, and YouTube.
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Later Influence helped Chobani run an influencer marketing campaign on Twitch. Chobani wanted to promote its Oatmilk Cosmic Race Roblox... game and support Hunger Free America. Later sourced top Twitch streamers to play the game and mention Chobani oatmilk. The campaign drove 80K Twitch stream views, beating the 19K-35K benchmark. Instagram and Twitter posts got over 7 million impressions and 101.3K engagements. Paid Instagram posts added 15 million impressions and 98.3K engagements.
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Later Influence helped Clif Bar & Co. scale influencer marketing across three brands. The company moved from spreadsheets to Later's... platform, saving 2,591 hours and $265,000 in content costs. They achieved 12 million impressions and 1.3 million engagements, a 137% and 167% year-over-year increase. The platform enabled efficient campaign creation, product reviews, and an ambassador program. Clif Bar & Co. now activates influencers at scale and tracks performance across brands.
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Later Influence helped Eggland’s Best run a New Year influencer campaign. They worked with 24 influencers to create 233 pieces... of evergreen content. The campaign reached 5.8 million impressions and over 40,000 engagements. Engagement on Pinterest was 7.9 times the industry benchmark. Eggland’s Best now uses this content across Facebook, Instagram, and Pinterest for ongoing brand awareness.
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Later Influence helped El Pollo Loco launch its Double Tostada with a bold influencer marketing campaign. The campaign used 20... influencers to create 39 pieces of content across TikTok and Instagram. It generated 46.7 million impressions and a 2.2% average engagement rate. El Pollo Loco saw record sales mix and product trials. The brand plans to keep using influencer marketing to grow awareness and sales.
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Later Influence helped f'real foods boost Gen-Z engagement on TikTok. The campaign delivered 24.1 million impressions and 7.8 million engagements,... with a 36.45% average engagement rate. f'real activated 39 verified creators, leading to a 7.1% monthly lift in unit sales. The average CPM dropped to $0.82, 35% lower than previous paid social ads. Awareness among 13 to 17-year-olds increased by 6%.
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Later Influence helped Kraft Heinz Company achieve a 40-point lift in brand favorability and a 15-point lift in purchase intent. Kraft used Later's... influencer marketing platform to run the #LoveforKraft campaign on Instagram and TikTok. The campaign featured micro and macro influencers who shared authentic stories about Kraft products. The campaign generated 2.3 million impressions and 186,800 engagements, with an average cost per engagement of $0.09. Kraft saw strong results in brand awareness and engagement.
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Later Influence helped Lindt and American Greetings run a co-branded influencer campaign for Mother’s Day. The brands wanted at least... 100,000 impressions, a 12% engagement rate, and 75 pieces of content. They sourced 30 mom micro-influencers to create Instagram posts and stories. The campaign delivered 109 pieces of content, 107.7k impressions, and a 26.8% engagement rate. This engagement rate was more than double the industry average for CPG and food brands.
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Later Influence helped a packaged snack bar brand activate 824 micro-influencers on Instagram and TikTok. The campaign generated 3,224 posts... and achieved a 14% average engagement rate. Cost per engagement was $0.16, beating industry benchmarks. The brand gained over 3,000 high-quality images and videos for ongoing marketing. TikTok tests saw a 20.5% engagement rate and $0.03 CPE.
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Later Influence helped Palermo’s Pizza launch its first influencer marketing campaign for National Pizza Month. The campaign activated 12 TikTok... creators and 13 Instagram influencers to promote Urban Pie and Screamin’ Sicilian brands. TikTok content reached 51.9K impressions with a 3% engagement rate. Instagram Reels drove 139.5K impressions and a 5.9% engagement rate. Palermo’s Pizza gained brand awareness and a new TikTok presence through this campaign.
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Later Influence helped Premier Protein run a fall influencer campaign across TikTok, Instagram, Pinterest, and YouTube. The campaign used 78... influencers and reached 23.2 million people. Creators made 144 original pieces of influencer-generated content. The campaign drove 2.7 million impressions and 130,300 engagements, with a 5.2% average engagement rate. Premier Protein tracked clicks, purchases, and follower growth using Later Influence.
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Later Influence helped Totino’s reach Gen-Z gamers on TikTok. Totino’s partnered with gaming and comedy influencers to create authentic, fun... content. The campaign generated 11.7 million impressions and 538,400 engagements. The average engagement rate was 4.5%. Cost per thousand impressions was $0.61. Totino’s plans to use this influencer strategy for future campaigns.
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Later Influence helped Trident run an influencer marketing campaign on TikTok and Instagram. The campaign used both micro- and macro-influencers... to promote Trident Pocket Packs at 7-Eleven. The campaign produced 70 pieces of content and reached 1.7 million impressions. It achieved a 7.7% average engagement rate and 117,400 total engagements. The campaign generated 5,200 clicks with an average cost per click of $6.11.
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Later helped Brew Dr. Kombucha boost Instagram engagement and site traffic. The team used Later for Instagram planning, scheduling, and... Link in Bio. They saw a 3-5X increase in saved posts from 2019 to 2020. Site traffic from Instagram grew by 130% after using Link in Bio. Later's Visual Planner kept their content organized and flexible, supporting both product promotion and purpose-driven messaging.
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Later helped Collective Arts Brewing keep their online community strong during tough times. The team used Later’s Visual Planner to... organize Instagram posts and keep their feed on-brand. With Link in Bio, they got 14,000+ page views in 3 months. E-commerce sales made up 25% of their Ontario sales after pivoting online. Later’s tools made it easy for the team to work together and support their creative mission.
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Later helped Tapatío Ramen boost Shopify sales with a creator-led influencer campaign. The campaign used Instagram and TikTok creators to... showcase the product and drive shoppable clicks. Mega creator Abiud Sandoval generated over 1 million impressions. Paid Meta ads using creator content delivered a 41% higher ROAS. Tapatío Ramen surpassed monthly Amazon sales for the first time, achieving $5,870 in Shopify sales and a 19% purchase rate.
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Totino’s used Later’s influencer marketing platform to reach Gen-Z and gamers on TikTok. They partnered with gaming and comedy creators... to make authentic, fun content. The campaign ran in three waves and focused on quality over quantity of creators. Totino’s generated 11.7 million impressions and 538,400 engagements with a 4.5% engagement rate. The cost per thousand impressions was $0.61, leading Totino’s to plan more influencer campaigns.
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Later helped Ste Michelle Wine Estates scale influencer marketing across 8 brands. The company used Later to find and activate... female millennial influencers, ensuring FTC compliance. With Later, they created 1,821 content assets, reaching 120 million people and generating 12 million organic impressions. They saved 988.8 hours and $77,715 by streamlining processes. Influencer-generated reviews led to a 4.7 average star rating from 365 product reviews.
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Premier Protein used Later’s Services team to run a seasonal influencer marketing campaign for its Pumpkin Spice Protein Shake. The campaign partnered... with 78 influencers, reaching 23.2 million people. Influencers created 144 original pieces of content, driving 2.7 million impressions and 130,300 engagements. The average engagement rate was 5.2%. Later managed creator sourcing, approvals, and payments, while Premier Protein handled product shipments and legal compliance.
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Clif Bar & Co. used Later’s influencer marketing platform to manage influencer programs for three brands. Before Later, they struggled... with time-consuming, inefficient processes and lacked holistic performance insights. With Later, they activated micro and macro-influencers at scale, launched campaigns, gathered 800+ product reviews, and started an ambassador program. In one year, they created 138% more content, reached 12M impressions, and achieved 1.3M engagements. The platform saved them 2,591 hours and $265,000 in content costs.
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Later helped Collective Arts Brewing keep their online community strong during tough times. The team used Later’s Visual Planner to... organize Instagram posts and keep their feed on-brand. They used Link in Bio to drive 14,000+ page views in three months. When bars closed, they quickly shifted to e-commerce, with 25% of Ontario sales coming from online. Their social media strategy focused on supporting artists and building real connections.
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Chobani used Later’s services to launch an influencer marketing campaign on Twitch. The campaign promoted Chobani’s Oatmilk Cosmic Race game... and supported the “Oatmilk Everywhere” initiative. Streamers showcased the game and Chobani oatmilk products, driving 80K Twitch stream views and 16.7K unique chat messages. Instagram and Twitter posts generated over 7 million impressions and 101.3K engagements. The campaign also helped Chobani reach its $75K charity donation goal for Hunger Free America.
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Later helped Palermo’s Pizza launch their first influencer marketing campaigns. The goal was to boost engagement for Urban Pie and... Screamin’ Sicilian during National Pizza Month. Later’s team managed campaign setup, creator sourcing, and influencer payments. The campaign featured 12 TikTok creators and 13 Instagram influencers. Palermo’s Pizza gained 51.9K TikTok impressions, 139.5K Instagram impressions, and strong engagement rates.
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Later worked with bibigo and its agency to run an influencer marketing campaign for Mandu dumplings. The campaign used macro-... and mega-influencers on TikTok, Instagram, Facebook, and YouTube. Later managed creator sourcing, communication, and campaign execution. The campaign drove a 64% increase in impressions, reaching 46 million total impressions and 1 million TikTok engagements. Instagram and Facebook saw a 3.2% click-through rate, above industry benchmarks.
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Later helped Kraft Heinz measure the impact of its #LoveforKraft influencer campaign on Instagram. Kraft used micro and macro influencers... to boost brand awareness, favorability, and purchase intent. A brand lift study showed a 40-point increase in brand favorability among non-Kraft users and a 15-point lift in purchase intent. The campaign generated 2.3 million impressions and 186,800 engagements. Influencer posts reached new audiences and improved key brand metrics.
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Later Influence helped Crumbl boost holiday sales with a targeted influencer marketing campaign. Crumbl partnered with five TikTok influencers from... different niches to promote their desserts as holiday gifts. The campaign generated over 39 million impressions and 175,000 engagements. Crumbl achieved $1.2 million in earned media value. Later's platform streamlined influencer selection, content approvals, and campaign logistics.
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Later helped f'real boost Gen-Z awareness with TikTok influencer campaigns. The brand activated 39 creators, reaching 21.4M impressions and 7.8M... engagements. The campaign achieved a 36.45% engagement rate and $0.82 CPM, outperforming previous paid ads. Awareness among 13–17-year-olds rose by 6%. f'real saw a 7.1% monthly lift in unit sales after the campaign.
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Later Influence helped American Girl run an influencer marketing campaign for its Cultural Celebrations Collection. American Girl partnered with 20... influencers to create 123 pieces of Instagram content. The campaign reached 360,000 impressions and drove over 27,000 engagements, achieving a 7.5% engagement rate. The campaign focused on authentic, diverse creators and won a 2023 MUSE Creative Award. Later Influence enabled American Girl to extend content shelf life and boost brand engagement.
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Later Influence helped At Home drive 1. 4 million organic impressions with a Halloween influencer campaign. At Home partnered with...8 creators to produce 85 pieces of content, achieving a 7.5% average engagement rate and 99.9% positive or neutral sentiment. The campaign expanded to Pinterest and YouTube Shorts, where engagement rates reached 23.53%. At Home saw viral content, sold-out products, and a loyal community that boosted brand awareness and conversions.
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Later Influence helped Belk run a student-athlete influencer program on Instagram. The campaign produced 43 pieces of content, 99,300 impressions,... and 7,000 engagements. Belk achieved a 16.1% average engagement rate, beating industry benchmarks for retail and fashion. The program focused on NIL athletes to boost reach and awareness for Belk's apparel. Later's team managed strategy, creator recruitment, and campaign execution.
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Later Influence helped Champs Sports run four influencer marketing campaigns on TikTok and Instagram. The goal was to reach active... 16 to 34-year-olds and boost engagement with athlete influencers. The campaigns generated 91 pieces of content, 3 million impressions, and 353,100 engagements. Champs Sports saw an average engagement rate of 11.8%. The cost per engagement was $0.16, beating industry benchmarks.
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Later Influence helped COSMEDIX boost ROI by 527% from review and activation purchases. The influencer marketing platform enabled COSMEDIX to... engage micro-influencers, advocates, and loyalists for Instagram campaigns. The COSMEDIX Crowd program generated 3.7 million impressions and 34,000 engagements. COSMEDIX repurposed influencer content and reviews to drive online sales. The campaign won a Shorty Award for best in beauty influencer marketing.
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Later Influence helped Crumbl boost holiday sales with influencer marketing. Crumbl worked with five TikTok influencers to create 17 pieces... of content. The campaign reached 39.7 million impressions and 175,500 engagements. Crumbl gained $1.2 million in earned media value. The Later Influence platform made content approvals easy and improved campaign results.
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Later Influence helped Eyeconic launch a referral program to boost brand awareness and site traffic. Eyeconic used a "Give $10,... Get $10" offer, powered by a referral link generator and micro-influencer activation. The campaign achieved a 58.5% click-through rate on shared promotions. Eyeconic saw a 4.6x return on ad spend and $206 average value per conversion. The program delivered 15 conversions per million site visitors.
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Later Influence helped a leading U. S. fashion retailer boost its ambassador program, achieving 11x growth in members. The campaign...drove 46 million impressions and 2.3 million engagements on Instagram. Influencer-generated content led to a 168% ROI in both online and in-store sales. Micro-influencers outperformed macro-influencers in driving in-store and online sales. The retailer used an omnichannel approach to connect digital and physical shopping experiences.
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Later Influence helped JanSport reach 1. 3 million impressions and 145,000 engagements on TikTok. The #UnpackThatChallenge campaign targeted Gen-Z during...COVID-19, using TikTok creators to boost brand engagement. JanSport saw a 42.4% average engagement rate and $0.01 CPM. The campaign also led to 11x growth in ambassador program members and 168% ROI from purchases via influencer-generated content.
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Later Influence helped Kroger Precision Marketing run 302 influencer campaigns in one year. The platform enabled the creation of 5,400... pieces of content and reached 110 million impressions. Kroger saved 3,210 hours on influencer activation and measurement. The campaigns drove 2.3 million total engagements and saved $183,000 in content production costs. Kroger used Instagram and other digital channels to boost new product launches and in-store promotions.
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Later Influence helped Men’s Wearhouse run an Instagram prom campaign. The campaign used 5 high school creators to make 40... pieces of content. These posts reached 1.46 million people and got 6.5K engagements. The average engagement rate was 7.3%. Men’s Wearhouse showed off its rental process and fashion options with influencer marketing.
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Later Influence helped Rosefield grow its ambassador community to over 70,000 members. The influencer marketing platform enabled Rosefield to manage... campaigns across 7 global markets. Rosefield saw a 400% increase in sales and a 167% return on investment. The program also doubled conversion rates from influencer referrals. Monthly impressions rose by 700%, reaching over 10 million per month.
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Later Influence helped Sperry and PFLAG National run an influencer marketing campaign for Pride Month. They activated 10 creators on... TikTok and Instagram. The campaign produced 44 pieces of content, reaching 391,000 impressions and 19,800 engagements. The average engagement rate was 5.1%. The campaign focused on LGBTQ+ allyship and brand awareness.
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At Home used Later's influencer marketing services to engage Halloween fans year-round. The "Halfway to Halloween" and Summerween campaigns drove... 1.4 million organic impressions and a 7.5% average engagement rate. Influencers created 85 pieces of content, helping At Home reach new audiences on Instagram, Pinterest, and YouTube Shorts. A giveaway campaign brought in 1,000+ new followers and 5,400 entries. The brand built strong loyalty and viral buzz by letting creators lead content and expanding to new platforms.
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Later Influence helped Kroger Precision Marketing run 302 influencer campaigns in one year. The campaigns produced 5,400 influencer posts across... Instagram, Pinterest, Facebook, and blogs. These posts reached 110 million impressions and earned 2.3 million engagements. Kroger saved 3,210 hours on influencer activation and measurement. The company also saved $183,000 in content production costs. Later's platform enabled Kroger to scale co-branded influencer marketing and drive customer engagement.
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Later helped Eyeconic launch a referral program to boost brand awareness and top-of-funnel growth. Eyeconic wanted to move beyond email... marketing and reduce churn. Later created a “Give $10, Get $10” referral offer, using micro-influencers and a branded link generator. The program drove a 58.5% click-through rate and a 4.6x return on ad spend. Eyeconic saw 15 conversions per million site visitors, with an average value of $206 per conversion.
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Later helped Men’s Wearhouse run an influencer marketing campaign for prom rentals. The campaign used high school content creators to... show off Men’s Wearhouse’s rental process and fashion options. Later managed creator sourcing, scheduling, and communication. The campaign produced 40 pieces of content from 5 creators. Their posts reached 1.46 million people and had a 7.3% engagement rate.
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Later helped Champs Sports launch NIL influencer campaigns to reach 16-34 year olds. The program activated 24 creators and produced... 91 pieces of content. It drove 3 million impressions and 353,100 total engagements. The average engagement rate was 11.8%. Cost per engagement was $0.16, beating industry benchmarks.
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Later helped Belk launch an NIL influencer marketing campaign with student-athletes. The campaign produced 43 pieces of content and reached... 99,300 impressions. Seven creators generated 7,000 engagements and a 16.1% average engagement rate. This rate beat industry benchmarks for retail and fashion. Belk used Later's platform to manage recruitment, creative briefs, and campaign execution.
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Later helped MacKenzie-Childs run a holiday influencer marketing campaign using allow-listing for the first time. The campaign aimed to drive... new customer acquisition and website traffic with a mix of paid and organic media. MacKenzie-Childs partnered with 36 influencers, generating 146 pieces of content. The campaign reached 8.3 million people, delivered 566,300 impressions, and drove 528 link clicks. Allow-listed paid media content outperformed both brand ads and organic posts, leading MacKenzie-Childs to adopt this strategy for future campaigns.
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Later helped Reebok and Zumiez launch their first joint influencer marketing campaign to promote the Club C shoe. The campaign targeted... Gen-Z shoppers and used 10 content creators to drive engagement and sales. Influencer-generated content was shared across Instagram and TikTok, reaching 927.6K impressions and 55.6K engagements. The campaign achieved a 6% engagement rate and a $0.12 cost per engagement, beating industry averages. Both brands repurposed the content for social, web, and in-store promotions.
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American Girl used Later's influencer marketing platform to promote its Cultural Celebrations collection. The campaign focused on partnering with diverse... creators to celebrate holidays like Diwali, Hanukkah, Christmas, and Kwanzaa. American Girl worked with 20 influencers who created 123 pieces of content. The campaign generated over 360,000 impressions and 27,000 engagements, achieving a 7.5% engagement rate. The campaign won a 2023 MUSE Creative Award for branded content.
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Later Influence helped American Greetings run influencer marketing campaigns for their Celebrate The Holiday Season campaign. The brand activated almost... 400 influencers and generated over 1.2k unique pieces of content. One campaign drove 8.6 million impressions, 255,000 engagements, and an 8.98% engagement rate. The average CPM was $0.53 and CPE was $0.03. American Greetings exceeded their goal of 2 million impressions for the fiscal year.
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Later Influence helped Tapatío Ramen drive 1. 2 million organic impressions and 249,000 paid impressions, resulting in $6,000 in Shopify...sales. The influencer marketing campaign achieved a 19% purchase rate and a $34 average order value. Tapatío used Instagram and TikTok creators to boost brand awareness and sales. The campaign surpassed Amazon sales for the first time, showing strong ROI from creator-led content.
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Later Influence helped Reebok and Zumiez launch their first influencer marketing campaign for the Club C shoe. The campaign used... 10 creators to make 60 pieces of content on TikTok and Instagram. It reached 927,600 impressions and 55,600 engagements, with a 6% engagement rate. The cost per engagement was $0.12, beating the industry average. The campaign proved influencer marketing drives strong results for consumer goods brands.
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Later Influence helped a sleep aid brand activate 217 micro-influencers on Instagram. The campaign generated 222 posts, 607.6K impressions, and... 97.7K engagements. The brand achieved a 17.1% engagement rate for back-to-school and 14.7% for adult campaigns. Average cost per engagement was $0.20 and $0.25, beating CPG industry benchmarks. The brand increased product awareness and proved influencer marketing ROI.
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Later helped Artifact Uprising grow their Instagram followers by 80,000 in one year. The team saved 4-5 hours per week... using Later's Auto Publish and Visual Planner features. Artifact Uprising used Later to build a cohesive Instagram feed and engage their community. The Media Library made it easy to organize user-generated content. The brand now manages over 297,000 posts on their #TellOn hashtag. Later became essential for Artifact Uprising's social media workflow.
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Later helped Lucky Iron Fish save 2 hours every week by automating social media posting with the Auto Publish tool. The team used... Later to manage all content creation in one app, freeing up time for creative work. Lucky Iron Fish grew their TikTok following to 89.5K and earned 4.7 million likes. The brand boosted community engagement and awareness by sharing relatable content. Later's scheduling tools made it easy to repurpose content across channels.
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Later helped S’well grow their Instagram followers by 48% in one year. The Visual Instagram Planner saved the team over... 2 hours each week. S’well used Later to organize content, manage user-generated content, and plan their feed. The Search by Hashtag feature made it easy to find and share community posts. S’well improved their Instagram marketing and stayed on brand with Later’s tools.
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Later helps STIL plan and schedule Instagram posts, driving 70% of their website traffic and 60% of sales from social media. STIL uses Later's... Visual Planner and Calendar View to organize content and maintain a cohesive Instagram feed. Instagram Stories takeovers get about 1,500 views each, boosting engagement and community. The Best Time to Post feature helps STIL post when engagement is highest. Later supports STIL in building brand awareness and growing a loyal online community.
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Later helped Goldilocks Goods grow their Instagram following by 229% and Facebook by 457% since 2019. The team used Later... to schedule and repurpose content across Instagram, Facebook, and Pinterest. Link in Bio by Later became their second highest website referrer. Goldilocks built a 65k+ Instagram community focused on sustainability and eco-friendly products. Later streamlined their social media workflow and supported their mission-driven campaigns.
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Later’s influencer marketing platform helped a sleep aid brand run two targeted campaigns. The brand activated 217 micro-influencers to create... 222 Instagram posts. These posts generated 607,600 impressions and 97,700 engagements. The campaigns beat CPG industry benchmarks, reaching a 17.1% engagement rate and a $0.20 cost per engagement for back-to-school. The brand also repurposed influencer content for its own Instagram account.
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Later helped Spectrum Brands run 10 influencer marketing campaigns for four pet care brands during the holiday season. The campaigns used... Instagram and TikTok to reach pet owners, focusing on influencer-generated content and paid media. Spectrum Brands worked with creators across three tiers, offering cash incentives and free products. The campaigns produced 387 pieces of content, 407.5K impressions, and 52K engagements, with an average engagement rate of 12.8%. DreamBone, SmartBones, Good ‘N’ Fun, and FURminator all saw strong results from the collaboration.
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Later helped Rosefield expand its influencer marketing program to 7 international markets. Rosefield built an ambassador community of over 70,000... members using Later’s platform. The program drove a 400% increase in sales and a 167% ROI. Influencer referral traffic converted at twice the previous rate. Monthly impressions grew by 700%, reaching over 10 million per month.
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KiwiCo used Later Influence to find authentic creators for its Panda Crate campaign. The goal was to reach new moms... and boost awareness for their 0-36 month product line. Later helped KiwiCo with influencer outreach, negotiations, and content rights. The campaign featured 40 influencers and over 150 posts, with 30+ boosted across TikTok and Meta. KiwiCo gained unique, personalized content that improved brand perception and awareness.
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Later Influence helped American Greetings run influencer campaigns for their holiday season. The brand activated nearly 400 influencers, generating over... 1,200 pieces of content. One campaign drove 8.6 million impressions and 255,000 engagements, with an 8.98% engagement rate. The average cost per thousand impressions was $0.53, and cost per engagement was $0.03. American Greetings exceeded their goal of 2 million impressions for the fiscal year.
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Later helped Goldilocks Goods grow their social media presence and community. Goldilocks saw a 457% increase in Facebook followers and... a 229% increase in Instagram followers since 2019. The team used Later to schedule and repurpose content across Instagram, Facebook, and Pinterest. Link in Bio by Later became their second highest website referrer. Goldilocks used Later to streamline workflows and support their eco-friendly mission.
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Later helped S'well grow their Instagram followers by 48% in one year. The Visual Instagram Planner made it easy for... S'well to plan and preview their feed, saving over 2 hours each week. S'well used Later to manage user-generated content, finding and sharing posts from their community. The Search by Hashtag feature helped them track 67,000 posts with branded hashtags. Later allowed S'well to organize their content calendar and keep their Instagram aesthetic strong.
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JanSport used Later to launch the #UnpackThatChallenge on TikTok during the COVID-19 pandemic. The campaign partnered with TikTok influencers to... connect with Gen Z students and boost engagement. JanSport donated up to 10,000 backpacks to World Central Kitchen for each video using the campaign hashtag. The campaign reached 1.3 million impressions and 145,000 engagements on TikTok, with a 42.4% engagement rate. Instagram content from the campaign drove 46 million impressions, 2.3 million engagements, and a 168% ROI from purchases.
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Later helped Lindt and American Greetings run a co-branded influencer campaign for Mother’s Day. The campaign aimed to drive engagement... and sales at Walmart by targeting parents and partners in the U.S. Influencers created 109 pieces of content, reaching 107,700 impressions and 26,800 engagements. The campaign achieved a 26.8% engagement rate, more than double the industry average. Both brands met their goals for engagement, impressions, and content creation.
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Later helped Lucky Iron Fish save 2 hours each week by automating social media posting. The team used Later to... manage all content creation in one app, replacing manual posting and spreadsheets. With more time for creative work, Lucky Iron Fish grew their TikTok following to 89.5K and earned 4.7 million likes. Later’s tools made it easy to schedule, edit, and optimize content for multiple channels. The brand boosted engagement and reached new audiences on TikTok.
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Later helped a baby brand scale its influencer marketing. The brand activated 26 influencers to create 99 pieces of content... about their app. This campaign generated 84,100 impressions and 16,900 engagements. The average engagement rate reached 20%, beating the CPG industry average. The cost per engagement dropped to $0.23, lower than the $0.36 industry average. The brand turned loyal customers into brand ambassadors using Later’s platform.
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Later’s influencer marketing platform helped a leading packaged snack bar brand boost awareness in a crowded market. The brand activated... 824 micro-influencers on Instagram and TikTok, focusing on women and moms. Influencers shared authentic stories about the snack, highlighting its nutritional benefits. The campaign generated over 3,224 posts and a 14% average engagement rate, with a cost per engagement of $0.16. The brand built a library of 3,000+ images and videos for ongoing marketing use.
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STIL used Later to plan and schedule Instagram posts. 70% of their website traffic and 60% of sales come from... social media. The team uses Later's Visual Planner and Calendar View to organize content and collaborate. Instagram Stories takeovers get about 1,500 views each. STIL builds community by sharing customer stories and supporting women-led businesses.
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Later helped Phoenix Creative run an influencer marketing campaign for Trident Gum at 7-Eleven. The campaign used Instagram and TikTok... to reach Gen Z and Millennial shoppers. With half the expected budget, Later sourced micro- and macro-influencers and managed negotiations. The campaign produced 70 pieces of content, drove 1.7 million impressions, and generated 5,200 clicks. The average engagement rate was 7.7%.
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Later used its own platform to run a B2B influencer marketing campaign targeting senior marketing decision-makers. The team partnered with... two expert creators, using Later’s Brand Suitability Insights to vet and select the right partners quickly. The campaign ran across Instagram, LinkedIn, newsletters, and TikTok, managed entirely within Later’s workflow tools. Results included a 75.3% increase in impressions, 288% more link clicks, and $291,500 in new inbound pipeline. The campaign proved that precise creator selection and integrated reporting drive measurable ROI in influencer marketing.
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Later Influence helped a global management consulting firm complete a research project in just 2 weeks. The firm needed fast,... actionable data for a social media business venture. Later enabled them to collect 300 survey responses and run 15 in-depth Zoom interviews with influencers. The platform managed sourcing, scheduling, and payments. The firm delivered key insights to its client quickly and efficiently.
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Later Influence helped Magnetic Creative streamline its influencer marketing. The agency needed a platform to manage creator campaigns, automate processes,... and track content. Later provided a robust influencer index, custom workflows, and strong reporting tools. Magnetic Creative saved time by automating campaign duplication and improved campaign management. The Later team supported the agency with expert guidance and feature development.
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Later helped Conscious Life & Style grow followers by 61% from March 2022 to March 2023. The team used Later's... mobile app to manage content for three brands and streamline social media scheduling. They saved 20 minutes per social post, totaling one hour saved per week. Later's Best Time to Post and Link in Bio features boosted engagement and drove more traffic to their website and podcast. Conscious Life & Style now spends less time managing social media and more time raising awareness for sustainability.
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Later Social helps the Later Services Team manage all client content, scheduling 100% of posts through the platform. The team plans... 2–6 weeks of content at a time and schedules over 50 pieces monthly. Features like social listening, analytics, and external approval workflows streamline multi-brand management. Real-time insights and competitive benchmarking improve strategy and content performance.
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Later Social helps Later’s own social team plan, create, and manage content across six channels. The team uses social listening... to track over 20 competitors and shape campaigns. With Later Social, they plan a month of content in one day and schedule 200 posts monthly. Features like Auto Publish and Social Inbox save $16,600 annually. The platform boosts engagement, with carousel content doubling average rates and a single Reel earning 181K views.
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Later Social helps the Later Services Team manage multiple client brands in one platform. Gabi Ramirez uses Later to plan,... schedule, and approve all client content, streamlining agency-style workflows. Social listening and analytics features let her track trends and measure performance. The team schedules 100% of client content through Later Social, planning 2–6 weeks ahead and posting over 50 pieces monthly. Later’s approval and benchmarking tools keep clients informed and strategies sharp.
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Later helped Magnetic Creative manage influencer campaigns for its clients. The agency used Later to find and vet creators, automate... campaign tasks, and track influencer content. This made it easier to scale influencer programs and boost client KPIs like impressions and engagement. Magnetic Creative saved time and money by using Later’s platform and expert team. The agency now delivers faster, higher-performing influencer marketing for its clients.
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Later Influence helped Baby Brand activate 26 influencers, generating 99 pieces of content and 84. 1K impressions. The campaign drove...16.9K total engagements with an average cost per engagement of $0.23. Baby Brand turned loyal customers into brand ambassadors, focusing on Canadian parents. The engagement rate reached 20%, beating the CPG industry average.
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Later Influence helped a beauty and skincare brand gain audience insights from Black and Latinx Gen Z creators. The brand wanted... to revamp its strategy to connect with diverse young consumers. Later sourced and managed nano-, micro-, and mid-tier influencers for focus groups and surveys. The brand used these insights to make its campaigns more inclusive. The result was a refreshed strategy with more representative content.
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Later Influence helped MacKenzie-Childs run a holiday influencer campaign using allow-listing for the first time. The campaign activated 36 influencers... who created 146 pieces of content. It reached 8.3 million people and drove 20,600 engagements. The return on ad spend was $11.88. Allow-listed paid media outperformed organic and brand ads, leading MacKenzie-Childs to plan future campaigns with this strategy.
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Later Influence helped Spectrum Brands run a holiday influencer marketing campaign for four pet brands. The campaign used Instagram and... TikTok to reach pet owners and boost brand awareness. Spectrum Brands and Later activated 3 tiers of creators and ran 10 campaigns. The campaign generated 387 pieces of content, 407.5K impressions, and 52K engagements, with a 12.8% average engagement rate. Later managed paid media and reporting, while Spectrum Brands handled product shipping and creator communication.
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Later Influence helped Habit Burger & Grill reach 10. 5 million impressions and 186,000 engagements during Big Game weekend. Six...influencers created 44 pieces of content across TikTok and Instagram. The campaign used food trucks and creators to boost brand awareness and connect with new audiences. Habit Burger & Grill saw viral moments and strong fan engagement, making their campaign a standout success in restaurant influencer marketing.
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Later helped Habit Burger & Grill boost brand awareness during the Big Game weekend. Habit used Later to run a... creator-led food truck tour from Los Angeles to New Orleans. Six influencers with a combined reach of 19.7 million created 44 content pieces, driving 10.5 million impressions and 186,000 engagements. The campaign included viral TikTok moments and strong community engagement. Habit turned a regional food brand into a national conversation with influencer marketing.
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Later Influence helped El Pollo Loco launch its Double Tostada with a bold influencer marketing campaign. The brand partnered with... 20 creators across TikTok and Instagram to reach Gen Z and food lovers. The campaign generated 46.7 million impressions and a 2.2% average engagement rate. El Pollo Loco streamlined campaign management and focused on strategy, driving record sales mix and product trials. The success led the brand to expand its influencer program for future promotions.
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Later helped MeUndies grow their Instagram following by 40% in one year. MeUndies used Later for scheduling, planning, and curating... user-generated content. The team saved over 2 hours each week by automating content collection and scheduling. Later's Link in Bio feature drove a healthy percentage of sales from Instagram. MeUndies built a strong brand presence and community using Later's visual social marketing tools.
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Sperry used Later to run an influencer marketing campaign for Pride Month. Sperry partnered with PFLAG National to support the... LGBTQ+ community. They sourced 10 diverse creators to make TikTok and Instagram content. The campaign produced 44 pieces of content, reaching 391,000 impressions and 19,800 engagements. The average engagement rate was 5.1%.
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Later helped MeUndies grow their Instagram following by 40% in one year. MeUndies used Later to schedule posts, curate user-generated... content, and plan their social calendar. The team saved over 2 hours each week by automating content collection and scheduling. MeUndies used Later’s Link in Bio to drive a healthy percentage of sales from Instagram. Their branded hashtag, #MeUndies, now features over 19,000 fan images. The visual planner and feed preview tools improved team collaboration and content quality.
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