Later Platform Overview

Later-platform offers social media marketing tools for creators, influencers, and small businesses. Content is elevated to achieve goals effectively.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using Later Platform.

Other use cases:

  • Engagement Management
  • Social Media Marketing
  • Influencer Marketing
  • Advertisement
  • Collaboration
  • Lead Engagement
  • Media Planning
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Later Platform.

Other priorities:

  • Improve Digital And Social Presence
  • Launch New Products
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Consistency
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Establish Thought Leadership
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Later Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Later Platform works with different mediums / channels such as Social Media. Instagram. User Generated Content etc.

Later Platform's features include Alerts: Popups & Notifications, Personalization, Auto Scheduler & Reminder, etc. and Later Platform support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Later Platform analytics capabilities include Custom Reports, and Analytics.

Reviews

"...I've been using Buffer to schedule my startup's social media posts on twitter, facebook, and google+, but I still posted to Instagram by hand because existing solutions didn't satisfy me...." Peer review by Luis R.

Later Platform, Renderforest Video, Walls.io, Missinglettr, Statusbrew, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Later Platform

Top Industries

  • Marketing and Advertising
  • Education
  • Retail

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Later Platform is popular in Marketing And Advertising, Education, and Retail and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Later Platform Use Cases

How efficiently Does Later Platform manage your Social Media Management?

How does Later Platform facilitate Communication Management?

Why is Later Platform the best choice for Content Management?

What makes Later Platform ideal for Engagement Management?

What makes Later Platform ideal for Social Media Marketing?

17+ more Business Use Cases

27 buyers and buying teams have used Cuspera to assess how well Later Platform solved their Social Media Marketing needs. Cuspera uses 1794 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Case Studies

Food & Beverages

CASE STUDY Palermo’s Pizza

Later Influence helped Palermo’s Pizza launch an influencer marketing campaign for National Pizza Month. Palermo’s Pizza had no influencer strategy before using Later. The campaign used TikTok and In...stagram creators to make fun and engaging videos. The campaign reached 51.9K impressions on TikTok and 139.5K impressions on Instagram. The average engagement rate was 3%. Palermo’s Pizza increased brand awareness and promoted its Urban Pie and Screamin’ Sicilian brands.

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Manufacturing

CASE STUDY MacKenzie-Childs

Later Influence helped MacKenzie-Childs run a holiday influencer marketing campaign using allow-listing for the first time. The challenge was to blend organic and paid media to drive new customer acq...uisition and keep a positive return on ad spend. Later provided expert support for campaign setup, management, and troubleshooting. The campaign produced 146 pieces of content, reached 8.3 million people, and achieved a $11.88 return on ad spend. MacKenzie-Childs saw strong engagement and tested a new paid media strategy for future growth.

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Real Estate

CASE STUDY Opendoor

Later Influence helped Opendoor boost brand awareness with influencer marketing. Opendoor wanted to create demand and reach more people. Later ran campaigns with creators on Facebook, TikTok, and Ins...tagram. The campaign produced 837 pieces of content and 5.1 million impressions. Opendoor saw 438,300 engagements and an 8.6% average engagement rate. The partnership made Opendoor's marketing more effective and measurable.

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Marketing and Advertising

CASE STUDY Magnetic Creative

Later Influence helped Magnetic Creative improve its influencer marketing process. The agency needed a better way to manage campaigns, find creators, and track content. Later provided an easy-to-use ...platform with strong search filters and automation features. The Later team also gave expert support and custom workflows. Magnetic Creative now runs influencer campaigns more efficiently and with less manual work.

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Retail

CASE STUDY Men’s Wearhouse

Later Influence helped Men’s Wearhouse run an influencer marketing campaign for prom season. The goal was to raise awareness for their prom rental options using high school content creators on Instag...ram. Later sourced and managed five student creators who made 40 pieces of content. The campaign reached 88,700 impressions and 6,500 engagements, with a 7.3% average engagement rate. The campaign showed the ease of the rental process and the variety of fashion choices at Men’s Wearhouse.

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Food & Beverages

CASE STUDY Packaged Snack Bar Brand

Later Influence helped a packaged snack bar brand reach new audiences and drive engagement. The brand used Later to recruit over 800 micro-influencers on Instagram and TikTok. Influencers shared auth...entic content about the snack bar, focusing on women and moms. The campaign generated 3,224 posts and a 14% average engagement rate. The cost per engagement was $0.16, showing strong results for influencer marketing.

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Video

How to Use Later to Manage Your Social Media Accounts

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Frequently Asked Questions(FAQ)

for Later Platform

What is Later Platform?

Later Platform is a web-based marketing platform. It is designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest.

Later Platform visually plans, schedules and analyzes posts for Instagram, Facebook, Pinterest and Twitter. It spends less time posting to Instagram and more time growing business, keeps all Instagram content in one place and accessible on any device. Its drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real-time. The visual content calendar provides an at-a-glance view of upcoming posts and automatic publishing means that no manual work is required once the schedule is set up.

Later Platform features include media import from mobile devices, Google Drive, Dropbox, and more, multi-account management with the easy account switch functionality, user-generated content management, performance analytics, and integration with Linkin.bio to monetize posts, Pinterest scheduling, and more.

What is Later Platform used for?

Later Platform is a Social Media Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Social Media Management, Communication Management and Content Management .

What are the top features of Later Platform?

Alerts: popups & Notifications, Personalization and Auto scheduler & reminder are some of the top features of Later Platform.

Who uses Later Platform?

Later Platform is used by Marketing And Advertising, Education and Retail among other industries.

What are Later Platform alternatives?

Renderforest Video, Walls.Io, Missinglettr and Statusbrew are popular alternatives for Later Platform.

Where is Later Platform located?

Later Platform is headquartered at Vancouver, BC CA.
lightning

Peers used Later Platform for social media management and communication management

Later Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.08/5 ★

Read Reviews (323)
Analytics

4.05/5 ★

Read Reviews (159)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.08/5 ★

Read Reviews (323)
Analytics

4.05/5 ★

Read Reviews (159)

Software Failure Risk Guidance

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for Later Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Later Platform

Later News

Product

Later Launches AI-Enabled Social Listening and Enterprise Solutions - PR Newswire

Later has launched new AI-enabled social listening and enterprise solutions.

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Later Has a New Look: A Message From Our CEO

Creating the future of social.

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Everything You Need to Know About Influencer Marketing Managers

To hire or not to hire…🔮

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Later Profile

Company Name

Later

Company Website

https://later.com/

HQ Location

Vancouver, BC CA

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE