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Information Technology and Services Case Studies and Customer Success Stories with HubSpot App Marketplace

Zapier - Information Technology And Services - Large

San Francisco, USA

Zapier used HubSpot's CRM platform to double its conversion rate and increase demo signups by 50%. With a fully remote... team and no sales staff, Zapier needed targeted marketing and lead segmentation. HubSpot enabled Zapier to track product feedback, personalize content, and centralize reporting. Teams now access self-service dashboards, improving collaboration and efficiency. Customer information is unified, supporting seamless transitions between marketing and operations.

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Vision33 - Information Technology And Services - Medium

St. John's, Canada

HubSpot’s Prospecting Agent helped Vision33 reach over 50,000 contacts in one month. The tool enabled the team to book more... than 12 meetings directly from personalized outreach. Vision33’s 11-person sales team used AI-driven research to send highly relevant emails. Engagement rates and qualified pipeline improved compared to traditional sales sequences. The company now sees clear ROI from its AI investment and is expanding its use of HubSpot tools.

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Vesper - Information Technology And Services - Medium

Amsterdam, Netherlands

HubSpot Revenue Hub helped Vesper cut deal negotiation time from 21 days to 7. Vesper replaced a rigid quoting tool... with Revenue Hub, letting sales reps create and adjust quotes directly in the CRM. This change removed bottlenecks and gave the team more control over contracts and approvals. Vesper avoided hiring an extra deal-desk employee and improved data accuracy. Customers now get faster, more reliable quotes, leading to quicker deal closures.

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The Linux Foundation - Information Technology And Services - Large

San Francisco, USA

The Linux Foundation used HubSpot to improve email marketing and team alignment. They segmented email lists, leading to better deliverability... and higher engagement from 500,000 interested contacts. Sales and marketing teams now share data and insights, focusing on accounts most likely to generate revenue. The foundation increased its Sales Hub licenses to over 500. Membership and revenue targets are being met faster, supporting more open source projects.

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Take Blip - Information Technology And Services - Large

Belo Horizonte, Brazil

HubSpot helped Take Blip grow over 100x in two years. Take Blip unified its marketing, sales, and service processes using... HubSpot's CRM, Marketing Hub, Sales Hub, and Service Hub. The company integrated multiple systems, automated workflows, and improved customer data management. They achieved 45,000 landing page visits and 20,000 new form submissions. Centralizing information boosted team efficiency and accelerated business growth.

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Soluti Digital - Information Technology And Services - Large

Goiania, Brazil

Soluti Digital used HubSpot's CRM to improve sales and marketing alignment. They faced problems with data visibility and unstructured sales... processes. After advanced customizations and automation, they created 2,600 deals in one quarter and activated over 250 automated workflows. The team now qualifies leads better, responds faster, and has more reliable data. Sales productivity and operational efficiency increased significantly.

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Sky.One - Information Technology And Services - Medium

São Paulo, Brazil

HubSpot helped Sky. One boost organic traffic by 670% in 14 months. The company used Marketing Hub, Sales Hub, and...Service Hub to automate email campaigns and nurture leads. Sky.One published 8 blog articles per month, driving strong SEO results. Email automation led to a 35% open rate on some campaigns and 42 sequenced emails for lead nurturing. Social media and lead scoring improved engagement and sales conversion.

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nstech - Information Technology And Services - Large

São Paulo, Brazil

HubSpot helped nstech unify marketing and sales for 30 companies in its group. The company saved 18% on CRM and... marketing tool costs. nstech managed 690,000 contacts and saw a 218% increase in cross-sell revenue year over year. HubSpot enabled standardized processes, better reporting, and improved data governance. The team also integrated HubSpot with other tools for more efficient operations.

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LogComex - Information Technology And Services - Large

Curitiba, Brazil

HubSpot's Customer Agent helped LogComex resolve 87% of chat tickets using AI. The company faced high volumes of repetitive support... requests that slowed their team. By integrating Customer Agent with their existing Service Hub, LogComex automated simple queries and reduced human-handled tickets by 51%. The AI agent provided 24/7, multilingual support, improving customer experience and freeing analysts to focus on complex issues. This transformation scaled support without increasing headcount.

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Turno - Information Technology And Services - Medium

Honolulu, USA

HubSpot’s connector for Claude helped Turno analyze customer data and spot key trends. The team used AI to find unhappy... high-value customers and confused new users. This led to new contracts for big clients and better onboarding for smaller ones. Turno saw a 30% increase in net revenue retention, 2% monthly retention growth, and a 5% lift in conversion rates. The customer success team achieved these results without adding staff.

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EnergySage - Information Technology And Services - Medium

Boston, USA

EnergySage used HubSpot Agent CLI to cut 504 compliance tickets down to 150 in less than a day. This reduced manual... work from weeks to just hours. The partner success team gained a clear, unified ticket queue. Each ticket included all needed context and AI-recommended next steps. The team now focuses on helping installers and homeowners faster. EnergySage improved compliance management and operational speed with HubSpot.

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Cyber Advisors - Information Technology And Services - Medium

Maple Grove, USA

HubSpot’s Prospecting Agent helped Cyber Advisors automate inbound lead follow-up. The tool delivered a 22% reply rate and $700K in... closed revenue. Nearly $2M in pipeline was built from personalized, fast outreach. Sales reps focused on calls while the agent handled research and email. Leadership gained full visibility into lead engagement. The system scaled with company growth and improved sales accountability.

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Factorial - Information Technology And Services - Medium

Barcelona, Spain

HubSpot helped Factorial unify marketing, sales, and service in one platform. The company grew its contact base from a few... to over 350,000 users in three years. Marketing automation improved email open rates to 25-27% and kept unsubscribe rates below 0.4%. Sales teams now use centralized data and automated tasks, boosting productivity and coordination. Factorial uses over 30 integrations, including Zoom and Slack, to streamline operations and decision-making.

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Eventus - Information Technology And Services - Medium

Austin, USA

Eventus used HubSpot's data agent and prospecting agent to automate lead qualification and outreach. In the first quarter, they booked... 22 meetings and grew their pipeline by 27%. The system qualified contacts, routed leads, and personalized outreach for financial firms. AI-driven workflows replaced manual review, saving executive time and improving sales team focus. Fifty percent of sales contacts used AI prospecting, and 30,000 marketing contacts were segmented for targeted campaigns.

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Distrito - Information Technology And Services - Medium

São Paulo, Brazil

Distrito used HubSpot and AI to automate marketing and sales data enrichment. Manual report creation that took days now takes... just 3 minutes. The team built workflows with AI nodes for hyper-segmentation and email validation. All marketing and sales data is now unified in one platform. The process is fully automated, improving speed and data quality.

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Cortex Intelligence - Information Technology And Services - Medium

Rio de Janeiro, Brazil

HubSpot CRM helped Cortex Intelligence boost sales by 75% and cut sales cycles by 40%. Over 60% of the team... now uses HubSpot as their main tool. Cortex unified marketing, sales, and customer success data in one place. The company automated lead scoring, improved pipeline visibility, and enhanced customer experience. Teams now work together better and track results more easily.

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Dayway - Information Technology And Services - Medium

São Paulo, Brazil

HubSpot helped Dayway grow website traffic by 26 times in just four months. The company also increased its monthly recurring... revenue from activations by 570% in seven months. Dayway replaced multiple tools with HubSpot's Marketing, Sales, and Service Hubs to centralize data and automate processes. The platform made it easy to manage leads, sales, and customer support in one place. Dayway now delivers a smoother customer journey and faster decision-making.

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Cobli - Information Technology And Services - Medium

São Paulo, Brazil

Cobli used HubSpot to unify operations, marketing, sales, and customer service on one platform. Over 8 teams and 400 employees... now use HubSpot, with more than 300 licenses deployed. The company automated over 400 processes, improving productivity and reducing manual work. Customer support productivity increased by up to 60% in average handling time. HubSpot's flexibility allowed Cobli to centralize data, streamline workflows, and optimize costs across departments.

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Bitfocus - Information Technology And Services - Medium

Las Vegas, USA

Bitfocus used HubSpot's Breeze Customer Agent to help frontline workers get answers fast. They deflected 40% of support tickets and... cut time-to-solve by 65%. The team saved $0.3M and did not add new staff. Service Hub and Content Hub worked together in one system. Now, support agents focus on complex cases while routine questions are handled by the AI agent.

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Darwinbox - Information Technology And Services - Large

Hyderabad, India

Darwinbox used HubSpot to unify sales and marketing data across global markets. They eliminated data silos and improved team collaboration.... HubSpot enabled a 25% increase in operational efficiency and 30–35% annual growth in their marketing database. The platform helped Darwinbox scale faster, plan better, and expand internationally. HubSpot became the backbone of their sales and marketing strategies.

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Apify - Information Technology And Services - Small

Prague, Czech Republic

Apify used HubSpot's all-in-one CRM to manage marketing and sales data in one place. Before HubSpot, Apify struggled with complex... tools like Salesforce. HubSpot made it easy for them to communicate with customers and track information. The platform's integrations and onboarding helped Apify scale quickly. Apify recommends HubSpot for its ease of use and versatility.

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Make Influence - Information Technology And Services - Small

Copenhagen, Denmark

HubSpot for Startups helped Make Influence scale across Europe and save $300,000 in staffing costs in one year. The company used... HubSpot’s CRM to identify ideal customer profiles, increase pricing by 6x, and cut customer acquisition costs by 50%. Integrating their own platform with HubSpot enabled better data visibility and faster onboarding. Make Influence streamlined sales, marketing, and customer success, allowing them to expand into six new European markets. The CRM’s automation and integrations replaced manual work and improved lead quality.

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Tractable - Information Technology And Services - Medium

London, UK

Tractable used the HubSpot CRM Platform to automate lead qualification and quadruple its marketing qualified leads. The company integrated website... forms and workflows, saving the sales team time and boosting MQL to SQL conversions. Tractable also improved lead scoring and nurturing with automated workflows. With HubSpot, Tractable grew revenue by 4x in three years and now processes over 4,000 leads per month. The platform enabled cross-channel tracking and seamless integration with other marketing tools.

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Scrums.com - Information Technology And Services - Medium

HubSpot Sales Hub helped Scrums. com cut deal closing time by 50%. The sales team doubled their lead-to-deal conversion rate...from 10% to 20%. Automated lifecycle updates removed manual work. Pipeline visibility and AI-powered tools improved sales focus and reporting. Scrums.com now matches customers with developers faster, helping scale-ups launch products quickly.

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Propeller Aero - Information Technology And Services - Small

Sydney, Australia

Propeller Aero used HubSpot’s ABM tools to improve their account-based marketing. They gained better visibility into target accounts and increased... accountability across teams. After four months, their average contract value rose by 23%. They also saw a 12% higher close rate for ABM deals. HubSpot’s dashboards and attribution reporting helped them measure and manage their sales pipeline more effectively.

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Peakflo - Information Technology And Services - Medium

Singapore, Singapore

HubSpot helped Peakflo boost sales efficiency by 400%. The team replaced multiple tools with HubSpot's all-in-one platform. Marketing automation improved... campaign and webinar management. Service Hub cut follow-up time on tickets by half. Teams now track metrics and collaborate in real time. Peakflo rates HubSpot 9 out of 10 for streamlining sales and marketing alignment.

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Vendr - Information Technology And Services - Medium

Boston, USA

HubSpot helped Vendr scale quickly from their early days in YCombinator. Vendr used HubSpot's sales CRM and marketing tools to... track pipelines, forecast revenue, and optimize their go-to-market strategy. The marketing engine drove more site traffic, converted leads, and nurtured customers. HubSpot's connected tools let Vendr grow fast without worrying about tool integration. Vendr relies on HubSpot for reporting, analytics, and daily operations.

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SleekFlow - Information Technology And Services - Medium

Hong Kong, Hong Kong

HubSpot helped SleekFlow scale from 3 to over 150 employees. SleekFlow used HubSpot to segment leads and engage customers in... six regions. Email open rates rose from 10% to 30%. Support response time improved by over 80%. HubSpot enabled fast client engagement within 5–10 minutes of signup. SleekFlow optimized sales and marketing workflows using HubSpot's CRM platform.

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Greenly - Information Technology And Services - Small

Paris, France

HubSpot helps Greenly manage sales cycles and customer relationships. All client interactions are tracked in one place. Every employee, from... interns to the CEO, can access the same dashboards and data. This centralizes revenue operations and improves oversight. HubSpot adapts as Greenly grows, supporting evolving business needs. Greenly relies on HubSpot for daily operations across all teams.

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Financial Services Case Studies and Customer Success Stories with HubSpot App Marketplace

Remessa Online - Financial Services - Large

São Paulo, Brazil

Remessa Online switched from Zendesk to HubSpot, cutting support tool costs by 69%. They unified support and sales on one... platform, reducing the number of systems from five to two. This move led to a 20% drop in ticket volume and eliminated duplicate tickets. Teams now track KPIs and customer data in real time. The company improved customer experience and boosted productivity with integrated channels and automated workflows.

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Pagaleve - Financial Services - Medium

São Paulo, Brazil

Pagaleve used HubSpot to unify sales and support operations. They migrated from Intercom and Pipedrive to HubSpot CRM in six... months. This integration improved access to customer data and enabled automation. Response times dropped and customer satisfaction increased. Teams now have better visibility and can personalize service. The new system led to higher NPS and more efficient support.

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One7 - Financial Services - Medium

São Paulo, Brazil

One7 used HubSpot to unify data and operations across six departments in just 12 months. The company replaced fragmented tools... with a single CRM, improving marketing automation, sales lead management, and customer service. One7 saw faster lead response times, better conversion rates, and more efficient debt recovery. HR automated recruitment pipelines, and all teams benefited from integrated workflows. The result was higher productivity, improved governance, and better customer experiences.

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Jeeves - Financial Services - Medium

Mexico City, Mexico

HubSpot helped Jeeves automate manual processes and improve visibility across marketing, sales, and service. Jeeves saw a 40% increase in... email open rates and a 15% rise in clickthrough rates after using HubSpot's CRM tools. The company unified customer data, streamlined lead management, and reduced errors. Teams now spend less time on manual work and more on customer engagement. HubSpot's integration features enabled Jeeves to connect with tools like Google Calendar and LinkedIn Sales Navigator.

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EBANX - Financial Services - Large

Curitiba, Brazil

HubSpot helped EBANX grow new leads by 10x. EBANX used Marketing Hub and Content Hub to manage and expand their... website to over 150 pages. They increased their conversion rate to 7.3%. The team integrated marketing, sales, and reporting tools for better data and segmentation. EBANX now gets 5,000 new contacts per month and 68,000 visits each quarter.

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DM - Financial Services - Large

Brazil

DM used HubSpot to automate integration with its legacy system, Siscred. Before, sales teams entered data manually, causing errors and... delays. With HubSpot, DM customized workflows and synced data daily. This gave teams a unified view and eliminated manual work. Now, DM has reliable, up-to-date data and better collaboration across teams.

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Conta Simples - Financial Services - Medium

São Paulo, Brazil

HubSpot helped Conta Simples boost leads by 147% in six months. The company unified marketing, sales, and customer success with... a single CRM. They improved lead qualification and automated sales tasks. Teams gained autonomy and better data reliability. The switch led to R$200,000 in extra revenue and 189 new deals from inbound.

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Bankly - Financial Services - Large

São Paulo, Brazil

HubSpot helped Bankly double its total number of clients after restructuring its sales process. The company used HubSpot's CRM platform... to gain full visibility into its sales funnel and automate follow-ups. In the first month, Bankly achieved twice as many deal closings as usual. The new system improved lead qualification and reduced response times. Bankly now manages all customer data in one place, supporting faster growth and better product development.

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Stax Payments - Financial Services - Medium

Orlando, USA

HubSpot’s Prospecting Agent helped Stax Payments automate personalized outreach. The tool delivered a 65% action rate on inbound outreach and... saved each BDR 8 hours per week. Less than 3% of AI-drafted emails needed edits. Stax used the solution for cold prospecting, inbound follow-up, event campaigns, and re-engagement. The sales team quickly adopted the tool after seeing strong results.

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Wayflyer - Financial Services - Large

Dublin, Ireland

HubSpot helped Wayflyer grow from a startup to a unicorn with over 500 employees. Wayflyer used HubSpot's CRM to automate... manual tasks and improve customer experience. The CRM integrated with Slack and other platforms for better communication and lead tracking. With HubSpot, Wayflyer scaled funding by over 900% and funded more than $800 million to e-commerce merchants. The platform supported their expansion into new products and geographies.

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Pennylane - Financial Services - Medium

Paris, France

Pennylane used HubSpot's CRM and AWS to grow from zero to 100,000 customers in France. HubSpot helped Pennylane track customer... touchpoints, run marketing campaigns, and store lead data. AWS supported Pennylane's infrastructure, data warehouse, and AI models. The HubSpot for Startups program increased Pennylane's visibility and conversion rates. Pennylane's CEO recommends HubSpot and AWS for their support and scalability.

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Education Case Studies and Customer Success Stories with HubSpot App Marketplace

Universidad del Valle de México - Education - Large

Mexico City, Mexico

HubSpot Marketing Hub helped Universidad del Valle de México boost email open rates by 10%. The university unified its marketing... data and automated lead nurturing. Teams used workflows, segmentation, and campaign analytics to target prospects. Email campaigns for youth reached a 25% open rate and 9% CTR, while adult campaigns hit 33% open rate. The platform enabled real-time KPI tracking and improved collaboration across teams.

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UniFECAF - Education - Large

Taboão da Serra, Brazil

HubSpot helped UniFECAF double qualified leads in 5 months without raising its budget. The university increased conversion rates by 25%... and cut response times from 4 hours to just minutes. Teams unified marketing, sales, and support on one CRM platform, ending manual work and fragmented tools. Real-time dashboards and automated workflows improved visibility and decision-making. UniFECAF now tracks ROI for R$2 million in marketing spend and set clear SLAs between teams.

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Rocketseat - Education - Medium

Brazil

HubSpot helped Rocketseat, a technology education platform, boost sales by 51% in just 3 months. The company increased its rate... of qualified leads by 4 times and reduced average response time by 117%. Rocketseat used HubSpot's CRM, Marketing Hub, Sales Hub, and Service Hub to automate marketing, integrate company data, and improve lead management. Custom CRM objects, lead scoring, and NPS processes gave Rocketseat better data visibility and a stronger student experience. Now, 61% of worked leads are qualified, up from 14.7%.

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Kaplan Early Learning Company - Education - Large

Winston-Salem, USA

Kaplan Early Learning Company used HubSpot to combine 12 separate tools into one CRM platform. Before, their sales and marketing... teams struggled with disconnected systems and poor data visibility. HubSpot gave them a single source of truth, making teamwork easier and improving communication. Now, sales and marketing work together, and customer experience is more personal. The company sees better reporting and more transparency across teams.

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ESPM - Education - Large

São Paulo, Brazil

HubSpot helped ESPM unify its student and B2B relationship management. ESPM automated marketing, sales, and service processes using HubSpot's CRM,... Marketing Hub, Sales Hub, and Service Hub. The school saw a 92% increase in organic leads and handled 60,000 student tickets in 6 months. Over 15,000 students were served with automation. ESPM improved student experience, data integration, and B2B operations with a single platform.

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Centro Universitário de Brasília (CEUB) - Education - Large

Brasília, Brazil

HubSpot helped Centro Universitário de Brasília (CEUB) unify its marketing and sales tools. CEUB replaced many separate systems with one... platform. This change led to a 17% conversion rate from leads to enrolled students, far above the 4% industry average. The university saw a 65% increase in undergraduate acquisition and set a record for enrollments in 2024. HubSpot gave CEUB better reporting, improved student tracking, and the highest ROI in its history.

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Riverside Insights - Education - Medium

USA

HubSpot helped Riverside Insights unify seven systems into one CRM. The company cut forecasting time by 97% and saved over... $600K in technology costs. Revenue grew 10% even as the education technology market declined. Customer service improved, with 35% to 40% of support requests handled by AI and 18% resolved without human help. Sales, marketing, and service teams now work from a single source of truth, speeding up decisions and support for educators.

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ISSA (International Sports Sciences Association) - Education - Medium

Phoenix, USA

HubSpot's Breeze Customer Agent helped ISSA cut student response times by 47%. The AI agent resolved over 4,000 monthly conversations... without adding staff. ISSA achieved a 40%+ AI deflection rate and reduced phone abandon rates to 15%. The support team shifted from burnout to proactive service. Students now get answers in under 70 seconds, in English and Spanish.

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Morehouse College - Education - Large

Atlanta, USA

Morehouse College used HubSpot's AI, Breeze, to migrate 900 web pages and automate content creation. They saw a 30% increase... in website page views and a 27% rise in time on site. The team saved over $8,000 in agency contract hours by using AI tools for SEO and content updates. Breeze helped Morehouse engage prospective students and parents with targeted, high-quality content. The college streamlined digital marketing and improved audience engagement.

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Marketing and Advertising Case Studies and Customer Success Stories with HubSpot App Marketplace

Latigid - Marketing And Advertising - Small

Lisbon, Portugal

Latigid used HubSpot to grow fast in Portugal. 40% of its leads now come from inbound marketing. 80% of clients... have retention contracts. The agency saw 50% growth each quarter. HubSpot's partner program gave Latigid training and support. This helped Latigid become a top inbound agency in its market.

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Faster - Marketing And Advertising - Small

São Paulo, Brazil

Faster used HubSpot's CRM, Marketing Hub, Sales Hub, and Service Hub to unify marketing, sales, and customer success. They automated manual... processes, integrated Google Ads, and used AI for lead scoring and prospecting. Conversion rates rose from 16% to 24%, and sales cycles dropped from 45 to 30 days. Cost per lead fell by 36%. All key metrics are now tracked in real time, helping Faster scale operations and improve decision-making.

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Conversion - Marketing And Advertising - Medium

São Paulo, Brazil

HubSpot helped Conversion, a Brazilian SEO agency, break its sales record. In just 18 months after switching to HubSpot, Conversion... made more sales in six months than in the entire previous year. The agency solved data integration and lead tracking problems by using HubSpot's CRM, Marketing Hub, and Sales Hub. Now, Conversion can track every step of the lead journey and create better marketing and sales campaigns. The company plans to triple its growth in the next three years.

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Brivia - Marketing And Advertising - Large

Brazil

Brivia used HubSpot to transform its sales process. The company replaced its old CRM and marketing automation tools with HubSpot's... platform. This change helped Brivia create a structured sales pipeline and align marketing and sales teams. As a result, Brivia generated 7 times more sales opportunities and increased its pipeline volume by 10 times. The team now tracks all sales metrics and can identify bottlenecks in real time.

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Major Tom - Marketing And Advertising - Medium

Vancouver, Canada

HubSpot's Prospecting Agent helped Major Tom re-engage over 1,000 dormant leads. The agency booked 24 meetings in just three weeks... and generated more than $750,000 in proposals. Their active sales pipeline grew by about 30%. One deal worth $200,000 closed directly from the campaign. Major Tom saved hundreds of hours by automating personalized outreach and follow-ups.

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Niswey - Marketing And Advertising - Small

New Delhi, India

HubSpot helped Niswey boost website traffic by 113%. The agency improved its sales process and skills, leading to 48% more... leads than the previous year. Over half of these leads were sales qualified. Niswey used HubSpot's CRM platform to align marketing and sales. The team leveraged training and certifications to sharpen their approach. This partnership positioned Niswey for continued growth in digital marketing services.

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Media Garcia - Marketing And Advertising - Small

Minnesota, USA

Commerce Hub helped Media Garcia cut its sales cycle in half and close three times more deals. The team eliminated... 90% of manual payment tasks by automating invoicing and payments. They increased average deal size by 150% and saved 65 days per year on admin work. Integration with HubSpot's CRM and other tools gave them better insights and faster quoting. Customers now pay more easily, and Media Garcia can focus on growth.

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Goldcast - Marketing And Advertising - Small

Boston, USA

Goldcast used HubSpot to scale their marketing and customer relationship management. The platform's easy usability and strong integrations helped Goldcast... track the full customer journey. HubSpot's affordable pricing and support enabled Goldcast to reach quarterly goals. Goldcast managed more workflows with fewer resources. The partnership helped Goldcast grow their business efficiently.

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Manufacturing Case Studies and Customer Success Stories with HubSpot App Marketplace

Infraspeak - Manufacturing - Small

Porto, Portugal

HubSpot's Growth Stack helped Infraspeak boost business opportunities by 75%. The company unified sales and marketing with HubSpot, automating workflows... and email campaigns. Website traffic grew from 1,500 to over 100,000 monthly visits. Lead generation increased by 75%, and click-through rates rose by 36%. Infraspeak now manages 400 clients with a team of 110, using HubSpot for CRM, marketing automation, and sales processes.

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Grupo Gequímica - Manufacturing - Medium

Brazil

Grupo Gequímica used HubSpot to move from fragmented spreadsheets to a unified CRM. The company replaced manual sales tracking with... automated processes and a standardized pipeline. Sales and marketing teams now work together and use real-time dashboards to track deals and response times. The shift led to more deals won than lost and a proactive sales culture. Grupo Gequímica expanded its customer base and market reach with these changes.

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The Middleby Corporation - Manufacturing - Large

Elgin, USA

HubSpot's customer platform unified 32 Middleby brands, saving 15 hours per week and cutting platform costs by over 65%. Grillbert, a custom-built... Customer Agent, now answers customer questions instantly on the Middleby Shop quoting platform. This automation reduced low-value support tickets and shifted team focus to higher-value work. Real-time dashboards and conversation data help Middleby spot trends and improve customer experience. The team now spends less time on repetitive tasks and more on strategy.

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Panoramic Doors - Manufacturing - Medium

Fort Worth, USA

Panoramic Doors used HubSpot's Breeze Customer Agent to handle a 10x increase in chat volume. The company kept an 88%... helpful rating across 2,000+ chats. They did not add any new staff, even after a customer service role was absorbed. Breeze Customer Agent answered technical questions and routed leads to the right team member. This reduced hold times and improved customer experience. Social media questions dropped as more buyers got answers online.

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Unipart - Manufacturing - Large

Oxford, UK

HubSpot Sales Hub helped Unipart unify five divisions and centralize all sales data. In just 12 months, Unipart grew its... global sales pipeline from millions to billions. The company improved its Net Promoter Score by 5 points in 2024. Real-time dashboards enabled better forecasting and resource planning. Unipart now manages all customer and sales processes in one platform, supporting global growth.

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MasterMover - Manufacturing - Medium

UK

HubSpot helped MasterMover achieve a 30% conversion rate from marketing qualified leads to sales qualified leads. The company used HubSpot's... full CRM to automate marketing, align sales and marketing, and gain clear data insights. MasterMover improved deal value by 13% year-over-year. The team now uses automation for lead nurturing and sales assignment, saving time and increasing lead quality. With better reporting and dashboards, MasterMover can make faster, data-driven decisions and support business growth.

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Computer Software Case Studies and Customer Success Stories with HubSpot App Marketplace

PrestaShop - Computer Software - Medium

Paris, France

HubSpot helped PrestaShop increase revenue by 35% in one year. PrestaShop used HubSpot's CRM, Marketing Hub, and Sales Hub to... align sales and marketing teams. The company centralized data and improved inbound marketing. This led to more qualified leads and 88 new hires in six months. PrestaShop now tracks 800,000 marketing contacts and automates key workflows.

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Ceros - Computer Software - Large

New York, USA

Ceros used HubSpot Sales Hub to improve sales prospecting. The company unified its sales data and automated lead management. This... led to a 180% increase in deals generated and an 18% rise in sales qualified leads. Response time to leads dropped by 5 minutes, speeding up the sales funnel. Sales and marketing teams now work together more closely, using real-time insights to target the right prospects.

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Vanilla Forums - Computer Software - Medium

Canada

HubSpot helped Vanilla Forums boost their pipeline from paid search by 36%. The company used HubSpot’s integration with Google Ads... to sync ad campaign data with customer data. They mapped their lead-to-sale journey and used optimization events to focus on high-value leads. Paid search conversion rates doubled from 4% to 8%. Vanilla Forums created more targeted campaigns and reached new, affordable leads.

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Map My Customers - Computer Software - Small

Charlotte, USA

HubSpot helped Map My Customers automate lead segmentation. The team saw a 13% increase in qualified leads. They saved 60%... of their time by using behavioral event triggers. Sales development to lead connection rate rose by 8.2%. HubSpot’s tools made it easy for marketing to act fast without developer help. The sales and marketing teams now work together better.

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Professional Training & Coaching Case Studies and Customer Success Stories with HubSpot App Marketplace

Sandler - Professional Training & Coaching - Large

Baltimore, USA

Sandler used HubSpot Sales Hub to align its internal sales strategy with its renowned sales methodology. The team replaced six... disconnected tools with one platform, making it easier to track and report sales activities. Sales rep adoption increased by 50% year over year. Automated tracking and integrated tools helped Sandler hit targets ahead of schedule. The company now forecasts revenue more accurately and spends less time on manual data collection.

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Sandler - Professional Training & Coaching - Medium

Baltimore, USA

Sandler used HubSpot Sales Hub to overhaul its sales process. The team replaced six disconnected tools with one unified platform.... Sales reps now track activities and calls automatically, boosting adoption rates by 50% year-over-year. One full-time employee was freed from manual data collection. Sandler's sales team now hits quotas ahead of schedule and forecasts revenue more accurately. Automated email sequences and engagement tracking make prospecting smarter and more efficient.

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Sandler - Professional Training & Coaching - Medium

Baltimore, USA

Sandler used HubSpot's AI, Breeze, to boost client engagement and sales leads. They saw a 25% increase in click-through rates... and quadrupled their sales-qualified leads. Breeze helped Sandler create more personalized content faster, cutting campaign development time from weeks to days. The sales cycle was reduced by 50%, from 90 days to 45 days. Sandler combined AI-driven personalization with human connection to build client trust and improve sales outcomes.

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Consumer Services Case Studies and Customer Success Stories with HubSpot App Marketplace

Cartão de TODOS - Consumer Services - Medium

São José do Rio Preto, Brazil

HubSpot CRM helped Cartão de TODOS grow 400% in less than 4 years. The company increased its data efficiency by... 30% and now generates an average of 116,000 leads per month. Cartão de TODOS moved from door-to-door sales to digital channels, doubling its client base twice. Automated workflows reactivated over 105,000 leads and created 23,000 new opportunities in 3 months. Centralized data and segmentation improved marketing and sales performance.

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Fresha - Consumer Services - Medium

London, UK

Fresha used HubSpot AEO to track and improve their visibility on AI answer engines. Before, they manually checked ChatGPT and... other platforms, but could not measure or act on results. With HubSpot AEO, they gained a 68.3% AI Visibility Score and ranked first across all 8 tracked AI platforms. Their team now uses a dashboard to monitor, benchmark, and act on prompt-level visibility. This led to warmer leads and faster sales conversations, as prospects arrive pre-qualified by AI recommendations.

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SANDOW Design Group - Consumer Services - Medium

New York, USA

HubSpot CRM helped SANDOW Design Group cut campaign build time by 97%. The team no longer needs outside consultants, saving... thousands of dollars. SANDOW grew B2B email subscribers by 30%. HubSpot unified four brands and multiple business units on one platform. Sales and marketing now work together more easily. The team can quickly launch campaigns and see detailed analytics.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with HubSpot App Marketplace

Gympass - Health, Wellness And Fitness - Large

São Paulo, Brazil

Gympass used HubSpot to organize data and improve decision making. Before HubSpot, Gympass lost leads and had no clear inbound... strategy. With HubSpot's Marketing Hub and Sales Hub, they automated lead generation and sales processes. The integration with Salesforce helped align marketing and sales teams. As a result, Gympass improved lead qualification and sales pipeline management.

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Betterfly - Health, Wellness And Fitness - Large

Santiago, Chile

HubSpot helped Betterfly cut technology tool costs by 76%. The company unified its CRM, marketing, sales, and service operations on... one platform. Betterfly improved customer interactions at every stage of the journey. The team migrated 600 employees across 7 countries in just days. They saw a 20% increase in conversion opportunities. HubSpot's integration and automation features reduced operational friction and improved reporting.

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Synergym - Health, Wellness And Fitness - Large

Málaga, Spain

HubSpot’s Customer Agent helped Synergym resolve 85% of member support requests automatically. This saved about 4,000 hours each year for... their support team. Synergym used Service Hub and Marketing Hub to support over 170 gym locations. Members now get answers in under an hour, and conversion rates increased by up to 40%. The support team can focus on improving the knowledge base and member satisfaction is up.

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Hospitality Case Studies and Customer Success Stories with HubSpot App Marketplace

Wilderness Motorhomes - Hospitality - Small

New Zealand

HubSpot’s Customer Agent helps Wilderness Motorhomes resolve 81% of web enquiries with AI. The company unified marketing, sales, and service... data into one platform. 50% of customer conversations now happen after hours, up from 35%. AI handles 150 web chats and 250 WhatsApp conversations monthly. The team now focuses on high-value, personalized service while AI manages routine queries.

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me&u - Hospitality - Medium

Melbourne, Australia

HubSpot helped me&u, a Melbourne-based hospitality tech company, scale from a local startup to serving over 6,000 venues and 13 million users. me&u used HubSpot’s... CRM, Sales Hub, Marketing Hub, and Service Hub to unify customer data and support rapid global expansion. The platform enabled KPI dashboards, improved onboarding, and streamlined customer support. me&u doubled its team size and raised over $100 million AUD, becoming a market leader in digital ordering and payments. HubSpot’s tools gave me&u the confidence to enter new markets and maintain high customer satisfaction.

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Non-Profit Organization Management Case Studies and Customer Success Stories with HubSpot App Marketplace

WWF - Non Profit Organization Management - Large

Gland, Switzerland

WWF used HubSpot's CMS Hub to support its "Hora do Planeta" campaign. The organization needed a secure, scalable, and easy-to-use... CMS to handle high website traffic and enable flexible content updates. CMS Hub allowed WWF to automate user-generated content and segment users for targeted email and content strategies. Integration with Marketing Hub gave WWF a complete view of user actions across channels. WWF valued the platform's reliability, security, and intuitive interface for managing digital campaigns.

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Visão Mundial - Non Profit Organization Management - Large

Monrovia, USA

HubSpot helped Visão Mundial double its conversion rate and achieve 120x organic growth. The non-profit unified marketing, sales, and service... processes across 15 countries using HubSpot's CRM, Sales Hub, Marketing Hub, and Service Hub. Teams automated lead management, improved donor relationships, and increased email open rates from 15% to 50%. Centralized data and workflows replaced fragmented tools, enabling local autonomy and global visibility. Visão Mundial now manages all donor and campaign data in one platform, boosting efficiency and impact.

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Hospital & Health Care Case Studies and Customer Success Stories with HubSpot App Marketplace

Octagos - Hospital & Health Care - Medium

Houston, USA

Octagos used HubSpot’s Breeze Assistant to transform its marketing. The team refined 1,300 contacts down to 470 qualified targets. Weekly... reporting that once took hours is now automated, saving 2–4 hours each week. In just 18 months, Octagos built a full marketing function from scratch. The marketing team now operates with precision and clear attribution, supporting over 300 clinical locations.

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Acumen - Hospital & Health Care - Medium

Boston, USA

HubSpot Revenue Hub helped Acumen eliminate missed renewals and billing errors. The company automated 60+ annual subscriptions and saved over... 20 hours per month on admin work. Real-time dashboards replaced manual revenue reporting. Acumen’s clients now get accurate, timely invoices. The team shifted focus from billing to customer success and sales.

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Automotive Case Studies and Customer Success Stories with HubSpot App Marketplace

Suzuki South Africa - Automotive - Large

Johannesburg, South Africa

HubSpot helped Suzuki South Africa grow sales by 21% after a major marketing budget cut. The company used HubSpot's inbound... marketing tools to boost website traffic by 12.5 times. Suzuki increased its market share from 1.53% to 2.17%. The team created targeted content and tracked leads more effectively. HubSpot gave Suzuki clear data to connect marketing and sales.

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FINN - Automotive - Medium

Munich, Germany

HubSpot helped FINN, a car subscription service, scale to 20,000 customers and $160M ARR in four years. FINN used HubSpot's... CRM to manage rapid growth and customer relationships. The platform's easy usability let non-technical staff automate workflows. Seamless integration with other services supported FINN's infrastructure. HubSpot enabled FINN to put customers first and achieve fast scaling.

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Banking Case Studies and Customer Success Stories with HubSpot App Marketplace

Mercantile Bank of Michigan - Banking - Large

Grand Rapids, USA

HubSpot AEO helped Mercantile Bank of Michigan solve a major visibility problem in AI-generated banking answers. The bank was losing... prospects because AI engines showed a different Mercantile Bank from South Africa. With HubSpot AEO, they tracked and improved their AI presence, earning 952 citations and a 13% share of voice in Michigan. The team replaced manual screenshot tracking with a live dashboard, saving 64 hours per quarter. Mercantile Bank now outranks Chase and Huntington in Michigan AI answers, making it the top-cited bank in its category.

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First Alliance Credit Union - Banking - Small

Rochester, USA

HubSpot helped First Alliance Credit Union cut campaign launch time from 8 weeks to 2 weeks. The marketing team now... reaches 30,000 members each month with educational content. Using Content Remix, they create blog posts, podcasts, and social videos from a single source. The team shifted from reactive to planned campaigns, improving speed and quality. Leads are routed automatically, and members get answers faster than ever.

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Internet Case Studies and Customer Success Stories with HubSpot App Marketplace

Nuvemshop - Internet - Large

São Paulo, Brazil

HubSpot helped Nuvemshop grow its subscriber base by 900% in under six months. The company increased qualified leads by 238%... and boosted marketing automations by 400%. Nuvemshop unified sales and marketing teams using HubSpot's CRM and automation tools. This integration improved lead management and customer journey tracking. Sales processes became automated, raising productivity and conversion rates.

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DoorDash - Internet - Very Large

San Francisco, USA

DoorDash used HubSpot's CRM, Marketing Hub, and Operations Hub to automate and speed up B2B email campaigns. The team reduced... campaign production time by 3 days and automated 80% of marketing emails with workflows. HubSpot made it easy to create landing pages and forms, clean data, and segment audiences. Integration with Salesforce removed manual data entry. Sales and marketing teams now work together, leading to more meetings and deals. DoorDash saw faster processes and better results with HubSpot.

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Accounting Case Studies and Customer Success Stories with HubSpot App Marketplace

NFE.io - Accounting - Medium

Brazil

NFE. io cut its cost per lead by 87% using HubSpot and Meta's Conversion API. The company unified online and...offline data, gaining a clear view of the customer journey. This let them optimize campaigns and target more qualified leads. The cost per lead dropped from R$65.21 to R$8.27. Marketing and sales now work together with better data and faster decisions.

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Utilities Case Studies and Customer Success Stories with HubSpot App Marketplace

 

npower Business Solutions - Utilities - Large

UK

HubSpot CMS Hub and Marketing Hub helped npower Business Solutions consolidate five tools into one. The company saved £50,000 per... year by streamlining its tech stack. Website visits, leads, and conversions increased by 5-10%. The marketing team gained full control over their website and data. They improved customer experience and could attribute sales to marketing campaigns.

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Publishing Case Studies and Customer Success Stories with HubSpot App Marketplace

Centro Dom Bosco - Publishing - Medium

Rio de Janeiro, Brazil

Centro Dom Bosco used HubSpot to unify marketing, sales, and customer support. Before, they managed leads and sales with many... tools, causing slowdowns and disconnected data. With HubSpot, they integrated e-commerce, member management, and publishing pipelines. The team now segments leads, tracks customer journeys, and automates campaigns. This led to higher conversion rates and faster, more personalized support. They reduced manual work and improved decision-making with real-time data.

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Management Consulting Case Studies and Customer Success Stories with HubSpot App Marketplace

MJV Technology & Innovation - Management Consulting - Large

Rio de Janeiro, Brazil

HubSpot helped MJV Technology & Innovation grow its qualified lead base by 62% in two years. MJV used HubSpot's CRM,... Marketing Hub, and Sales Hub to automate marketing and sales, publish over 700 landing pages, and segment email campaigns. The company improved its inbound strategy, shortened sales cycles, and tracked results with executive dashboards. 65% of closed deals were influenced by inbound actions like events and downloadable content.

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Consumer Goods Case Studies and Customer Success Stories with HubSpot App Marketplace

Caffeine Army - Consumer Goods - Large

Salvador, Brazil

HubSpot helped Caffeine Army automate over 300 processes in just 6 months. The company moved from manual sales tracking to... a unified CRM system. Sales and marketing teams now work together with clear data and automated workflows. Integration with WhatsApp and ERP improved lead routing and customer segmentation. Reliable dashboards give full visibility into sales cycles and team performance. The result is higher productivity and better sales management.

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Events Services Case Studies and Customer Success Stories with HubSpot App Marketplace

 

Global Startup Awards - Events Services - Small

Copenhagen, Denmark

HubSpot helps Global Startup Awards manage 50,000+ applications from 154 countries. The team boosted email open rates from 32% to... 43% and improved click-through rates by 2%. With HubSpot, they cut average support ticket resolution time by over 90%. The platform replaced spreadsheets and email threads, centralizing communication and stakeholder management. HubSpot is now the backbone of their global operations.

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Consumer Electronics Case Studies and Customer Success Stories with HubSpot App Marketplace

Casio UK & Ireland - Consumer Electronics - Large

London, UK

HubSpot helped Casio UK & Ireland boost leads by 496% and calculator revenue by 26%. Casio switched from Eloqua and... a custom CRM to HubSpot's integrated CRM, Marketing Hub, and Sales Hub. The migration took four weeks with HubSpot's onboarding support. Automated workflows and better sales-marketing alignment saved time and improved lead quality. Website traffic rose 12%, and email open rates averaged 40%. Casio now tracks every prospect from first contact to deal close.

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Media Production Case Studies and Customer Success Stories with HubSpot App Marketplace

Eletromidia - Media Production - Large

São Paulo, Brazil

HubSpot helped Eletromidia move from manual spreadsheets to a unified CRM. The company now processes over 5,000 leads monthly and... manages 500 new deals each month. Eletromidia automated 290 workflows and integrated 200 ads monthly. The business saw a 12x revenue increase and full pipeline visibility. Teams now track ROI and customer journeys in real time.

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Real Estate Case Studies and Customer Success Stories with HubSpot App Marketplace

Helbor - Real Estate - Large

Mogi das Cruzes, Brazil

Helbor used HubSpot to modernize its CRM and sales processes for over 300 real estate agents. Before, Helbor struggled with... manual lead tracking and inconsistent communication. With HubSpot, they restructured their sales pipeline, automated marketing, and integrated company data. Agents received training and a new playbook, improving lead management and customer experience. Helbor saw faster first contact times and higher sales conversion rates in the first months after implementation.

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Insurance Case Studies and Customer Success Stories with HubSpot App Marketplace

Piwi - Insurance - Medium

São Paulo, Brazil

HubSpot CRM helped Piwi, a health benefits broker, boost operational efficiency by 40% in just 6 months. Piwi unified sales,... marketing, and onboarding teams on one platform, replacing fragmented tools like Salesforce and manual spreadsheets. The switch reduced costs and cut the sales team from 11 to 4 without losing results. Automated workflows and integrated data improved reporting and team collaboration. Piwi now manages commercial processes with more speed and fewer errors.

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Other Industry Case Studies and Success Stories with HubSpot App Marketplace

Netshow.me - Software And Technology - Medium

São Paulo, Brazil

HubSpot helped Netshow. me unify data and automate sales, marketing, and service. Netshow.me replaced over 10 disconnected systems with HubSpot,...centralizing customer data and workflows. During the pandemic, Netshow.me closed 661 deals and generated over R$13 million in revenue. The company saw 4,000+ content downloads and an 8x increase in blog searches. HubSpot's CRM enabled faster onboarding, better lead management, and improved customer satisfaction.

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Tradeprint - Printing - Medium

Dundee, UK

HubSpot's Breeze Customer Agent helped Tradeprint resolve about 60% of customer queries instantly. The company lifted chat deflection from 20%... to 60% by layering Breeze with their triage bot. This freed up the support team to call every first-time customer and reduced churn by about 2%. Tradeprint used AI to scale support without adding headcount. Customer Agent also provided insights for product development and proactive retention.

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Customer Success Stories of HubSpot App Marketplace

 

Wendt Partners - Consulting - Medium

Top HubSpot Partner Launches Sell More Now with CRM and AI Event Series for Fall 2026

New York, USA

Wendt Partners, a HubSpot Elite Partner, is launching the "Sell More Now with HubSpot CRM + AI Roadshow," an 18-city event series for B2B sales leaders. The series will... showcase HubSpot's AI-powered CRM capabilities, including lead generation, deal management, and predictive scoring. Attendees will experience hands-on demos to enhance prospecting and sales efforts.

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Warmly

HubSpot's Warmly Acquisition Embeds Real-Time Buyer Intent Directly Into the CRM Layer

HubSpot has acquired Warmly, an AI-powered revenue intelligence platform, to embed real-time buyer intent data into its CRM. This acquisition aims... to enhance HubSpot's CRM capabilities by integrating Warmly's intent detection and prospecting automation, offering a unified AI-native GTM stack. The move strengthens HubSpot's position in the mid-market CRM space by reducing tool fragmentation and improving sales team efficiency.

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Creative Edge - Marketing And Advertising - Medium

Creative Edge expands HubSpot with NeigerDesign

Chicago, USA

Creative Edge has integrated NeigerDesign into its organization, enhancing its HubSpot implementation and marketing automation services. This move aims to... provide clients with a seamless blend of branding, CRM, and performance marketing capabilities. The integration targets mid-market agencies seeking to unify CRM and creative services, reducing the need for multiple specialist partners.

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Loverboy - Beverage - Small

Summer House star Kyle Cooke dishes on his collaboration with HubSpot AEO

New York, USA

Kyle Cooke, star of Summer House, collaborates with HubSpot AEO to enhance the visibility of his beverage brand, Loverboy, in AI searches. HubSpot's tools helped... Cooke identify and improve Loverboy's presence in AI recommendations, ensuring the brand is now suggested for summer drinks, boosting its market presence.

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Haas Automation Selects TransPerfect's GlobalLink Connector for HubSpot

Haas Automation has implemented TransPerfect's GlobalLink connector for HubSpot, enhancing multilingual email workflows. This integration automates translation, reducing campaign build... time by 50% and supporting 65 million emails annually across seven languages. The collaboration boosts Haas's production capacity and maintains consistent brand voice.

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How Sticos Gave Accountants Instant Support and Their Clients Faster Results with HubSpot's Customer Agent

Sticos, a Visma company, improved its support system by deploying HubSpot's Customer Agent and Service Hub. This automation handled 41%... of support inquiries, achieving a 91% chat deflection rate and a 75% resolution rate. The integration allowed Sticos to manage increased ticket volumes without additional hiring, enhancing customer success and efficiency.

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HubSpot Turns Early Agent Adoption into AI Growth

HubSpot is leveraging early customer adoption of its agentic AI technology to drive significant commercial growth. This strategy positions HubSpot... as a leading player in the agentic AI sector, linking product adoption to increased investor interest and market momentum.

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HubSpot customer growth soars as multi-hub adoption becomes the norm ...

HubSpot reported strong Q4 and annual financial results, with revenue reaching $846. 7 million, a 20% year-on-year increase. The company...added 9,800 new customers in Q4, with a total of 288,706 customers by the end of 2025. Multi-hub adoption is becoming standard, with customers like Rentokil Initial and Mercantile Bank expanding their use of HubSpot's suite. CEO Yamini Rangan emphasized HubSpot's role as a platform for customer context, crucial for AI-driven outcomes.

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HubSpot New Contracts And Cash Flow Outlook Contrast With Weak Share Performance

HubSpot has secured new contracts, enhancing its business pipeline and expects an improved free cash flow margin, indicating operational efficiency. Despite a decline... in share performance, these developments suggest HubSpot's potential for reinvestment and growth without relying heavily on external funding. The company aims to leverage its multi-hub platform and AI tools to strengthen customer relationships and compete in the customer engagement software market.

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GoingClear Recognized for B2B Growth Leadership with HubSpot CMS by DesignRush

GoingClear has been recognized for its B2B growth leadership with HubSpot CMS by DesignRush. The agency's founder, Paul J. Scott,... highlighted the benefits of using HubSpot CMS for B2B brands, emphasizing its role in simplifying marketing and sales alignment, enhancing SEO, and supporting scalable digital growth. GoingClear's proprietary G 3 Framework complements HubSpot CMS, aiding B2B brands in transitioning to unified digital platforms.

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Leading Security Workforce Platform Unifies Global Marketing with Marketo to HubSpot Migration

A North American security workforce management provider unified its global marketing operations by migrating from Marketo to HubSpot, led by Orange Marketing. This strategic migration... streamlined marketing processes, consolidated data, and improved scalability across 30,000 client sites in 45 countries, enhancing operational efficiency and supporting future growth.

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Hemostemix Launches HubSpot-Powered Platform for ACP-01 Sales | HMTXF ...

Hemostemix has launched upgraded corporate websites powered by HubSpot, enhancing its digital marketing and CRM capabilities. The new platform includes... AI-driven patient engagement, HIPAA-compliant portals, and automated workflows, aiming to reduce administrative costs by 20% and improve patient access. This strategic move supports Hemostemix's global expansion and regulatory compliance for its ACP-01 therapy.

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