Haptik’s Customer Care platform helped OYO Hotels & Homes use WhatsApp for customer service. OYO wanted to cut support costs and handle more customer queries at scale. Haptik integrated its platform ...with OYO’s WhatsApp Business account. This let support agents manage many conversations at once and solve problems faster. OYO saw over 85,000 monthly conversations, 55,000 unique users engaged each month, and a 15% drop in call center traffic.
Haptik's AI-powered travel assistant helped Equinox Hotel in Manhattan boost website leads and guest support. The hotel wanted to increase bookings and answer guest questions quickly, even after hour...s. Haptik built a virtual concierge named Omar to help with bookings, amenities, and special requests. In less than 3 months, Equinox got 2,600 new inquiries and 150 qualified leads in 4 months. The bot resolved 85% of queries without a human agent.
Financial Services Case Studies and Success Stories with Haptik
CASE STUDY Upstox
Upstox wanted to engage more inactive users and make online investing easier. They used Haptik's WhatsApp chatbot to help users apply for IPOs and get support. The chatbot made it simple for users to... start trading and get answers to their questions. Upstox saw a 20% increase in trades and onboarded 220,500 customers in six months. 78% of queries were solved without a human agent. Customer satisfaction increased by more than 50%.
Haptik’s omnichannel chatbot helped IIFL Holdings Limited improve customer experience and reduce costs. IIFL used the chatbot to answer common questions and cut average wait time to 45 seconds. The s...olution handled over 30,000 monthly conversations and received a 4 out of 5 average user feedback. IIFL reduced call center strain and let human agents focus on complex queries. The chatbot led to faster support and lower operational expenses.
Haptik's WhatsApp chatbot helped CASHe automate instant credit disbursal for young, middle-income consumers in India. CASHe wanted to make borrowing easy, fast, and personal for salaried millennials.... The WhatsApp bot lets users get loans in under a minute, answers questions, and collects leads. In just a few months, CASHe gained over 50,000 new customers, disbursed more than 25 crore INR in loans, and issued over 50,000 credit lines. WhatsApp became one of CASHe's top customer acquisition channels.
Haptik's WhatsApp bot helped Ring, a leading fintech platform in India, improve customer support. Ring wanted faster query resolution and 24/7 availability for its diverse users. Haptik built a conve...rsational platform on WhatsApp, letting customers check EMI details and loan status instantly. The solution handled 800,000 conversations, resolved 72% of queries end-to-end, and achieved an 84% automation rate. This made customer service faster and more efficient for Ring.
Haptik's AI-powered chatbot helped Tata Mutual Fund improve customer engagement. Tata Mutual Fund wanted to reduce customer calls and provide fast support on digital channels like WhatsApp. Haptik im...plemented a virtual assistant that resolved 90% of queries end-to-end. The solution led to a 67% reduction in call center queries and a 58% growth in engagement. Customer satisfaction rates increased as the chatbot handled 70% of query flow.
Haptik's Smart Ads helped HDFC Life connect with millennial customers using a chat-based quiz called the Health and Finance Quiz. The solution educated users about life insurance and generated leads ...through in-bot ads. HDFC Life saw 44,880 interactions and an 85% positive feedback rate. The campaign achieved a 22,066 activation rate. HDFC Life praised the platform for its innovation and potential.
Entertainment Case Studies and Success Stories with Haptik
CASE STUDY Mumbai Indians
Haptik's WhatsApp chatbot helped Mumbai Indians engage cricket fans with live match scores and team information. The chatbot used AI to give personalized answers and run quizzes and games. Fans could... access updates and membership options easily. The solution handled 80,000 users and 220,000 conversations, with 40% repeat engagement. This boosted registrations and sign-ups, making fan interaction more interactive and digital-first.
Haptik built an AI chatbot for Junglee Games’ app to handle a surge in support queries during the lockdown. The chatbot provided 24/7 customer engagement and fast query resolution. Junglee Games achi...eved a 76% automation rate and saved 60% in man-hours. Over 1 million users engaged with the chatbot. Customer satisfaction increased and churn decreased due to instant support and seamless experiences.
Haptik's Boxy 5000 chatbot helped Linden Lab improve user experience for Second Life. The challenge was to reduce user engagement loss and provide fast, accurate support. Haptik built a chatbot that ...handled FAQs, ticket creation, and password resets. The solution managed 50,000 conversations, supported 28,000 users, and processed over 2,500 tickets. Linden Lab saw more efficient support and better real-time communication for users.
Haptik built a chatbot for Dream11 to handle a 10x spike in support queries during IPL 2018. The chatbot managed a 30x increase in query volume, resolving 13 million queries for 9 million unique visi...tors. It automated 93% of support, answered FAQs, and routed complex issues to human agents. Dream11 provided 24/7 support and improved customer satisfaction without a big rise in costs.
Food & Beverages Case Studies and Success Stories with Haptik
CASE STUDY Zoop
Zoop used Haptik's WhatsApp chatbot to help train passengers order food easily. Before, network issues made it hard for customers to order meals on trains. With the chatbot, Zoop enabled pre-booking,... real-time order tracking, and low-data ordering. Zoop saw 8% more orders, a 15% increase in monthly orders, and reduced operational challenges by 70%. Passengers now enjoy a smoother food ordering experience on trains.
Haptik's Smart Ads helped Mondelez India boost its Valentine’s Day marketing. Mondelez wanted to reach millennials and increase sales for their seasonal campaign. Haptik built an AI chatbot called th...e “Valentine’s Special Store” to guide users and share tips. The campaign reached over 5 million people. Conversion rate was 12.9%. Mondelez exceeded its sales target by 56%.
Haptik's WhatsApp chatbot helped Varun Beverages automate dealer support for visi coolers. The company faced challenges managing support across thousands of outlets. Haptik enabled automated ticket c...reation and fast issue resolution through WhatsApp. The solution achieved 71% end-to-end automation and handled 14,000 monthly conversations. Dealer satisfaction reached 60% with reduced downtime and improved maintenance response.
Zoop wanted to make online food ordering easier and handle more orders with less help from people. They worked with Jio Haptik to use a chatbot on WhatsApp. The chatbot helped customers order food, t...rack orders, and get support. Zoop saw an 18% increase in monthly orders. They also got a 4.5x return on investment. The solution made support faster and helped collect feedback from customers.
Computer Software Case Studies and Success Stories with Haptik
CASE STUDY Tally Solutions
Haptik's AI-powered chatbot helped Tally Solutions improve customer engagement and sales. Tally used the chatbot to answer routine questions and guide website visitors to schedule demos. The solution... reduced inbound support volume by 50%. Tally's sales cycle became 30% shorter for leads from the chatbot. Customer satisfaction reached 95% CSAT. The average response time dropped to under 2 minutes.
Telecommunications Case Studies and Success Stories with Haptik
CASE STUDY Jio Fiber
Haptik built a WhatsApp chatbot for Jio Fiber to improve customer support. Jio Fiber wanted faster query resolution and to reduce the load on call centers. The chatbot let customers self-serve and au...tomated common questions. This saved over 32,000 man hours and handled 243,000 conversations. Jio Fiber achieved a 13x return on investment with this solution.
Haptik’s AI-driven chatbot DIVA helped Hathway Cable and Datacom Limited improve customer retention. Hathway faced slow response times and high costs due to manual query handling. DIVA was integrated... across their app, portal, website, and WhatsApp to automate support, ticketing, and lead generation. The chatbot handled over 2.7 million conversations and improved issue identification to 98.3%. First time resolution increased by 60 times, leading to faster support and better customer satisfaction.
Haptik's WhatsApp chatbot helped Jio automate partner onboarding, recharge journeys, and digital ID generation. Jio faced challenges with manual onboarding, tracking, and support for its large partne...r network. The WhatsApp solution enabled seamless onboarding, instant PRM ID creation, and easy booking and payment flows. Partners can now assist customers and manage incentives directly on WhatsApp. The unified system improved operational efficiency and partner engagement at scale.
Haptik's WhatsApp chatbot helped Jio Digital improve customer experience. Jio used the chatbot to handle over 34 million conversations and send more than 5 billion notifications. The solution include...d 900 unique intents and 7000 variations for seamless support. Jio sent 25 million proactive messages daily and gained 8000 new customers each day for Jio Fiber and 5G. The chatbot reduced call center volume and improved response times, boosting customer satisfaction.
Haptik's AI chatbot helped StarHub improve customer support across Facebook, WhatsApp, and their website. StarHub wanted to reduce wait times and boost customer experience. The chatbot automated 80% ...of support, handled 3000+ unique intents, and offered 50+ pre-built journeys. In less than 8 months, StarHub's NPS jumped from -40 to +10. The solution cut support wait times by almost half and improved first response times for routine queries.
Automotive Case Studies and Success Stories with Haptik
CASE STUDY CARS24
Haptik's WhatsApp chatbot helped CARS24 handle over 100,000 conversations. The solution enabled 33.3% of monthly sales to happen via chat support. CARS24 reduced its cost per sale by 75% compared to ...call centers. The chatbot improved lead generation and customer care. CARS24 saw faster query resolution and better customer satisfaction. The partnership made the car buying and selling process easier and more transparent.
Haptik's WhatsApp chatbot helped CEAT, a leading tyre manufacturer, improve customer engagement and lead generation. CEAT wanted to answer customer questions, log complaints, and share offers using W...hatsApp. Haptik built a chatbot that gave instant answers, made product suggestions, and sent updates to lost leads. CEAT saw a 542% increase in leads and a 28% lead-to-conversion rate. The cost per lead dropped by 70% compared to social channels.
Hero Electric improved lead generation with a WhatsApp chatbot, achieving 8000 leads, a 30% user-to-lead conversion rate, and an 87% reduction in cost per lead.
Transportation/Trucking/Railroad Case Studies and Success Stories with Haptik
CASE STUDY Blue Dart
Blue Dart used the WhatsApp chatbot from Jio Haptik to improve shipment delivery. The company wanted to reduce failed deliveries when customers were not available. The WhatsApp chatbot automated 78% ...of conversations and handled 3.2 million chats. Blue Dart achieved a 2.5x ROI. Delivery partners could optimize routes and improve customer satisfaction.
Consumer Electronics Case Studies and Success Stories with Haptik
CASE STUDY Latercase
Haptik's AI commerce assistant helped Latercase improve product discovery and self-serve support on their website. The chatbot answered pre-purchase questions, guided users to the right phone covers,... and enabled direct cart additions and checkout. Integration with Shopify and WeSupply allowed real-time order tracking and post-purchase support. Results included 29% of users exploring products, a 20% add-to-cart rate, and a 70% cart-to-checkout conversion. Latercase saw better customer experience and higher conversion rates with Haptik's solution.
Retail Case Studies and Success Stories with Haptik
CASE STUDY Tira
Tira is a beauty brand that wanted to give better shopping advice to its customers. Before, their agents spent a lot of time making charts and giving advice. Tira worked with Haptik to use Gen AI and... built a virtual sales assistant called Tira Virtual BFF. This AI helps answer customer questions about beauty and personal care. It gives advice based on things like skin type and allergies. With this solution, Tira saw a 49% bot engagement rate, 97% query resolution, and 36% of interactions led to product pages.
Haptik's WhatsApp chatbot helped JioMart, a large grocery chain in India, offer end-to-end shopping on WhatsApp. Customers could find products, add to cart, and pay in a few clicks. In one month, Jio...Mart received over 200,000 orders through WhatsApp. The repeat order rate was 68%. WhatsApp became JioMart's biggest revenue source.
Jio Haptik's WhatsApp Business API chatbot helped Fashion Factory boost customer engagement. The retailer used Click-To-WhatsApp ads to drive 400,000 ad clicks. The GenAI-powered chatbot automated 87...% of customer queries, reducing bot breaks by 18%. Customers got fast answers about products, stores, and offers. Fashion Factory increased store visits and improved campaign ROI with this solution.
Pepperfry is a big online store for furniture and home decor in India. They had trouble helping customers quickly with their old phone and email support. They worked with Haptik to make an AI chatbot... called PEP. This chatbot answers questions right away and helps with things like order tracking and refunds. After using the chatbot, Pepperfry handled 100,000 conversations, had a 60% CSAT score, and only 20% of chats needed a human agent. Customers now get help any time of day and are happier with the service.
Haptik built a customer care automation solution for Grofers in less than 48 hours. Grofers needed to handle a big spike in customer queries during their Mega Sale. Haptik's IVA answered FAQs and red...irected complex questions to human agents. The solution handled 75% of responses without human help. It managed over 70,000 conversations and handled 10% of customer traffic. Grofers saved many man-hours and improved support capacity.
JioMart wanted to make online shopping easy and convenient for millions of people in India. They worked with Haptik to launch a WhatsApp chatbot that lets users shop for groceries and other products ...right in a chat. The chatbot helps users find products, add them to their cart, and pay easily. JioMart used WhatsApp notifications to encourage repeat shopping and promote offers. Since launch, orders have grown 9 times and the active customer base on WhatsApp is growing 37% each month. The repeat rate is 68% and the average daily orders are 1500.
Haptik's WhatsApp chatbot, JIVA, helped Jio Health Hub grow its user base. Jio Health Hub wanted to boost registrations and support users in multiple languages. Haptik built a multilingual WhatsApp b...ot for real-time help and reminders. The bot made registration easy and sent appointment reminders. Jio Health Hub saw a 21% increase in users through WhatsApp. The bot works in English and Hindi, making it easy for more people to use the app.
Haptik's chatbot helped Healthkart manage a surge in user queries during the covid-19 pandemic. Healthkart used the chatbot to give personalized diet and workout plans, product recommendations, and f...ast support for orders and payments. The solution automated 80% of user interactions. It served over 106,000 users and handled more than 128,000 conversations in just five days. Healthkart improved customer care and made fitness advice easy to access.
Insurance Case Studies and Success Stories with Haptik
CASE STUDY Zurich Insurance
Haptik's Zuri chatbot helped Zurich Insurance improve customer service and efficiency. Zurich needed to handle high volumes of customer queries and provide 24/7 support. Haptik built an intelligent v...irtual assistant to automate routine tasks, guide customers, and route complex queries to human agents. The solution achieved an 84% automation rate, resolved 70% of queries end-to-end, and increased website visitor engagement by 10%. Zurich now offers faster, more accessible support to its customers.
Haptik helped Max Life Insurance use WhatsApp Flows and Click-To-WhatsApp-Ads to boost customer engagement. Max Life wanted to make it easier for customers to share details and needed support for mor...e languages. With Haptik, they added interactive forms and enabled service in seven regional dialects. The solution led to a 5x increase in ROI and a 4x uplift in lead-to-quote generation. Four in ten customers completed their journeys in their native language.
Haptik's Intelligent Virtual Assistant, Kaya, helped Kotak Life Insurance Company make policy purchases easy on WhatsApp. Kotak Life wanted to give customers a simple way to get policy info, ask ques...tions, and buy insurance through chat. Kaya provided 24/7 support, managed 82% of queries without a human agent, and saved 8,000 agent hours. The solution led to an 85% CSAT score and improved customer experience for both new and existing policyholders.
Kotak Life Insurance wanted to improve lead generation and customer engagement. They worked with Haptik to use WhatsApp Flows and a virtual assistant called KAYA. Customers could buy insurance, get p...olicy info, and upload documents through WhatsApp. This made the process faster and easier. Kotak Life saw a 400% increase in lead count, a 56% average conversation rate, and 3 times more repeat customers. They also reduced dropout rates by 75% and improved customer connects by 60% over the web channel.
Haptik built the MyGov Corona Helpdesk, a WhatsApp chatbot, for the Government of India. The goal was to fight COVID-19 misinformation and provide accurate information in English and Hindi. The chatb...ot was deployed in just five days. It answered over 1.09 billion queries and served more than 84 million users. This helped keep citizens informed and reduced panic during the pandemic.
Consumer Goods Case Studies and Success Stories with Haptik
CASE STUDY Eureka Forbes
Eureka Forbes saw a big increase in customer questions during the COVID-19 pandemic. They wanted a faster and better way to help customers. They worked with Haptik to build a WhatsApp chatbot. The ch...atbot helped answer questions quickly and gave a personal touch. It handled over 1.5 million conversations and saved more than 200,000 man-hours. Over 1 million users engaged with the chatbot.
Furbot by Haptik helped Furlenco automate customer support. Furlenco wanted faster responses and better customer satisfaction. Haptik built an AI assistant for their website and app. The bot handled ...133.8k conversations and 68.5k users. It automated 74% of queries and handed off 23% to live agents. Furlenco now offers 24/7 support and faster issue resolution.
Other Industry Case Studies and Success Stories with Haptik
CASE STUDY Netmeds
Haptik built a chatbot for Netmeds to handle a surge in customer queries during the COVID-19 pandemic. Netmeds needed to reduce agent load, automate simple questions, and offer 24/7 support. The chat...bot managed 4800 chats per day and helped customers track orders and get instant answers. Netmeds saw a 99% improvement in first-response time, saved over 2600 agent hours, and reached an automation rate of 83.6%. Customer satisfaction and NPS scores remained high.
PVR INOX wanted to make movie discovery and ticket booking easier for its customers. They worked with Jio Haptik to launch an AI-powered WhatsApp chatbot called Movie Jockey. The chatbot helps users ...find movies, book tickets, and get information about shows and seats. It also supports multiple languages and personalizes the experience. As a result, 35,000 unique users used the bot, 67% of tasks were automated, and over 500 tickets and food bookings were made.
Travelxp wanted to improve customer support and booking experiences. Manual processes caused slow responses and lost sales. They used Haptik’s AI chatbots on web, WhatsApp, and Instagram. The chatbot...s automated bookings, answered questions, and gave personal recommendations. Travelxp saw a 30% increase in retention and a 15% higher conversion rate for hotel and flight bookings.
Artificial Intelligence: For customer experience, Kotak Life announces AI-based 'Kaya' solution developed by Haptik, ETBrandEquity
Kotak Mahindra Life Insurance has launched KAYA, an AI-driven conversational assistant developed by Haptik, to enhance customer experience. KAYA provides 24/7 assistance, reducing call wait times and... human dependency by resolving queries related to policy details and payments. Haptik's business head, Kartik Poddar, highlighted KAYA's role in transforming customer support with real-time, accurate solutions.
