Real-World Case Studies and Customer Success Stories with CJ Affiliate

CJ's Affiliate Customer Insights helped a woman's specialty retailer boost new-to-file customers and revenue. The retailer used data to find... publishers with high NTF rates and optimized campaigns. They increased default commission rates and recruited new content publishers. The retailer saw a 12% rise in overall revenue and a 10% increase in incremental revenue from new publishers. They maintained an $8 ROAS with over $200k in media spend.
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CJ’s Affiliate Customer Insights helped an outdoor apparel retailer boost holiday sales. The retailer faced slow business and a reduced... budget before Black Friday. CJ analyzed transaction data to rank publishers by revenue and new customer numbers. The retailer shifted budget to top-performing affiliates and added strategic media placements. This led to an 11% year-over-year revenue increase for Thanksgiving week and a 55% jump on Black Friday.
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CJ’s Affiliate Customer Insights helped a Fortune 500 retailer unlock $34M in annual incremental revenue. The retailer used CJ to... analyze customer purchase behavior across digital and offline channels. CJ mapped digital customer profiles with a match rate in the high 70s. The team found that 10% of affiliate-driven customers made in-store purchases without extra promotions. A new cross-channel promotion led to a 66% year-over-year increase in ROAS. The retailer now uses these insights to improve customer acquisition and retention.
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Fanatics used CJ and NMPi to improve their paid search strategy. They reacted to live sports events by adjusting PPC... bids in real time. This approach increased revenue by 27%. Conversion rates rose by 4%. Return on ad spend improved by 13%. Fanatics built stronger brand associations with players using dynamic data.
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CJ helped a global retailer migrate their affiliate program without losing revenue. The retailer removed 28 non-compliant publishers and shifted... sales to quality partners. This led to a 51% increase in conversion rate. Revenue grew by 24% in six months. Affiliate sales now generate over $30M annually for the retailer.
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Olympia Sports used CJ's affiliate marketing platform to boost ecommerce growth. After joining CJ in 2019, they increased investment in... affiliate marketing following an acquisition. The CJ team helped Olympia Sports connect with top publishers and test new promotional offers. This led to a 229% increase in revenue, 503% more sales, and 657% more traffic year-over-year. Olympia Sports plans to keep investing in the affiliate channel for continued growth.
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goop used CJ’s Clickless Tracking to measure sales from a national TV segment. Over 90% of code redemptions were from... new customers. The campaign led to a 58% increase in new customer revenue and a 170% increase in new customer ROAS compared to other media. goop gained real-time insights into TV-driven sales. The solution set new benchmarks for their television marketing.
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CJ helped a major consumer electronics brand boost revenue by 85% year-over-year. The company used CJ's data-driven affiliate strategies to... target the right publishers and maximize margins. They saw a 71% increase in home revenue and a 42% rise in small business margin impact. Data from CJ, their CRM, and loyalty program guided smarter investments. Affiliate customers bought more often and generated more revenue than other channels.
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Abt Electronics migrated its affiliate program to CJ and saw a 25% revenue increase at migration. Year-over-year revenue grew by... 70% from March to April 2020. CJ helped Abt recruit new publishers and optimize category-level commissions. Abt consistently surpassed ROAS goals and maintained revenue targets even when top publishers closed programs. The partnership enabled Abt to compete nationally with big box brands.
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CJ helped a consumer electronics advertiser grow revenue by 265% year-over-year. The brand used CJ’s managed services to recruit and... activate new publishers. Site traffic rose 147% and conversion rates improved by 44%. Revenue from Japan, Korea, and China increased by 400%, 300%, and 500% respectively. International markets now make up 30% of total program revenue.
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RS Components used CJ to launch their first affiliate program. They extended the referral window to 30 days and optimized... cashback rates. This helped them break a competitor’s 16-year dominance. They saw 291.7% year-over-year program growth and reached 61% market share. Top incentive publishers improved performance by 187%.
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CJ migrated a global consumer electronics brand's affiliate program to one platform. The migration covered five key markets and was... completed quickly, with 91% of European revenue moved in one week. Revenue in Europe grew by 357% year-over-year in Q4. Customer visits increased by 449%. The project improved efficiency, scale, and profitability for the brand.
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Dell India Consumer migrated its affiliate program to CJ. In the first three quarters after migration, units sold rose by... up to 2.9X and revenue increased by up to 2.8X compared to Q4 2020. Clicks grew by up to 4.8X. Dell extended the referral window and onboarded diverse partners. The affiliate channel began driving high-margin product sales, raising average order value by 20%. Dell continues to invest in the CJ partnership for ongoing growth.
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IHG partnered with CJ to increase direct hotel bookings and reduce reliance on third-party vendors. The goal was to lower... the cost of sale and boost IHG Rewards Club memberships. CJ and IHG launched a pricing campaign offering the best rates to loyalty members booking directly. The campaign shifted bookings from online travel agencies to IHG’s own channels. It also led to a significant rise in loyalty program enrollments.
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CJ's Pay Per Call solution helped an international hotel chain grow qualified calls by 22% month over month. The hotel chain... improved quality control and streamlined management of its call program. Mobile engagement increased, with 65% of inbound calls coming from mobile. The program saw a 29% month over month rise in gross booking revenue. Publishers preferred the qualified call model, driving 96% of bookings.
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Expedia Group used CJ's affiliate marketing platform to partner with FlipGive. The goal was to boost revenue and social impact... after the pandemic. The campaign hit a 20:1 ROAS in just 60% of the planned time. Revenue goals were exceeded by 140% within the target period. The partnership also increased site traffic and customer loyalty.
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IHG Hotels & Resorts used CJ's affiliate platform and ShopBack to boost growth in APAC. They focused on local strategies... and data-driven campaign optimization. From January to June 2025, IHG saw a 13x return on ad spend, 234% year-over-year revenue growth, and a 267% increase in bookings. Localized campaigns in markets like Singapore, Taiwan, and Vietnam drove strong results. CJ’s technology and ShopBack’s local expertise helped IHG scale efficiently and reach new customers.
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IHG Hotels & Resorts used CJ’s affiliate platform and ShopBack to boost growth in APAC. They focused on localizing campaigns... for markets like Singapore, Korea, Taiwan, and Australia. From January to June 2025, IHG saw a 13x return on ad spend, 234% year-over-year revenue growth, and a 267% increase in bookings. ShopBack’s local teams tested new placements and used real-time data from CJ to optimize campaigns. The partnership helped IHG expand market share and drive record results in competitive regions.
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Lucky Brand used CJ Affiliate's VIP Content Service to boost holiday season engagement. The campaign brought a 71% increase in... new website sessions, beating their goal by 25%. Influencer partnerships helped Lucky Brand reach new customers. After the first campaign, Lucky Brand saw a 126% rise in ROAS over six months. CJ Affiliate's influencer marketing drove strong traffic and engagement.
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Lacoste used CJ to grow its affiliate program and reach luxury consumers. After switching to CJ, Lacoste saw a 60%... increase in sale-active publishers. Twice as many content publishers joined their affiliate program. Click-active content publisher partnerships grew by 33%. Content partnerships drove 28% of affiliate site visits. New customer conversions from content publishers were 32% higher than the program average.
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CJ helped REVOLVE grow its affiliate marketing program worldwide. REVOLVE used AI-powered tools to find new content partners and influencer... networks. Mobile app conversions from Instagram rose by 186% over mobile web. Click-to-action conversion rate increased by 55%. REVOLVE added 46 new affiliate partners, including 14 content and influencer platforms. The program drove more first-time buyers and kept full-price sales strong.
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Shoptagr used CJ’s Publisher Onboarding team to launch in the CJ network. They gained 187 new sale active advertisers and... 293 new click active advertisers. Shoptagr saw $2M in new advertiser revenue and six months of double-digit month-over-month sales growth. CJ helped Shoptagr build brand collateral, recruit advertisers, and expand their offerings. Shoptagr also launched a new cashback feature and formed strong brand partnerships.
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CJ’s Data Science Solution Suite helped Honey prove its value to brands. Honey used CJ’s tools to analyze shopper journeys... and measure incremental revenue. Shoppers using Honey were 166.6% more likely to buy than those who didn’t. Revenue per customer was 38.7% higher for Honey users after 12 months. Honey Gold members had 16% higher order values and 108.6% higher gross merchandise value. The data showed Honey drives more valuable customer behavior for advertisers.
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eharmony used CJ’s Growth Consultancy team to improve their affiliate marketing. They ran a TM+ search campaign with a new... partner. Clicks per day increased by 190%. Sales rose by 50%. Campaign investment doubled in the first month. Organic revenue grew by 100% the next month. Conversion rates improved for both leads and sales.
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