Real-World Case Studies and Customer Success Stories with CARTO Platform

T-Mobile used CARTO to help with 5G home internet deployment. They needed to qualify 30 million homes using spatial data. CARTO helped T-Mobile process and visualize large amounts of data. The platfo...rm let teams predict customer experience and analyze network coverage. CARTO made it easier for business users to work with data and scale their solution as the network grew.
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CARTO Engine helped Telefónica build Urbo, a Smart Cities dashboard for real-time IoT data. Telefónica used CARTO to process thousands of sensor datapoints and give city leaders actionable insights. ...The solution led to a 7% reduction in waste management fleet costs and a 3% drop in street lamp energy costs in Málaga. The dashboard supports better resource use and helps cities lower their carbon footprint. Telefónica now offers a leading Smart Cities product in Europe.
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Vodafone Analytics, powered by CARTO, helps Vodafone Business monetize mobile data insights. Vodafone Business wanted to use mobile data to show human mobility patterns and create new B2B solutions. ...They needed to follow privacy rules and make insights easy to use. CARTO’s platform enabled Vodafone to launch Vodafone Analytics, which gives insights for Tourism, Retail, and Real Estate. This helps clients make better decisions using foot traffic and mobility data.
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BT Group used CARTO to process billions of mobile network data points. They needed to generate accurate, scalable population movement insights for sectors like government, transport, and retail. CART...O's geospatial analytics platform helped BT build a comprehensive mobility dataset and reconstruct journeys across the UK. The solution enabled better transport network optimization, retail site selection, and urban planning. CARTO provided scalability, advanced analytics, and privacy compliance for BT's data-driven projects.
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CARTO helped Telefónica improve customer loyalty with interactive mapping. Telefónica used CARTO to visualize smart steps data, replacing static Excel reports with dynamic maps. Clients engaged more ...with the maps, asking questions and returning for insights. The solution fostered ongoing interaction between Telefónica and its customers. Telefónica described CARTO as easy to use and visually appealing.
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Enigma used CARTO's Location Intelligence platform for their Sanction Tracker project. The challenge was to help the fintech sector use location data to fight financial crime and improve business ope...rations. CARTO helped Enigma map sanctions violations and visualize connections between sanctioned individuals and entities. This gave Enigma new insights into the geographic spread and relationships in sanctions data. The project showed the value of combining location and financial data for anti-money laundering and business knowledge.
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CARTO helped EQT use geospatial analysis to improve investment decisions. EQT needed better location-based insights for their portfolio companies to boost marketing ROI and support mergers and acquis...itions. With CARTO’s cloud-native platform, EQT gained tools for data integration, visualization, and analytics. This led to more precise marketing strategies and better M&A outcomes. EQT’s portfolio companies made more data-driven decisions and saw improved profitability.
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CARTO helped American Securities use spatial analysis for investment decisions in private equity. The team needed to know if a retail chain could profitably expand by opening more stores. They used C...ARTO to analyze store performance, market expansion strategies, and 500 spatial variables like demographics and transaction data. The analysis showed that newer stores outside the core market performed worse. This insight helped American Securities make a better decision in a competitive bidding process.
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Jefferies used CARTO for geospatial analysis in investment banking. The team shifted from slow, manual data gathering to rapid analysis using CARTO's spatial analytics platform. This change reduced p...roject timelines from months or years to days or weeks. Jefferies now delivers faster, data-driven investment advice to clients. The solution helps them react quickly to market changes and improve decision-making.
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Instacart used CARTO for geospatial analysis to help expand their delivery business. They redesigned their territories using CARTO, which improved customer satisfaction. More people tried Instacart b...ecause they could find their favorite grocers on the app. Customers spent more and placed more orders. Retail partners gained new customers and saw true incremental revenue. Instacart plans to keep using geospatial analysis for future growth.
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ASDA used CARTO for site selection to expand their 'toyou' parcel service. They needed location data to find the best places for new click-and-collect lockers close to their customers. CARTO helped A...SDA visualize and enrich their data with up-to-date information. This allowed ASDA to make better decisions and avoid overlap with existing stores. ASDA can now grow their service and improve profitability using CARTO's spatial analysis tools.
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CARTO helped Instacart improve grocery delivery with geospatial analytics. Instacart used isochrones and demographic data to expand retailer coverage and reach underserved communities. They optimized... delivery routes for over 600,000 shoppers, making service more reliable. CARTO's platform enabled better decision-making and made geospatial insights easy for all teams. Instacart now serves millions of customers across 14,000 cities with improved efficiency.
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CARTO’s Location Intelligence platform helped Leroy Merlin analyze store revenue trends and consumer behavior. The retailer unified data sources for real-time visualization, making it easier to track... selling patterns and make key decisions. With CARTO, Leroy Merlin can now allocate resources and adjust marketing based on location insights. The solution improved decision-making and operational efficiency for this global home improvement retailer.
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CARTO’s Location Intelligence platform helps Faraday analyze large data sets in Google BigQuery. Faraday needed a scalable and secure way to make accurate predictions using big data. CARTO’s cloud-na...tive solution gave Faraday the ability to process and visualize massive amounts of data. This helped Faraday segment customers and prospects for better marketing campaigns. Faraday’s customers now get fast, data-driven insights for their business decisions.
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CARTO helped VIOOH transform out-of-home advertising with cloud-native app development. VIOOH used CARTO Builder for easy, visual campaign planning and real-time data access. The platform's integrati...on with Snowflake streamlined data workflows and improved productivity. VIOOH's team can now create interactive maps and visualizations, making campaign planning faster and more data-driven. This led to better decisions and increased ROI for advertisers.
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CARTO helped Choreograph tackle the loss of third-party cookies in advertising. Choreograph used CARTO's geospatial data and cloud-native features in Google Cloud to target ads based on location, not... user data. This new approach improved privacy and made ad campaigns more effective. Geospatial targeting outperformed traditional cookie-based methods, with view-through rates rising by 6.3%. Choreograph also used diverse data sets for deeper audience insights.
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CARTO and Google BigQuery work together to improve GIS and spatial data analysis. Google wanted to make geospatial analysis easier and faster for users. By using BigQuery with CARTO, users can access... large public datasets and built-in geospatial data. This helps users spend less time preparing data and more time analyzing it. The partnership aims to change how people use location data in business.
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Google used CARTO and BigQuery to improve spatial data science and GIS analysis. Before, customers had to manage their own GIS infrastructure. With CARTO and BigQuery, users get ready-to-use data set...s and big data tools. This makes spatial analysis faster and easier. Google covers storage costs, so users can access data with no extra fees.
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CARTO helped Mercado Libre scale spatial analytics across their company. Mercado Libre used CARTO’s platform to connect with BigQuery and analyze data in Google Cloud. The Analytics Toolbox let their... team do advanced geospatial analysis in one place. This made it easier to find commercial hotspots and share insights. The solution improved efficiency and teamwork for market expansion.
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Skyhook Wireless used CARTO's Location Intelligence Platform to improve mobile location services. The company needed to provide accurate, global location data for mobile devices. CARTO helped Skyhook... deliver high spatial-temporal accuracy and footprint-level detail. This allowed Skyhook to meet growing business demands for precise location analytics. The solution made it easier for businesses to use spatial data in their analysis.
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ZapMap used CARTO to analyze electric vehicle charging station data. The challenge was to help EV drivers find chargers and give the industry better insights. CARTO helped ZapMap clean, combine, and ...analyze large amounts of EV charging data in real time. ZapMap now tracks over 1 million charging sessions monthly and maps 95% of UK charging locations. This helps drivers find available chargers and helps the industry optimize infrastructure and energy management.
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CARTO helped Anagraph build a geomarketing SaaS app for online retailers. Anagraph faced a challenge because small online businesses lacked affordable geomarketing tools. Using CARTO’s developer tool...s, Anagraph created the Geometric app with a Shopify connector. The app lets online retailers see customer data and enrich it with demographics. Anagraph finished the project in six months, much faster than expected.
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CARTO helped Enveritas trace coffee supply chains to their source. Enveritas used CARTO to visualize the complexity of coffee types based on the ECX classification system. The platform made mapping e...asy and accessible for the team. Enveritas praised CARTO for its user-friendly interface and responsive client care. This improved their ability to understand social, environmental, and economic conditions in coffee-growing regions.
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CARTO helped SIL International create interactive digital maps for their language data. SIL International needed a world-class mapping experience to support their global language projects. Using CART...O, they delivered high-quality visualizations that increased interest and engagement. Customers found the dynamic maps critical for their goals. The solution made language data more accessible and actionable.
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CARTO helped SEUR optimize their cold chain transportation network. SEUR wanted to assess demand, evaluate distribution center locations, and build an optimization model. CARTO used Spatial Data Scie...nce to analyze and improve SEUR's network. The solution reduced the average delivery distance from 18.99 km to 18.23 km per order. For 500,000 orders, this means 380,000 fewer kilometers traveled, saving fuel and reducing fleet size.
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Premier Utility Services used Fulcrum and CARTO to manage a large gas meter inspection and leak detection project in upstate New York. They needed a solution to process and visualize data from over h...alf a million gas meters. By combining Fulcrum's mobile data collection with CARTO's mapping and dashboard tools, they built a custom application for real-time data analysis and reporting. This integration saved hours each week and improved decision making for staff and clients. The user-friendly dashboard enabled fast data filtering, reporting, and export.
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JLL used CARTO to build their Gea solution for real estate market analysis. They needed to localize for many countries and connect with Big Data tools like Databricks. User experience was important s...o consultants would use the tool every day. CARTO helped JLL deliver faster on client needs and gave consultants more knowledge. JLL now stands out as a data-driven, location-aware real estate firm.
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CARTO helped Tinsa Digital improve real estate portfolio management. Tinsa Digital used CARTO to build an app for clients to view and analyze large asset portfolios on interactive maps. The solution ...automated data loading and visualization, making it easy to use. With CARTO, Tinsa Digital saw a 30% increase in customer satisfaction from better data representation. The platform also allowed secure, on-premise integration for their clients.
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CARTO Engine helped Ciudad de México (CDMX) after the 2017 earthquake. The city needed a fast way to manage emergency resources and damage reports. Plataforma CDMX used geospatial data and an interac...tive map for citizens to file claims and for officials to track repairs. The solution improved transparency and centralized resource allocation for emergency planning. CDMX now uses this platform to guide reconstruction and resilience efforts.
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CARTO helped UNHCR Lebanon centralize geospatial data for 200 partner organizations. The platform enabled real-time visualizations and apps, improving emergency response times. Non-GIS experts could ...easily manage and analyze location data. This led to better collaboration and faster decision-making in refugee support. The solution made data accessible and actionable for hundreds of stakeholders.
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CARTO helped Indigo Ag speed up spatial data analysis and sharing. Indigo Ag used CARTO builder and CARTOframes to make map-based insights fast. The platform's Snowflake integration let them pull in ...many datasets and create visualizations for business users. This made it easier for teams to work together and make data-driven decisions. Indigo Ag improved how they support sustainable farming with these tools.
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CARTO helped ING build a neighborhood selection tool for real estate decisions. ING wanted to make it easy for customers to find the right neighborhood based on their needs and budget. The tool uses ...spatial analysis and combines housing, services, and demographic data. Over 40 media outlets and many users have used the tool. ING saw value in CARTO’s geolocation technology and custom web application.
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CARTO helped Renault optimize their retail outlet network. Renault needed a global georeporting solution for local and regional showroom analysis. CARTO’s Professional Services team built an applicat...ion for Renault to gain insights on retail operations quickly. The solution sped up delivery by several months and did not require Renault to hire new specialists. This helped Renault find new efficiencies and drive more sales.
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CARTO’s spatial analytics platform helped Werner Enterprises unify data from five warehouses using native Snowflake integration. The company built real-time, interactive fleet maps, replacing manual ...reports that took over an hour. This improved response to driver impacts during storms and enabled proactive risk management with dynamic weather overlays. Werner now makes faster, safer decisions and increased operational efficiency in transportation analytics.
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HR&A Advisors used CARTO and Amazon Redshift to improve broadband access. They mapped underserved areas and gathered over 5,700 survey responses in Colorado with an 89% completion rate. CARTO helped ...them analyze and visualize data in real time. The insights supported targeted efforts to close the digital divide. Daily data updates and spatial analysis made their work more effective.
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CARTO helped Securitas Direct improve sales territory management with location intelligence. Securitas Direct used CARTO’s platform to make sales data more accessible and automate territory assignmen...ts. This allowed them to grow their sales force from 1,000 to over 2,000 employees in 18 months. The solution, called “Compass,” helped boost sales and new bookings. CARTO’s flexibility let Securitas Direct add new features and datasets to keep improving sales operations.
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CARTO Builder helped ARUP analyze road accidents in London. ARUP used CARTO to find accident hotspots and patterns with spatial analysis. The platform made it easy to visualize large geospatial data ...and share insights. ARUP identified trends like holiday dips and early morning accident spikes. This data-driven approach supports safer transportation and deeper analysis with more datasets.
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