Real-World Case Studies and Customer Success Stories with CARTO Platform

OneMap used CARTO to streamline how they create custom map views and property reports. They needed a platform to handle... large amounts of location data and generate reports quickly. With CARTO Engine and SQL APIs, OneMap reduced the time and cost of querying and visualizing data. This helped them deliver faster, more detailed insights to real estate clients. Their workflow became more unified and efficient across projects.
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idealista used CARTO to analyze demand for Spanish coastal properties. They wanted to see which nationalities showed the most interest... in buying or renting. CARTO helped them visualize web traffic data quickly. The analysis found British users led interest in 193 regions, Germans in 127, and French in 54. CARTO made it easy for business analysts to uncover these trends.
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Hodges Ward Elliott used the CARTO platform to analyze commercial real estate investments. They combined spatial data science with open... data sources to better understand market trends and demand drivers. By leveraging mapping and data visualization in R, they identified key factors influencing property values and investment opportunities. The approach helped them uncover patterns in urban migration, retail performance, and development hotspots. This data-driven workflow gave them a competitive edge in real estate investment analysis.
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Hodges Ward Elliott used CARTO to speed up their map-making process. Before CARTO, making data-driven maps took up to four... hours. With CARTO, they now create high-quality maps in just 10 minutes. The tool made it easier for their team to build and share interactive maps. This helped them give better insights to clients and work faster.
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Gloval Analytics used CARTO to build Valea, a web app for real estate market analysis. The challenge was to analyze... and visualize large volumes of property data for faster, spatially-informed decisions. CARTO enabled Gloval to create a flexible tool that filters by address or cadastral value, offering deep market insights and rapid online valuations. The team launched Valea 7 months ahead of schedule, accelerating new revenue. The platform improved usability and customization for Gloval's clients.
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Avison Young used CARTO to track UK city recovery after COVID-19. They built the UK Cities Recovery Index to map... mobility and market activity. The team used Google Mobility Reports and CARTOframes to visualize trends. The maps showed how restrictions changed movement in different areas. This helped Avison Young understand how cities, suburbs, and holiday spots recovered. The insights supported better planning for commercial real estate.
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CARTO's AI Agents help Cotality make predictive real estate growth insights available to everyone in the company. Before, only data... analysts could access these insights. Now, any team member can ask questions and get instant answers. This speeds up site planning and gives Cotality a competitive edge. All data stays secure in their cloud environment.
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CARTO helped Tinsa Digital automate real estate data management. The company used CARTO to build an application for managing large... property portfolios. The solution enabled clients to view, analyze, and filter hundreds of thousands of assets on interactive maps. Tinsa Digital saw a 30% increase in customer satisfaction from dynamic data visualization. The platform required no specialized training and improved portfolio management for financial and real estate clients.
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JLL used CARTO to build their Gea solution for real estate market analysis and valuations. The main challenge was enabling... consultants to access localized market data across multiple countries and integrating with Databricks for big data and data science. CARTO provided map-based visualizations and streamlined data pipelines, reducing complexity and saving time. The solution helped JLL deliver client mandates faster and positioned them as a data-driven leader in real estate.
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Postmates used CARTO to optimize on-demand delivery in over 300 cities. The platform enabled 3 million deliveries a month and... helped customers save more than 11 million hours. Postmates' data-driven approach supported a fleet of 150,000 couriers and 25,000 merchant partners. Merchants on the platform grew 3.7x faster after joining. CARTO's location intelligence helped Postmates expand reach and improve efficiency in urban logistics.
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Delivery. com used CARTO's geospatial platform to analyze delivery trends across 1,800 cities. Before CARTO, they did not use spatial...data analysis. With CARTO, they could see how trends change by city and season. This helped them expand nationwide and compare their growth to an acquired company. They now target sales and marketing by location, improving their retail delivery logistics.
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Bumble used CARTO to analyze market penetration in different regions. They combined internal user data with external population data. This... helped them estimate total addressable markets and find under-penetrated areas. With these insights, Bumble focused marketing spend, lowered acquisition costs, and increased premium conversions. CARTO's spatial analytics enabled Bumble to enrich their data and target growth more effectively.
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CARTO helped Bumble use spatial analytics to find growth in under-penetrated markets. Bumble used CARTO to estimate total addressable market... and market penetration. This let them target marketing spend, lower acquisition costs, and boost premium conversions and ad revenue. CARTO’s Spatial Features dataset enriched Bumble’s internal data with city-level population details. This improved Bumble’s market analysis and decision making.
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CARTO helped Mercado Libre find the best places to grow their business. The team used CARTO’s tools to analyze data... and share insights. They connected CARTO with BigQuery to work in the cloud. This made it easy to manage large datasets and do advanced geospatial analysis. The result was faster teamwork and better decisions for expansion.
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Google BigQuery teamed up with CARTO to improve spatial data science. CARTO’s platform runs natively in BigQuery, removing GIS data... silos and speeding up analysis. The integration lets users access prepared datasets and advanced geospatial tools directly in the cloud. This makes it easier for GIS professionals to use BigQuery for spatial analysis. Companies save time and costs by not having to manage or prep their own data.
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Google BigQuery and CARTO teamed up to make geospatial analysis faster and easier. CARTO runs natively in BigQuery, removing data... silos and slow ETL steps. Users get instant access to public geospatial datasets, like administrative boundaries and zip code polygons. This lets teams spend less time preparing data and more time on analysis. The partnership helps users unlock location data directly in their cloud environment.
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Instacart used CARTO's geospatial platform to improve grocery delivery. They optimized retailer coverage to reach underserved communities. Instacart enhanced delivery... efficiency for over 600,000 shoppers using advanced routing and in-store navigation. The company used demographic data and isochrones to expand access to fresh food. CARTO enabled scalable spatial analysis and better decision-making across 14,000 cities.
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Instacart used CARTO for spatial analysis to plan delivery territories. This helped them expand faster and improve customer satisfaction. By... mapping territories, they connected more customers with their favorite grocery stores. The change led to more people trying Instacart and increased spending from both new and existing users. Retail partners also gained new customers and saw true incremental revenue.
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CARTO helped wecity map street safety for cyclists in 18 Italian cities. wecity used CARTO to crowdsource and visualize location... data from 12,000 active users each month. The platform enabled rapid prototyping and delivery of new services for sustainable mobility. wecity created clear dashboards and unique mobility insights for users and local governments. The solution supports smarter city planning and safer cycling.
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NetCarbon uses CARTO's Location Intelligence platform to process and visualize massive satellite data. They needed a low-code tool to handle... 10 terabytes of geospatial data for monitoring greenhouse gases. CARTO enabled real-time data analysis and easy creation of KPI dashboards. The platform's integration with Google BigQuery helped NetCarbon and their clients track CO2 emissions and improve carbon storage. This solution supports NetCarbon's mission to fight climate change with actionable insights.
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CARTO helped g-Xperts migrate to a cloud-native location intelligence platform. The new system lets over 700 users run spatial analysis... faster and more accurately. g-Xperts built a risk exposure tool for a major insurance client. With CARTO, they can now query terabytes of data in seconds. The platform supports advanced analytics and flexible data transformations.
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Descifra used CARTO Engine to power their Omen platform for site planning and sales prediction. They needed a fast, secure... tool to handle millions of data points for location analytics. CARTO enabled Descifra to build an intuitive interface for spatial revenue prediction. Since integrating CARTO, Descifra grew their client base by 30%. Their clients can now access predictive sales analytics on mobile and desktop.
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Descifra used CARTO to scale its retail location intelligence services. As a startup, Descifra needed fast, scalable spatial analysis without... high software costs or a large engineering team. CARTO provided web services and APIs that handled all infrastructure needs. After switching, Descifra saw downtime drop to zero and performance improve. The team now delivers data-driven insights to retail clients with ease.
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ZapMap used CARTO to analyze EV charging station usage across the UK. The platform helps ZapMap track over 1 million... charging sessions each month. This lets them spot peak times, regional trends, and infrastructure gaps. ZapMap now provides live updates for 32,000+ sites, helping drivers find available chargers. Industry partners use these insights to improve energy management and plan for future demand.
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Enigma used CARTO to enhance their Sanction Tracker project with location intelligence. By mapping sanctions data geographically, Enigma could see... where sanctioned individuals and entities were located. This helped them identify connections between people and organizations at the same addresses. The solution improved anti-money laundering efforts and gave new insights into financial crime patterns. Location data also opened up opportunities in marketing and credit risk analysis for financial services.
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CARTO's Location Intelligence platform helps Faraday analyze large data sets in Google BigQuery. Faraday needed a scalable, secure way to... generate insights for marketing and expansion. CARTO's cloud-native spatial analytics solved challenges with scalability and security. Now, Faraday segments massive client lists and tailors campaigns using detailed, data-driven insights. The integration with Google BigQuery enables fast, customizable analytics for Faraday's customers.
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Vodafone used CARTO's geospatial technology to build Vodafone Analytics. The challenge was to improve the accuracy and precision of mobile... location data. Vodafone wanted to predict customer movement and deliver better services. CARTO provided expertise in location intelligence and agile delivery. Vodafone now offers spatial mobile data insights to enterprise clients.
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CARTO helped Telefónica build a smart cities IoT solution. Telefónica used CARTO to visualize and interact with thousands of sensor... data points. The tool replaced static Excel reports with dynamic maps. This made it easier for clients to see movement patterns and ask questions. As a result, customer loyalty increased and clients engaged more often with Telefónica's services.
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T-Mobile used CARTO to analyze spatial data for its 5G home internet rollout. The challenge was to qualify 30 million... homes for service from 185 million US addresses. CARTO helped T-Mobile process radio frequency data and visualize coverage areas. Teams predicted customer experience by factoring in terrain and interference. CARTO's APIs let business users explore data without advanced data science skills.
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BT Group used CARTO's Agentic GIS platform to turn 25 billion daily mobility data points into clear insights. Teams can now... ask natural-language questions about real-time population movement and get instant answers. This removed bottlenecks and sped up decision-making. All data stays secure in Google Cloud. The solution helps validate marketing plans and adjust sales strategies quickly. BT gained faster decisions and a competitive edge from accessible geospatial analytics.
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Vodafone Business used CARTO's geospatial technology to build Vodafone Analytics. The goal was to monetize mobile data insights while meeting... privacy rules and making insights easy to use. Vodafone Analytics helps clients in retail, real estate, and tourism make better decisions using human mobility data. The solution opened new business lines and improved Vodafone's big data capabilities. Vodafone now offers location intelligence to B2B clients beyond basic connectivity.
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Skyhook Wireless used CARTO's Location Intelligence Platform to improve their mobile location services. They leveraged spatial data science to achieve... high spatial-temporal accuracy for global location tracking. This allowed them to provide detailed analytics, such as comparing sales at different locations. The platform helped Skyhook meet growing expectations for precise, real-time location data. As a result, spatial analysis became a core part of their business analytics.
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CARTO helped Telefónica build a Smart Cities dashboard to process real-time IoT sensor data. Telefónica used CARTO's platform to visualize... thousands of datapoints and provide actionable insights for city management. The solution led to a 7% reduction in waste management fleet costs and a 3% drop in energy costs for street lamps in Málaga. Public sector decision-makers now use the dashboard to optimize resources and lower the carbon footprint. Telefónica's Urbo product is now a leading Smart Cities solution in Europe.
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Posterscope used CARTO's Location Intelligence to improve retail marketing campaigns. They built audience segments using geospatial data and targeted out-of-home... (OOH) audiences at the right moments. Their platform, XY, enabled audience mapping and geospatial analysis for more accurate targeting. Campaigns for clients like Heineken and Burger King saw significant increases in store visits and engagement. Posterscope created connected experiences in physical stores, driving higher interaction and personalization.
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Clear Channel Outdoor used CARTO's geospatial data tools to improve out-of-home advertising. They needed to help advertisers access insights from... mobile location data for better campaign planning. With RADARView, advertisers can see which audience groups pass by specific panels and select locations based on demographics, shopping habits, or travel patterns. This solution bridges physical and digital advertising, giving brands deeper insights and better campaign performance.
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CARTO helped WPP Media Canada cut map creation time by over 80%. The team reduced map-building from 4–5 hours to... under 1 hour. They saved $80K to $90K CAD each year by removing manual ETL work. CARTO's integration with Google Cloud unified data and improved campaign targeting. Visualizations now support 25% of campaigns, boosting client trust and retention.
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CARTO helped billups improve its out-of-home media strategy. billups used CARTO to centralize spatial analytics and visualize audience movement data.... The platform made it easier for teams to analyze campaigns and create client-ready reports. billups enhanced upsell effectiveness in 12 countries. Both technical and non-technical users benefited from faster, smarter campaign decisions.
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CARTO helped Choreograph tackle the loss of third-party cookies in advertising. Choreograph used CARTO's geospatial data tools to target audiences... based on location, not personal data. This approach improved privacy and compliance. Campaigns using geospatial targeting saw a 6.3% increase in view-through rates. Choreograph also used diverse data sets for deeper audience insights.
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Anagraph used CARTO developer tools to build a geomarketing SaaS platform for online retailers. The new solution, Geometric, includes a... Shopify connector and helps retailers visualize customer data and gain market insights. CARTO's APIs and analysis engine enabled Anagraph's small team to finish the project in six months instead of over a year. The platform makes advanced geomarketing accessible to small online businesses. Anagraph accelerated custom solution delivery for enterprise clients using CARTO.
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VIOOH used CARTO to improve out-of-home advertising campaign planning. CARTO's cloud-native tools let VIOOH create interactive maps and visualizations. The... integration with Snowflake gave real-time access to geospatial data. This helped VIOOH plan campaigns faster and make data-driven decisions. The new tools made app development quicker and easier for their team. As a result, VIOOH increased productivity and helped clients boost ROI.
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CARTO's Traffico solution helps the City of San Diego manage mobility and transit planning. The city uses location data and... traffic cameras to monitor busy intersections. Transportation engineers can make real-time decisions based on current traffic conditions. The system aims to adjust traffic light timings to reduce congestion. CARTO has enabled better collaboration with local transit agencies and city engineers.
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CARTO helped SAGULPA organize mobility data on a single platform. The platform processes data from buses, bikes, and parking, handling... up to 140,000 bus passengers and 28,000 parking uses daily. Users can filter and analyze data visually on maps. This helps answer questions about travel patterns and traveler profiles. The solution supports better transport planning in Las Palmas de Gran Canaria.
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CARTO helped the NYC Department of Health and Mental Hygiene scale analytics after disasters. The agency needed easy tools to... teach analysts geospatial skills. CARTO made it simple for staff to create maps and do spatial analysis. Analysts could now visualize data, not just work in tables. This improved emergency response and built analytic skills across the city.
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CARTO partnered with Waze and the City of Madrid to improve urban mobility. They used crowdsourced traffic data to help... city planners and citizens reduce congestion. CARTO acted as a bridge, turning open data into actionable insights. The partnership aims to make daily commutes easier for Madrid's drivers. Over half a million cars benefit from better traffic planning each day.
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CARTO helped Generalitat Valenciana monitor beach capacity during COVID-19. The region needed a way to show real-time beach crowding to... visitors. They launched the Zonas de Bany CV app, which geolocates 340 beaches and gives up-to-date safety info. The app was built quickly using CARTO's platform. Visitors could safely plan trips and avoid crowded beaches.
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CARTO helped UNHCR Lebanon centralize geospatial data for 200 partner organizations. The platform enabled real-time visualizations and apps to improve... emergency response during the Syrian Refugee Crisis. Non-GIS experts could access, analyze, and share location data easily. This led to faster, more informed decisions in crisis situations. The solution supported collaboration and shared intelligence across hundreds of stakeholders.
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CARTO helped Mexico City after a 7. 1 magnitude earthquake. The city needed a fast way to manage emergency resources...and rebuild. They used CARTO to launch Plataforma CDMX, a digital tool for two-way data sharing. Citizens could report property damage, and officials could see and act on the data. The platform uses geocoded census data and interactive maps to guide reconstruction. It made resource allocation transparent and efficient for millions of residents.
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Aena used CARTO to launch AenaMaps, an indoor mapping and passenger routing solution. The goal was to help travelers find... key locations and estimate walking times inside airports. The solution is live at Spain’s 7 main airports and available on the Aena app and website. CARTO provided cartographic enrichment and route development for the project. Passengers now have better navigation and access to airport services.
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ConnectEast used the CARTO platform to improve road asset management. They moved from a paper-based system to a digital solution... with map visualizations. The new system lets staff and field crews access asset and work order data on desktop and mobile. Each asset is now identified by GPS and a unique number. This change made maintenance safer and more efficient. It also reduced confusion and manual work.
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CARTO helps Aramex optimize last mile delivery using advanced spatial analytics. The platform lets Aramex integrate real-time internal and external... spatial data. This makes it easier to visualize delivery challenges and select the best locations for dark stores. Aramex uses CARTO to identify optimal driving networks and create isolines and isochrones. Automated spatial analysis saves time and improves decision-making for last mile operations.
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CARTO helped Werner Enterprises unify data from five warehouses into one platform. They built real-time, interactive maps of their fleet... using CARTO and Snowflake. This let them spot driver impacts during storms and respond faster. Manual reports that took over an hour were replaced by instant visual insights. Werner now manages risk better and plans terminal locations with spatial analysis. The company improved safety, speed, and efficiency across its logistics operations.
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CARTO helped SEUR optimize its cold chain transportation network in Spain. SEUR used spatial data science to assess demand, analyze... distribution center locations, and model network changes. The solution reduced the average delivery distance from 18.99 km to 18.23 km per order. For 500,000 orders, this means 380,000 fewer kilometers traveled. SEUR expects significant savings in fuel and fleet size, plus better customer service.
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CARTO helps BBVA Data & Analytics visualize over 200 million transactions each month. BBVA needed a way to give SMEs... insights on spending patterns and market activity. Using CARTO, they built Commerce360, a web tool with interactive maps and dashboards. The tool helps SMEs make better site decisions and run targeted campaigns. BBVA increased B2B customer acquisition and reduced churn with this solution.
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Jefferies used CARTO and Safegraph for geospatial analysis in investment research. The team leveraged spatial data to answer key investment... questions and advise clients. Using CARTO, they reduced analysis time from months to days. They combined weather, foot traffic, and location data to predict business trends. This approach helped clients gain deeper insights and make more confident investment decisions.
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American Securities used CARTO's spatial analysis to guide investment decisions in a competitive private equity bidding process. The team analyzed... 500 spatial variables to assess retail chain expansion strategies, focusing on both whitespace and in-fill opportunities. They found that store performance correlated with factors like distance from the core market, population density, and lot size. Using CART and spatial data, they identified profitable locations and avoided underperforming markets. This approach gave them a data-driven edge over competitors and improved confidence in their investment strategy.
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EQT used CARTO's geospatial analysis platform to improve investment decisions. The company needed better location-based insights for its portfolio companies... to optimize marketing and drive M&A. CARTO enabled EQT to quickly integrate data, visualize opportunities, and analyze large datasets. Portfolio companies saw improved marketing ROI and more effective M&A targeting. EQT achieved faster, data-driven decisions and increased profitability for its investments.
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CARTO helped CASA at UCL analyze gentrification in London. CASA used spatial analysis and machine learning to find neighborhoods changing... due to ascent or decline. They identified 1,351 LSOAs, nearly 30% of the city, affected by these changes. CARTO enabled CASA to create interactive visualizations and share data for policy support. The project highlighted widespread socio-spatial transformation across London.
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NREL uses CARTO for geospatial data science in renewable energy and emergency response. The team models offshore wind costs and... helps cities plan for outages using spatial analysis. They apply network analysis to improve access to critical services during emergencies. AI models speed up resource dataset creation for climate modeling by up to 100 times. Climate-informed datasets help predict renewable energy potential through 2050.
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NREL uses CARTO for spatial analysis and visualization to advance renewable energy research. They face challenges with the variable and... continuous nature of renewable resources. CARTO helps NREL model demand, assess resource potential, and analyze barriers to renewable energy deployment. The Renewable Energy Potential (reV) Model integrates geospatial data, economics, and transmission analysis. This approach supports better predictions and planning for the energy sector.
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i-sense used CARTO to build a COVID-19 response dashboard for England. The dashboard brought together public data to track testing... and tracing. It included interactive maps showing infection rates and symptom reports by location. This helped researchers spot outbreaks quickly and improve response. CARTO's integration with Google Cloud enabled fast, cloud-based spatial analysis.
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Coca-Cola Bottlers Japan Inc. used CARTO and Google BigQuery to analyze data from 700,000 vending machines. Their old system was... slow and hard to maintain. With the new platform, they can quickly visualize sales and product data by location. They use POI and foot traffic data to find gaps and new opportunities. The solution helps sales, marketing, and operations teams make better decisions.
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CARTO helped Indigo Ag speed up spatial data analysis and sharing. Indigo Ag used CARTO builder and CARTOframes to quickly... create maps and visualizations. The platform's integration with Snowflake made it easy to pull in data and deliver insights fast. This improved collaboration and helped decision-makers use data to support sustainable farming. Indigo Ag now delivers daily insights and faster internal prototyping with CARTO.
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Indigo Ag used the CARTO platform to improve how they collect and analyze spatial data. They needed to pull in... data from Snowflake and turn complex geospatial data into insights for business users. CARTO made map creation fast and easy, helping Indigo Ag deliver daily insights and share visual products with decision-makers. The platform enabled faster prototyping and increased collaboration across teams. Indigo Ag empowered stakeholders to make data-driven decisions for sustainable agriculture.
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CORI used CARTO's spatial analysis tools to map COVID-19 vulnerability in rural U. S. communities. They built a COVID-19 Preparedness...Tool to highlight healthcare access gaps and employment risks. The maps identified school districts lacking broadband and counties with high employment risk. Local leaders and media widely shared these insights to support rural areas. The project received strong positive feedback and many requests for similar tools.
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SIL International used CARTO to create digital maps of their linguistic data. They wanted a world-class, interactive mapping experience for... their users. CARTO helped them turn field data into high-quality visualizations. Their customers found these dynamic maps critical for their goals. Interest in their language data maps increased after using CARTO.
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Enveritas used CARTO to trace coffee supply chains and analyze sustainability. Their goal is to end poverty among smallholder coffee... growers by 2030. CARTO helped them visualize coffee types using the ECX classification system. The platform was easy to use and offered strong client support. Enveritas gained better insight into the social, environmental, and economic conditions of coffee origins.
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CARTO's Location Intelligence platform helped Allegro move from online to omnichannel retail. Allegro used CARTO for spatial analytics, integrating with... Google BigQuery and cloud tools. The platform enabled site selection, city-level reporting, and outlier analysis. Allegro improved logistics, delivery, and decision-making with interactive dashboards. The solution supported strategy, execution, and performance measurement.
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Leroy Merlin used CARTO's Location Intelligence platform to analyze store performance and customer behavior. They unified data sources to track... changes in selling patterns and make faster decisions. The platform helped them visualize business indicators and competitor locations. Now, they allocate resources and adjust marketing based on real-time location data and socio-demographic profiles. This improved their ability to respond to revenue changes and optimize store offerings.
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ASDA used CARTO to expand their toyou parcel service from 639 to a goal of 5,000 locations. They needed location... data to select new click-and-collect sites close to target demographics. CARTO helped ASDA visualize and enrich data, using POIs, mobility, and demographic insights. This enabled smarter site selection and avoided market cannibalization. ASDA now makes more profitable growth decisions with CARTO's platform.
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