Overview: Webtrends Optimize and Heap as Conversion Rate Optimization Category solutions.

Webtrends Optimize and Heap both serve the conversion rate optimization category but cater to different needs and industries. Webtrends Optimize excels in engagement management and segment targeting, ideal for mid-market to large enterprises in transport and retail. With features like custom reports and varied support channels, it's versatile in customer-related functions. Heap focuses on analytics and product management, suiting large enterprises across IT and retail. It emphasizes data handling and integration, supported by robust customer onboarding.

Webtrends Optimize: Webtrends Optimize is a market-leading MVT, AB Testing, and Personalisation platform. Clients typically achieve a 28x ROI, significantly boosting online conversions.

Heap: Heap is a digital insights platform that reveals all user actions on a site. Unknown unknowns are uncovered, unlike with other tools.

Webtrends Optimize and Heap: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Webtrends Optimize offers strong engagement management and segmentation. It aligns with businesses aiming to enhance communication and customer engagement. read more →

Heap focuses on engagement, funnel analysis, and social media management. It supports businesses needing detailed customer journey insights. read more →

Business Goals

Webtrends Optimize aims to boost sales and improve ROI. It fits companies focusing on revenue growth and customer acquisition. read more →

Heap enhances customer relationships and supports new product launches. It targets businesses aiming to scale and innovate. read more →

Core Features

Webtrends Optimize highlights custom reports and analytics. It offers integrations and data handling features for comprehensive insights. read more →

Heap features extensive analytics and custom reports. It excels in data import and export, enhancing operational scalability. read more →

Vendor Support

Webtrends Optimize provides robust 24/7, chat, email, and phone support. It suits users needing continuous assistance. read more →

Heap offers strong 24/7 support with an emphasis on training. It benefits users seeking guidance and onboarding. read more →

Segments and Industries

Webtrends Optimize caters to mid-market and large enterprises, particularly in transport and retail sectors. read more →

Heap serves large enterprises across retail and IT, appealing to data-centric industries. read more →