Overview: Upwave and Informatica Intelligent Data Platform as Marketing Data Intelligence Category solutions.

Upwave: Upwave leverages predictive analytics and vast consumer data to measure cross-channel brand campaigns. Industry-leading insights are provided for brand advertising.

Informatica Intelligent Data Platform: Informatica's AI-powered Intelligent Data Management Cloud offers innovative solutions to data challenges. A full range of data management tools is provided by Informatica.

Upwave and Informatica Intelligent Data Platform: Best activities based on customer satisfaction

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News

Latest Upwave news

MNTN Inc. (MNTN) Engages in a Strategic Collaboration With Upwave

Upwave and MNTN Inc. have formed a strategic collaboration to integrate Upwave's measurement capabilities into MNTN's platform. This integration allows advertisers to measure and optimize Brand Lift for Connected TV campaigns more efficiently, providing real-time insights and enhancing campaign effectiveness.

29/06/2026 - source

Latest Informatica Intelligent Data Platform news

Informatica Expands AI Data Partnerships Across AWS, Azure, Google Cloud, Databricks ...

Informatica expands its AI data partnerships with AWS, Azure, Google Cloud, Databricks, and Snowflake. The integrations enhance Informatica's Headless Intelligent Data Management Cloud (IDMC) capabilities, enabling enterprises to manage data quality, governance, and master data across major cloud platforms. This positions Informatica as a unified data foundation for AI workflows, supporting agentic enterprise needs.

15/06/2026 - source