Informatica Intelligent Data Platform Overview

Informatica's AI-powered Intelligent Data Management Cloud offers innovative solutions to data challenges. A full range of data management tools is provided by Informatica.

Use Cases

Customers recommend Customise Loyalty Program, Competitive Intelligence, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Informatica Intelligent Data Platform.

Other use cases:

  • Engagement Management
  • Performance Management
  • Lead Analytics
  • Content Management
  • Lead Qualification: Technographic
  • Customer Case Management
  • Workflow Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Informatica Intelligent Data Platform.

Other priorities:

  • Enter New Markets Internationally Or Locally
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Informatica Intelligent Data Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Informatica Intelligent Data Platform, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Informatica Intelligent Data Platform

Top Industries

  • Utilities
  • Pharmaceuticals
  • Retail

Popular in

Informatica Intelligent Data Platform is popular in Utilities, Pharmaceuticals, and Retail and is widely used by

Comprehensive Insights on Informatica Intelligent Data Platform Use Cases

What benefits does Informatica Intelligent Data Platform offer for Customise Loyalty Program?

8+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Informatica Intelligent Data Platform solved their Marketing Data Intelligence needs. Cuspera uses 143 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Real Estate

CASE STUDY Emeria

Emeria, a large real estate services company, faced challenges with data management due to rapid growth and acquisitions. They needed a modern data management approach to handle data from multiple br...ands and countries. Using Informatica's Intelligent Data Management Cloud, Emeria implemented MDM SaaS, data integration, and data quality services. This helped them build a central data foundation, improving data trust and decision-making. The solution supported their cloud-first strategy and addressed data quality issues, enhancing operational efficiency.

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Human Resources

CASE STUDY Paycor

Paycor, a leader in HR software, faced data fragmentation issues. Each department had its own data definitions, leading to confusion. To solve this, Paycor used Informatica and Snowflake to create a ...cloud data warehouse. This unified data platform helped them save 36.5K work hours annually and achieve a 512% ROI. They also reduced AI data prep time by 90%. This modern data approach supports their AI initiatives, including chatbots and virtual assistants.

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Hospitality

CASE STUDY Holiday Inn Club Vacations

Holiday Inn Club Vacations (HICV) wanted to improve customer experiences by unifying customer data. They used Informatica's cloud Master Data Management, Data Governance, and Data Quality solutions. ...This provided a 360-degree view of each member, enhancing personalization and loyalty. The cloud migration took less than 4 months, consolidating over 7 systems and creating 350K+ unified member views. This transformation allowed HICV to better understand and serve their customers, improving data trust and operational efficiency.

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CASE STUDY Ricoh

Ricoh is transforming from an office automation manufacturer to a digital services company. They are building a global data infrastructure to support this change. Informatica's cloud-native IDMC inte...grates their sales, inventory, and operations systems. This helps Ricoh manage data-driven operations. They aim to increase digital services sales from 46% to over 60% by 2025.

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Manufacturing

CASE STUDY Yamaha Corp.

Yamaha Corporation wanted to improve customer-centric manufacturing with better data integration. They used Informatica to link and visualize data across product, financial, and customer domains. Thi...s helped them make faster and better business decisions. They implemented Informatica's master data management solution to manage data across various systems. This improved data quality and reliability, saving weeks in data processing and mastering over 200 data systems.

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Insurance

CASE STUDY Helia

Helia, a lenders mortgage insurer, faced challenges with fragmented data and increasing data volumes. They replaced their data environment with a centralized AI-enabled cloud platform using Informati...ca. This change allowed for 3x faster claims processing and rapid AI-powered data discovery. The platform also enabled seamless multi-system data integration and a comprehensive data inventory. Helia's goal was to provide governance and quality tools to everyone in the organization, enhancing data management and innovation.

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Rapidly Migrate to Oracle Cloud with Informatica Intelligent

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Peers used Informatica Intelligent Data Platform for customise loyalty program and competitive intelligence

Informatica Intelligent Data Platform Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.24/5 ★

Read Reviews (20)
Analytics

4.46/5 ★

Read Reviews (51)
Custom Reports

4.12/5 ★

Read Reviews (10)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.24/5 ★

Read Reviews (20)
Analytics

4.46/5 ★

Read Reviews (51)
Custom Reports

4.12/5 ★

Read Reviews (10)

Software Failure Risk Guidance

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for Informatica Intelligent Data Platform

Top Failure Risks for Informatica Intelligent Data Platform

Informatica Inc News

M&A

Informatica CEO sees Salesforce acquisition as strategic expansion, not exit - SiliconANGLE

Salesforce will acquire Informatica for $8 billion. CEO Amit Walia describes the deal as a strategic expansion, not an exit, highlighting Salesforces global scale and Informaticas data integration leadership. The acquisition aims to strengthen Salesforces AI ambitions and deepen the companies longstanding partnership.

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Awards

Informatica Named a Leader in the 2025 Gartner Magic Quadrant for iPaaS

Informatica has been named a Leader in the 2025 Gartner Magic Quadrant for Augmented Data Quality Solutions for the 17th consecutive time. This recognition highlights Informaticas continued excellence in delivering advanced data quality and data management solutions for enterprises across industries.

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Product

Informatica Launches AI Agent Engineering Service To Prevent Agentic AI 'Fragmentation'

Informatica has launched its AI Agent Engineering service, designed to connect and orchestrate AI agents across hybrid IT environments. The new offering helps organizations prevent fragmentation by enabling seamless data discovery, quality management, and transformation through integrated AI agent workflows. This positions Informatica as a leader in enterprise data management solutions for complex AI-driven ecosystems.

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Partnership

Informatica Launches Agentic AI with CLAIRE Agents and Expands Cloud Partnerships

Informatica has expanded its partnership with Google Cloud, launching new capabilities to enhance trusted customer data analytics and enterprise generative AI applications. This collaboration enables organizations to leverage Informatica's Intelligent Data Management Cloud (IDMC) on Google Cloud, supporting advanced data integration and AI-driven insights for enterprise-scale digital transformation.

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Informatica Inc Profile

Company Name

Informatica Inc

Company Website

https://www.informatica.com/

Year Founded

1993

HQ Location

2100 Seaport Blvd Redwood City, CA 94063 USA

Employees

1001-5000

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Financials

IPO