TrueLoyal (formerly Zinrelo and TINT) vs. MAXMA: Comparing Best Customer Loyalty Management Solutions 2026

Overview: TrueLoyal (formerly Zinrelo and TINT) and MAXMA as Customer Loyalty Management Category solutions.

TrueLoyal (formerly Zinrelo and TINT): Zinrelo-loyalty-rewards-program is revolutionizing brand loyalty with a holistic approach. Trusted by many, Zinrelo's software enhances customer engagement and retention.

MAXMA: MAXMA offers ready-to-use loyalty software for retail, charging only for returning customers. The focus is on maximizing customer retention efficiently.

This comparison report of TrueLoyal (formerly Zinrelo and TINT) vs. MAXMA is based on a specific set of business needs and context. The comparison uses 2766 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing TrueLoyal (formerly Zinrelo and TINT) and MAXMA

TrueLoyal (formerly Zinrelo and TINT), MAXMA, Kangaroo Rewards, LoyaltyLion, etc., belong to a category of solutions that help Customer Loyalty Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

TrueLoyal (formerly Zinrelo and TINT) covers Loyalty Management, Engagement Management with E-Mail, Referral Management with Omnichannel, Rating And Review Management, etc.

MAXMA focuses on Loyalty Management with Omnichannel, Rating And Review Management, Lifetime Value Management.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

TrueLoyal (formerly Zinrelo and TINT) and MAXMA: Best activities based on customer satisfaction


TrueLoyal (formerly Zinrelo and TINT) in Action: Unique Activities

How can TrueLoyal (formerly Zinrelo and TINT) optimize your Loyalty Management Workflow?
Zinrelo's Loyalty Rewards Program encompasses various aspects of customer engagement, including tracking loyalty, promoting engagement, and rewarding users. This platform provides an intuitive and flexible user interface that streamlines the management of rewards, tiers, and promotions. However, depending on the program's design, earning rewards may prove challenging for customers.
"...Simple integration and easy configuration helped us launch the Zinrelo loyalty rewards program quickly...." Peer review by Eleonora S, Miss
Why is TrueLoyal (formerly Zinrelo and TINT) the best choice for Engagement Management?
Zinrelo offers a comprehensive platform for loyalty programs. It encompasses various engagement strategies, including referral programs, marketing promotions, and email campaigns. The platform provides features such as customizable dashboards, automated notifications, and detailed reports.
"...The Get-an-Email app offers us an innovative way of understanding and engaging with customers through regular email updates...." Peer review by Justin Dees, Founder , FootCareDepot.com
What benefits does TrueLoyal (formerly Zinrelo and TINT) offer for Referral Management?
The platform provides a referral management system to drive customer acquisition. It allows for customization and branding to match the brand's identity. The program generates detailed reports that can be downloaded and analyzed.
"...- 360 Degree Customer Engagement - Built-in Referral Program - Reward Tiers - Powerful Marketing Promotions Engine - Fully Customizable & Fully Brandable Member Dashboard - Omni-Channel Program Implementation - Flexible Rewards - Automated Email Notifications - Detailed Reports with Downloads - 100 Currencies Supported Including USD, EUR - Multi-language Support within a Single Loyalty Program -..." Peer review

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customise loyalty program

create transaction based loyalty

create engagement based loyalty

track program performance


engagement management

engaging and following up


referral management


rating and review management


lifetime value management


social media management

scheduling post to social media

engaging on social media


sales incentive management



campaign management


courses & assessment

create learning path


segmentation and targeting


sales document management


generation of new leads


communication management

sending & publishing communications


helpdesk management


customer feedback management

measuring customer satisfaction


contact list management



trade show marketing


advocacy management





conversion management


competitive intelligence



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Improve consistency

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Enter new markets internationally or locally

  • Increase average basket value

  • Increase customer life time value

  • Improve stakeholder relations

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Grow market share

  • See 12 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • See 1 more

Business Setting

TrueLoyal (formerly Zinrelo and TINT) MAXMA
Peer score 4.7 4.0
Peer insights 2737 29
Top industries
Retail 34.0%
Consumer Goods 34.0%
Health, Wellness And Fitness 12.0%
SMB and Mid-Market 89.0% 0.0%
Enterprise 11.0% 0.0%
Pricing TrueLoyal (formerly Zinrelo and TINT)

Integrations

Ecosystem partners each product commonly connects with.

News

Latest TrueLoyal (formerly Zinrelo and TINT) news

TrueLoyal Launches AI Review Summaries as a new feature inside TrueLoyal Fan Clubsâ„¢.

TrueLoyal has launched AI Review Summaries, a new feature within TrueLoyal Fan Clubsâ„¢. This feature creates plain-language summaries of existing customer reviews, enhancing the decision-making process for shoppers. It integrates with TrueLoyal's Rewards Engine, rewarding members for reviews and improving customer trust in the review process.

03/06/2026 - source