MAXMA: Product updates, Customer stories, and Insights | 2026 Cuspera

MAXMA helped Спорт&Мода boost loyalty program engagement from 48% to 77% in 3 months. The brand used a tiered bonus system, staff training, daily reminders, and gamification to drive results. Average... transaction value for loyalty members was 13% higher than non-members. Targeted email campaigns delivered an average ROI of 480%. Спорт&Мода gained better customer insights and increased repeat purchases with MAXMA's platform.
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MAXMA.com helped Русские самоцветы, a jewelry brand, grow their average order value by 150% and purchases by 147%. The brand used a loyalty program with increased welcome bonuses to attract new custo...mers. During a spring campaign, revenue rose by 219% before bonuses and 195% after bonuses. VIP customers spent 367% more per order than others. The campaign showed that personalizing offers and using targeted communications can boost sales and customer engagement.
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MAXMA.com helps CONSO, a women's clothing brand, achieve up to 9407% ROI on email campaigns. CONSO uses minimalism and emotional storytelling in their emails. They avoid aggressive sales tactics and ...focus on brand values. Their email design is simple and elegant. With MAXMA.com, CONSO improved customer engagement and loyalty. The brand sees stable sales and high ROI without heavy discounts or pushy messages.
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MAXMA.com helped a premium meat boutique grow revenue from its customer base. The boutique used MAXMA's loyalty platform to build a 15,000-person client list and launched a bonus system for repeat pu...rchases. Campaigns using personalized offers and Wallet-cards achieved at least 700% ROI and saved 10,000 rubles monthly on SMS. MAXMA recommended birthday offers, targeting one-time buyers, managing expiring stock, and 'happy hour' promotions. These steps aimed to boost revenue, increase repeat purchases, and reduce single-purchase customers.
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MAXMA helped Autentiments, a premium Russian fashion brand, improve customer retention and revenue. The challenge was to reduce customer churn and grow sales after traditional traffic channels became... less effective. MAXMA implemented a loyalty program, smartRFM analytics, and targeted communications. As a result, Autentiments reduced churn by 72% and increased revenue by 32%. The loyalty program now drives more repeat purchases and higher engagement.
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MAXMA helped BOLSHOY, a large department store in Yekaterinburg, set up a loyalty program. The program lets shoppers earn and spend bonuses across more than 100 Russian fashion brands in the store. C...ustomers join through a web form and use a wallet card on their phones. BOLSHOY uses push notifications and email campaigns to promote brands and inform customers. As a result, the store's customer base grows, more people use loyalty cards, and revenue from the loyalty program increases.
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