Resonate vs. Funnel: Marketing Data Intelligence Solution Comparison 2025

Overview: Resonate and Funnel as Marketing Data Intelligence Category solutions.

Resonate focuses on engagement management and analytics for mid to large enterprises, primarily in publishing, while Funnel excels in social media and campaign management for a broader array of industries, emphasizing ROI improvements. Resonate targets marketing teams requiring deep data insights, whereas Funnel suits large enterprises needing comprehensive digital marketing tools and vendor support.

Resonate: Resonate provides unparalleled consumer data, powering a complete understanding of individuals. AI-driven insights enhance consumer intelligence.

Funnel: Funnel is the leading marketing data hub, aiming to unlock the true impact of data. Its vision is to elevate data-driven, actionable insights.

Resonate and Funnel: Best Use cases based on the customer satisfaction data

Key Activities Supported

Resonate excels in engagement management and maintaining customer interactions effectively, providing tools like segmentation, targeting, and campaign management. read more →

Funnel offers extensive support for advertisement, social media management, and campaign monitoring, catering well to the needs of digital marketers. read more →

Business Goals

Resonate primarily aids in acquiring customers and enhancing customer relationships, aligning with strategic goals to boost brand engagement and awareness. read more →

Funnel focuses on improving ROI and entering new markets, aiding businesses in scaling their digital and social presence effectively. read more →

Core Features

Resonate features AI-powered analytics and custom reporting tools, offering ease of integration and strong data handling capabilities. read more →

Funnel provides robust analytics and custom reporting, with seamless data import/export functionalities catering to comprehensive data handling needs. read more →

Vendor Support Preferences

Resonate offers 24/7 support, with limited options for email and phone support, aligning with mid-market operational needs. read more →

Funnel provides extensive 24/7 support with multiple communication channels like chat and phone, meeting operational demands of large enterprises. read more →

User Segments and Industries

Resonate is popular among mid-market and publishing industries, reflecting its suitability for businesses requiring deep engagement focus. read more →

Funnel's diverse user base spans marketing, IT services, and retail, showing its versatility across industries for digital marketing strategies. read more →

Operational Alignment

Resonate aligns well with mid to large enterprises in publishing, integrating smoothly into existing marketing workflows for targeted engagement. read more →

Funnel's operational alignment with large enterprises and digital marketers suits managing complex marketing campaigns across multiple platforms efficiently. read more →