Qualtrics vs. Zonka Feedback: Customer Feedback Management Solution Comparison 2025

Overview: Qualtrics and Zonka Feedback as Customer Feedback Management Category solutions.

Qualtrics and Zonka Feedback offer distinct advantages in the realm of customer feedback management. Qualtrics provides robust analytics and integration for larger enterprises, focusing on enhancing customer relationships and brand awareness. Zonka Feedback excels in customer satisfaction metrics, making it ideal for industries like healthcare and retail. Qualtrics supports a diverse set of primary channels, while Zonka Feedback's strengths lie in email and social media management. Both solutions offer 24/7 support, but Qualtrics offers a broad spectrum of support options, including training and onboarding services.

Qualtrics: Qualtrics XM helps deliver exceptional frontline experiences and build high-performing teams. Products people love can be created with this leading experience management software.

Zonka Feedback: Zonka Feedback is an omnichannel Customer Feedback Software to measure real-time CX Metrics like NPS, CES, and CSAT. Surveys are conducted via the Zonka Feedback app.

Qualtrics and Zonka Feedback: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Qualtrics focuses on customer feedback management, engagement management, and following up on feedback, aligning with the needs of businesses wanting to deepen customer relationships. read more →

Zonka Feedback is tailored for collecting and measuring customer satisfaction metrics, which is crucial for businesses aiming to track and improve customer experiences. read more →

Business Goals

Qualtrics assists in enhancing customer relationships and acquiring new customers, making it useful for businesses aiming to boost brand awareness and market share. read more →

Zonka Feedback primarily targets improving customer satisfaction, which is a core goal for companies striving for excellence in customer relations. read more →

Core Features

Qualtrics offers standout features like comprehensive analytics, custom reports, and strong integration capabilities that support detailed customer insights. read more →

Zonka Feedback provides custom reports and analytics, focusing on user-friendly data insights to drive customer satisfaction improvements. read more →

Vendor Support

Qualtrics offers varied support options including 24/7 support, phone, email, and chat support, catering to diverse customer support preferences. read more →

Zonka Feedback delivers 24/7 support primarily via email, adept for straightforward customer service needs. read more →

Segments and Industries

Qualtrics is predominantly used by the education sector, mid-sized to large enterprises, and research industries, reflecting its appeal to broad and diverse sectors. read more →

Zonka Feedback is favored in healthcare, retail, and finance sectors, indicating its focus on industries with direct customer interaction. read more →

Operational Alignment

Qualtrics integrates well into large-scale operational environments, suitable for businesses requiring extensive data handling and comprehensive feedback mechanisms. read more →

Zonka Feedback fits smoothly into environments needing efficient customer satisfaction tracking on smaller scales. read more →