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Mention vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mention vs. HubSpot is based on a specific set of business needs and context. The comparison uses 121304 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mention and HubSpot

Mention, Brandwatch, Agorapulse, etc., belong to a category of solutions that help Social Media Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mention covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"We started out using Google Alerts, but found that it wasn't an efficient solution for tracking all online conversations. Beyond Google Alert’s infrequent updates, we found that Mention really monitors and analyzes much more widely than Google Alert...s, forums, all sites and social networks. That's why we chose Mention. " - Matthieu Gariel

"Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable abo...ut her work! Thank you HubSpot! " - Zola Enkhbold

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mention

Focus area

Mention is better than HubSpot for

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Mention for

Software Failure Risk

  • medium

About

Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

Marketing Automation Software for inbound marketing and sales

Age

2013

2006

Financials

M&A

IPO

Business Need

Total Processes
(we found evidences for)

99

161

Total Goals
(we found evidences for)

16

23

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

engaging on social media

scheduling post to social media

social media analytics

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


searching for content



campaign monitoring


competitive intelligence




social media marketing


influencer marketing


reputation management



generation of new leads


customer feedback management

measuring net promoter score

measuring customer satisfaction



sales document management

proposal & quote management

contract management



rating and review management


training & onboarding



talk track creation



touchpoint management


identify target customers

customise loyalty program



contact list management





business development


lead qualification: technographic

lead qualification: demographic



lifetime value management


performance management


discount management


promotion management


conversion management


bundling of products



sales quota management


trade show marketing





sales incentive management


sales review & feedback



follower management



sales call management


advocacy management



opportunity management



category management





influencer management


community building





relationship marketing




products & pricelist management


relationship management





creating knowledge base



knowledge management

creating knowledge base



personalized marketing



segmentation and targeting


pipeline management



create learning path


track learning progress


courses & assessment

create learning path

track learning progress


channel management


database marketing




international marketing


referral management


subscription management




revenue cycle management


calendar management


distribution management


customer case management



conference call management







community marketing




motivation management


billing and invoice management


membership management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Establish thought leadership

  • Increase sales & revenue

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Increase customer life time value

  • Improve efficiency

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

high

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medium

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Business Setting