Marketing Cloud Intelligence (formerly Datorama): Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.
Supermetrics: Supermetrics streamlines marketing data for better control and growth. A 14-day free trial is available without requiring a credit card.
This comparison report of Marketing Cloud Intelligence (formerly Datorama) vs. Supermetrics is based on a specific set of business needs and context. The comparison uses 5631 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Marketing Cloud Intelligence (formerly Datorama) and Supermetrics
Marketing Cloud Intelligence (formerly Datorama), Funnel, beckon, etc., belong to a category of solutions that help Marketing Data Intelligence, whereas Supermetrics, Klipfolio, ClickTech HUB, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Marketing Cloud Intelligence (formerly Datorama) covers Lead Analytics, Advertisement, Social Media Management with Social Media, Campaign Management, etc.
Supermetrics focuses on Advertisement with Social Media, Social Media Management with Social Media, Digital Marketing with Social Media, Referral Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Marketing Cloud Intelligence (formerly Datorama) and Supermetrics: Best activities based on customer satisfaction
Marketing Cloud Intelligence (formerly Datorama) in Action: Unique Activities
How efficiently Does Marketing Cloud Intelligence (formerly Datorama) manage your Lead Analytics?
"...Datorama provides brands, agencies and publishers with an AI-powered marketing intelligence and analytics platform with household names including PepsiCo, Ticketmaster, Trivago, Unilever, and Pernod Ricard on its client roster. ..." Salesforce inks deal to acquire Datorama for a reported $800m
How efficiently Does Marketing Cloud Intelligence (formerly Datorama) manage your Campaign Management?
"...Datorama is the tool we need to measure the success of our marketing campaigns...." Peer review by User
How can Marketing Cloud Intelligence (formerly Datorama) optimize your Engagement Management Workflow?
"...But it s authored and signed by Ran Sarig, Datorama CEO and co-founder, which makes it more interesting and engaging than a dry, anonymous press release...." SaaS Content Marketing: 5 Proven Strategies to Earn Links
Supermetrics in Action: Unique Activities
How efficiently Does Supermetrics manage your Advertisement?
"...I no longer have to pull advertising data from Facebook, LinkedIn, Twitter, Pinterest, & more, put it into a Google sheet, edit it the way I want it to be and then connect that Google sheet to a data studio report...." Peer review by Verified Reviewer, Internet
How does Supermetrics facilitate Digital Marketing?
"...We are a digital marketing agency with multiple clients across various platforms...." Peer review by Austin Voigt, Senior Analyst - Paid Media, Augurian
How does Supermetrics address your Referral Management Challenges?
"...Here is a collection of high-paying affiliate programs that you may want to check for reference: Amazon Associates eBay Partner Network Fiverr Affiliates Program Supermetrics Affiliate Program Leverage user-generated content User-generated content (UGC) is an efficient marketing strategy that is particularly popular with millennials...." 6 Ways to Improve Your Brand Marketing
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Enter new markets internationally or locally
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Grow market share
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Scale best practices
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Establish thought leadership
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Improve visibility
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Improve efficiency
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Build brand awareness
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Launch new products
- See 9 more
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Acquire customers
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Improve internal communications
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Grow market share
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Improve ROI
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Improve efficiency
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Increase sales & revenue
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Enter new markets internationally or locally
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Enhance customer relationships
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Launch new products
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Scale best practices
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Improve digital and social presence
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Increase customer life time value
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Build brand awareness
- See 10 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Marketing Cloud Intelligence (formerly Datorama) | Supermetrics | |
|---|---|---|
| Peer score | 4.3 | 4.4 |
| Peer insights | 1842 | 3789 |
| Top industries |
Marketing And Advertising 73.0%
Internet 11.0%
Information Technology And Services 8.0%
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Marketing And Advertising 49.0%
Internet 19.0%
Education 9.0%
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| SMB and Mid-Market | 77.0% | 84.0% |
| Enterprise | 23.0% | 16.0% |
Integrations
Ecosystem partners each product commonly connects with.
Marketing Cloud Intelligence (formerly Datorama)
News
Latest Marketing Cloud Intelligence (formerly Datorama) news
Salesforce aims to be your enterprise AI harness, touts AIforce
Salesforce introduces AIforce, an enterprise AI harness designed to integrate data and workflows with AI agents without additional integrations. AIforce aims to unify Salesforce's platform layers, including data, applications, and semantics, enhancing enterprise transformation. The platform features zero data retention and packaged agents for industry-specific tasks.
Latest Supermetrics news
Supermetrics: Campaign Optimization Ranks Last in AI Adoption Among ...
Supermetrics released its Marketing Data Report 2026, revealing low AI adoption for campaign optimization among retail, e-commerce, and CPG/FMCG marketers. Only 17% use AI for campaign analysis, despite 70% prioritizing marketing spend optimization. Barriers include limited expertise and infrastructure. Supermetrics aims to enhance real-time data activation for better strategic decisions.
How can Supermetrics enhance your Social Media Management process?