Overview: Lusha and ZoomInfo as Sales Intelligence Category solutions.

Lusha and ZoomInfo both facilitate sales intelligence but cater to slightly different needs and preferences. Lusha focuses more on integration and seamless operation with modest support for new lead generation, primarily appealing to enterprise and IT sectors. ZoomInfo excels in analytics and custom reports, offering extensive capabilities in lead management, attracting a broader range of industries, particularly in software and internet sectors. Both offer robust 24/7 support, accommodating different operational demands.

Lusha: Lusha provides high-quality, unique premium data on social networks, the web, Salesforce, or directly on your product. Business contacts and leads are easily accessible through their B2B database.

ZoomInfo: Zoominfo is a leading B2B contact database provider offering accurate data and AI-driven insights for sales and marketing teams. It integrates with CRM/ERP solutions and secures data with authentication and encryption.

Lusha and ZoomInfo: Best Use cases based on the customer satisfaction data

Customer Stories

Computer Software
Lusha helped Catherine, a sales development representative at Anaplan, overcome challenges in lead generation during the COVID-19 pandemic. With Lusha, she found accurate contact details for her target prospects, reaching data accuracy levels up to 95%. Catherine now books 70% of her demos using Lusha. The tool became essential for connecting with hard-to-reach decision makers and driving more meetings.
Lusha
ZoomInfo Copilot helped Seismic boost outbound sales with AI-driven prospecting insights. Seismic needed to personalize outreach and improve sales team productivity. With Copilot, Seismic's team became 54% more productive and saved 11.5 hours per week. 39% of their active pipeline came from ZoomInfo signals. The integration made outreach faster and more targeted, helping Seismic scale their outbound success.
ZoomInfo
Construction
Lusha helped Field Control Analytics boost sales results. Guido Mangani, a national account executive, needed to reach construction executives who were hard to contact. Using Lusha, he found accurate direct dial numbers for prospects. Lusha delivered up to 70% data accuracy. Guido achieved 800% ROI from just one closed deal in 2021. He became one of the top sales performers at Field Control Analytics.
Lusha
Procore Technologies, a leader in cloud-based construction applications, faced challenges with rapid team growth and optimizing new sales reps' performance. They used Chorus's conversation intelligence platform to speed up ramp times for new hires and improve sales team performance. The platform helped identify confusion in the sales reps' messaging about a new product's pricing model, allowing Procore to recalibrate their approach and enhance training. This led to improved sales accuracy and overall performance.
ZoomInfo
Information Technology and Services
Lusha Extension helped FortuneTech double their weekly leads from 40 to 80. Sales reps now book 7 times more meetings per quarter. Training new users takes just 10 minutes. Lusha's accurate contact data saves time and boosts sales productivity. Hubspot integration lets reps export leads instantly, making the sales process faster and easier.
Lusha
Outreach's sales team struggled with low connect rates due to incomplete contact information. They relied on email and lacked direct dials, which hindered their ability to book meetings. ZoomInfo provided accurate direct dial phone numbers, improving connect rates by 7x in three weeks. This access allowed Outreach to reach decision makers faster, cutting connect time by 67% and growing their team 12 times over.
ZoomInfo
Management Consulting
Lusha helped Operatix double their meetings. Operatix needed a sales intelligence tool to help their 200 SDRs find the right contacts and book meetings. Other tools like Cognism and DiscoverOrg did not provide the needed contact data. Lusha gave Operatix accurate contact details, especially for Europe and non-IT departments. With Lusha, each SDR booked 30 meetings and the team saw 2X more meetings overall. Operatix credits Lusha for their financial growth and success during the pandemic.
Lusha
ZoomInfo Talent helped Leap Solutions Group, Inc. find and contact more qualified candidates. Before, they struggled to reach enough people using LinkedIn Recruiter. With Talent, they filtered candidates by skills and experience, and got up-to-date contact details. The Projects and Tags features made it easier to organize and track candidates. Leap Solutions saw higher response rates and better results in their recruiting process.
ZoomInfo
Marketing and Advertising
Lusha Extension helped xGrowth, an account-based marketing agency, boost their connect rates from 0% to 50%. Before Lusha, Shahin Hoda and his team could not reach decision-makers or find mobile numbers. With Lusha, they now reach 40-50% of their target decision-makers. The tool lets them direct dial prospects, pitch customized campaigns, and close more sales. Lusha's simple integration with LinkedIn and flexible pricing made it the clear choice for xGrowth.
Lusha
ZoomInfo Intent helped Valtech's North American marketing team target the right prospects. Before ZoomInfo, campaigns were based on guesses. With Intent data, Valtech identified buyers researching their services and tailored messaging to their needs. One campaign matched a quarter's worth of leads in just four weeks. Valtech now runs hyper-targeted campaigns and sees better engagement.
ZoomInfo

Integrations

Category Lusha ZoomInfo
Help Desk
2 ServiceNow xMatters
0
CRM
0
2 Pipedrive Salesflare
Knowledge Management
1 PageUp
0
Webinar and Conferencing
1 Moxo (formerly Moxtra)
0
Customer Feedback Management
1 SurveyMonkey
0

Key Capabilities Supported

Lusha strengthens lead generation and business development. It focuses on telemarketing and engagement management, suiting enterprises with unique lead qualification needs. read more →

ZoomInfo offers extensive new lead generation and account management capabilities. It excels in lead qualification, making it a preferred choice for dynamic engagement management. read more →

Business Goals

Lusha assists in acquiring customers and increasing sales & revenue. Its focus is also on entering new markets, thus aiding in enhancing customer relationships. read more →

ZoomInfo supports businesses in acquiring customers and enlarging market share. It aligns with goals to increase sales revenue and improve ROI. read more →

Core Features

Lusha is known for easy integration and data import features with a focus on compliance and security. Custom reports and privacy are crucial components. read more →

ZoomInfo boasts strong analytics and reporting capabilities, with a firm focus on compliance. Its AI-powered solutions and extensive integration options stand out. read more →

Vendor Support

Lusha offers 24/7 support, primarily through phone and email. This appeals to enterprises needing continuous, reliable assistance. read more →

ZoomInfo provides comprehensive 24/7 support and a variety of channels, including phone and chat, which are preferred by global users. read more →

Segments and Industries

Lusha caters to enterprises, with a strong following in IT and management consulting sectors. It suits enterprises needing contact and engagement tools. read more →

ZoomInfo attracts a diverse audience with strong roots in software and IT services. It is popular among mid-market and large enterprises seeking robust data solutions. read more →

Operational Alignment

Lusha fits well into operational workflows, focusing on lead qualification and engagement. It is suitable for enterprise scales and complexities. read more →

ZoomInfo integrates well with various operational scales, offering tailored solutions across account and lead management, suitable for large markets. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Most deployed common Use Cases for Lusha and ZoomInfo

How can Lusha and ZoomInfo enhance your Generation Of New Leads process?

What benefits does Lusha and ZoomInfo offer for Lead Qualification?

How does Lusha and ZoomInfo address your Contact List Management Challenges?

Lusha in Action: Unique Use Cases

How does Lusha address your Business Development Challenges?

What makes Lusha ideal for Telemarketing?

ZoomInfo in Action: Unique Use Cases

What solutions does ZoomInfo provide for Account Management?

What solutions does ZoomInfo provide for Engagement Management?

Integrations

News

Latest Lusha News

Lusha Partners with Clay for Verified B2B Data in GTM Workflows

Lusha has partnered with Clay to integrate its verified B2B data into Clay's workflow automation platform. This collaboration enhances GTM workflows by providing premium contact data, buying signals, and enrichment capabilities. The integration supports high email deliverability and phone accuracy, emphasizing GDPR and CCPA compliance. Lusha's data aids in building efficient, scalable revenue systems by reducing inefficiencies and enabling event-driven automations.

15/03/2026 - source

Latest ZoomInfo News

ZoomInfo's Q4 Beat Offset by "Muted" Growth Outlook for 2026, Morgan Stanley Says

ZoomInfo's Q4 Beat Offset by "Muted" Growth Outlook for 2026, Morgan Stanley Says

10/02/2026 - source

Business Setting

Lusha

ZoomInfo