InMoment and Forsta (formerly Confirmit), An In-Depth Comparison 2026

Comparison Summary

InMoment and Forsta offer distinct strengths within customer feedback management. InMoment focuses on collecting feedback and measuring net promoter scores. It has robust support for large enterprises in the technology sector, prioritizing customer satisfaction and brand engagement. Forsta excels in market research and improving ROI. It is favored by research and consulting industries, supporting enterprise customers with comprehensive analytics and international market entry. Both products offer 24/7 support but differ in feature emphases and industry-specific applications.

InMoment: InMoment offers integrated CX solutions using award-winning AI. Impactful ROI is achieved beyond traditional CX management.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Top use cases: InMoment vs Forsta (formerly Confirmit)

Use cases tied to InMoment and Forsta (formerly Confirmit) from verified data sources. Click any use case for supporting evidences.

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InMoment Forsta (formerly Confirmit)

Top Capabilities: InMoment vs Forsta (formerly Confirmit)

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Industries: InMoment vs Forsta (formerly Confirmit)

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: InMoment vs Forsta (formerly Confirmit)

Share of peer evidence by company size for InMoment and Forsta (formerly Confirmit). Each product segments add up to 100%. Click any segment for supporting evidence.

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Forsta (formerly Confirmit) 100%
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Key Capabilities Supported InMoment focuses on collecting feedback and measuring net promoter scores, allowing businesses to engage customers effectively through surveys. → Forsta supports market research and customer feedback collection, providing detailed insights for marketing campaigns and conversational surveys. →
Business Goals InMoment helps businesses improve customer satisfaction and brand engagement, making it popular among companies aiming to enhance customer experiences. → Forsta is designed to improve ROI and enters new markets, aligning with goals of expanding internationally and driving sales growth. →
Core Features InMoment excels in analytics and custom reports, facilitating data-driven decisions with integration and security-focused tools. → Forsta offers analytics and compliance features, with custom reporting to support comprehensive data analysis and seamless data migration. →
Vendor Support InMoment offers extensive 24/7 support and multiple communication channels, catering to businesses needing constant assistance. → Forsta provides 24/7 support, focusing on enterprises requiring robust help for complex feedback management. →
User Segments and Industries InMoment is favored by large enterprises in IT, internet, and software industries, demonstrating its alignment with tech-heavy sectors. → Forsta is utilized by research and management consulting industries, serving small to large enterprise segments efficiently. →
Operational Alignment InMoment fits well within the operational workflows of large corporations, scaled for extensive feedback and engagement needs. → Forsta aligns with market research operations, suitable for enterprises needing detailed analytics and survey management. →

InMoment and Forsta (formerly Confirmit): Best activities based on customer satisfaction

InMoment in Action: Unique Activities

What makes InMoment ideal for Collecting Feedback?
InMoment facilitates gathering customer feedback using various channels including text messages, voice, and video. The platform offers Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys, and it includes text and sentiment analysis features for deeper insights. While InMoment provides comprehensive feedback collection capabilities, it lacks a feature to close the client feedback loop.
"...That helped me get customer feedback as early as possible, so that I can better steer my product's roadmap...." Peer review by Maria D., Human Resources
How does InMoment address your Engaging Conversational Surveys Challenges?
InMoment Engaging Conversational Surveys provide a platform for businesses to gather and manage customer feedback, enabling them to engage with customers through interactive conversations. The system facilitates tracking and responding to customer feedback, allowing for action-oriented improvements. The platform's functionality is limited by the lack of robust categorization options for tagging feedback.
"...I like the way Wootrick shows me how my engagement with my customers is...." Peer review by Lucas S, Customer Onboarding
What makes InMoment ideal for Social Media Management?
InMoment provides tools for managing social media programs. These tools include social media program management, dashboard reporting, and advanced analytics. The platform enables businesses to analyze customer and employee experience data, including social media feedback, to inform business strategy.
"...To date, the program has helped us generate over 12,000 recommendations posted to social media sites which resulted in impressions on over 2,000,000 friends and followers newsfeeds...." Peer review by Jeremy Morgan, SVP - Marketing & Consumer Insights, Smashburger, Smashburger
How can InMoment optimize your Helpdesk Management Workflow?
The Helpdesk Management capabilities of Inmoment allow for real-time feedback collection and analysis, facilitating improved customer satisfaction monitoring and agent performance evaluation. The platform enables easy integration with other systems and provides quick, helpful support. The lack of integration with CRM or help desk records limits its functionality.
"...We wanted to provide the frontline a star level of call center feedback in a more real-time fashion; and get our leaders access to the data in a timelier matter...." Testimonial by John Lewis, Customer Insights Lead, U.S. Cellular
How does InMoment facilitate Contact List Management?
Inmoment Contact List Management provides tools for gathering real-time feedback, allowing for timely coaching of customer-facing staff. It facilitates the creation of contact lists for targeted outreach and helps companies understand customer sentiment and identify areas for improvement. However, the system has limitations in its ability to scale and personalize customer contact strategies.
"...DIRECTOR OF CUSTOMER EXPERIENCE, RELIANT To demo a product or to contact us call:CS-00884..." Case Study Reliant

Forsta (formerly Confirmit) in Action: Unique Activities

What solutions does Forsta (formerly Confirmit) provide for Market Research?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...It is used to program a market research survey across the organization...." Peer review by Project Manager in Marketing
How efficiently Does Forsta (formerly Confirmit) manage your Campaign Management?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Confirmit is the platform we use to program and field market research surveys...." Peer review by Verified User, Project Manager in Other, Research

News

Latest InMoment news

InMoment - Overview, News & Similar companies

Press Ganey Forsta is acquiring InMoment to enhance its customer experience technology and expand AI-driven insights across industries. This acquisition aims to combine both companies' capabilities to deliver advanced experience technology solutions.

26/07/2026 - source

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source