Overview: Forrester Analytics and Voluum as Marketing Data Intelligence Category solutions.
Forrester Analytics excels in enhancing customer relationships and operational efficiencies with comprehensive analytics and engagement management tools. It supports a diverse set of industries, especially in computer software and IT. Voluum focuses heavily on campaign management and advertisement analytics, appealing strongly to the marketing and advertising industries. Each product offers unique capabilities, with Forrester being tailored more toward larger enterprises needing robust support and data integration, while Voluum targets detailed campaign monitoring and efficiency.
Forrester Analytics: Forrester-analytics empowers leaders to make growth-accelerating decisions. Clients are 34% more profitable than non-clients.
Voluum: Voluum offers advanced ad tracking, analysis, and optimization for media buyers. Key features include comprehensive campaign insights and scalable performance metrics.
Forrester Analytics and Voluum: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Forrester Analytics specializes in engagement management and account management, helping users manage customer interactions and follow-ups effectively. read more →
Voluum emphasizes advertisement and campaign management, supporting users in orchestrating and monitoring marketing campaigns smoothly. read more →
Business Goals
Forrester Analytics assists businesses in enhancing customer relationships, acquiring new customers, and boosting sales and revenue. read more →
Voluum primarily aids in improving ROI and acquiring new customers through precise campaign tracking. read more →
Core Features
Forrester Analytics offers features like AI-powered analytics, custom reports, and data integration to enable comprehensive data analysis. read more →
Voluum features focused analytics and custom reports designed to enhance advertisement performance tracking and media buying strategies. read more →
Vendor Support
Forrester Analytics provides extensive vendor support including 24/7 assistance which aligns well with enterprise needs. read more →
Voluum offers 24/7 support but via limited channels, catering well to users requiring immediate help during operations. read more →
Segments and Industries
Forrester Analytics is predominantly utilized by enterprises in computer software and IT services, suiting large-scale operations. read more →
Voluum is favored in the marketing and advertising industry, especially among large enterprises, making it ideal for campaign-centric businesses. read more →
Operational Alignment
Forrester Analytics integrates smoothly into enterprise workflows, ideal for businesses engaged in diverse customer interactions. read more →
Voluum aligns with businesses focusing on precise campaign management and media buying, supporting marketing-specific workflows. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Forrester Analytics in Action: Unique Use Cases
How can Forrester Analytics optimize your Engagement Management Workflow?
What benefits does Forrester Analytics offer for Account Management?
How efficiently Does Forrester Analytics manage your Communication Management?
How can Forrester Analytics optimize your Market Research Workflow?
Voluum in Action: Unique Use Cases
What solutions does Voluum provide for Advertisement?
What solutions does Voluum provide for Campaign Management?
How can Voluum optimize your Media Buying Workflow?
What solutions does Voluum provide for Collaboration?
Alternatives
Integrations
Few Forrester Analytics Integrations
Few Voluum Integrations
News
Latest Forrester Analytics News
Forrester Unveils Top 10 Emerging Technologies For 2025; AI Innovation Shifts From Experimentation To Business Imperative - Laotian Times
Forrester has released its list of the top 10 emerging technologies for 2025, highlighting the rise of agentic AI and the shift from AI experimentation to essential business adoption. The report emphasizes that companies must prioritize technology investments as AI-driven automation becomes critical for competitive advantage.
