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Compare Crunchbase Enterprise vs Marketing Cloud Intelligence (formerly Datorama)

Failure Risk Guidance Security Report ?

Failure Risk for Crunchbase Enterprise low Failure Risk for Marketing Cloud Intelligence (formerly Datorama) medium
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Comparison Summary

For Crunchbase Enterprise vs Marketing Cloud Intelligence (formerly Datorama) comparison, Our AI algorithm looked at 4163 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Crunchbase Enterprise and Marketing Cloud Intelligence (formerly Datorama) to solve their respective business needs.

Pros and cons of Crunchbase Enterprise and Marketing Cloud Intelligence (formerly Datorama)

Crunchbase Enterprise is more suited to businesses that require Lead Qualification with Mobile and Communication Management with Social Media where as Marketing Cloud Intelligence (formerly Datorama) is focused towards Lead Analytics and Advertisement .

Both Crunchbase Enterprise and Marketing Cloud Intelligence (formerly Datorama) are Marketing Data Intelligence software, peers recommend Crunchbase Enterprise for content management where as Marketing Cloud Intelligence (formerly Datorama) is more known for lead analytics and advertisement .

logo Crunchbase Enterprise

Focus area

Crunchbase Enterprise is better than Marketing Cloud Intelligence (formerly Datorama) for

Software Failure Risk

  • low

logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than Crunchbase Enterprise for

Software Failure Risk

  • medium

About

Crunchbase.com | Crunchbase Enterprise | Supercharge Your Pipeline‚

AI-powered marketing intelligence for smarter marketing decisions

Age

2007

1999

Financials

SERIES D

IPO

Business Need

Total Processes
(we found evidences for)

88

69

Total Goals
(we found evidences for)

14

12

Top Processes

Evidences indicate better relative satisfaction

lead qualification

Read Reviews (61)

Read Reviews (5)

lead qualification: technographic

Read Reviews (58)

Read Reviews (5)

communication management

Read Reviews (44)

Read Reviews (34)

sending & publishing communications

Read Reviews (44)

Read Reviews (34)

content management

Read Reviews (30)

Read Reviews (1)

content curation

Read Reviews (6)

Read Reviews (0)

content publishing

Read Reviews (6)

Read Reviews (0)

content sharing

Read Reviews (2)

Read Reviews (1)

engagement management

Read Reviews (25)

Read Reviews (37)

engaging and following up

Read Reviews (17)

Read Reviews (27)

engaging with scheduling & cadence

Read Reviews (4)

Read Reviews (0)

advertisement

Read Reviews (23)

Read Reviews (47)

generation of new leads

Read Reviews (22)

Read Reviews (6)

sales document management

Read Reviews (13)

Read Reviews (11)

proposal & quote management

Read Reviews (5)

Read Reviews (1)

contract management

Read Reviews (4)

Read Reviews (5)

international marketing

Read Reviews (11)

Read Reviews (7)

competitive intelligence

Read Reviews (10)

Read Reviews (17)

workflow management

Read Reviews (9)

Read Reviews (2)

merger and acquisition

Read Reviews (7)

Read Reviews (0)

training & onboarding

Read Reviews (6)

Read Reviews (2)

social media management

Read Reviews (4)

Read Reviews (41)

social media analytics

Read Reviews (1)

Read Reviews (38)

managing social media account

Read Reviews (0)

Read Reviews (2)

campaign management

Read Reviews (4)

Read Reviews (40)

account management

Read Reviews (3)

Read Reviews (0)

influencer marketing

Read Reviews (3)

Read Reviews (0)

products & pricelist management

Read Reviews (3)

Read Reviews (2)

knowledge management

Read Reviews (2)

Read Reviews (1)

loyalty management

Read Reviews (2)

Read Reviews (3)

identify target customers

Read Reviews (2)

Read Reviews (0)

customise loyalty program

Read Reviews (0)

Read Reviews (3)

rating and review management

Read Reviews (2)

Read Reviews (0)

helpdesk management

Read Reviews (2)

Read Reviews (20)

business development

Read Reviews (2)

Read Reviews (0)

community building

Read Reviews (1)

Read Reviews (3)

lifetime value management

Read Reviews (1)

Read Reviews (3)

social media marketing

Read Reviews (0)

Read Reviews (3)

community marketing

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Grow market share

  • Acquire customers

  • Launch new products

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Manage risk

  • Improve visibility

  • Establish thought leadership

  • Improve brand engagement

  • See 11 more

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • mobile

  • Facebook

  • display advertisement

  • user generated content

  • blogs

  • chat

  • Slack

  • offline

  • Doubleclick

  • on premises

  • review sites

  • Glassdoor

  • movies

  • promotions

  • video

  • phone calls

  • See 16 more

  • social media

  • e-mail

  • website

  • mobile

  • Facebook

  • display advertisement

  • user generated content

  • blogs

  • chat

  • Slack

  • offline

  • Doubleclick

  • on premises

  • review sites

  • Glassdoor

  • movies

  • promotions

  • video

  • phone calls

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

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Integration Risk

low

{{{rsh_C_1}}}

low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting