Similarweb Overview

SimilarWeb helps businesses analyze website traffic and optimize products using various data sources. It offers a mobile app, APIs, and integrations for better decision-making.

Use Cases

Customers recommend Competitive Intelligence, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using Similarweb.

Other use cases:

  • Sending & Publishing Communications
  • Social Media Management
  • Digital Marketing
  • Generation Of New Leads
  • Channel Marketing
  • Market Research
  • Content Management
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Business Priorities

Acquire Customers and Grow Market Share are the most popular business priorities that customers and associates have achieved using Similarweb.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Launch New Products
  • Scale Best Practices
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Similarweb Use-Cases and Business Priorities: Customer Satisfaction Data

Similarweb works with different mediums / channels such as Website. Display Advertisement. Social Media etc.

Similarweb's features include SEO, SEM, Dashboard, etc. and Similarweb support capabilities include Chat Support, Phone Support, Email Support, etc. also Similarweb analytics capabilities include Analytics, and Custom Reports.

Reviews

"...When it comes to competitive analysis SimilarWbe Pro playing a huge role in there...." Peer review by Chamath N., Chief Technology Officer, Computer Software

Similarweb, OWOX, Tubular, Everflow, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Similarweb

Top Industries

  • Internet
  • Computer Software
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Similarweb is popular in Internet, Computer Software, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Similarweb Customer wins, Customer success stories, Case studies

How can Similarweb optimize your Competitive Intelligence Workflow?

Why is Similarweb the best choice for Engagement Management?

Why is Similarweb the best choice for Sending & Publishing Communications?

How does Similarweb address your Social Media Management Challenges?

61 buyers and buying teams have used Cuspera to assess how well Similarweb solved their Marketing Data Intelligence needs. Cuspera uses 1621 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

accessiBe - Information Technology And Services

Similarweb API helped accessiBe improve its sales process. The RevOps team used Similarweb data to qualify leads and set pricing based on real website traffic. This replaced self-reported data and ma...de lead targeting more accurate. The new system increased sales efficiency and pricing accuracy. Sales teams now reach the right customers faster and forecast revenue better.

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Danone - Food & Beverages

Similarweb helped Danone improve their keyword strategy for retail sites. Danone used Similarweb data to find better keywords and understand shopper behavior. They shifted focus from 'Greek Yogurt' t...o the more searched term 'Greek.' This change increased their click-through rate by 0.4 percentage points. The result was better visibility and higher sales for Danone.

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eToro - Financial Services

Similarweb helps eToro make better media buying decisions. eToro uses Similarweb to track competitors and find new media partners. The platform gives eToro data on traffic, trends, and paid campaigns.... eToro uses these insights to improve user acquisition and ROI. The marketing team trusts Similarweb's data for planning and negotiations.

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Golin - Marketing And Advertising

Similarweb helps Golin understand client audiences with digital data. Golin uses Similarweb to see what competitors and customers do online. This helps Golin give clients better marketing advice. Jon...ny Bentwood from Golin says Similarweb is essential for their work. Golin uses the platform to make data-driven decisions for clients. The tool is a key part of their data stack.

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The Hershey Company - Consumer Goods

Similarweb helped The Hershey Company boost product pages on retailer sites by 15%. Hershey used Similarweb for SEO improvements and better budgeting for high-demand channels. The platform gave Hersh...ey actionable insights for its marketing teams. Hershey chose Similarweb for its comprehensive on-shelf analytics and technical SEO features. This led to smarter retail decisions and increased market share for Hershey's retail partners.

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Kasta - Retail

Similarweb helped Kasta, a leading Ukrainian online retailer, gain market visibility and competitive insights. Kasta used Similarweb to track competitor strategies, analyze market trends, and optimiz...e marketing. The platform enabled Kasta to respond quickly to market changes and understand shifts in cost-per-click. As a result, Kasta achieved a 2.5x increase in gross revenue in the second half of 2024. The commercial team also used Similarweb to explore new product categories and expand marketing channels.

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Frequently Asked Questions(FAQ)

for Similarweb

What is Similarweb?

SimilarWeb is a business intelligence and analytics platform for marketing, sales, research and investment teams to help make better decisions.

It primarily helps with analyzing conversation, product optimization, access audience behavior and leads management. It comes with a mobile app and has built in APIs and integrations.

It comes with multidimensional approach, leveraging four primary data sources including Global Panel Data Data Partnerships Public Data Sources Direct Measurement Data.

What is Similarweb used for?

Similarweb is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Grow Market Share by Competitive Intelligence, Engagement Management and Advertisement .

What are the top features of Similarweb?

SEO, SEM and Dashboard are some of the top features of Similarweb.

Who uses Similarweb?

Similarweb is used by Internet, Computer Software and Marketing And Advertising among other industries.

What are Similarweb alternatives?

OWOX, Tubular, Everflow and Upwave are popular alternatives for Similarweb.

Where is Similarweb located?

Similarweb is headquartered at Derech Menachem Begin 121, Tel Aviv-Yafo, 6701203, Israel.
lightning

Peers used Similarweb for competitive intelligence and engagement management

Similarweb Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.74/5 ★

Read Reviews (2)
Analytics

4.44/5 ★

Read Reviews (352)
Custom Reports

3.24/5 ★

Read Reviews (295)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.74/5 ★

Read Reviews (2)
Analytics

4.44/5 ★

Read Reviews (352)
Custom Reports

3.24/5 ★

Read Reviews (295)

Software Failure Risk Guidance

?

for Similarweb

Overall Risk Meter

Low Medium High

Top Failure Risks for Similarweb

Similarweb LTD News

Executive

Similarweb Names Ran Vered Chief Financial Officer :: Similarweb Ltd. (SMWB)

Similarweb announced the appointment of Ran Vered as Chief Financial Officer, effective December 21, 2025. Mr. Vered brings more than two decades of finance experience with a proven track record in driving growth, efficiency, and strategic transformation. Most recently, he served as CFO of Lusha, a high-growth SAAS Sales Intelligence enterprise software for B2B data.

Financial

Similarweb to Announce Third Quarter 2025 Financial Results on November 11, 2025, After ...

Similarweb will announce its third quarter 2025 financial results on November 11, 2025, after market close. A conference call to discuss the results will be held on November 12, 2025.

Product

Similarweb Launches MCP Server to Power AI Workflows with Comprehensive Digital Intelligence - Business Wire

Similarweb has launched AI Agents, a suite of digital AI experts designed to enhance SEO, sales, and marketing strategies. These agents leverage Similarweb's extensive digital data to provide actionable insights, helping businesses streamline tasks and improve decision-making. The AI Agents include tools for SEO strategy, trend analysis, meeting preparation, and sales outreach, offering significant time savings and strategic advantages for users.

Executive

Similarweb Announces Departure of Long-Tenured CFO, Jason Schwartz - AInvest

Similarweb announced the departure of CFO Jason Schwartz, who will leave after 10 years. Schwartz played a key role in the company's growth from a startup to a listed company. He will remain until a successor is appointed. CEO Or Offer praised Schwartz's contributions to the company's success.

Similarweb LTD Profile

Company Name

Similarweb LTD

Company Website

https://www.similarweb.com/

Year Founded

2007

HQ Location

Derech Menachem Begin 121, Tel Aviv-Yafo, 6701203, Israel

Employees

251-500

Social

Financials

SERIES F