Real-World Case Studies and Customer Success Stories with Similarweb

Similarweb helped Mouser Electronics expand its market reach. Mouser used Similarweb to combine its domains and benchmark against competitors. This gave Mouser better data for making strategic decisi...ons. Before using Similarweb, Mouser struggled with limited visibility. Now, Mouser can see market trends and act faster.
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Similarweb helped Toolstation track and compare category market share. Toolstation used weekly benchmarking reports to see where they lost traffic and sales. The marketing team focused on paid search... for key Lighting SKUs. Within a month, traffic returned and Lighting sales grew 15.7% week-over-week and 9.1% year-over-year. Toolstation gained market share and increased sales using Similarweb insights.
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Similarweb helped Kasta, a leading Ukrainian online retailer, gain market visibility and competitive insights. Kasta used Similarweb to track competitor strategies, analyze market trends, and optimiz...e marketing. The platform enabled Kasta to respond quickly to market changes and understand shifts in cost-per-click. As a result, Kasta achieved a 2.5x increase in gross revenue in the second half of 2024. The commercial team also used Similarweb to explore new product categories and expand marketing channels.
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Similarweb helps eToro make better media buying decisions. eToro uses Similarweb to track competitors and find new media partners. The platform gives eToro data on traffic, trends, and paid campaigns.... eToro uses these insights to improve user acquisition and ROI. The marketing team trusts Similarweb's data for planning and negotiations.
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Similarweb helped TRAC use data to improve their investment strategy. TRAC needed reliable web data for their AI-driven investment algorithms. Similarweb provided web traffic, engagement, and SEO met...rics for sourcing and managing investments. TRAC built dashboards with Similarweb data to help portfolio companies compete and find investors. This approach made TRAC's investment process smarter and more effective.
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Similarweb helps Penguin Random House understand readers in real time. The Consumer Insights team uses Keyword Research and Audience Analysis tools to track what people search for and where they go o...nline. They use these insights to adjust marketing and publishing messages quickly. The team builds a full picture of their audience and shares it with marketing and authors. Similarweb gives them data they could not get from other vendors.
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Similarweb helped Danone improve their keyword strategy for retail sites. Danone used Similarweb data to find better keywords and understand shopper behavior. They shifted focus from 'Greek Yogurt' t...o the more searched term 'Greek.' This change increased their click-through rate by 0.4 percentage points. The result was better visibility and higher sales for Danone.
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Similarweb helps Golin understand client audiences with digital data. Golin uses Similarweb to see what competitors and customers do online. This helps Golin give clients better marketing advice. Jon...ny Bentwood from Golin says Similarweb is essential for their work. Golin uses the platform to make data-driven decisions for clients. The tool is a key part of their data stack.
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Similarweb helped Rakuten Advertising improve client business growth. Rakuten used Similarweb's analytics to understand consumer behavior and market trends. This allowed them to refine campaigns and ...improve targeting. The platform gave Rakuten a clear view of the industry and competition. Their client services team worked more efficiently with fast access to digital performance trends. The intuitive interface made it easy for both analysts and sales teams to use the data.
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Similarweb helped CP Skin Health Group recover lost ecommerce traffic. The team used Similarweb’s real-time market intelligence to see competitor performance and digital marketing results. They found... gaps in traffic and optimized strategies for key retail partners. The platform gave them independent insights into market trends and brand performance. CP Skin Health used these insights to win back market share and improve digital marketing.
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Similarweb helped The Hershey Company boost product pages on retailer sites by 15%. Hershey used Similarweb for SEO improvements and better budgeting for high-demand channels. The platform gave Hersh...ey actionable insights for its marketing teams. Hershey chose Similarweb for its comprehensive on-shelf analytics and technical SEO features. This led to smarter retail decisions and increased market share for Hershey's retail partners.
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Similarweb Shopper Intelligence helped over&back launch on Amazon. The brand used data to find the best product categories and set smart prices. It focused on high-performing items like bowls and tre...nding colors such as sage green, which made up 15–20% of sales. over&back improved its brand store and attracted more buyers. Repeat purchases reached almost 40% of sales, much higher than most new Amazon brands.
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Similarweb's API helped Wix move from a reactive to a proactive strategy. Wix used the API to analyze millions of websites and spot trends early. This improved their machine learning models and shape...d their product roadmap. The team made better data-driven decisions and gained insights not found on other platforms. Shawn Lucas, Head of Strategy & Research at Wix, credits Similarweb for streamlining their decision-making process.
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Similarweb API helped accessiBe improve its sales process. The RevOps team used Similarweb data to qualify leads and set pricing based on real website traffic. This replaced self-reported data and ma...de lead targeting more accurate. The new system increased sales efficiency and pricing accuracy. Sales teams now reach the right customers faster and forecast revenue better.
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