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Criteo Customer Acquisition vs Salesforce Engage: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Criteo Customer Acquisition vs. Salesforce Engage is based on a specific set of business needs and context. The comparison uses 2534 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Criteo Customer Acquisition and Salesforce Engage

Criteo Customer Acquisition, Salesforce Engage, Insidesales Playbooks, LeadSquared Sales CRM, etc., belong to a category of solutions that help Sales Engagement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Criteo Customer Acquisition covers Advertisement, Engagement Management, Lifetime Value Management, Communication Management with Mobile, etc.

Salesforce Engage focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Sales Document Management, Contact List Management with Phone Calls, etc.

"Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours o...r less—and the Account Team is always friendly and knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges. " - Brendan Tracy

"That is when we looked for an external solution, and Salesforce emerged as the clear market leader. Its ecosystem of solutions was attractive to a company focused on future growth. " - Jitendra Kumar

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Criteo Customer Acquisition

Focus area

Criteo Customer Acquisition is better than Salesforce Engage for

Software Failure Risk

  • low

logo Salesforce Engage

Focus area

Software Failure Risk

  • medium

About

New Customer acquisition using Machine learning to identify from existing contacts based on shopping patterns, browsing journeys, and individual interests — maximizing sales and customer engagement.

Sales Engagement tool to communicate effectively with the customers and understand prospect interactions

Age

2005

1999

Financials

SERIES D

IPO

Business Need

Total Processes
(we found evidences for)

57

52

Total Goals
(we found evidences for)

16

10

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


lifetime value management


communication management

sending & publishing communications

tracking & monitoring communications



loyalty management

identify target customers

customise loyalty program


generation of new leads



campaign management

campaign analytics



rating and review management




conversion management


segmentation and targeting


social media management

social media analytics


products & pricelist management



competitive intelligence



promotion management


sales document management

proposal & quote management

contract management



touchpoint management


customer feedback management

measuring customer satisfaction


content management


contact list management



account management


pipeline management


workflow management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Increase average basket value

  • Improve stakeholder relations

  • Grow market share

  • Launch new products

  • Improve consistency

  • See 13 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve navigation

  • Improve digital and social presence

  • Improve internal communications

  • Enter new markets internationally or locally

  • Launch new products

  • Improve brand engagement

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • website

  • chat

  • promotions

  • offline

  • trade shows

  • mobile

  • user generated content

  • blogs

  • See 7 more
  • e-mail

  • phone calls

  • website

  • chat

  • promotions

  • offline

  • trade shows

  • mobile

  • user generated content

  • blogs

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting