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Criteo Customer Acquisition vs Apollo.io platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Criteo Customer Acquisition vs. Apollo.io platform is based on a specific set of business needs and context. The comparison uses 3215 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Criteo Customer Acquisition and Apollo.io platform

Criteo Customer Acquisition, Apollo.io platform, Insidesales Playbooks, LeadSquared Sales CRM, etc., belong to a category of solutions that help Sales Engagement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Criteo Customer Acquisition covers Advertisement, Engagement Management, Lifetime Value Management, Communication Management with Mobile, etc.

Apollo.io platform focuses on Engagement Management with E-Mail, Generation Of New Leads with E-Mail, Communication Management with E-Mail, Workflow Management, etc.

"Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 ...objective of increasing our brand awareness by boosting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition. " - Michael O’Brien

"We are incredibly thankful for Apollo. We've solved the biggest problem for every business, the lead problem. We are now constrained by sales time and don't lack interested prospects " - Michael Transon

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Criteo Customer Acquisition

Focus area

Criteo Customer Acquisition is better than Apollo.io platform for

Software Failure Risk

  • low

logo Apollo.io platform

Focus area

Software Failure Risk

  • medium

About

New Customer acquisition using Machine learning to identify from existing contacts based on shopping patterns, browsing journeys, and individual interests — maximizing sales and customer engagement.

Increase Sales engagement through automated emails and measurable touch points to reliably set up meetings with prospects and customers

Age

2005

Financials

SERIES D

SERIES A

Business Need

Total Processes
(we found evidences for)

57

68

Total Goals
(we found evidences for)

16

13

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


lifetime value management


communication management

sending & publishing communications

tracking & monitoring communications



loyalty management

identify target customers

customise loyalty program


generation of new leads



campaign management

campaign analytics



rating and review management




conversion management


segmentation and targeting


social media management

social media analytics


products & pricelist management



competitive intelligence



promotion management


sales document management

proposal & quote management

contract management



touchpoint management


contact list management


lead qualification



training & onboarding


workflow management


call transcription



meeting management


sales call management

call transcription

meeting management


helpdesk management



account management






outbound marketing


billing and invoice management



business development




relationship management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Increase average basket value

  • Improve stakeholder relations

  • Grow market share

  • Launch new products

  • Improve consistency

  • See 13 more
  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Reduce bounce

  • Shorten ramp up time

  • Launch new products

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • LinkedIn

  • mobile

  • mobile app

  • website

  • offline

  • on premises

  • promotions

  • display advertisement

  • Facebook

  • user generated content

  • blogs

  • See 11 more
  • e-mail

  • phone calls

  • social media

  • LinkedIn

  • mobile

  • mobile app

  • website

  • offline

  • on premises

  • promotions

  • display advertisement

  • Facebook

  • user generated content

  • blogs

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting