Overview: Constant Contact and iContact as Email Marketing Category solutions.

Constant Contact offers extensive email marketing capabilities, supporting large enterprises across diverse industries, including marketing and non-profits. Its robust feature set includes deep integrations and custom reporting, with strong vendor support options. iContact, on the other hand, is designed for smaller scale operations, providing necessary tools for communication management and campaign execution. It appeals to smaller and mid-sized businesses and includes easy migration and expert support.

Constant Contact: Constant Contact helps small businesses create effective email marketing campaigns with customizable templates and real-time insights. It supports importing data from various sources and offers tools for automation, event management, and social media marketing.

iContact: iContact is an easy-to-use email marketing platform for businesses. Users can quickly sign up and send emails without any marketing experience.

Constant Contact and iContact: Best activities based on customer satisfaction

Activities: Constant Contact vs iContact

Discover and compare top business activities, Q&A, and peer reviews for Constant Contact vs iContact to help find the right fit for your needs.

Constant Contact iContact

communication management
sending & publishing communications
contact list management
campaign management
engagement management
engaging and following up

Key Capabilities Supported

Constant Contact excels in communication management and sending emails, with strong emphasis on contact list and social media management. read more →

iContact focuses on communication and campaign management, simplifying workflows to enhance engagement. read more →

Business Goals

Constant Contact helps businesses acquire customers and enhance relationships, with a focus on increasing sales and internal communications. read more →

iContact aims to acquire customers and improve sales, with specific attention to enhancing ROI and digital presence. read more →

Core Features

Constant Contact's standout features include custom reports and seamless integration, supported by comprehensive analytics. read more →

iContact offers ease of migration and strong reporting capabilities, paired with reliable analytics. read more →

Vendor Support

Constant Contact provides extensive 24/7 support with options ranging from email to phone assistance. read more →

iContact offers robust 24/7 support, including email and chat options for users. read more →

Segments and Industries

Constant Contact is popular among large enterprises in marketing, non-profits, and education sectors. read more →

iContact serves smaller enterprises and is used across marketing and educational fields, along with non-profits. read more →

Operational Alignment

Constant Contact fits well into larger operational frameworks, supporting scalable communications and marketing efforts. read more →

iContact integrates smoothly into smaller operations, optimizing engagements and workflows for efficiency. read more →

Applying your context and needs changes the comparison

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

24/7 Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Others

AI Powered

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

Analytics

Read peer / expert warnings.

Business Setting

Popular in Industry

Marketing And Advertising (20.0%)
Non Profit Organization Management (12.0%)
Education (9.0%)

Marketing And Advertising (14.0%)
Education (7.0%)
Non Profit Organization Management (7.0%)

Popular in Segments

SMB and MidMarket (86.0%)
Enterprise (14.0%)

SMB and MidMarket (88.0%)
Enterprise (12.0%)

Most deployed common Use Cases for Constant Contact and iContact

What makes Constant Contact and iContact ideal for Communication Management?

Constant Contact and Icontact both facilitate sending mass emails and managing contact lists. Constant Contact offers a wider range of features, including event management and social media integration, while Icontact provides a more focused email marketing solution. Constant Contact's limitations include difficulty in resending emails and sending automated reminders, while Icontact lacks features for transactional messages and on-the-go message sending.

"...Constant Contact is an excellent tool in regards to its ability to send out emails to groups of people...." Peer review by Verified Reviewer, Non-Profit Organization Management

"...The iContact allows you to send many emails to diiffent people at the same time...." Peer review by Linda C, Procurement Manager

What benefits does Constant Contact and iContact offer for Contact List Management?

Constant Contact and Icontact both allow users to manage contact lists. Constant Contact makes it easy to build lists and send emails without coding knowledge. Icontact offers robust segmentation and tagging features for managing contacts. Constant Contact can be expensive for large contact lists. Icontact's cloud-based system provides data backup and storage.

"...I love how easy it is to upload contacts, monitor them and see the analytics in regards to email marketing...." Peer review by Brooke H, Marketing Manager, Marketing and Advertising

"...: iContact makes it very easy to segment contact lists into subsegments, so you can better target your audience with specific email communication...." Peer review by Malarie Knox, Data Analyst, ThomasNet

How efficiently Does Constant Contact and iContact manage your Campaign Management?

Constant Contact and Icontact both excel in managing email marketing campaigns. Constant Contact is particularly well-suited for beginners, offering an intuitive interface and readily available customer support. Icontact, on the other hand, provides more robust campaign management features, including social media publishing and integration with Salesforce. However, Icontact can be difficult to navigate, especially for those unfamiliar with the platform.

"...There email delivery is very high, statistics and reports of campaign is very transparent and very useful. ...." Peer review by Verified Reviewer, Computer Software

"...I have created projects and marketing campaigns for my company DDB, which have gone through I contact and with my working group we have taken advantage of the benefits of this platform, automating and reformulating emails with unique styles and themes that make statistics go up and advertising performance is higher...." Peer review by walter p, Marketing Project Manager, Marketing and Advertising

How can Constant Contact and iContact enhance your Engagement Management process?

Constant Contact and Icontact both offer tools for creating engaging email campaigns and tracking customer interactions. Constant Contact excels in providing analytics and insights into customer engagement, allowing users to monitor email opens and clicks. Icontact focuses on automation, enabling users to personalize campaigns based on customer actions and target specific groups. However, Icontact lacks advanced analytics options and the ability to automate list segmentation based on engagement, limiting its capabilities compared to Constant Contact.

"...Easy to build templates for engaging mass emails...." Peer review by Kent W., Member Services Manager, Sports

"...I'm solving member engagement issues especially through the use of the data and analytics my strategic advisor is able to share..." Peer review by Karen G., Non-Profit Organization Management

How does Constant Contact and iContact address your Social Media Management Challenges?

Constant Contact and Icontact both allow users to schedule posts to social media. Constant Contact has a more robust social media integration feature set, including the ability to create social media campaigns and track interactions. Icontact offers social media posting across multiple platforms simultaneously, making it easier to manage social media content. The limitations of both include analytics reporting issues and potential discrepancies in data.

"...Easy to use Text to join Social share Reports Mobile templates Ability to resend email to new subscribers with one click Clean templates...." Peer review by Michelle E, Principal Photographer

"...CRM, email distribution, social media management, etc...." Peer review by Krystal Potenza, Telecommunications

Integrations

Ecosystem partners each product commonly connects with.

Constant Contact

iContact

News

Latest Constant Contact news

Constant Contact Launches Real Estate Marketing Solution for Brokerages ...

Constant Contact launched "Constant Contact for Real Estate," a marketing solution designed for brokerages, franchises, and agents. It integrates with existing real estate tools, offering AI-powered content creation and automation to enhance productivity and maintain brand consistency. This platform supports brokerages in scaling agent productivity and associations in providing member benefits.

28/07/2026 - source

Latest iContact news

Save Time & Scale Your Email Marketing with iContacts Saved Block

iContact has introduced a new feature called Saved Content Blocks, designed to enhance email marketing efficiency. This feature allows marketers to save and reuse frequently used content blocks, ensuring brand consistency and reducing repetitive design work. It supports collaborative workflows by maintaining a central library of on-brand components, facilitating faster email creation and scalability.

26/08/2025 - source