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Compare Braze vs Branch linking platform

Comparison Summary

This comparison report of Braze vs. Branch linking platform is based on a specific set of business needs and context. The comparison uses 6410 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Braze and Branch linking platform

Braze, Branch linking platform, MoEngage, CleverTap, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Braze covers Engagement Management, Communication Management with E-Mail, Training & Onboarding with E-Mail, Campaign Management, etc.

Branch linking platform focuses on Engagement Management with Mobile, Advertisement with Mobile, Content Management with Social Media, Training & Onboarding, etc.

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. " - Emily Stewart

"Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board. Not only has Branch driven a large percentage of our installs, B...ranch has also enabled us to provide smooth user experiences across all of these channels to delight and retain users—all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house. " - Alex Macintosh

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Braze

Focus area

Braze is better than Branch linking platform for

Software Failure Risk

  • low

logo Branch linking platform

Focus area

Branch linking platform is better than Braze for

Software Failure Risk

  • medium

About

Cross channel personalization and Mobile engagement automation platform

Mobile linking platform, with solutions that unify user experience and mobile measurement

Age

2011

2014

Financials

SERIES E

SERIES F

Business Need

Total Processes
(we found evidences for)

74

69

Total Goals
(we found evidences for)

17

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding


campaign management

campaign analytics


helpdesk management


lifetime value management


segmentation and targeting


competitive intelligence





lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score





channel management


products & pricelist management


rating and review management


relationship marketing


referral management


touchpoint management


content management


social media management

social media analytics

scheduling post to social media


knowledge management

creating knowledge base



courses & assessment

create learning path


generation of new leads


promotion management





loyalty management

customise loyalty program


personalized marketing




revenue cycle management



discount management


relationship management


workflow management





contact list management


sales document management







sales incentive management


calendar management


attribution management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase customer life time value

  • Acquire customers

  • Improve brand engagement

  • Improve ROI

  • Increase sales & revenue

  • Launch new products

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve consistency

  • Grow market share

  • Reduce bounce

  • See 14 more
  • Improve internal communications

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Increase customer life time value

  • Acquire customers

  • Scale best practices

  • Improve efficiency

  • Improve brand engagement

  • Grow market share

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve consistency

  • Improve visibility

  • Launch new products

  • See 13 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • social media

  • mobile app

  • website

  • Facebook

  • display advertisement

  • offline

  • chat

  • promotions

  • point of sale

  • review sites

  • user generated content

  • Yelp

  • Snapchat

  • Pinterest

  • blogs

  • mobile ads

  • Instagram

  • video

  • on premises

  • text SMS

  • phone calls

  • LinkedIn

  • coupons

  • events

  • trade shows

  • mass media

  • television

  • eBay

  • Amazon

  • Doubleclick

  • radio

  • Twitter

  • Slack

  • See 32 more
  • mobile

  • e-mail

  • social media

  • mobile app

  • website

  • Facebook

  • display advertisement

  • offline

  • chat

  • promotions

  • point of sale

  • review sites

  • user generated content

  • Yelp

  • Snapchat

  • Pinterest

  • blogs

  • mobile ads

  • Instagram

  • video

  • on premises

  • text SMS

  • phone calls

  • LinkedIn

  • coupons

  • events

  • trade shows

  • mass media

  • television

  • eBay

  • Amazon

  • Doubleclick

  • radio

  • Twitter

  • Slack

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting