BirdEye and Qualtrics, An In-Depth Comparison 2026

Comparison Summary

BirdEye: Birdeye is the leading review and messaging platform for multi-location businesses. Reviews are managed, leads converted, surveys conducted, and referrals obtained.

Qualtrics: Qualtrics XM helps deliver exceptional frontline experiences and build high-performing teams. Products people love can be created with this leading experience management software.

This comparison report of BirdEye vs. Qualtrics is based on a specific set of business needs and context. The comparison uses 16536 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BirdEye and Qualtrics

BirdEye, Podium, ReviewTrackers, etc., belong to a category of solutions that help Reviews and Reputation, whereas Qualtrics, SurveyMonkey, Qualtrics CoreXM, etc., belong to a category of solutions that help Customer Feedback Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BirdEye covers Rating And Review Management, Customer Feedback Management, Engagement Management with Social Media, Reputation Management, etc.

Qualtrics focuses on Customer Feedback Management, Engagement Management, Helpdesk Management, Market Research, etc.

"BirdEye is a game changer!! We had been in business for about 15 years when we started using BirdEye. We had hard copies of reviews but mainly had a few select people hitting review sites to complain. Our reputation was not accurately reflected onli...ne. When we started using BirdEye we immediately started see all of our positive reviews being posted online. We could also have the opportunity to fix problems with unhappy customers before they became a problem. I couldn't be happier with this product! So Easy to Use! Immediate Results! Quality Control at its finest! " - Heidi Morrison

"Qualtrics is helping us to identify and improve broken elements in our digital journeys as well as understand the additional requirements of our customers across desktop, mobile and app. " - Jackie Mccarry

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

BirdEye and Qualtrics: Best activities based on customer satisfaction


BirdEye in Action: Unique Activities

What Are the key features of BirdEye for Rating And Review Management?
The system simplifies review requests to customers and provides an easy method for front desk staff to collect patient feedback. It consolidates online review management across multiple platforms and provides performance overviews. A limitation exists in that the software does not currently offer reports on the number of reviews per star rating per requesting agent.
"...We also really enjoy how it emails us the reviews that were submitted there star rating and the customers comments and concerns ...." Peer review by Russ D., Sales , Automotive
How does BirdEye address your Reputation Management Challenges?
The software provides reputation management capabilities for businesses of all sizes. It enables businesses to collect, monitor, and market customer reviews. The software has a limited ability to manage social media reputations.
"...We use Birdeye for our Reputation Management online...." Peer review by Lynette Williams, Practice Administrator, Orlando Pediatric Dentistry
What solutions does BirdEye provide for Communication Management?
Birdeye offers a comprehensive suite of communication management tools. It facilitates review generation and marketing, social media management, and customer surveys. Birdeye’s lack of integration with other communication management systems limits its potential for users with existing platforms.
"...It moreover helped in social listening, social publishing and social engagement...." Peer review by MIRIAM N, Fashion Designer, Marketing and Advertising

Qualtrics in Action: Unique Activities

What solutions does Qualtrics provide for Customer Feedback Management?
Qualtrics helps companies collect customer feedback and create surveys to measure satisfaction. It can be used to improve customer experiences and track progress over time. While Qualtrics is a robust tool, it currently lacks the ability to manage employee surveys from an administrative perspective.
"...Our customer insight team uses Qualtrics for core customer surveys to measure NPS and other operational metrics across the company...." Peer review by Kate Wiggins, Analyst, Customer Insights (VOC), JetBlue Airways
How can Qualtrics enhance your Engagement Management process?
Qualtrics Engagement Management helps companies understand employee and customer perceptions. The platform provides tools to collect feedback, analyze data, and generate reports. The platform allows organizations to track engagement, improve workflows, and identify areas for growth. Qualtrics does not provide real-time feedback on individual responses.
"...Qualtrics is one of many survey-based tools that our team has used to better our understanding for client engagements...." Peer review by Joshua Melder, Process Optimization Analyst, Quad
How can Qualtrics enhance your Helpdesk Management process?
Qualtrics provides helpful support staff who can assist with advanced features and survey setup. Users can access information through various channels, including phone, social media, and email. nThe online help resources are not comprehensive, which may lead users to contact customer support more often. nThe company's user-friendly interface and readily available support contribute to its widespread use.
"...It's easy to identify how to implement the steps that the support person helped me with...." Peer review by Dawn Procopio, Internet
How does Qualtrics address your Market Research Challenges?
Qualtrics is a widely used market research program that helps businesses gather and analyze data from surveys. It allows users to create diverse types of questions and structure surveys for various research purposes. However, the program is more geared towards academic researchers than specifically towards market research needs.
"...I developed a survey using Qqualtrics for a research study from which we collected data from the survey...." Peer review by Joann Biehl, IT Support, SLUCare Department of Orthopaedic Surgery, Department of Psychiatry, Department of Neurology
What Are the key features of Qualtrics for Training & Onboarding?
Qualtrics offers training and onboarding capabilities that are easy to use and require minimal training. Users can create interactive training modules and surveys to quickly onboard new employees. However, Qualtrics lacks dedicated onboarding videos or training materials.
"...Qualtrics is used by faculty members to develop surveys for research purposes...." Peer review by Arvin Johnson, Assistant Professor of Educational Leadership, Kennesaw State University

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


rating and review management


customer feedback management

measuring net promoter score

measuring customer satisfaction


engagement management

engaging and following up


reputation management


communication management

sending & publishing communications

tracking & monitoring communications


social media management

engaging on social media

scheduling post to social media

managing social media account

social media analytics

monitoring social media


sales review & feedback


contact list management


generation of new leads


training & onboarding




competitive intelligence





sales document management

contract management

proposal & quote management


business development


workflow management


conversion management


social media marketing


motivation management


campaign management

campaign analytics



content management

content publishing


customer case management





conference call management


lifetime value management


relationship management


loyalty management

customise loyalty program



promotion management



products & pricelist management



lead qualification

lead qualification: technographic



performance management



knowledge management



follower management


category management




identify skill gaps


create learning path


courses & assessment

identify skill gaps

create learning path


international marketing



meeting management


sales call management

meeting management


community building


advocacy management


trade show marketing



segmentation and targeting


account management





sales quota management


personalized marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Improve digital and social presence

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Improve efficiency

  • Improve internal communications

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Launch new products

  • Increase customer life time value

  • Improve visibility

  • See 14 more
  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Grow market share

  • Establish thought leadership

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Launch new products

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve internal communications

  • Manage risk

  • Improve consistency

  • Improve efficiency

  • See 15 more

Business Setting

BirdEye peer evidence is 88% SMB and Mid-Market. Qualtrics peer evidence is 56% Enterprise.

BirdEye Qualtrics
Peer score 4.8 4.6
Peer insights 6752 9784
Top industries
Hospital & Health Care 16.0%
Consumer Services 10.0%
Medical Practice 10.0%
Education 42.0%
Research 12.0%
Management Consulting 5.0%
SMB and Mid-Market 88.0% 44.0%
Enterprise 12.0% 56.0%
Pricing BirdEye

News

Latest BirdEye news

Upgraded Birdeye AI Insights Closes the CX Loop for Multi-Location ...

Birdeye has launched an upgraded version of its AI-powered customer experience product, Birdeye Insights. The new features include prioritized recommendations, action tracking, and outcome dashboards, which help multi-location brands manage customer data effectively. The product integrates customer sentiment, reputation, and listings health into a single view, enhancing decision-making and accountability.

03/08/2026 - source

Latest Qualtrics news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating World's Largest AI Dataset ...

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, marking the largest tech acquisition in Utah's history. This acquisition enhances Qualtrics' Experience Management (XM) platform by integrating Press Ganey Forsta's extensive healthcare experience data, creating the world's largest AI dataset for human experiential context. The combined platform aims to transform healthcare by predicting patient needs and improving care delivery through AI-driven insights.

17/05/2026 - source