Overview: Audiense Insights and Funnel as Marketing Data Intelligence Category solutions.

Audiense Insights and Funnel serve the Marketing Data Intelligence category, but they cater to different operational needs. Audiense Insights focuses on social media and large enterprise users with capabilities in social media management. Funnel offers a broad range of vendor support and analytics features, favoring a diverse array of industries. Businesses seeking strong social media presence and communication might prefer Audiense Insights, while those in need of comprehensive marketing data support and analytics could find Funnel more suitable.

Audiense Insights: Audiense enables companies to create highly targeted audiences and optimize advertising campaigns with actionable insights. The platform helps in personalizing messages according to audience segments for more relevant engagement.

Funnel: Funnel is the leading marketing data hub, aiming to unlock the true impact of data. Its vision is to elevate data-driven, actionable insights.

Audiense Insights and Funnel: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Audiense Insights provides a robust suite for social media management. It helps with engagement, analytics, and advertising on platforms like Twitter. read more →

Funnel excels in advertisement and campaign management. It offers competitive intelligence and helps manage workflows. read more →

Business Goals

Audiense Insights focuses on enhancing customer relationships and building brand awareness. Acquiring customers and improving ROI are key outcomes. read more →

Funnel prioritizes improving ROI through better campaign management. It supports entering new markets and enhancing social and digital presence. read more →

Core Features

Audiense Insights includes analytics, integration, and custom reporting. It also offers strong social media-focused features. read more →

Funnel is known for its extensive custom reporting and analytics capabilities. It simplifies data import/export processes. read more →

Vendor Support

Audiense Insights offers 24/7 support. Though chat and phone support are limited, its continuous assistance stands out. read more →

Funnel provides extensive support with multiple options: 24/7, chat, email, and phone. This appeals to diverse user preferences. read more →

Segments and Industries

Audiense Insights is favored by large enterprises, particularly in marketing, advertising, and internet sectors. read more →

Funnel serves a wide array of industries, including marketing, IT, and retail. It's popular in enterprises and mid markets. read more →

Operational Alignment

Audiense Insights integrates seamlessly into workflows centered on social media. It's tailored for larger businesses. read more →

Funnel fits varied operational environments, with its data capabilities supporting complex marketing strategies. read more →