Audiense Insights: Use-Cases, Insights and Reviews | 2026 Cuspera

Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social media conversations. This let them spot and respond to false storie...s fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.
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Audiense Insight helped Ideagoras, a social media agency, support a leading medical technology brand's portable ultrasound division. The challenge was to reach a diverse audience after new technology... changed the diagnostic imaging market. Ideagoras used audience intelligence to build accurate buyer personas and analyze conversations about POCUS. This gave commercial teams valuable insights and helped shape a client-first strategy. The results included better understanding of the market, improved communication, and actionable decisions for the brand's social strategy.
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Audiense helped Universal Music Group use audience insights to improve artist communication. Universal Music Group wanted to understand different audience segments within their artists’ Twitter follo...wers. Audiense used Twitter APIs and its own data to build custom audience segments. Universal Music Group used these insights to profile fans and optimize communication. The platform helped them identify superfans and deliver more relevant campaigns.
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Audiense helped SMASH, a nonprofit focused on education, raise over $1M for social justice. SMASH used Audiense to find and engage key social media influencers and target donors. The campaign reached... over 20 million Twitter impressions and gained 1,100 new followers. SMASH interacted with more than 1,000 influencers, including celebrities and athletes. The campaign succeeded without paid ads, relying on Audiense for audience targeting and outreach.
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Audiense Connect helped Banco Pichincha improve campaign engagement. The bank used Audience Manager to create custom audiences for their sports sponsorship trivia campaigns. This targeted approach in...creased trivia participation by 10 times. They generated over 12 million impressions and 228,732 tweet engagements at a low cost. Strategic segmentation grew unique users from 366 to 3,291 in less than a year.
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Audiense Insights helped Maynooth University attract more postgraduate students. The university wanted to understand what makes a prospective post-grad student in Ireland. Audiense segmented Irish an...d global student audiences to find key differences and interests. The solution identified important handles for better targeting and advertising. Maynooth University gained insights into student values, needs, and personality traits to create more engaging content.
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