Audiense Insights Overview

Audiense enables companies to create highly targeted audiences and optimize advertising campaigns with actionable insights. The platform helps in personalizing messages according to audience segments for more relevant engagement.

Use Cases

Customers recommend Social Media Management, Engaging And Following Up, Advertisement, as the business use cases that they have been most satisfied with while using Audiense Insights.

Other use cases:

  • Social Media Marketing
  • Communication Management
  • Segmentation And Targeting
  • Competitive Intelligence
  • Lead Engagement
  • Follower Management
  • Campaign Analytics
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Audiense Insights.

Other priorities:

  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Grow Market Share
  • Enhance Customer Relationships
  • Launch New Products
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Internal Communications
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Audiense Insights Use-Cases and Business Priorities: Customer Satisfaction Data

Audiense Insights works with different mediums / channels such as Social Media. and Twitter.

Audiense Insights's features include Personalization, and Dashboard. and Audiense Insights support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also Audiense Insights analytics capabilities include Analytics, and Custom Reports.

Reviews

"...If you are looking to build your business from a social marketing angle-- say your product is more word of mouth--- than SocialBro is great...." Peer review by Project Manager in Marketing

Audiense Insights, OWOX, Fomo, Everflow, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Audiense Insights

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Audiense Insights is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Audiense Insights Customer wins, Customer success stories, Case studies

How does Audiense Insights address your Social Media Management Challenges?

How can Audiense Insights optimize your Engaging And Following Up Workflow?

How can Audiense Insights optimize your Social Media Marketing Workflow?

What solutions does Audiense Insights provide for Communication Management?

11 buyers and buying teams have used Cuspera to assess how well Audiense Insights solved their Marketing Data Intelligence needs. Cuspera uses 750 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Convosphere - Marketing And Advertising

Audiense helped Convosphere, a global insights agency, find micro-influencers for a CBD e-commerce platform. The challenge was strict U.K. advertising rules for CBD products. Convosphere used Audiens...e to identify influencers by interest, location, and social media presence. They shortlisted 300 potential influencers and checked for authenticity and influence. This process helped the client engage the right micro-influencers and promote their CBD products despite advertising restrictions.

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CALM (Campaign Against Living Miserably) - Non Profit Organization Management

Soprism by Audiense helped CALM boost conversions by 746% through Meta ads. CALM struggled to activate audience insights and reach people in crisis. With Soprism, they created clear, easy-to-use segm...ents for Meta campaigns. This led to a 203% increase in site users and full integration of Soprism in all Meta campaigns. CALM now reaches more people who need life-saving support.

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Tecmart - Information Technology And Services

Audiense helped Tecmart, a LATAM technology marketplace, offer better social intelligence and analytics tools to agencies. Tecmart used Audiense to deliver fast psychographic insights, helping client...s gain a competitive edge. The platform enabled Tecmart to segment audiences for more personalized content and strategy. Tecmart became an exclusive reseller, earning commission and increasing client satisfaction. Audiense expanded its presence in the Latin American market through this partnership.

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PUMA - Apparel & Fashion

Audiense Insights helped PUMA find local micro-influencers for their running campaigns. PUMA used segmentation and monitoring to identify influencers with engagement rates 24 times higher than their ...own accounts. The campaign tracked over 10,000 unique hashtag uses and reached more than 80 countries. Audiense data also revealed PUMA missed peak posting times by over two hours in some markets. This improved influencer marketing and campaign targeting for PUMA.

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Share of Voice AI - Sports And Entertainment

Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social media conversations. This let them spot and respond to false storie...s fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.

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HaveYouHeard - Marketing And Advertising - Medium

Audiense helped HaveYouHeard find 66,099 unique influencers for DHL Africa's 2015 Rugby World Cup campaign. The platform's filtering and targeting tools identified both macro and micro influencers ac...ross 45 African countries. The #AfricaAsOne campaign reached 1.2 billion users and generated an ad value of £12,112,867. Engagement soared with over 330,000 retweets. Audiense enabled large-scale audience engagement and boosted DHL's social presence.

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Unleashing the Power of Deep Human Insights in Creative Strategy

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Frequently Asked Questions(FAQ)

for Audiense Insights

What is Audiense Insights?

Audiense Insights is a data intelligence platform that allows to identify and understand the audience. It helps to improve digital and social presence and ROI.

The quality of the audiences in Audiense is related to the value of the insights provided by the platform. Based on parameters such as conversions, affinities, segments, or by manual profile checking, the platform allows customers to identify audiences at a detailed level.

Audiense enables companies to identify any audience and give them insights to create more relevant and engaging campaigns. It helps in building highly targeted audiences, obtain insights from the identified, optimize the targeting of advertising campaigns, personalize the message of the campaigns according to each audience or segment and create relevant ads for target audiences.

What is Audiense Insights used for?

Audiense Insights is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Improve ROI by Social Media Management, Engaging And Following Up and Advertisement .

What are the top features of Audiense Insights?

Personalization, Dashboard are some of the top features of Audiense Insights.

Who uses Audiense Insights?

Audiense Insights is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Audiense Insights alternatives?

OWOX, Fomo, Everflow and Upwave are popular alternatives for Audiense Insights.

Where is Audiense Insights located?

Audiense Insights is headquartered at 81 Rivington Street, London EC2A 3AY, United Kingdom.
lightning

Peers used Audiense Insights for social media management and engaging and following up

Audiense Insights Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (7)
Analytics

4.76/5 ★

Read Reviews (177)
Custom Reports

4.51/5 ★

Read Reviews (144)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (7)
Analytics

4.76/5 ★

Read Reviews (177)
Custom Reports

4.51/5 ★

Read Reviews (144)

Audiense Insights Integrations

Audiense Insights integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.19/5 ★

Read Reviews (104)
Data Export

3.74/5 ★

Read Reviews (23)

Talkwalker Analytics

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

PartnerStack

4.61 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Audiense Insights

Overall Risk Meter

Low Medium High

Top Failure Risks for Audiense Insights

Audiense Limited News

Product

Audiense Launches MCP Connectors: Bringing Audience Intelligence into your AI Workflow - Toronto Star

Audiense has launched MCP Connectors, integrating audience intelligence into AI tools like Claude and ChatGPT. These connectors enable seamless interaction with audience data, allowing marketing and strategy teams to generate insights and strategies without coding. This innovation enhances workflow efficiency and supports real-time audience engagement, reflecting Audiense's commitment to advancing audience intelligence in the AI ecosystem.

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Product

Audiense Launches MCP Connectors : Bringing Audience Intelligence into your AI Workflow

Audiense has launched MCP connectors, integrating audience intelligence with AI tools like Claude and ChatGPT. These connectors enable seamless, real-time interaction with audience data across Audiense's products, enhancing marketing and strategy workflows without coding. This innovation supports marketers, analysts, strategists, and creative teams in developing strategies, testing hypotheses, and generating content.

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M&A

Buxton Takes Next Step in Revolutionizing Consumer Insights with Acquisition of Audiense

Buxton has acquired Audiense to enhance its consumer insights capabilities.

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Audiense Limited Profile

Company Name

Audiense Limited

Company Website

https://audiense.com/

Year Founded

2011

HQ Location

81 Rivington Street, London EC2A 3AY, United Kingdom

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE