Audiense Insights Overview

Audiense enables companies to create highly targeted audiences and optimize advertising campaigns with actionable insights. The platform helps in personalizing messages according to audience segments for more relevant engagement.

Use Cases

Customers recommend Social Media Management, Engaging And Following Up, Advertisement, as the business use cases that they have been most satisfied with while using Audiense Insights.

Other use cases:

  • Social Media Marketing
  • Communication Management
  • Segmentation And Targeting
  • Competitive Intelligence
  • Lead Engagement
  • Follower Management
  • Campaign Analytics
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Audiense Insights.

Other priorities:

  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Grow Market Share
  • Enhance Customer Relationships
  • Launch New Products
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Internal Communications
See all business priorities See less business priorities

Audiense Insights Use-Cases and Business Priorities: Customer Satisfaction Data

Audiense Insights works with different mediums / channels such as Social Media. and Twitter.

Audiense Insights's features include Personalization, and Dashboard. and Audiense Insights support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also Audiense Insights analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Audiense (formerly SocialBro) is a marketing platform for Twitter enabling users to analyze and engage with their Twitter audience...." Peer review

Audiense Insights, OWOX, Fomo, Everflow, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Audiense Insights

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Audiense Insights is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Audiense Insights Use Cases

How can Audiense Insights optimize your Social Media Management Workflow?

How efficiently Does Audiense Insights manage your Engaging And Following Up?

How does Audiense Insights address your Social Media Marketing Challenges?

What solutions does Audiense Insights provide for Communication Management?

21+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Audiense Insights solved their Marketing Data Intelligence needs. Cuspera uses 750 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Marketing and Advertising

CASE STUDY Relevance

Audiense Insights helped Relevance, a luxury digital marketing agency, target ultra-high-net-worth individuals for a yachting client. The agency used Audiense to segment audiences, analyze overlaps, ...and tailor messaging for each group. They identified which ads and content worked best for each segment. The campaign required a specific tone and targeted both B2B and ultra-wealthy consumers. Audiense gave Relevance clear direction and confidence in their strategy.

Read more →
Education

CASE STUDY SMASH

Audiense helped SMASH, a nonprofit focused on education, raise over $1M for social justice. SMASH used Audiense to find and engage key social media influencers and target donors. The campaign reached... over 20 million Twitter impressions and gained 1,100 new followers. SMASH interacted with more than 1,000 influencers, including celebrities and athletes. The campaign succeeded without paid ads, relying on Audiense for audience targeting and outreach.

Read more →
Financial Services

CASE STUDY Red Cloud Financial Services Inc.

Audiense helped Red Cloud Financial Services run a campaign for a publicly-traded mining company entering the battery technology space. The challenge was to target new audiences outside traditional m...ining, using audience insights to guide strategy. Audiense enabled Red Cloud to build and segment new audiences and identify the most valuable segments. The campaign delivered over 3.5 million impressions, 2.8 million video views, 7,000 new website visitors, a 5x increase in daily trading volume, and a 3x increase in share price and market capitalisation.

Read more →
Information Services

CASE STUDY Maven Road

Audiense helped Maven Road analyze IBM's event audience data. Maven Road needed to find which sports and entertainment events had the most buzz for IBM's clients. They used Audiense to build target a...udiences and analyze social media conversations. The solution identified the top 20 sports and entertainment events and the most popular virtual events. Maven Road found that people prefer sponsor booths at physical events, helping IBM plan future event strategies.

Read more →
Entertainment

CASE STUDY Universal Music Group

Audiense helped Universal Music Group use audience insights to improve artist communication. Universal Music Group wanted to understand different audience segments within their artists’ Twitter follo...wers. Audiense used Twitter APIs and its own data to build custom audience segments. Universal Music Group used these insights to profile fans and optimize communication. The platform helped them identify superfans and deliver more relevant campaigns.

Read more →

CASE STUDY Share of Voice AI

Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social media conversations. This let them spot and respond to false storie...s fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.

Read more →

Video

Unleashing the Power of Deep Human Insights in Creative Strategy

Video Thumbnail

Frequently Asked Questions(FAQ)

for Audiense Insights

What is Audiense Insights?

Audiense Insights is a data intelligence platform that allows to identify and understand the audience. It helps to improve digital and social presence and ROI.

The quality of the audiences in Audiense is related to the value of the insights provided by the platform. Based on parameters such as conversions, affinities, segments, or by manual profile checking, the platform allows customers to identify audiences at a detailed level.

Audiense enables companies to identify any audience and give them insights to create more relevant and engaging campaigns. It helps in building highly targeted audiences, obtain insights from the identified, optimize the targeting of advertising campaigns, personalize the message of the campaigns according to each audience or segment and create relevant ads for target audiences.

What is Audiense Insights used for?

Audiense Insights is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Improve ROI by Social Media Management, Engaging And Following Up and Advertisement .

What are the top features of Audiense Insights?

Personalization, Dashboard are some of the top features of Audiense Insights.

Who uses Audiense Insights?

Audiense Insights is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Audiense Insights alternatives?

OWOX, Fomo, Everflow and Upwave are popular alternatives for Audiense Insights.

Where is Audiense Insights located?

Audiense Insights is headquartered at 81 Rivington Street, London EC2A 3AY, United Kingdom.
lightning

Peers used Audiense Insights for social media management and engaging and following up

Audiense Insights Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (7)
Analytics

4.76/5 ★

Read Reviews (177)
Custom Reports

4.51/5 ★

Read Reviews (144)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (7)
Analytics

4.76/5 ★

Read Reviews (177)
Custom Reports

4.51/5 ★

Read Reviews (144)

Audiense Insights Integrations

Audiense Insights integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.19/5 ★

Read Reviews (104)
Data Export

3.74/5 ★

Read Reviews (23)

Talkwalker Analytics

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

PartnerStack

4.61 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Audiense Insights

Overall Risk Meter

Low Medium High

Top Failure Risks for Audiense Insights

Audiense Limited News

M&A

Buxton Takes Next Step in Revolutionizing Consumer Insights with Acquisition of Audiense

Buxton has acquired Audiense to enhance its consumer insights capabilities.

Read more →

Audiense Limited Profile

Company Name

Audiense Limited

Company Website

https://audiense.com/

Year Founded

2011

HQ Location

81 Rivington Street, London EC2A 3AY, United Kingdom

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE