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Compare Audiense Insights vs Upwave

Comparison Summary

For Audiense Insights vs Upwave comparison, Our AI algorithm looked at 1397 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Audiense Insights and Upwave to solve their respective business needs.

Pros and cons of Audiense Insights and Upwave

Audiense Insights is more suited to businesses that require Social Media Management with Social Media and Engagement Management with Social Media where as Upwave is focused towards Advertisement with Review Sites and Market Research .

logo Audiense Insights

Focus area

Audiense Insights is better than Upwave for

Software Failure Risk

  • medium

logo Upwave

Focus area

Software Failure Risk

  • low

About

Audiense Insights | Marketing decisions, adapt your targeting, improve relevancy and drive high

Analytics Platform for Brand Marketers

Age

2011

2012

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

38

55

Total Goals
(we found evidences for)

10

12

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media


engagement management

engaging and following up



social media marketing


communication management

tracking & monitoring communications

sending & publishing communications


segmentation and targeting


competitive intelligence



follower management


campaign management

campaign analytics


content management


community marketing


generation of new leads




loyalty management



training & onboarding


workflow management





helpdesk management


customer feedback management


lead qualification: technographic


lead qualification

lead qualification: technographic




sales document management



contact list management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Improve internal communications

  • See 7 more
  • Build brand awareness

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Grow market share

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Improve internal communications

  • See 9 more

Top Channels

Channels Used

  • social media

  • review sites

  • Amazon

  • promotions

  • video

  • mobile

  • website

  • offline

  • chat

  • Snapchat

  • mobile app

  • display advertisement

  • mass media

  • television

  • phone calls

  • Netflix

  • Instagram

  • coupons

  • Facebook

  • See 16 more
  • social media

  • review sites

  • Amazon

  • promotions

  • video

  • mobile

  • website

  • offline

  • chat

  • Snapchat

  • mobile app

  • display advertisement

  • mass media

  • television

  • phone calls

  • Netflix

  • Instagram

  • coupons

  • Facebook

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting