Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.
Campaign Monitor: Campaign Monitor is a cloud-based email marketing tool offering features like A/B Testing, Auto-Responders, and Dynamic Content. It helps entrepreneurs design newsletters, manage subscriptions, and enhance customer engagement.
This comparison report of Act-On vs. Campaign Monitor is based on a specific set of business needs and context. The comparison uses 32386 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Act-On and Campaign Monitor
Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation, whereas Campaign Monitor, Kit (formerly ConvertKit), Constant Contact, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Campaign Monitor focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Social Media Management with Social Media, etc.
"We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. " - Jen Twersky
"We wanted an email marketing solution that directly integrated with Salesforce. But more importantly, we wanted a simple solution for getting critical information out to people when they need it most. With Campaign Monitor, we accomplish all of that... and more. " - Lesli Nordstrom
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Act-On and Campaign Monitor: Best activities based on customer satisfaction
Act-On in Action: Unique Activities
How does Act-On address your Engagement Management Challenges?
"...We are able to track and follow up leads within new sales but also maintain a good relationship with existing customers...." Peer review by Mikaela Kjell, Consultant/ Client Advocate Marketing Automation, Element AB
What Are the key features of Act-On for Communication Management?
"...ActOn has given us the power through its software to increase engagement each time we send an email...." Peer review by Rick J, Process Consultant / Marketing Campaigns, Insurance
What Are the key features of Act-On for Generation Of New Leads?
"...Together with Act-On we help our clients to facilitate the next level in B2B marketing / lead generation...." Peer review by Amber Taal, Senior Online Marketing Consultant, ProSpex
Campaign Monitor in Action: Unique Activities
What solutions does Campaign Monitor provide for Campaign Management?
"...If all you're looking for is a way to manage your email campaigns in one place, this is it!..." Peer review by Amanda L, Founder, Marketing and Advertising
How can Campaign Monitor enhance your Contact List Management process?
"...keeping current and past customers in the loop of new products and updated info, putting feelers out, and promoting specials...." Peer review by Justyn T, Owner, Food & Beverages
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Acquire customers
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Improve ROI
-
Increase sales & revenue
-
Enhance customer relationships
-
Scale best practices
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Build brand awareness
-
Launch new products
-
Grow market share
-
Improve internal communications
-
Establish thought leadership
-
Reduce bounce
-
Increase customer life time value
-
Improve digital and social presence
-
Improve stakeholder relations
-
Improve efficiency
-
Improve consistency
- See 15 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Act-On | Campaign Monitor | |
|---|---|---|
| Peer score | 4.4 | 4.3 |
| Peer insights | 17440 | 14946 |
| Top industries |
Marketing And Advertising 18.0%
Computer Software 17.0%
Information Technology And Services 13.0%
|
Marketing And Advertising 24.0%
Education 16.0%
Sports 7.0%
|
| SMB and Mid-Market | 83.0% | 78.0% |
| Enterprise | 17.0% | 22.0% |
| Pricing | Act-On | Campaign Monitor |
Integrations
Ecosystem partners each product commonly connects with.
Act-On
Campaign Monitor
News
Latest Act-On news
Banzai International proposes rebrand to Parabolic Technologies
Banzai International plans to rebrand as Parabolic Technologies, pending shareholder approval. The company will also restructure into three divisions: ConnectAndSell for AI sales acceleration, Banzai for Demio and OpenReel platforms, and CreateStudio for AI video content creation. New Nasdaq ticker symbols PARA and PARAW are set for August 7, 2026.
Latest Campaign Monitor news
Campaign Monitor Launches Marketing Studio, Bringing - GlobeNewswire
Campaign Monitor has launched Marketing Studio, a new campaign creation experience that integrates five capabilities: Email Workspace, Creative Lab, Translation, Brand Hub, and Social Suite. This tool is designed to streamline campaign creation for small marketing teams and solopreneurs, enabling them to manage branding, translation, and social publishing within a single platform.
How efficiently Does Act-On manage your Social Media Management?