Sales Gamification software provides a set of tools to implement gamification. Gamification can be achieved in several ways -
Gamification of Sales Activities
Gamification is done at the various sales activities level which the sales rep performs on a daily basis. Goals are set against various activities and these are tracked in real-time. Sales leaders can use this to improve overall productivity. Some tools provide options to personalize goals depending on the individual's performance goals and skill/inclination towards that activity.
Sales managers can create competitions within the sales teams around any KPI they want to optimize. For example - the rep that hits the highest revenues this month wins a trip to Dubai. There are tools that can facilitate team level competitions where team members can work together using collaboration tools to achieve a common goal. This increases team spirit. Usually different teams are formed within a department and common competition goals are set which all teams work towards. Attractive prizes can boost the spirit.
Managers can create contests and challenges for day to day situations to make mundane days feel better. For example - having rewards for the highest revenue in a day, highest calls in a week, etc. These can be done both at the individual and team level and can be used effectively as knowledge sharing/gaining tools, fun elements and competitive spirit. Combined with rewards and badges, these can be great motivational tools. Contests can also be held for very specific themes for e.g when there is a lag in sales for a particular product or segment. Contests and challenges appeal to the basic human drive to excel and can be leveraged to increase the contributions by reps towards their KPIs.
Sales Leaderboards provide a visual mechanism to track individual and team progress. The progress made by sales reps in terms of deals, quota, targets is publicly shown using a leaderboard. Reps use them to check how they are doing against their target, their peers and even their past week performance. Often, the display format and visual data representation help sales teams to track their own progress, where they stand and what action they need to take. Over a period of time through the usage of such tools, team members will be able to convert their short term habits into long term behaviors. Some software allows us to build these leaderboards using certain visual themes and templates.
Badges, Point Scoring and Rewards
Rewards and Recognition are key to motivation techniques and these are essential to recognize the achievements when sales reps hit the target numbers. Badges and Point Scoring are good tools to use as they can act as both for target setting and recognition. Having different levels of badges helps learners to go for the next level of challenge.
This software broadcasts individual wins of sales reps to the organization. Announcing the deal closure with a victory song and videos coupled with a public celebration of the closed deal serves a big boost for the sales rep.
Some tools enable real-time, mobile-friendly tracking.
AI in Sales Motivation Software
According to Gabe Zichermann, Gamification is 75% psychology and 25% technology. Gamification philosophy stands on cognitive psychology and behaviorism and is an “effective approach to increase motivation and engage users’. AI can play a key role in behavior analysis and customize gamification options in designing contests to make it more dynamic.
Leaderboards backed by AI, are used to track sales performance metrics for individual sales, benchmark them against team and top and bottom performers. Various such leader boards can be used to track and gamify - sales rep engagement, activity, lead pipeline and sales pipeline performances.