Salesforce CRM Overview

Salesforce is a unified Customer Relationship Management (CRM) platform. It helps businesses manage customer relationships and streamline processes.

Use Cases

Customers recommend Engagement Management, Sales Document Management, Contact List Management, as the business use cases that they have been most satisfied with while using Salesforce CRM.

Other use cases:

  • Communication Management
  • Lead Tracking
  • Workflow Management
  • Lead Management
  • Helpdesk Management
  • Collaboration
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Salesforce CRM.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Visibility
  • Manage Risk
  • Increase Customer Life Time Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Improve Navigation
  • Increase Average Basket Value
  • Reduce Bounce
See all business priorities See less business priorities

Salesforce CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce CRM works with different mediums / channels such as E-Mail. and Phone Calls.

Salesforce CRM's features include Personalization, Dashboard, Recording, etc. and Salesforce CRM support capabilities include AI Powered, Email Support, Chat Support, etc. also Salesforce CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"I have a new career and a new way of supporting my family that I probably would not have without Trailhead." - Mark Tossell

Peer review evidence (same sources as the product rating summary)

"...The daily reminders set to follow up on specific items, such as past bids, sales calls, meetings, etc...." Peer review by User in Real Estate, Real Estate
"...It's also easy to save contracts and other important documents as well as circulate them. ...." Peer review by Steve K., Revenue Accountant, Accounting
"...As a contact management tool it is great, I am not keen on the reporting features available...." Peer review by Verified User, Employee in Sales, Internet

Salesforce CRM, Less Annoying CRM, ClickUp, RepairShopr, Freshsales, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce CRM

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Salesforce CRM is popular in Computer Software, Financial Services, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.

Salesforce CRM Customer wins, Customer success stories, Case studies

How efficiently Does Salesforce CRM manage your Engagement Management?

How efficiently Does Salesforce CRM manage your Sales Document Management?

How does Salesforce CRM facilitate Contact List Management?

Why is Salesforce CRM the best choice for Communication Management?

How can Salesforce CRM optimize your Lead Tracking Workflow?

249 buyers and buying teams have used Cuspera to assess how well Salesforce CRM solved their CRM needs. Cuspera uses 102111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
Salesforce CRM testimonial

Mark Tossell

Practice Lead

Visioneer360

I have a new career and a new way of supporting my family that I probably would not have without Trailhead. Testimonial By Mark Tossell
Salesforce CRM testimonial

Tami Lau

Senior Salesforce Engineer

Presence

Trailhead has made learning Salesforce so much more accessible for me and my colleagues. Testimonial By Tami Lau
Salesforce CRM testimonial

Rick Smith

CEO and Co-founder

Axon

Quip really fits the way we share and get alignment around ideas. Testimonial By Rick Smith
CUSTOMERS TESTIMONIALS
Salesforce CRM testimonial

Mark Tossell

Practice Lead

Visioneer360

I have a new career and a new way of supporting my family that I probably would not have without Trailhead. Testimonial By Mark Tossell
Salesforce CRM testimonial

Tami Lau

Senior Salesforce Engineer

Presence

Trailhead has made learning Salesforce so much more accessible for me and my colleagues. Testimonial By Tami Lau
Salesforce CRM testimonial

Rick Smith

CEO and Co-founder

Axon

Quip really fits the way we share and get alignment around ideas. Testimonial By Rick Smith
 

Indian businesses - Various - Very Large

Salesforce: Indian businesses roll out AI, Bengaluru tower planned - NewsBytes

India

Indian businesses are deploying Salesforce's AI solutions across their operations, signaling a shift from testing to full-scale implementation. Salesforce is also investing in a new tower in Bengalur...u, highlighting its commitment to the Indian market. The company sees potential for India to become a leader in agentic AI innovation by 2030, driven by its large developer community.

Read on →
 

Indian firms - Various Industries - Very Large

Indian firms moving AI from pilots towards deployment: Salesforce - PTI

India

Salesforce reports that Indian firms are transitioning from AI pilot projects to full-scale deployments, indicating a significant opportunity for digital and agentic AI growth in India. Salesforce pl...ans to invest in infrastructure and talent development to support this shift.

Read on →
 

Maxicare - Healthcare - Large

PH Salesforce talent must move up to AI architecture, tech founder says

Philippines

Cloud Jedi Solutions founder Joey Chan highlights the challenges Philippine companies face in AI adoption, emphasizing the need for improved data quality and system integration. Maxicare's use of Sal...esforce for AI in dental authorization is cited as a specific application. Chan stresses the importance of architect-level skills in the Salesforce ecosystem to enhance AI integration and business processes.

Read on →
 

Thames Valley Police and Hampshire & Isle of Wight Constabulary - Government Administration - Large

UK

Salesforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary launch a self-service portal for victims. Citizens can check case status and message officers directly. The portal le...d to a 15% improvement in CSAT score and £1.4M in cost avoidance. Contact center call volumes dropped by 10%. The solution was built and deployed in just 15 weeks.

 

MIMIT Health - Hospital & Health Care - Small

Chicago, USA

MIMIT Health used Salesforce’s Agentic Enterprise Architecture to unify patient data and automate workflows. They replaced fragmented EHR systems with Agentforce Health, giving care teams a real-time..., complete view of each patient. This led to $1.5 million in annual operational savings, a 15% reduction in inventory costs, and $500,000 less in system maintenance. Providers now spend less time on paperwork and see 40% more patients. Physician burnout dropped to low single digits, and employees save three hours daily.

 

Rare - Non Profit Organization Management - Medium

Arlington, USA

Rare used Salesforce’s unified platform to connect farmer data, fundraising, and grant workflows. The nonprofit replaced manual, disconnected tools with a single CRM, improving data access and automa...ting routine tasks. Teams now anticipate 40% more time for high-impact field work. Centralized data helps Rare expand regenerative farming from 17,500 to 300,000 hectares. Salesforce’s automation and AI features support Rare’s global mission and growth.

What is Salesforce? | Salesforce Explained

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Salesforce CRM

What is Salesforce CRM?

Salesforce CRM is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base. It helps marketing, sales, commerce, service and IT teams work as one from anywhere to keep the customers happy everywhere.

Salesforce CRM a hassle-free contact management by giving access to critical data of the customers and interaction history. It gives a complete customer picture including insights and engage-enhancement strategies. Users can use the social data of the customers for a deeper understanding of their particular behavior regarding any product or service.

Cloud-based contact management enables collaboration in the organization. Share insights and important documents to create a knowledge-sharing workplace. It traces the movement of the deals by accessing all the contact data.

What is Salesforce CRM used for?

Salesforce CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Contact List Management .

What are the top features of Salesforce CRM?

Personalization, Dashboard and Recording are some of the top features of Salesforce CRM.

Who uses Salesforce CRM?

Salesforce CRM is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Salesforce CRM alternatives?

Less Annoying CRM, ClickUp, RepairShopr and Freshsales are popular alternatives for Salesforce CRM.

Where is Salesforce CRM located?

Salesforce CRM is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce CRM for engagement management and sales document management

Salesforce CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (1340)
Analytics

4.25/5 ★

Read Reviews (4206)
Custom Reports

3.71/5 ★

Read Reviews (14787)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (1340)
Analytics

4.25/5 ★

Read Reviews (4206)
Custom Reports

3.71/5 ★

Read Reviews (14787)

Software Failure Risk Guidance

?

for Salesforce CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce CRM

Salesforce, Inc. News

Product

Snaps Specs Get an Enterprise Boost from Salesforce and Nvidia

Salesforce partners with Snap Inc. to integrate its Agentforce AI agents into Snap's Specs augmented-reality glasses for enterprise use. This integration aims to enhance hands-free workplace tasks in various environments, leveraging Salesforce's AI capabilities to provide practical applications for Snap's Specs in the enterprise market.

Partnership

Salesforce and OpenAI Launch Missionforce to Revolutionize Government AI Operations

Salesforce and OpenAI have launched Missionforce, a new AI-driven platform designed to enhance government operations. The platform integrates OpenAI's models to improve efficiency and service delivery in government agencies. Missionforce includes features like the Policy Engine for rapid policy execution and tools for real-time operations management, aiming to streamline workflows and foster public-private partnerships.

Product

Salesforce AIforce Makes the Agent the Enterprise UI — and Forces a Pricing Question

Salesforce introduced AIforce at Dreamforce 2026, a strategic brand that integrates Salesforce with external environments like Claude and Slack, using an agent-as-UI model. This shift challenges traditional per-seat pricing by offering consumption-based options, aiming to align costs with automated work volume. AIforce's success hinges on its ability to manage complex workflows without human intervention.

Product

Salesforce AIforce Connects Claude and Slack to CRM Controls - Quasa.io

Salesforce introduced AIforce, an interface and governance layer that connects external AI platforms like Claude and Slack to Salesforce's CRM controls. This integration allows users to initiate tasks in these platforms while Salesforce manages permissions and business logic. AIforce aims to enhance CRM functionality without replacing Salesforce's core system.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO