Salesforce CRM Overview

This is a summary of the comprehensive capabilities and benefits of Salesforce CRM based on over 102111 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Salesforce CRM, HubSpot CRM, Zoho CRM, Salesforce Sales Cloud, Pipedrive, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Salesforce CRM is right for your needs? Our Cuspera AI engine can evaluate how Salesforce CRM fits your specific business needs, industry, and context. Get your personalized assessment report today.

Salesforce CRM supports business activities such as:

  • Engagement Management
  • Sales Document Management
  • Contact List Management
  • Communication Management
  • Lead Tracking

Salesforce CRM can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Sales & Revenue, Scale Best Practices, Improve ROI, etc. It can help manage these activities if you use E-Mail and Phone Calls for these needs. As a solution, Salesforce CRM's capabilities include Personalization, Dashboard, Recording, etc.

Salesforce CRM was founded in 1999. Computer Software Vertical is its biggest customer base.

Reviews

"Partnering with Salesforce Ventures puts access to a world of business expertise and acumen at your fingertips. Salesforce Ventures doesn t just bring the investment but offers the complete package. " - Husayn Kassai

Cuspera Reviews

249 buyers and buying teams have used Cuspera to assess how well Salesforce CRM solved their CRM needs. Cuspera uses 102111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Salesforce CRM.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Visibility
  • Manage Risk
  • Increase Customer Life Time Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Improve Navigation
  • Increase Average Basket Value
  • Reduce Bounce
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Sales Document Management , Contact List Management , as the business use cases that they have been most satisfied while using Salesforce CRM.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.76/5 ★

Read Reviews (2863)

"...You can set follow-ups, assign tasks, and even see if the mail recipient read your email...."
engaging and following up

4.74/5 ★

Read Reviews (2011)

"...I am able to categorize my CRM in tons of ways to make newsletters, promotions, and follow up a quick task. ...."
engaging with scheduling & cadence

4.74/5 ★

Read Reviews (75)

"...Things like cadences, email templates, and list views are continually improved upon to make the sales and prospecting process easier...."
Sales Document Management

4.16/5 ★

Read Reviews (1512)

"...We use it to manage our clients and automate internal processes, such as sending invoices, email notifications, letting customers to sign up..."
contract management

4.20/5 ★

Read Reviews (744)

"...They get their leads in Salesforce, manage their pipeline and generate PDF contracts ready for signature - everything inside Salesforce...."
proposal & quote management

4.25/5 ★

Read Reviews (606)

"...We also use it to push customer/account information to our quoting tool Quosal...."
digital signature

4.33/5 ★

Read Reviews (160)

"...I used Salesforce for four years, and I like the reporting analytics and the ability to use their electronic signature function. ...."
document sharing

4.86/5 ★

Read Reviews (31)

"...All the documents shared mutually were kept in one place where everyone who had access to could easily locate them...."
Contact List Management

4.74/5 ★

Read Reviews (1498)

"...The benefits of this are better sales calls where you know all of the history of the contact or account...."
contacts history

4.92/5 ★

Read Reviews (312)

"...It gives a complete picture of the clients like activity history, important contacts, the communications with the clients...."
tracking contacts

4.99/5 ★

Read Reviews (181)

"...we track leads to contacts to accounts pre-sale, then quoting, contracts, and closing during the sale, then reporting, upselling, renewals, etc. post sale...."
creating contact list

3.74/5 ★

Read Reviews (68)

"...Importing new contacts to create leads...."
enriching contact list

4.03/5 ★

Read Reviews (2)

"...Enrichment of contacts and leads...."
PEER EXPERIENCES
Engagement Management

4.76/5 ★

Read Reviews (2863)

"...You can set follow-ups, assign tasks, and even see if the mail recipient read your email...." Peer review by Brett H., Client Success Manager, Computer Software
engaging and following up

4.76/5 ★

Read Reviews (2011)

engaging with scheduling & cadence

4.76/5 ★

Read Reviews (75)

Sales Document Management

4.16/5 ★

Read Reviews (1512)

"...We use it to manage our clients and automate internal processes, such as sending invoices, email notifications, letting customers to sign up..." Peer review from Internet
contract management

4.16/5 ★

Read Reviews (744)

proposal & quote management

4.16/5 ★

Read Reviews (606)

digital signature

4.16/5 ★

Read Reviews (160)

document sharing

4.16/5 ★

Read Reviews (31)

Contact List Management

4.74/5 ★

Read Reviews (1498)

"...The benefits of this are better sales calls where you know all of the history of the contact or account...." Peer review by User in Computer Software, Computer Software
contacts history

4.74/5 ★

Read Reviews (312)

tracking contacts

4.74/5 ★

Read Reviews (181)

creating contact list

4.74/5 ★

Read Reviews (68)

enriching contact list

4.74/5 ★

Read Reviews (2)

112+ more Business Use Cases

Our AI advisor, Wyz, harnessed 102111 insights from peers and experts to help you assess how these Salesforce CRM use cases fit your CRM needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Husayn Kassai

CEO & Co-Founder

Onfido

Partnering with Salesforce Ventures puts access to a world of business expertise and acumen at your fingertips. Salesforce Ventures doesn t just bring the investment but offers the complete package. Testimonial By Husayn Kassai

DR. ELI CAPILUOTO

PRESIDENT

UNIVERSITY OF KENTUCKY

We are using Salesforce s Work.com solutions as a springboard for a healthier community, supporting student mental health and well-being, reviewing and reworking social issues around diversity and inclusion, and preparing our university to handle any number of different future scenarios. Testimonial By DR. ELI CAPILUOTO

DAN HELFRICH

CHAIRMAN & CEO

DELOITTE CONSULTING LLP

One of the ways Deloitte was able to respond to COVID-19 was with EngageNow, an employee communications and engagement hub powered by Salesforce technology. As our needs evolve, the platform easily adapts, which is critical as we adjust to this new normal. Testimonial By DAN HELFRICH
CUSTOMERS TESTIMONIALS

Husayn Kassai

CEO & Co-Founder

Onfido

Partnering with Salesforce Ventures puts access to a world of business expertise and acumen at your fingertips. Salesforce Ventures doesn t just bring the investment but offers the complete package. Testimonial By Husayn Kassai

DR. ELI CAPILUOTO

PRESIDENT

UNIVERSITY OF KENTUCKY

We are using Salesforce s Work.com solutions as a springboard for a healthier community, supporting student mental health and well-being, reviewing and reworking social issues around diversity and inclusion, and preparing our university to handle any number of different future scenarios. Testimonial By DR. ELI CAPILUOTO

DAN HELFRICH

CHAIRMAN & CEO

DELOITTE CONSULTING LLP

One of the ways Deloitte was able to respond to COVID-19 was with EngageNow, an employee communications and engagement hub powered by Salesforce technology. As our needs evolve, the platform easily adapts, which is critical as we adjust to this new normal. Testimonial By DAN HELFRICH

Case Studies

COMPANY CASE STUDIES
Case Study KONE

KONE keeps people on the move with Salesforce

Read More
Case Study UnitedHealthcare

UnitedHealthcare keeps customers on the road to health with Salesforce

Read More
Case Study DESIGN WITHIN REACH

Design Within Reach expands its brand with a personalized approach.

Read More

Frequently Asked Questions(FAQ)

for Salesforce CRM

What is Salesforce CRM?

Salesforce CRM is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base. It helps marketing, sales, commerce, service and IT teams work as one from anywhere to keep the customers happy everywhere.

What is Salesforce CRM used for?

Salesforce CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Contact List Management .

What are the top features of Salesforce CRM?

Personalization, Dashboard and Recording are some of the top features of Salesforce CRM.

Who uses Salesforce CRM?

Salesforce CRM is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Salesforce CRM alternatives?

HubSpot CRM, Zoho CRM, Salesforce Sales Cloud and Pipedrive are popular alternatives for Salesforce CRM.

Where is Salesforce CRM located?

Salesforce CRM is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Popular Business Setting

for Salesforce CRM

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Salesforce CRM to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Salesforce CRM

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.92/5 ★

Read Reviews (2597)
Dashboard

3.80/5 ★

Read Reviews (2540)
Recording

3.56/5 ★

Read Reviews (2255)
Alerts: popups & Notifications

2.99/5 ★

Read Reviews (516)
Ticketing

3.80/5 ★

Read Reviews (505)
FEATURES RATINGS AND REVIEWS
Personalization

3.92/5 ★

Read Reviews (2597)
Dashboard

3.80/5 ★

Read Reviews (2540)
Recording

3.56/5 ★

Read Reviews (2255)
Alerts: popups & Notifications

2.99/5 ★

Read Reviews (516)
Ticketing

3.80/5 ★

Read Reviews (505)

IT and Other Capabilities

for Salesforce CRM

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.60/5 ★

Read Reviews (6035)
Data Import

3.50/5 ★

Read Reviews (13943)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.60/5 ★

Read Reviews (6035)
Data Import

3.50/5 ★

Read Reviews (13943)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

3.95/5 ★

Read Reviews (1057)
Chat Support

3.86/5 ★

Read Reviews (1095)
Phone Support

3.84/5 ★

Read Reviews (1260)
24/7 Support

3.64/5 ★

Read Reviews (10570)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

3.95/5 ★

Read Reviews (1057)
Chat Support

3.86/5 ★

Read Reviews (1095)
Phone Support

3.84/5 ★

Read Reviews (1260)
24/7 Support

3.64/5 ★

Read Reviews (10570)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (1340)
Analytics

4.25/5 ★

Read Reviews (4206)
Custom Reports

3.71/5 ★

Read Reviews (14787)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (1340)
Analytics

4.25/5 ★

Read Reviews (4206)
Custom Reports

3.71/5 ★

Read Reviews (14787)

Software Failure Risk Guidance

?

for Salesforce CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce CRM

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO