Yammer Overview

Yammer is an employee communication platform within Microsoft Viva Engage. It enables organizational connections through communities and conversations.

Use Cases

Customers recommend Collaboration, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Yammer.

Other use cases:

  • Content Management
  • Knowledge Management
  • Sales Document Management
  • Social Media Management
  • Product Marketing
  • Training & Onboarding
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Improve Internal Communications and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Yammer.

Other priorities:

  • Enhance Customer Relationships
  • Acquire Customers
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve ROI
  • Increase Sales & Revenue
  • Manage Risk
  • Shorten Ramp Up Time
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Yammer Use-Cases and Business Priorities: Customer Satisfaction Data

Yammer works with different mediums / channels such as E-Mail. and Social Media.

Yammer's features include Alerts: Popups & Notifications, Personalization, Recording, etc. and Yammer support capabilities include AI Powered, Phone Support, Email Support, etc. also Yammer analytics capabilities include Analytics, and Custom Reports.

Reviews

"We see a hybrid work approach supported by Microsoft tools as an opportunity to combine the best of both worlds and create a flexible workplace that reflects the way people want to work today." - Tracy Platt

Yammer, Claromentis, Zapnito, Simpplr, Mural, etc., all belong to a category of solutions that help Team Collaboration. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Yammer

Top Industries

  • Information Technology and Services
  • Education
  • Computer Software

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Yammer is popular in Information Technology And Services, Education, and Computer Software and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on Yammer Use Cases

What solutions does Yammer provide for Collaboration?

What makes Yammer ideal for Engagement Management?

Why is Yammer the best choice for Communication Management?

How efficiently Does Yammer manage your Content Management?

How does Yammer address your Knowledge Management Challenges?

53+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Yammer solved their Team Collaboration needs. Cuspera uses 6816 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Team Collaboration needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Yammer testimonial

Tracy Platt

Chief Human Resources Officer

Cerner

We see a hybrid work approach supported by Microsoft tools as an opportunity to combine the best of both worlds and create a flexible workplace that reflects the way people want to work today. Testimonial By Tracy Platt
Yammer testimonial

Sergey Dunaev

CIO

Severstal

People are connecting, writing comments, voting, posting polls, learning how to use tabs and chats. My staff gain new digital skills every day. Testimonial By Sergey Dunaev
Yammer testimonial

Rebecca Sykes

Channel Strategy Manager

Co-op

Yammer really helped us break down those barriers and open up communications—to really focus on well-being, supporting our colleagues, and helping people with one source of truth. Testimonial By Rebecca Sykes
CUSTOMERS TESTIMONIALS
Yammer testimonial

Tracy Platt

Chief Human Resources Officer

Cerner

We see a hybrid work approach supported by Microsoft tools as an opportunity to combine the best of both worlds and create a flexible workplace that reflects the way people want to work today. Testimonial By Tracy Platt
Yammer testimonial

Sergey Dunaev

CIO

Severstal

People are connecting, writing comments, voting, posting polls, learning how to use tabs and chats. My staff gain new digital skills every day. Testimonial By Sergey Dunaev
Yammer testimonial

Rebecca Sykes

Channel Strategy Manager

Co-op

Yammer really helped us break down those barriers and open up communications—to really focus on well-being, supporting our colleagues, and helping people with one source of truth. Testimonial By Rebecca Sykes

Case Studies

Non-Profit Organization Management

CASE STUDY St John Ambulance

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

Apparel & Fashion

CASE STUDY s.Oliver

Microsoft Advertising helped s.Oliver run a festive campaign called 'Celebrate Togetherness.' The challenge was to manage high ad volume and connect with a broad audience during a short 14-day peak s...eason. s.Oliver used online video ads and impression-based remarketing on Microsoft Advertising. The campaign achieved a 10% lower CPM and a 50x higher CTR than other platforms. Impression-based remarketing lists delivered a 27% conversion rate, compared to 21% for in-market audiences.

Consumer Electronics

CASE STUDY Samsung Electronics Germany

Microsoft Advertising helped Samsung Electronics Germany boost e-commerce sales with AI-powered advertising tools. Samsung used Performance Max and Microsoft Copilot to run smarter, multichannel camp...aigns. The solution used predictive targeting to reach more customers and improve ad relevance. Samsung worked with Starcom and relaunched campaigns for Black Friday 2024 with better goals and creative assets. The new approach helped Samsung expand market share and improve campaign performance.

Hospitality

CASE STUDY Villa Finder

Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.

Information Technology and Services

CASE STUDY RelevanC

Microsoft Invest DSP helped RelevanC lower the carbon emissions of digital ad campaigns. RelevanC used A/B testing with GreenMetrics and Impact+ to optimize for low carbon impact. They targeted low e...mission websites, adjusted device and connection types, and set viewability thresholds. The solution cut power consumption by up to 8.2 times for IAB formats and 6.6 times for video. GEF emissions dropped by up to 10 times for IAB formats and 6.8 times for video, while ad performance stayed the same or improved.

Retail

CASE STUDY Liverpool

Microsoft Advertising helped Liverpool, Mexico's largest department store chain, boost sales during their 'La Venta Nocturna' event. Liverpool used separate Search campaigns for Brand and Non-Brand t...actics and launched a detailed Performance Max campaign. These strategies increased online visibility and conversions. Liverpool generated over 128% revenue above their target. The campaigns delivered strong incremental revenue and return on ad spend.

Frequently Asked Questions(FAQ)

for Yammer

What is Yammer?

Yammer is an enterprise social networking platform for employees to connect and communicate across their organization.

It provides the ability to connect and engage with employees within the organization. It can deliver live and on-demand events and share rich social experiences to Microsoft Teams, SharePoint, and other Office 365 apps. It allows employees to share, create, and edit files directly from Yammer conversations within the Office for the web. It comes with web as well as mobile app.

It uses virtual office and can be integrated with Microsoft sharepoint for creating social layer across all enterprise applications.

What is Yammer used for?

Yammer is a Team Collaboration Software mainly used by its customers to Improve Internal Communications and Scale Best Practices by Collaboration, Engagement Management and Communication Management .

What are the top features of Yammer?

Alerts: popups & Notifications, Personalization and Recording are some of the top features of Yammer.

Who uses Yammer?

Yammer is used by Information Technology And Services, Education and Computer Software among other industries.

What are Yammer alternatives?

Claromentis, Zapnito, Simpplr and Mural are popular alternatives for Yammer.

Where is Yammer located?

Yammer is headquartered at Redmond, WA.
lightning

Peers used Yammer for collaboration and engagement management

Yammer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (64)
Analytics

4.80/5 ★

Read Reviews (158)
Custom Reports

3.49/5 ★

Read Reviews (349)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (64)
Analytics

4.80/5 ★

Read Reviews (158)
Custom Reports

3.49/5 ★

Read Reviews (349)

Software Failure Risk Guidance

?

for Yammer

Overall Risk Meter

Low Medium High

Top Failure Risks for Yammer

Microsoft Corporation News

Partnership

NTT DATA Launches Global Business Unit for Microsoft Cloud to Accelerate Enterprise Transformation in the AI Era

NTT DATA has launched a global business unit focused on Microsoft Cloud to enhance enterprise transformation using AI. This collaboration aims to accelerate cloud modernization and AI adoption, leveraging Microsoft technologies like Azure and Microsoft 365. The unit will support enterprises in scaling AI solutions and modernizing operations globally, reinforcing NTT DATA's strategic alliance with Microsoft.

Partnership

Reply S . p . A .: Reply , Thanks to the Expertise of Its Microsoft - Focused Companies , Has Been Named Prioritised Tier Partner in the Microsoft Copilot Jumpstart Partner Program

Reply S.p.A. has been recognized as a Prioritised Tier Partner in the Microsoft Copilot Jumpstart Partner Program. This status highlights the expertise of Reply's Microsoft-focused companies, WM Reply and Valorem Reply, in delivering AI-powered solutions using Microsoft's technologies. The partnership enhances Reply's ability to provide tailored Copilot solutions and support, benefiting clients like Lumen Technologies and Vodafone.

Partnership

Microsoft : partnership with Thrive Global on a wellness app

Microsoft has partnered with Thrive Global to launch a wellness app for its employees worldwide. Integrated into Microsoft Teams, the app offers personalized wellness tools, including 'Microsteps' for lifestyle improvements, 'Thrive Resets' for stress reduction, and a 'Wellbeing Score' for health assessment. This initiative aligns with Microsoft's commitment to employee well-being across physical, mental, emotional, and financial aspects.

Customer

Colonial First State expands AI tools to boost service & advice

Colonial First State is enhancing its operations by implementing generative AI tools in partnership with Avanade and Microsoft. The initiatives include a GPT-4-powered chatbot, a Retrieval-Augmented Generation assistant, and a Feedback Analysis tool using Azure OpenAI and Microsoft Power BI. These tools aim to improve customer service and advisor support, with 75% of staff using Microsoft Copilot for Microsoft 365. The company plans to expand its AI Centre of Excellence for more complex use cases.

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO