Consumer Electronics Case Studies and Success Stories with TripleLift

CASE STUDY A world-leading global technology brand

TripleLift’s creative technology and Stackline’s eCommerce intelligence helped a global technology brand launch new smartphones in Europe. The brand wanted to reach gamers, tech fans, and families. T...hey used an omnichannel campaign with In-stream Video, Display, and Native REC formats. TripleLift’s partnership with Amazon turned creative assets into interactive retail-media ads. The campaign drove over 75% of product sales from first-time customers. CPC was over 50% more efficient and ROAS increased by 47% compared to benchmarks.

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Retail Case Studies and Success Stories with TripleLift

CASE STUDY A leading US-based beauty retailer

TripleLift helped a leading US-based beauty retailer run a holiday campaign using in-show CTV ad formats. The retailer wanted to boost holiday sales and capture viewer attention during key moments. T...ripleLift provided custom creatives and premium Roku inventory for the campaign. An eye tracking study and brand lift survey showed 89% unaided brand recall and a 45% increase in shopping intent. The campaign also saw a 16-point lift in agreement with holiday messaging.

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CASE STUDY Leading Beauty Retailer

TripleLift's Branded Video helped a leading beauty retailer drive more traffic to its online store during the holidays. The retailer used engaging holiday video ads to reach multicultural beauty fans... and promote big deals like Black Friday. TripleLift's creative technology and curated publisher list led to a $0.20 cost-per-site-conversion, beating the client's CPA benchmark by 80%. The strong results led the retailer to increase their investment by 116%. The campaign was 5 times more efficient than the client's previous benchmark.

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Hospitality Case Studies and Success Stories with TripleLift

CASE STUDY Visit Savannah

TripleLift In-Show CTV solutions helped Visit Savannah reach high-net-worth travelers. The campaign used unique ad formats on premium Roku publishers like Tastemade and Hallmark Channel. TripleLift c...reated custom ads in five days using just three assets. An eye-tracking study showed 98% attention to the ad, 46% higher brand perception, and 80% agreement that Savannah is a desirable destination. Over half of viewers said the ads were not intrusive or distracting.

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Financial Services Case Studies and Success Stories with TripleLift

CASE STUDY Mastercard

TripleLift helped Mastercard raise brand awareness for its Stand Up to Cancer partnership. Mastercard wanted to show that everyday purchases can support cancer research and build emotional connection...s with consumers. TripleLift used Native Image and Native Scroll ad formats and targeted affluent shoppers with custom audience segments. The campaign increased aided brand awareness by 3.3x and ad recall by 7.9x over industry benchmarks. 69% of the exposed audience had a favorable opinion of Mastercard.

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Food & Beverages Case Studies and Success Stories with TripleLift

CASE STUDY Global Coffee Brand

TripleLift Instream Video helped a global coffee brand boost engagement and awareness among holiday coffee lovers. The brand wanted to keep vCPM under €15 and achieve strong visibility. TripleLift us...ed premium Instream placements and custom audience targeting. The campaign reached an 86% video completion rate, 18% higher than the benchmark. CPM was €4.38, 34% more efficient than the benchmark, and vCPM was €10.10, well below the target. The brand plans to use TripleLift Audiences in future campaigns.

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Marketing and Advertising Case Studies and Success Stories with TripleLift

CASE STUDY Raptive

TripleLift helped Raptive launch new high-impact ad formats across 5,000+ domains. Raptive wanted to grow revenue and needed unique ad formats beyond standard display ads. TripleLift provided customi...zable templates and Amazon-exclusive native eCommerce ads. The partnership led to a 30% increase in incremental revenue and a 404% quarter-over-quarter revenue jump for domains using the new formats. TripleLift became Raptive’s preferred SSP partner for 2025.

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CASE STUDY an international independent agency

TripleLift helped an international independent agency exceed its diverse media spend goals. The agency aimed to increase minority-owned spend for its Fortune 500 clients. TripleLift provided targeted..., diverse-owned programmatic inventory across Native, Display, OLV, and CTV channels. The agency activated 27 deals across 13 brands, serving 132 billion impressions. TripleLift delivered 25% over the initial commitment, supporting diverse representation in programmatic advertising.

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Consumer Goods Case Studies and Success Stories with TripleLift

CASE STUDY a popular chocolate brand

TripleLift's In-Show Split Screen ad format helped a popular chocolate brand boost brand awareness and perception for their holiday sweets. The brand used non-intrusive CTV ads to share their message... during food programming. An eye-tracking study showed 94% aided recall and a 43% lift in brand perception. 98% of viewers remembered the seasonal messaging. Viewers found the ad relevant and noticed the product and brand name.

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CASE STUDY A national consumer health company

TripleLift's Native Responsive eCommerce (REC) helped a national consumer health company improve Amazon campaign performance. The company wanted to reach health and wellness consumers and boost new c...ustomer sales. They used TripleLift's REC format to show real-time product prices and ratings in their ads. The campaign used both TripleLift Audience segments and Amazon 1st party data. Results included a 90% more efficient CTR, a 126% increase in new-to-brand sales, and 2.31x higher detail page views compared to benchmarks.

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CASE STUDY a well-known beauty brand

TripleLift partnered with Adelaide to help a well-known beauty brand. The goal was to increase site and store visits. TripleLift used its ad technology to drive high attention scores for the campaign.... Adelaide measured the campaign's success. The campaign led to more visits to the brand's site and stores.

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CASE STUDY Specialty Pet Food Brand

TripleLift helped a specialty pet food brand increase awareness with a targeted CTV ad campaign. The brand used Data Driven Audiences in DV360 and premium inventory to reach pet owners shopping for h...igh-end pet food. iSpot data identified the best genres and shows for their ads. In-flight optimizations improved reach. Results included a 7-point increase in brand favorability, 11% higher purchase intent for high-income buyers, and a 7-point lift in agreement that the brand understands pet needs.

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Information Technology and Services Case Studies and Success Stories with TripleLift

CASE STUDY A travel tech company

TripleLift Audiences helped a travel tech company reach premium travelers with seamless ads. The company wanted to increase brand awareness and drive more clicks. Using TripleLift Audiences, they ach...ieved a 20% higher click-through rate. This shows the solution can boost engagement and brand visibility for travel brands.

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Internet Case Studies and Success Stories with TripleLift

CASE STUDY Pubfinity

TripleLift Audiences helped Pubfinity use privacy-first targeting. Pubfinity wanted to prepare for a future with more privacy rules. TripleLift Audiences provided a solution for this need. The result... was highly efficient CPMs for Pubfinity. This case shows how TripleLift supports digital publishers with advanced ad targeting.

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Research Case Studies and Success Stories with TripleLift

CASE STUDY MediaScience

TripleLift used Enhanced Spots, a CTV ad format, to improve brand impact. MediaScience helped test the effectiveness of these ads with 800 respondents. Enhanced Spots increased top-of-mind awareness ...and ad recall more than traditional CTV Spots. Adding a CTV Spot to Enhanced Spot exposure raised unaided awareness 3 times higher than a traditional CTV Spot alone. The study showed Enhanced Spots also drove strong brand favorability and purchase intent.

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Automotive Case Studies and Success Stories with TripleLift

CASE STUDY A reliable automotive brand

TripleLift used its Native Window and Carousel ad formats to help a leading automotive brand promote its mid-size pickup truck. The brand wanted to reach drivers of all ages, loyal customers, and own...ers of competitor vehicles. TripleLift's engaging ad formats increased brand awareness by 5 percentage points and consideration by 4%. Viewability also rose by 25% compared to benchmarks. The campaign helped more people notice and consider the brand's vehicle.

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Pharmaceuticals Case Studies and Success Stories with TripleLift

CASE STUDY A large pharmaceutical company

TripleLift's Green Media Product (GMP) helped a large pharmaceutical company lower the environmental impact of its digital marketing in H2 2024. The company used GMP deals to exclude high climate ris...k inventory and reduce carbon emissions. This approach led to a 29% increase in ad viewability and a 46% reduction in cost per click compared to benchmarks. The results show that sustainable advertising can also deliver strong campaign performance.

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Other Industry Case Studies and Success Stories with TripleLift

CASE STUDY A leading sports and lifestyle brand

TripleLift High Impact Display helped a leading sports and lifestyle brand promote a new sneaker line. The brand wanted to show multiple products in one ad and launch quickly for a big sporting event.... TripleLift’s Flipbook format made ads interactive and easy to set up, saving time and money. The campaign led to a 6-point lift in brand favorability and consideration for high-income households. It also delivered over 85 million impressions at a CPM 43% below the $3.03 benchmark.

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Customer Success Stories of TripleLift

 

TripleLift Unlocks Revenue Growth Via Differentiated Demand

TripleLift collaborated with Raptive to introduce innovative ad formats, including Component Carousel and Amazon-exclusive Native Responsive eCommerce ads, across 5,000+ domains. This initiative, lau...nched in Q2 2024, significantly boosted Raptive's revenue by 404% quarter-over-quarter and increased advertiser spend. TripleLift's solutions, which maintained site usability, led to its selection as Raptive's preferred SSP partner for 2025.

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TripleLift GMP Deal Leads to CPC and Viewability Efficiencies for Large Pharma Partner

TripleLift's GMP deal enhances CPC and viewability for a large pharma partner, showcasing their creative and technology solutions for advertisers and publishers.

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