Real-World Case Studies and Customer Success Stories with TripleLift

TripleLift Audience helped Publicis Media boost conversions for LU biscuits. The team used curated programmatic deals to reach high-intent buyers... with display ads. TripleLift enabled precise audience targeting and improved campaign performance. Publicis Media saw a 13% better cost per click, a 0.08% CTR versus a 0.06% goal, and 33% more efficient CPMs. The solution also saved time for the media buying team.
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TripleLift Audience helped Publicis Media reach more buyers for LU snacks. The team used interest signals and behavioral data to... target people likely to purchase. TripleLift's programmatic deals made creative integration easy and saved time for buyers. The campaign achieved a 13% better CPC and a 33% more efficient CPM than benchmarks. CTR reached 0.08%, beating the 0.06% goal. Publicis Media and TripleLift continue to work together after this success.
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TripleLift helped Numberly and Philips Hue reach new customers outside Amazon. Numberly used TripleLift's SSP and premium French publisher inventory.... The campaign used Amazon Ads’ NREC format on the open web. Philips Hue saw a 70% higher click-through rate with TripleLift. 60% of sales were from new-to-brand customers. The campaign reached 41% unique users.
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TripleLift helped Raptive launch new high-impact ad formats across 5,000+ domains. The integration used customizable templates and Amazon-exclusive native eCommerce... ads. Raptive saw a 404% quarter-over-quarter revenue increase on domains using these formats. The new formats drove a 30% incremental revenue post-launch. TripleLift became Raptive’s preferred SSP partner for 2025.
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Amazing Agency wanted better results from their media buys for Dermofarm. They used TripleLift to access premium, brand-safe ad inventory.... TripleLift's 3rd party audiences helped them reach more relevant viewers. Instream video ads got a 1.13% click-through rate. 76.7% of new business came from instream video, and 40.5% from native ads. The campaign beat open market and DSP benchmarks.
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TripleLift launched programmatic Pause Ads for CTV. They ran eye-tracking studies to test viewer engagement. 100% of viewers saw the... ads for an average of 24 seconds. 91% showed message association and 69% found the ads informative. Pause Ads helped brands stand out and improved brand recall.
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TripleLift helped Raptive launch new high-impact ad formats across 5,000+ domains. The solution included customizable templates and Amazon-exclusive native responsive... eCommerce ads. After launch, Raptive saw a 404% quarter-over-quarter increase in publisher revenue. The new formats drove a 30% incremental revenue boost and accounted for 10% of Q3 ad spend. TripleLift became Raptive’s preferred SSP partner for 2025.
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TripleLift helped an international independent agency exceed its diverse media spend goals. The agency committed $250k for 2023 to reach... minority-owned publishers across 13 brands. TripleLift's programmatic inventory enabled 27 deals and 132 billion impressions on diverse-owned media. The agency surpassed its initial commitment by 25%. This partnership made investing in diverse-owned media easier for advertisers.
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Pubfinity wanted to use privacy-first targeting for their ads. They chose TripleLift Audiences to help. The solution helped them get... highly efficient CPMs. Pubfinity aimed to future-proof their advertising. TripleLift answered their needs with targeted audience deals.
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TRIP Drinks used TripleLift to boost new user growth during Q4, the most expensive media buying season. They wanted to... increase awareness and balance their Amazon Prime Video spend. TripleLift created a custom online video campaign targeting wellness audiences. The campaign delivered a 112% return on ad spend and a CPM of £1.71. TRIP Drinks saw 5x new user growth and 4.2x better ROAS compared to Amazon Prime Video.
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TripleLift used in-show ad experiences for a premium beer brand. The goal was to boost awareness for their main and... summer products. TripleLift placed ads in a cooking show using split screens, overlays, and product integrations. Eye tracking and brand lift studies showed strong results. Unaided brand awareness rose by 50%. Contextual relevance increased by 21%. Purchase intent among males 21+ grew by 32%.
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TripleLift’s Split Screen ad helped a popular chocolate brand boost holiday product adoption. The brand used in-show CTV ads to... integrate their message into food programming, avoiding traditional ad breaks. An eye-tracking study showed 94% aided recall and a 43% lift in brand perception. 98% of viewers remembered the seasonal messaging. Respondents found the ad contextually relevant and engaging.
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TripleLift Instream video helped a global coffee brand boost engagement and awareness among holiday coffee lovers. The campaign aimed to... keep vCPM under €15 and achieve strong visibility. Using premium Instream placements and custom audience segments, the campaign reached an 86% video completion rate, 18% above benchmark. CPM was €4.38, 34% more efficient than benchmark, and vCPM was €10.10, well below the target. The brand plans to use TripleLift Audiences in future campaigns.
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TripleLift helped a popular toy manufacturer boost new-to-brand traffic for children's toys. The company used TripleLift’s curated deal inventory and... Flywheel to reach new audiences. Display and online video ads drove viewers to the brand’s landing page. Combining TripleLift with Amazon O&O increased purchase rate by 81%. The campaign delivered a 46% increase in new-to-business traffic and 99% incremental reach.
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TripleLift's High Impact Display helped a major sports and lifestyle brand promote a new sneaker line. The brand used Flipbook... assets to showcase multiple products in one interactive ad unit. The campaign launched quickly to align with a key sporting event. A brand lift study showed a 6-point increase in favorability and consideration among high-income households. The campaign delivered over 85 million impressions at a CPM 43% below the $3.03 benchmark.
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TripleLift and Adelaide worked together to measure ad campaign performance for a well-known beauty brand. The campaign achieved a high... attention score. This led to more visits to the brand’s website and stores. The case study highlights how attention metrics can drive real business outcomes. TripleLift’s solution helped the brand connect media exposure to measurable results.
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TripleLift helped a specialty pet food brand increase awareness with a targeted CTV campaign. The campaign used data-driven audiences and... premium inventory to reach pet owners shopping for high-end pet food. Brand favorability among frequent pet food purchasers rose by 7 points. Purchase intent for high-income buyers increased by 11%. More buyers agreed the brand understands their pets' needs.
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TripleLift used Amazon DSP and curated purchase intent data to help Vodafone reach people likely to switch internet services. The campaign aimed... to boost awareness and engagement for Vodafone's Home Broadband product. TripleLift's audience-first approach led to lower CPMs than Vodafone's past programmatic buys. An eye-tracking study showed 96% of viewers saw the ad, and it was noticed three times faster than a competitor's display ad. The average view time was 2.14 seconds, showing strong engagement.
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TripleLift helped Vodafone boost brand recall and engagement with native ads. An eye-tracking study showed 72% brand recall and 2x... longer time spent on Vodafone ads versus competitors. 90.3% of viewers saw Vodafone’s ad before any competitor. TripleLift’s creative tech enabled Vodafone to repurpose social assets into a Flipbook format, driving over 8 million impressions and a peak 0.31% CTR on mobile. The campaign proved that strong creative and smart delivery can scale results efficiently.
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TripleLift helped Vodafone boost awareness for its Home Broadband campaign. Using Amazon DSP and curated purchase intent data, Vodafone targeted... people likely to switch internet services. The campaign achieved a lower CPM than past programmatic buys and other partners. An eye-tracking study showed 96% of viewers saw the ad, and it was noticed three times faster than a competitor's display ad. The average view time was 2.14 seconds, showing strong engagement with the native format.
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Einhell wanted to boost sales during Amazon Prime Day. They used TripleLift's Native Responsive eCommerce Creative to show their products... on third-party native suppliers. The ads included Amazon details like price and star ratings. The campaign achieved a 17% more efficient CPM than the benchmark. Click-through rate was 0.11%. Return on ad spend reached $9.88, which was 28% above the campaign average.
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TripleLift helped Einhell promote power tools during Amazon Prime Day. Einhell used native responsive eCommerce creative to show products on... third-party native suppliers. The ads included Amazon product details like price and star ratings. The campaign achieved a 17% more efficient CPM than the benchmark. Click-through rate was 0.11% and average ROAS reached $9.88, 28% above the campaign average.
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TripleLift helped a global technology brand launch new smartphones in Europe. The brand used TripleLift’s creative technology and Stackline’s eCommerce... intelligence for an omnichannel campaign. Over 75% of product sales came from first-time customers. CPC was over 50% more efficient than benchmarks. ROAS increased by 47% compared to previous results. The campaign led to ongoing collaboration between the companies.
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TripleLift helped KIKO and Tambo drive off-Amazon traffic to their Deals page. The campaign used instream video on premium beauty... and lifestyle publishers. Selective, brand-safe placements and supply-side optimisation improved engagement. The campaign achieved 11x higher ROAS, 79% lower eCPMs, and 121% more reach than Amazon Publisher Direct. TripleLift accounted for 10% of Deals page visits and higher new-to-brand purchase rates.
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TripleLift helped a leading US beauty retailer boost holiday sales with in-show CTV ad formats. The campaign used custom creatives... on Roku, targeting adults 18-65. Eye tracking and brand lift studies showed strong results. 89% of viewers recalled the brand, and shopping intent rose by 45%. Holiday messaging agreement increased by 16 points.
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TripleLift helped a leading beauty retailer lower their cost per acquisition by 80% during the holiday season. The retailer used... branded video ads with action-focused copy to reach multicultural beauty shoppers. TripleLift curated a list of contextually relevant publishers for the campaign. The campaign achieved a $0.20 cost-per-site-conversion. Impressed by the results, the retailer increased their investment by 116%.
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TripleLift, in collaboration with StackAdapt, successfully executed a digital advertising campaign for GUESS FRAGRANCES during the NFL playoffs. The campaign utilized... TripleLift's native video and audience targeting capabilities to maintain cost efficiency and exceed engagement benchmarks. This strategic approach allowed GUESS FRAGRANCES to effectively reach high-intent consumers, demonstrating the power of precise targeting and real-time optimization in competitive advertising environments.
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Vodafone partnered with TripleLift to enhance audience targeting and brand impact during the London Marathon. The campaign achieved a 5x... increase in purchase intent and a 6x increase in message association, surpassing industry benchmarks. This collaboration highlights the effectiveness of combining premium creative formats with precise audience intelligence.
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Vodafone and TripleLift collaborated on a successful London Marathon campaign, demonstrating that event-based ads can significantly boost purchase intent. The campaign achieved... a 5x increase in purchase intent compared to industry benchmarks. This collaboration highlights a shift towards performance-driven event marketing, emphasizing measurable brand impact over traditional reach.
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Vodafone partnered with TripleLift to enhance audience targeting for large events using a combined Display and Instream strategy. This approach significantly... boosted brand awareness and purchase intent, achieving a 4 ppt increase in message association and purchase intent for display formats.
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TripleLift showcases its offsite retail media capabilities through case studies across various industries, including beauty, toys, food & beverage, home & living, and financial services. The results highlight... significant performance improvements, such as increased ROAS, lower eCPMs, and higher incremental reach, demonstrating the effectiveness of TripleLift's curated inventory and audience data in driving new customer acquisition and sales.
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TripleLift's offsite retail media solutions drove significant results for KIKO Milano, achieving an 11x higher ROAS and 79% lower eCPMs compared to Amazon benchmarks. This highlights the... effectiveness of TripleLift's technology in enhancing customer growth and ROI through curated premium supply and adaptive creative technology.
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TripleLift's collaboration with ameo Mindgruve for Amazon Prime Day utilized Amazon Display format to boost sales for a German home brand. The campaign achieved... a 1.87x ROAS increase and 73% higher CTR, with over 50% of sales from new customers. This success led to ongoing activation with TripleLift.
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Publicis Media partnered with TripleLift to enhance conversion rates for LU using TripleLift Audience's programmatic deals. This collaboration improved CPC... by 13%, CTR by 0.08%, and CPM efficiency by 33%, showcasing the effectiveness of TripleLift's innovative programmatic approach.
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Publicis Media partnered with TripleLift to enhance conversion rates for LU biscuits using TripleLift Audience. This collaboration leveraged programmatic curated... deals and behavioral data to target high-propensity consumers effectively. The partnership improved key performance indicators, achieving a 13% better cost-per-click and a 0.08% click-through rate, surpassing campaign goals.
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A toy manufacturer partnered with TripleLift and Flywheel to boost new-to-brand traffic using TripleLifts premium curated deal inventory. The collaboration utilized... display and online video formats, achieving a 46% increase in new-to-business traffic and a 3.80% purchase rate. The campaign's success, marked by a 99% incremental reach, highlights TripleLift's strategic role in audience conversion.
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