Real-World Case Studies and Customer Success Stories with TripleLift

Freestar used TripleLift Audiences to boost revenue for its publishers. The platform helped Freestar reach more targeted audiences. This led... to faster revenue growth. Freestar partnered with TripleLift to improve results for its clients. The case highlights the value of data-driven advertising solutions.
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TripleLift helped ameo Mindgruve boost sales for a German home brand during Amazon Prime Day. The agency used TripleLift’s Amazon... Display format to reach more people and drive new customer sales. The campaign achieved a 1.87x increase in ROAS and a 73% higher CTR than benchmarks. Over half of sales came from first-time buyers. The strong results led to ongoing campaigns with TripleLift.
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TripleLift helped a major publisher revenue amplification partner fix low viewability on their ad placements. The TripleLift Yield team tested... and optimized individual placements instead of using broad ROS/RON groupings. In just four weeks, revenue increased by 300%, rCPM by 295%, and fill rate by 194%. The partner asked TripleLift to keep optimizing their sites. This case shows how data-backed ad placement strategies can boost publisher revenue.
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TripleLift used HUMAN's MediaGuard to protect its growing connected TV (CTV) ad marketplace. With MediaGuard, TripleLift stopped fraud and kept... its valid in-app inventory at 99.6%. The solution helped TripleLift expand with 30 new inventory partners. HUMAN safeguarded over 90 billion CTV bid requests for TripleLift last year. Advertisers gained more confidence to buy on TripleLift's platform.
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TripleLift worked with MediaScience to study the impact of Enhanced Spots on content. The goal was to measure how these... ad formats affect program outcomes. The case explores the results of this partnership. It highlights the effectiveness of Enhanced Spots in advertising. The study provides insights for advertisers and publishers.
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TripleLift ran A/B tests to compare native ads with and without custom CTAs. Ads with a custom CTA saw a... 3x higher click-through rate. More than half of consumers remembered the brand better with a custom CTA. Both CTA buttons and overlays increased engagement. Unique CTAs like “Discover More” performed best. TripleLift helps advertisers use any CTA up to 22 characters.
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TripleLift helped Competitive Edge launch a new frozen dumpling product in the US. The campaign used a multi-channel, audience-first approach... with high-impact CTV ads. An eye tracking study showed 77% brand recall from these ads. The campaign achieved 116% ROAS among competitive buyers. 100% of sales were new-to-brand, with 4% converting to repeat purchases.
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TripleLift Audience helped Publicis Media boost conversions for LU biscuits. The team used curated programmatic deals to reach high-intent buyers... with display ads. TripleLift enabled precise audience targeting and improved campaign performance. Publicis Media saw a 13% better cost per click, a 0.08% CTR versus a 0.06% goal, and 33% more efficient CPMs. The solution also saved time for the media buying team.
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TripleLift Audience helped Publicis Media reach more buyers for LU snacks. The team used interest signals and behavioral data to... target people likely to purchase. TripleLift's programmatic deals made creative integration easy and saved time for buyers. The campaign achieved a 13% better CPC and a 33% more efficient CPM than benchmarks. CTR reached 0.08%, beating the 0.06% goal. Publicis Media and TripleLift continue to work together after this success.
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TripleLift helped Numberly and Philips Hue reach new customers outside Amazon. Numberly used TripleLift's SSP and premium French publisher inventory.... The campaign used Amazon Ads’ NREC format on the open web. Philips Hue saw a 70% higher click-through rate with TripleLift. 60% of sales were from new-to-brand customers. The campaign reached 41% unique users.
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TripleLift helped Raptive launch new high-impact ad formats across 5,000+ domains. The integration used customizable templates and Amazon-exclusive native eCommerce... ads. Raptive saw a 404% quarter-over-quarter revenue increase on domains using these formats. The new formats drove a 30% incremental revenue post-launch. TripleLift became Raptive’s preferred SSP partner for 2025.
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Amazing Agency wanted better results from their media buys for Dermofarm. They used TripleLift to access premium, brand-safe ad inventory.... TripleLift's 3rd party audiences helped them reach more relevant viewers. Instream video ads got a 1.13% click-through rate. 76.7% of new business came from instream video, and 40.5% from native ads. The campaign beat open market and DSP benchmarks.
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TripleLift launched programmatic Pause Ads for CTV. They ran eye-tracking studies to test viewer engagement. 100% of viewers saw the... ads for an average of 24 seconds. 91% showed message association and 69% found the ads informative. Pause Ads helped brands stand out and improved brand recall.
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TripleLift helped Raptive launch new high-impact ad formats across 5,000+ domains. The solution included customizable templates and Amazon-exclusive native responsive... eCommerce ads. After launch, Raptive saw a 404% quarter-over-quarter increase in publisher revenue. The new formats drove a 30% incremental revenue boost and accounted for 10% of Q3 ad spend. TripleLift became Raptive’s preferred SSP partner for 2025.
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Pubfinity wanted to use privacy-first targeting for their ads. They chose TripleLift Audiences to help. The solution helped them get... highly efficient CPMs. Pubfinity aimed to future-proof their advertising. TripleLift answered their needs with targeted audience deals.
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TripleLift helped an international independent agency exceed its diverse media spend goals. The agency committed $250k for 2023 to reach... minority-owned publishers across 13 brands. TripleLift's programmatic inventory enabled 27 deals and 132 billion impressions on diverse-owned media. The agency surpassed its initial commitment by 25%. This partnership made investing in diverse-owned media easier for advertisers.
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TripleLift helped a global brewing company boost brand awareness by 11 times the industry norm. The campaign used both CTV... Spots and Pause Ads to reach new customers and drive brand salience. Creative ads focused on real-life social connections and offline gatherings. Brand recommendation rose by 13 points and purchase intent increased by 7 points. The partnership with Dentsu and TripleLift turned ad breaks into engaging brand moments.
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TripleLift helped a global food and beverage company boost brand awareness and sales. The company used TripleLift’s audience targeting and... high-performing deals for its 2023 campaigns. Brand awareness rose by 16 percentage points and message association by 14 points. Sales lift averaged $0.16 per household, with a $4.89 ROAS. Omnichannel campaigns with three or more formats had the biggest impact.
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TripleLift's vertical video helped a prepared foods brand increase consideration. The brand used TripleLift's ad technology to reach more people.... The campaign focused on driving awareness and engagement. Results showed improved brand consideration. The solution used creative video formats for better impact.
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TripleLift helped a leading kids snack brand launch a new breakfast cereal. The brand used in-feed native and cinemagraph ad... formats to reach families and current customers. The campaign drove a 7-point increase in aided awareness. More parents recognized the brand and understood the product's benefits. TripleLift's advertising solutions expanded the brand's audience and improved message association.
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TripleLift helped a premium beer brand boost awareness for its flagship product using in-show ad experiences on CTV. The campaign used... split screens, dynamic overlays, and product integrations in a cooking show. Eye tracking and brand lift studies showed the ads increased brand awareness and consideration. TripleLift delivered a 97% video completion rate at a low cost per completed view. The campaign highlighted the value of contextually relevant CTV ad formats for driving purchase intent.
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TripleLift used its Split Screen and Branded Video solutions for a pasta-alternative brand. The campaign aimed to boost brand recognition... and purchase intent for a healthier pasta product. Split Screen ads increased awareness, while Branded Video placements raised purchase intent. Both formats improved message association and brand perception. The combined approach led to a successful lift in key brand metrics.
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TripleLift helped a major food brand promote a new product in France using instream and branded video ads. The campaign targeted... women aged 25 to 34 with children. TripleLift optimized for video completion rate and viewability, ensuring brand safety. The branded video achieved a CPCV of .003€, and the campaign reached 70% of the target audience. Instream video completion rate hit 85%, leading the brand to continue working with TripleLift.
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TripleLift's omnichannel advertising solutions helped a national coffee brand reach new grocery shoppers. The campaign used curated deals and affinity... data to target store-bought coffee consumers. The brand saw a $0.25 per household sales lift and a $9.72 ROAS for its promoted product line. 82% viewability was achieved. 95% of incremental sales came from households new to the brand and category.
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TRIP Drinks used TripleLift to boost new user growth during Q4, the most expensive media buying season. They wanted to... increase awareness and balance their Amazon Prime Video spend. TripleLift created a custom online video campaign targeting wellness audiences. The campaign delivered a 112% return on ad spend and a CPM of £1.71. TRIP Drinks saw 5x new user growth and 4.2x better ROAS compared to Amazon Prime Video.
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TripleLift used in-show ad experiences for a premium beer brand. The goal was to boost awareness for their main and... summer products. TripleLift placed ads in a cooking show using split screens, overlays, and product integrations. Eye tracking and brand lift studies showed strong results. Unaided brand awareness rose by 50%. Contextual relevance increased by 21%. Purchase intent among males 21+ grew by 32%.
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TripleLift Instream video helped a global coffee brand boost engagement and awareness among holiday coffee lovers. The campaign aimed to... keep vCPM under €15 and achieve strong visibility. Using premium Instream placements and custom audience segments, the campaign reached an 86% video completion rate, 18% above benchmark. CPM was €4.38, 34% more efficient than benchmark, and vCPM was €10.10, well below the target. The brand plans to use TripleLift Audiences in future campaigns.
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TripleLift’s Split Screen ad helped a popular chocolate brand boost holiday product adoption. The brand used in-show CTV ads to... integrate their message into food programming, avoiding traditional ad breaks. An eye-tracking study showed 94% aided recall and a 43% lift in brand perception. 98% of viewers remembered the seasonal messaging. Respondents found the ad contextually relevant and engaging.
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TripleLift used :15s instream video ads to help a luxury car brand promote its pre owned pricing options. The campaign aimed... to increase awareness among potential buyers. TripleLift's video format was chosen to drive engagement and reach across digital channels. The result was improved full funnel performance for the automotive client. The case highlights the impact of targeted video advertising in the automotive sector.
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TripleLift Audiences helped an automotive company reach B2B decision makers. The company used publisher first-party contextual and behavioral segments. This... approach improved engagement with key business buyers. The solution focused on targeting and audience segmentation. The case highlights the value of data-driven advertising for B2B campaigns.
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TripleLift helped Polestar boost awareness and drive on-site test drives for the Polestar 2. Polestar used TripleLift’s in-feed native ads... to reach in-market EV and luxury auto buyers. The campaign outperformed traditional display ads, with users spending 108% more time on in-feed ads. 44% of respondents associated the ad with Polestar, and 23% showed increased purchase intent. TripleLift became one of Polestar’s top digital channels outside of search.
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TripleLift helped a major auto brand improve lower funnel efficiency using native ad formats and curated performance deals. The campaign used... high-impact creative and targeted key audiences. Cost per acquisition became 75% more efficient by the end of the campaign. CPM was 18% more efficient than benchmark. Viewability increased by 11.2%.
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TripleLift used In-Stream Video ads to help a luxury automotive brand boost market awareness in key US regions. The campaign focused... on cost efficiency, video completion rates, and high viewability. CPMs were 31.8% lower than benchmark, and video completion rate hit 86%, 11.2% above average. Viewability reached 80%, outperforming benchmarks by 38.1%. The campaign exceeded expectations and delivered strong results for the brand.
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TripleLift added CTV Spot deals to a luxury auto brand's in-stream plan. The goal was to improve video completion rates... (VCR) without raising costs. The solution kept cost efficiency while boosting campaign performance. The case highlights measurable outcomes in connected TV advertising. No specific metrics or numbers are mentioned in the content.
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TripleLift used a mix of ad formats to boost awareness for a luxury car brand. The campaign focused on reaching... more people and making the brand stand out. Different ad types worked together to get better results. The case shows how creative ad solutions can help car brands get noticed. It highlights the value of using multiple ad formats for brand awareness.
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TripleLift helped a well-known automotive brand boost awareness for its mid-size pickup truck. The brand used TripleLift's Native Window and... Carousel ad formats to reach drivers of all ages and brand loyalists. The campaign led to a 5-point increase in brand awareness and a 4% rise in purchase consideration. Viewability improved by 25% compared to benchmarks. The ads were engaging and nonintrusive, making users more likely to consider the vehicle.
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TripleLift helped a retailer consolidate its video advertising partners. The retailer wanted better results from fewer vendors. TripleLift outperformed other... options in the test. The retailer chose TripleLift for its strong performance. This led to more effective video campaigns.
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TripleLift's Vertical Video format helped a national grocery chain repurpose social media assets. The chain extended its campaign reach and... met its goals using this display solution. The case highlights how vertical video can scale digital advertising. The approach enabled efficient use of creative resources. The campaign achieved measurable outcomes for the retailer.
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TripleLift helped a national beauty chain use enhanced CTV spots to drive more store visits. The campaign focused on creating... innovative connected TV solutions. The beauty brand saw both more store visits and higher sales. TripleLift balanced creative technology with measurable business results. The case highlights the impact of CTV advertising for retail brands.
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TripleLift helped an eCommerce retailer lower their CPA from $45. 00 to $7.92 in less than a month. The retailer...used TripleLift’s native display to outperform branded video at one sixth of the cost. Weekly performance reports and aggressive optimizations drove a 642% improvement in CPA. The retailer increased investment in TripleLift’s native format by 6x year-over-year. This partnership supported the brand’s lower-funnel marketing goals.
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TripleLift helped KIKO and Tambo drive off-Amazon traffic to their Deals page. The campaign used instream video on premium beauty... and lifestyle publishers. Selective, brand-safe placements and supply-side optimisation improved engagement. The campaign achieved 11x higher ROAS, 79% lower eCPMs, and 121% more reach than Amazon Publisher Direct. TripleLift accounted for 10% of Deals page visits and higher new-to-brand purchase rates.
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TripleLift helped a leading US beauty retailer boost holiday sales with in-show CTV ad formats. The campaign used custom creatives... on Roku, targeting adults 18-65. Eye tracking and brand lift studies showed strong results. 89% of viewers recalled the brand, and shopping intent rose by 45%. Holiday messaging agreement increased by 16 points.
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TripleLift helped a leading beauty retailer lower their cost per acquisition by 80% during the holiday season. The retailer used... branded video ads with action-focused copy to reach multicultural beauty shoppers. TripleLift curated a list of contextually relevant publishers for the campaign. The campaign achieved a $0.20 cost-per-site-conversion. Impressed by the results, the retailer increased their investment by 116%.
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TripleLift helped a major international CPG brand repurpose YouTube video assets for an omnichannel campaign. The brand used TripleLift’s Creative... Studio to adapt videos for native, online video, and display formats. The campaign achieved 18 points higher video completion rate and 9 points higher viewability than benchmarks. Cost per thousand impressions was nearly half the industry average. The brand reached its performance goals with no extra creative costs.
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TripleLift and Attain helped a national CPG brand turn a brand awareness campaign into a performance-driven effort. The brand used... custom creative assets and Attain’s live purchase data to optimize campaigns in real time. They identified that 75% of buyers were affluent Gen X and Boomer households. The campaign achieved $21.84 ROAS, a 12.47% new buyer lift, and drove $12.8M in sales. Real-time insights allowed for agile budget adjustments and better targeting.
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TripleLift helped a popular toy manufacturer boost new-to-brand traffic for children's toys. The company used TripleLift’s curated deal inventory and... Flywheel to reach new audiences. Display and online video ads drove viewers to the brand’s landing page. Combining TripleLift with Amazon O&O increased purchase rate by 81%. The campaign delivered a 46% increase in new-to-business traffic and 99% incremental reach.
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TripleLift helped a specialty pet food brand increase awareness with a targeted CTV campaign. The campaign used data-driven audiences and... premium inventory to reach pet owners shopping for high-end pet food. Brand favorability among frequent pet food purchasers rose by 7 points. Purchase intent for high-income buyers increased by 11%. More buyers agreed the brand understands their pets' needs.
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TripleLift's High Impact Display helped a major sports and lifestyle brand promote a new sneaker line. The brand used Flipbook... assets to showcase multiple products in one interactive ad unit. The campaign launched quickly to align with a key sporting event. A brand lift study showed a 6-point increase in favorability and consideration among high-income households. The campaign delivered over 85 million impressions at a CPM 43% below the $3.03 benchmark.
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TripleLift and Adelaide worked together to measure ad campaign performance for a well-known beauty brand. The campaign achieved a high... attention score. This led to more visits to the brand’s website and stores. The case study highlights how attention metrics can drive real business outcomes. TripleLift’s solution helped the brand connect media exposure to measurable results.
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Vodafone wanted to reach new audiences during the London Marathon and drive new purchases. They worked with TripleLift to use... both display and instream ad formats, targeting only non-customers. TripleLift's custom audience segments helped the campaign beat Vodafone’s purchase intent goals. A brand lift study showed a 4-point increase in both message association and purchase intent for display ads. Instream video ads achieved an 84% video completion rate.
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TripleLift used Amazon DSP and curated purchase intent data to help Vodafone reach people likely to switch internet services. The campaign aimed... to boost awareness and engagement for Vodafone's Home Broadband product. TripleLift's audience-first approach led to lower CPMs than Vodafone's past programmatic buys. An eye-tracking study showed 96% of viewers saw the ad, and it was noticed three times faster than a competitor's display ad. The average view time was 2.14 seconds, showing strong engagement.
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TripleLift helped Vodafone boost brand recall and engagement with native ads. An eye-tracking study showed 72% brand recall and 2x... longer time spent on Vodafone ads versus competitors. 90.3% of viewers saw Vodafone’s ad before any competitor. TripleLift’s creative tech enabled Vodafone to repurpose social assets into a Flipbook format, driving over 8 million impressions and a peak 0.31% CTR on mobile. The campaign proved that strong creative and smart delivery can scale results efficiently.
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TripleLift helped Vodafone boost awareness for its Home Broadband campaign. Using Amazon DSP and curated purchase intent data, Vodafone targeted... people likely to switch internet services. The campaign achieved a lower CPM than past programmatic buys and other partners. An eye-tracking study showed 96% of viewers saw the ad, and it was noticed three times faster than a competitor's display ad. The average view time was 2.14 seconds, showing strong engagement with the native format.
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Einhell wanted to boost sales during Amazon Prime Day. They used TripleLift's Native Responsive eCommerce Creative to show their products... on third-party native suppliers. The ads included Amazon details like price and star ratings. The campaign achieved a 17% more efficient CPM than the benchmark. Click-through rate was 0.11%. Return on ad spend reached $9.88, which was 28% above the campaign average.
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TripleLift helped Einhell promote power tools during Amazon Prime Day. Einhell used native responsive eCommerce creative to show products on... third-party native suppliers. The ads included Amazon product details like price and star ratings. The campaign achieved a 17% more efficient CPM than the benchmark. Click-through rate was 0.11% and average ROAS reached $9.88, 28% above the campaign average.
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TripleLift helped a global technology brand launch new smartphones in Europe. The brand used TripleLift’s creative technology and Stackline’s eCommerce... intelligence for an omnichannel campaign. Over 75% of product sales came from first-time customers. CPC was over 50% more efficient than benchmarks. ROAS increased by 47% compared to previous results. The campaign led to ongoing collaboration between the companies.
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TripleLift’s cookieless targeting solution was tested against traditional behavioral and contextual segments. The solution used publisher first-party data and did... not rely on third-party cookies. A/B testing showed higher win rates, better click-through rates, and lower cost per click. TripleLift’s first-party audience targeting outperformed all other segments. The results show more efficient and effective campaign performance.
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TripleLift used branded video ads to help a multinational technology company promote sustainable and secure laptops. The campaign targeted professionals... and premium PC buyers. TripleLift partnered with Kantar to measure brand awareness and consideration. The campaign drove aided brand awareness above industry benchmarks. Strong win rates and efficient bidding kept costs below video benchmarks.
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TripleLift tested Dynamic Creative Optimization with Dynamic Overlays in two TV shows. The goal was to see if ads could... boost purchase intent without distracting viewers. Five out of seven viewers said the ads were not distracting. Purchase intent increased to 66%. The overlays matched the content and appeared during low-action moments. This shows Dynamic Overlays can drive results without disrupting the viewing experience.
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TripleLift launched programmatic Pause Ads for CTV. Eye-tracking studies showed 100% of viewers saw the ads for 24 seconds on... average. 98% noticed the message, and 74% saw the brand logo. 91% had aided brand recall and message association. 69% found Pause Ads informative, and 68% said they were different from other CTV ads. Pause Ads help brands boost engagement and message recall on connected TV.
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TripleLift, in collaboration with StackAdapt, successfully executed a digital advertising campaign for GUESS FRAGRANCES during the NFL playoffs. The campaign utilized... TripleLift's native video and audience targeting capabilities to maintain cost efficiency and exceed engagement benchmarks. This strategic approach allowed GUESS FRAGRANCES to effectively reach high-intent consumers, demonstrating the power of precise targeting and real-time optimization in competitive advertising environments.
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Vodafone partnered with TripleLift to enhance audience targeting and brand impact during the London Marathon. The campaign achieved a 5x... increase in purchase intent and a 6x increase in message association, surpassing industry benchmarks. This collaboration highlights the effectiveness of combining premium creative formats with precise audience intelligence.
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Vodafone and TripleLift collaborated on a successful London Marathon campaign, demonstrating that event-based ads can significantly boost purchase intent. The campaign achieved... a 5x increase in purchase intent compared to industry benchmarks. This collaboration highlights a shift towards performance-driven event marketing, emphasizing measurable brand impact over traditional reach.
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Vodafone partnered with TripleLift to enhance audience targeting for large events using a combined Display and Instream strategy. This approach significantly... boosted brand awareness and purchase intent, achieving a 4 ppt increase in message association and purchase intent for display formats.
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TripleLift showcases its offsite retail media capabilities through case studies across various industries, including beauty, toys, food & beverage, home & living, and financial services. The results highlight... significant performance improvements, such as increased ROAS, lower eCPMs, and higher incremental reach, demonstrating the effectiveness of TripleLift's curated inventory and audience data in driving new customer acquisition and sales.
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TripleLift's offsite retail media solutions drove significant results for KIKO Milano, achieving an 11x higher ROAS and 79% lower eCPMs compared to Amazon benchmarks. This highlights the... effectiveness of TripleLift's technology in enhancing customer growth and ROI through curated premium supply and adaptive creative technology.
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TripleLift's collaboration with ameo Mindgruve for Amazon Prime Day utilized Amazon Display format to boost sales for a German home brand. The campaign achieved... a 1.87x ROAS increase and 73% higher CTR, with over 50% of sales from new customers. This success led to ongoing activation with TripleLift.
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Publicis Media partnered with TripleLift to enhance conversion rates for LU using TripleLift Audience's programmatic deals. This collaboration improved CPC... by 13%, CTR by 0.08%, and CPM efficiency by 33%, showcasing the effectiveness of TripleLift's innovative programmatic approach.
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Publicis Media partnered with TripleLift to enhance conversion rates for LU biscuits using TripleLift Audience. This collaboration leveraged programmatic curated... deals and behavioral data to target high-propensity consumers effectively. The partnership improved key performance indicators, achieving a 13% better cost-per-click and a 0.08% click-through rate, surpassing campaign goals.
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A toy manufacturer partnered with TripleLift and Flywheel to boost new-to-brand traffic using TripleLifts premium curated deal inventory. The collaboration utilized... display and online video formats, achieving a 46% increase in new-to-business traffic and a 3.80% purchase rate. The campaign's success, marked by a 99% incremental reach, highlights TripleLift's strategic role in audience conversion.
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