Real-World Case Studies and Customer Success Stories with TripleLift

TripleLift helped a specialty pet food brand increase awareness with a targeted CTV ad campaign. The brand used Data Driven... Audiences in DV360 and premium inventory to reach pet owners shopping for high-end pet food. iSpot data identified the best genres and shows for their ads. In-flight optimizations improved reach. Results included a 7-point increase in brand favorability, 11% higher purchase intent for high-income buyers, and a 7-point lift in agreement that the brand understands pet needs.
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TripleLift's Native Responsive eCommerce (REC) helped a national consumer health company improve Amazon campaign performance. The company wanted to reach... health and wellness consumers and boost new customer sales. They used TripleLift's REC format to show real-time product prices and ratings in their ads. The campaign used both TripleLift Audience segments and Amazon 1st party data. Results included a 90% more efficient CTR, a 126% increase in new-to-brand sales, and 2.31x higher detail page views compared to benchmarks.
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TripleLift's In-Show Split Screen ad format helped a popular chocolate brand boost brand awareness and perception for their holiday sweets. The brand used... non-intrusive CTV ads to share their message during food programming. An eye-tracking study showed 94% aided recall and a 43% lift in brand perception. 98% of viewers remembered the seasonal messaging. Viewers found the ad relevant and noticed the product and brand name.
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TripleLift partnered with Adelaide to help a well-known beauty brand. The goal was to increase site and store visits. TripleLift... used its ad technology to drive high attention scores for the campaign. Adelaide measured the campaign's success. The campaign led to more visits to the brand's site and stores.
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TripleLift's Branded Video helped a leading beauty retailer drive more traffic to its online store during the holidays. The retailer used... engaging holiday video ads to reach multicultural beauty fans and promote big deals like Black Friday. TripleLift's creative technology and curated publisher list led to a $0.20 cost-per-site-conversion, beating the client's CPA benchmark by 80%. The strong results led the retailer to increase their investment by 116%. The campaign was 5 times more efficient than the client's previous benchmark.
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TripleLift helped a leading US-based beauty retailer run a holiday campaign using in-show CTV ad formats. The retailer wanted to... boost holiday sales and capture viewer attention during key moments. TripleLift provided custom creatives and premium Roku inventory for the campaign. An eye tracking study and brand lift survey showed 89% unaided brand recall and a 45% increase in shopping intent. The campaign also saw a 16-point lift in agreement with holiday messaging.
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TripleLift helped Raptive launch new high-impact ad formats across 5,000+ domains. Raptive wanted to grow revenue and needed unique ad... formats beyond standard display ads. TripleLift provided customizable templates and Amazon-exclusive native eCommerce ads. The partnership led to a 30% increase in incremental revenue and a 404% quarter-over-quarter revenue jump for domains using the new formats. TripleLift became Raptive’s preferred SSP partner for 2025.
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TripleLift helped an international independent agency exceed its diverse media spend goals. The agency aimed to increase minority-owned spend for... its Fortune 500 clients. TripleLift provided targeted, diverse-owned programmatic inventory across Native, Display, OLV, and CTV channels. The agency activated 27 deals across 13 brands, serving 132 billion impressions. TripleLift delivered 25% over the initial commitment, supporting diverse representation in programmatic advertising.
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TripleLift In-Show CTV solutions helped Visit Savannah reach high-net-worth travelers. The campaign used unique ad formats on premium Roku publishers... like Tastemade and Hallmark Channel. TripleLift created custom ads in five days using just three assets. An eye-tracking study showed 98% attention to the ad, 46% higher brand perception, and 80% agreement that Savannah is a desirable destination. Over half of viewers said the ads were not intrusive or distracting.
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TripleLift helped Mastercard raise brand awareness for its Stand Up to Cancer partnership. Mastercard wanted to show that everyday purchases... can support cancer research and build emotional connections with consumers. TripleLift used Native Image and Native Scroll ad formats and targeted affluent shoppers with custom audience segments. The campaign increased aided brand awareness by 3.3x and ad recall by 7.9x over industry benchmarks. 69% of the exposed audience had a favorable opinion of Mastercard.
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TripleLift Instream Video helped a global coffee brand boost engagement and awareness among holiday coffee lovers. The brand wanted to... keep vCPM under €15 and achieve strong visibility. TripleLift used premium Instream placements and custom audience targeting. The campaign reached an 86% video completion rate, 18% higher than the benchmark. CPM was €4.38, 34% more efficient than the benchmark, and vCPM was €10.10, well below the target. The brand plans to use TripleLift Audiences in future campaigns.
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TripleLift used Enhanced Spots, a CTV ad format, to improve brand impact. MediaScience helped test the effectiveness of these ads... with 800 respondents. Enhanced Spots increased top-of-mind awareness and ad recall more than traditional CTV Spots. Adding a CTV Spot to Enhanced Spot exposure raised unaided awareness 3 times higher than a traditional CTV Spot alone. The study showed Enhanced Spots also drove strong brand favorability and purchase intent.
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TripleLift used Amazon DSP and curated purchase intent audience data to help Vodafone reach people looking for broadband. Vodafone wanted to... boost awareness and engagement for their Home Broadband campaign. The campaign beat performance benchmarks, with CPMs lower than past buys and other partners. An eye-tracking study showed 96% of viewers saw the ad, and it was noticed 3 times faster than a competitor's display ad. The average view time was 2.14 seconds, showing strong engagement.
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TripleLift used its Native Window and Carousel ad formats to help a leading automotive brand promote its mid-size pickup truck. The brand wanted... to reach drivers of all ages, loyal customers, and owners of competitor vehicles. TripleLift's engaging ad formats increased brand awareness by 5 percentage points and consideration by 4%. Viewability also rose by 25% compared to benchmarks. The campaign helped more people notice and consider the brand's vehicle.
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TripleLift’s creative technology and Stackline’s eCommerce intelligence helped a global technology brand launch new smartphones in Europe. The brand wanted... to reach gamers, tech fans, and families. They used an omnichannel campaign with In-stream Video, Display, and Native REC formats. TripleLift’s partnership with Amazon turned creative assets into interactive retail-media ads. The campaign drove over 75% of product sales from first-time customers. CPC was over 50% more efficient and ROAS increased by 47% compared to benchmarks.
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TripleLift Audiences helped Pubfinity use privacy-first targeting. Pubfinity wanted to prepare for a future with more privacy rules. TripleLift Audiences... provided a solution for this need. The result was highly efficient CPMs for Pubfinity. This case shows how TripleLift supports digital publishers with advanced ad targeting.
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TripleLift Audiences helped a travel tech company reach premium travelers with seamless ads. The company wanted to increase brand awareness... and drive more clicks. Using TripleLift Audiences, they achieved a 20% higher click-through rate. This shows the solution can boost engagement and brand visibility for travel brands.
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TripleLift's Green Media Product (GMP) helped a large pharmaceutical company lower the environmental impact of its digital marketing in H2 2024. The company used... GMP deals to exclude high climate risk inventory and reduce carbon emissions. This approach led to a 29% increase in ad viewability and a 46% reduction in cost per click compared to benchmarks. The results show that sustainable advertising can also deliver strong campaign performance.
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TripleLift used its Integrated Ad Experiences for a premium beer brand. The brand wanted to boost awareness for its flagship... and summer products with CTV ad placements. TripleLift ran Split Screens, Dynamic Overlays, and Product Integrations in a cooking show. Unaided brand awareness rose by 32%. Purchase intent among males 21+ increased by 21%. Half of the audience found the ads contextually relevant.
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TripleLift Native REC helped Einhell boost sales during Amazon Prime Day. Einhell used Native Responsive eCommerce Creative to promote products... on third-party native suppliers. The campaign delivered a 17% more efficient CPM versus benchmark and a 0.11% CTR. Average ROAS reached $9.88, which was 28% above the campaign average. The solution used Amazon Product Detail Page elements for better engagement.
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TripleLift used its Pause Ads on CTV to boost viewer engagement. Eye-tracking studies showed 100% of viewers saw the ads... for an average of 24 seconds. The message was noticed by 98% and the brand logo by 74%, leading to 91% aided brand recall. 69% of viewers found the ads informative and 68% said they were different from other CTV ads. Pause Ads helped brands and publishers improve message communication and engagement.
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TripleLift High Impact Display helped a leading sports and lifestyle brand promote a new sneaker line. The brand wanted to... show multiple products in one ad and launch quickly for a big sporting event. TripleLift’s Flipbook format made ads interactive and easy to set up, saving time and money. The campaign led to a 6-point lift in brand favorability and consideration for high-income households. It also delivered over 85 million impressions at a CPM 43% below the $3.03 benchmark.
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