TripleLift Overview

TripleLift redefines native advertising with its Creative SSP platform, where creativity fuels performance. This platform empowers brands and publishers to seamlessly integrate ads that blend with content, enhancing user engagement without disrupting the user experience. Trusted by leading brands, TripleLift offers a product suite that transforms creative assets into dynamic ad experiences, optimizing visibility and impact. Its unique approach ensures that ads do more than just display—they engage audiences meaningfully. With a focus on innovation, TripleLift's platform delivers not only aesthetically pleasing ads but also measurable results, making it a preferred choice for those aiming to elevate their advertising strategy.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using TripleLift.

Other use cases:

  • Content Management
  • Media Buying
  • Lead Qualification: Technographic
  • Channel Marketing
  • Ad Retargeting
  • Generation Of New Leads
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using TripleLift.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
See all business priorities See less business priorities

TripleLift Use-Cases and Business Priorities: Customer Satisfaction Data

TripleLift works with different mediums / channels such as E-Mail.

TripleLift's features include Personalization. and TripleLift support capabilities include 24/7 Support, AI Powered, Email Support, etc. also TripleLift analytics capabilities include Custom Reports, and Analytics.

Reviews

"...TripleLift is a content marketing platform from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics...." Peer review

Peer review evidence (same sources as the product rating summary)

"...(OTT) advertising has captured the industry s hearts and minds over the past year and is widely considered to be one of its most compelling new channels...." The Industry s OTT Investments Will Help All Digital Publishers, Even Those Without TV Assets
"...They are a thriving ad network that exemplifies the transition of displays and are catching the attention of major publishers...." Top 8 Native Advertising Platforms for Advertisers and Publishers
"...We ve built campaigns with rules to automatically engage users with either an email or in-platform message...." Why users leave your product: how to detect early signs of churn and work them out?

TripleLift, Jeeng, Cardlytics, Adnow, ContentFleet, etc., all belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

TripleLift revolutionizes programmatic advertising by integrating creative and media technology. It delivers advanced solutions for next-generation advertising platforms.

Popular Business Setting

for TripleLift

Top Industries

  • Marketing and Advertising
  • Medical Devices

Popular in

  • Mid Market
  • Large Enterprise

TripleLift is popular in Marketing And Advertising, and Medical Devices, and is widely used by Mid Market, and Large Enterprise,

TripleLift Customer wins, Customer success stories, Case studies

What benefits does TripleLift offer for Sending & Publishing Communications?

What makes TripleLift ideal for Engaging And Following Up?

How can TripleLift enhance your Content Management process?

18 buyers and buying teams have used Cuspera to assess how well TripleLift solved their Native Advertising needs. Cuspera uses 140 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.

 

TripleLift Amazon-Powered Placements Drive Increased Product Sales on Prime Day

TripleLift's collaboration with ameo Mindgruve for Amazon Prime Day utilized Amazon Display format to boost sales for a German home brand. The campaign achieved a 1.87x ROAS increase and 73% higher C...TR, with over 50% of sales from new customers. This success led to ongoing activation with TripleLift.

Read on →
 

Publicis Media and TripleLift Team Up to Drive Efficient Conversions for LU

Publicis Media partnered with TripleLift to enhance conversion rates for LU using TripleLift Audience's programmatic deals. This collaboration improved CPC by 13%, CTR by 0.08%, and CPM efficiency by... 33%, showcasing the effectiveness of TripleLift's innovative programmatic approach.

Read on →
 

Publicis Media et TripleLift sassocient pour gnrer des conversions efficaces pour LU

Publicis Media partnered with TripleLift to enhance conversion rates for LU biscuits using TripleLift Audience. This collaboration leveraged programmatic curated deals and behavioral data to target h...igh-propensity consumers effectively. The partnership improved key performance indicators, achieving a 13% better cost-per-click and a 0.08% click-through rate, surpassing campaign goals.

Read on →
 

Vodafone - Telecommunications - Very Large

London, UK

TripleLift used Amazon DSP and curated purchase intent data to help Vodafone reach people likely to switch internet services. The campaign aimed to boost awareness and engagement for Vodafone's Home ...Broadband product. TripleLift's audience-first approach led to lower CPMs than Vodafone's past programmatic buys. An eye-tracking study showed 96% of viewers saw the ad, and it was noticed three times faster than a competitor's display ad. The average view time was 2.14 seconds, showing strong engagement.

 

Vodafone - Telecommunications - Very Large

London, UK

TripleLift helped Vodafone boost brand recall and engagement with native ads. An eye-tracking study showed 72% brand recall and 2x longer time spent on Vodafone ads versus competitors. 90.3% of viewe...rs saw Vodafone’s ad before any competitor. TripleLift’s creative tech enabled Vodafone to repurpose social assets into a Flipbook format, driving over 8 million impressions and a peak 0.31% CTR on mobile. The campaign proved that strong creative and smart delivery can scale results efficiently.

 

Brands across different verticals - Large

TripleLift launched programmatic Pause Ads for CTV. Eye-tracking studies showed 100% of viewers saw the ads for 24 seconds on average. 98% noticed the message, and 74% saw the brand logo. 91% had aid...ed brand recall and message association. 69% found Pause Ads informative, and 68% said they were different from other CTV ads. Pause Ads help brands boost engagement and message recall on connected TV.

TripleLift Audiences: Easy Activation

Video Thumbnail
lightning

Peers used TripleLift for advertisement and sending & publishing communications

TripleLift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.53/5

Read Reviews (18)
Analytics

4.17/5

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.53/5

Read Reviews (18)
Analytics

4.17/5

Read Reviews (7)

Software Failure Risk Guidance

?

for TripleLift

Top Failure Risks for TripleLift

TripleLift, Inc. News

Partnership

TripleLift Partners with Leading Measurement Providers to Elevate Advertiser Success

TripleLift has expanded its measurement capabilities by partnering with Attain, Circana, DISQO, Samba TV, and The GoodNet. These partnerships enhance TL Spark, TripleLift's intelligence layer, allowing advertisers to measure campaign impact across various metrics, including sales lift and social responsibility. This move aims to provide advertisers with precise tools to quantify performance and optimize campaigns across different media platforms.

Executive

TripleLift Appoints New CPTO and CMO to Drive Creative SSP Growth

TripleLift has appointed Timothy Jasionowski as Chief Product and Technology Officer and Benjamin Felix as Chief Marketing Officer. Jasionowski will oversee product management and technology operations, bringing extensive experience in programmatic advertising. Felix will lead go-to-market strategy and brand positioning. These executive hires aim to drive growth and innovation in TripleLift's Creative SSP platform, enhancing its capabilities in CTV and AI-driven advertising.

Product

TripleLift's TL Spark bets on orchestration

TripleLift has launched TL Spark, an intelligence layer that unifies five advertising capabilitiescuration, creative, audiences, measurement, and optimizationinto a single orchestrated system. This product aims to address inefficiencies in ad tech by learning from the interactions between these elements, enhancing campaign performance. Announced on April 21, 2026, TL Spark is set to be demonstrated at the Possible 2026 conference.

Product

TripleLift Launches TL Spark, Introducing an Intelligence Layer for Outcome-Driven Advertising

TripleLift has launched TL Spark, an intelligence layer designed to unify supply, creative, audience data, and measurement for outcome-driven advertising. TL Spark integrates five core capabilitiescuration, creative transformation, audience targeting, measurement, and optimizationinto a single environment. This system enhances campaign intelligence by learning from multivariable performance patterns, enabling advertisers to make smarter decisions and optimize ad experiences across channels.

TripleLift, Inc. Profile

Company Name

TripleLift, Inc.

Company Website

https://triplelift.com/

HQ Location

400 Lafayette Street, 5th Floor, New York, New York 10003, US

Employees

101-250

Social

Financials

SERIES B