TripleLift: Use-Cases, Insights and Reviews | 2026 Cuspera

TripleLift, in collaboration with StackAdapt, successfully executed a digital advertising campaign for GUESS FRAGRANCES during the NFL playoffs. The campaign utilized TripleLift's native video and au...dience targeting capabilities to maintain cost efficiency and exceed engagement benchmarks. This strategic approach allowed GUESS FRAGRANCES to effectively reach high-intent consumers, demonstrating the power of precise targeting and real-time optimization in competitive advertising environments.
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Vodafone partnered with TripleLift to enhance audience targeting and brand impact during the London Marathon. The campaign achieved a 5x increase in purchase intent and a 6x increase in message assoc...iation, surpassing industry benchmarks. This collaboration highlights the effectiveness of combining premium creative formats with precise audience intelligence.
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Vodafone and TripleLift collaborated on a successful London Marathon campaign, demonstrating that event-based ads can significantly boost purchase intent. The campaign achieved a 5x increase in purch...ase intent compared to industry benchmarks. This collaboration highlights a shift towards performance-driven event marketing, emphasizing measurable brand impact over traditional reach.
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TripleLift used Amazon DSP and curated purchase intent data to help Vodafone reach people likely to switch internet services. The campaign aimed to boost awareness and engagement for Vodafone's Home ...Broadband product. TripleLift's audience-first approach led to lower CPMs than Vodafone's past programmatic buys. An eye-tracking study showed 96% of viewers saw the ad, and it was noticed three times faster than a competitor's display ad. The average view time was 2.14 seconds, showing strong engagement.
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TripleLift helped Vodafone boost brand recall and engagement with native ads. An eye-tracking study showed 72% brand recall and 2x longer time spent on Vodafone ads versus competitors. 90.3% of viewe...rs saw Vodafone’s ad before any competitor. TripleLift’s creative tech enabled Vodafone to repurpose social assets into a Flipbook format, driving over 8 million impressions and a peak 0.31% CTR on mobile. The campaign proved that strong creative and smart delivery can scale results efficiently.
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TripleLift launched programmatic Pause Ads for CTV. Eye-tracking studies showed 100% of viewers saw the ads for 24 seconds on average. 98% noticed the message, and 74% saw the brand logo. 91% had aid...ed brand recall and message association. 69% found Pause Ads informative, and 68% said they were different from other CTV ads. Pause Ads help brands boost engagement and message recall on connected TV.
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