TripleLift: Use-Cases, Insights and Reviews | 2026 Cuspera

TripleLift, in collaboration with StackAdapt, successfully executed a digital advertising campaign for GUESS FRAGRANCES during the NFL playoffs. The campaign utilized TripleLift's native video and au...dience targeting capabilities to maintain cost efficiency and exceed engagement benchmarks. This strategic approach allowed GUESS FRAGRANCES to effectively reach high-intent consumers, demonstrating the power of precise targeting and real-time optimization in competitive advertising environments.
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Vodafone partnered with TripleLift to enhance audience targeting and brand impact during the London Marathon. The campaign achieved a 5x increase in purchase intent and a 6x increase in message assoc...iation, surpassing industry benchmarks. This collaboration highlights the effectiveness of combining premium creative formats with precise audience intelligence.
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Vodafone and TripleLift collaborated on a successful London Marathon campaign, demonstrating that event-based ads can significantly boost purchase intent. The campaign achieved a 5x increase in purch...ase intent compared to industry benchmarks. This collaboration highlights a shift towards performance-driven event marketing, emphasizing measurable brand impact over traditional reach.
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TripleLift helped an American casual dining chain use social video assets for a CTV ad campaign. The campaign promoted a limited-time offer and aimed to boost engagement. TripleLift turned a 15-secon...d social video into a CTV creative with a QR code. A Brand Lift study showed a 6.3% increase in brand favorability, 26 times the industry norm. Male audiences and rare diners showed strong lifts in favorability and purchase intent.
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Vodafone wanted to reach new audiences during the London Marathon and drive new purchases. They worked with TripleLift to use both display and instream ad formats, targeting only non-customers. Tripl...eLift's custom audience segments helped the campaign beat Vodafone’s purchase intent goals. A brand lift study showed a 4-point increase in both message association and purchase intent for display ads. Instream video ads achieved an 84% video completion rate.
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TripleLift helped Competitive Edge launch a new frozen dumpling product in the US. The campaign used a multi-channel, audience-first approach with high-impact CTV ads. An eye tracking study showed 77...% brand recall from these ads. The campaign achieved 116% ROAS among competitive buyers. 100% of sales were new-to-brand, with 4% converting to repeat purchases.
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