TripleLift and DirecTV have launched programmatic pause ads, enabling advertisers to deliver targeted, non-intrusive display ads when viewers pause live or on-demand TV content. This integration leve...rages TripleLifts programmatic technology within DirecTVs streaming environment, offering brands new opportunities for audience engagement and incremental reach through connected TV ad inventory. The solution supports real-time bidding and advanced targeting capabilities for advertisers seeking to maximize campaign effectiveness in premium video environments.[1]
Strategic Partnerships and Integrations of TripleLift
TripleLift Expands Creative Leadership with Launch of Programmatic Pause Ads in Partnership with DIRECTV Advertising - PR Newswire
TripleLift has launched programmatic pause ads in partnership with DIRECTV Advertising. This new ad format enables brands to deliver targeted, non-intrusive messages when viewers pause streaming cont...ent. The collaboration combines TripleLifts creative SSP technology with DIRECTVs premium video inventory, expanding options for advertisers seeking innovative digital video ad experiences.
TripleLift Unlocks Revenue Growth Via Differentiated Demand
TripleLift collaborated with Raptive to introduce innovative ad formats, including Component Carousel and Amazon-exclusive Native Responsive eCommerce ads, across 5,000+ domains. This initiative, lau...nched in Q2 2024, significantly boosted Raptive's revenue by 404% quarter-over-quarter and increased advertiser spend. TripleLift's solutions, which maintained site usability, led to its selection as Raptive's preferred SSP partner for 2025.
TripleLift GMP Deal Leads to CPC and Viewability Efficiencies for Large Pharma Partner
TripleLift's GMP deal enhances CPC and viewability for a large pharma partner, showcasing their creative and technology solutions for advertisers and publishers.
