Latest News & Updates on TripleLift

TripleLift's recent CTV campaigns demonstrate significant performance improvements using non-standard ad formats like Pause Ads, Social to CTV, and Product Spotlight. These formats achieved up to 26x... industry benchmarks in brand favorability and enhanced brand awareness and purchase intent across various industries. The campaigns highlight the effectiveness of creative CTV solutions in driving transformative business outcomes.
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TripleLift showcased its new products, TL Spark and TL Direct, at the Cannes Lions Festival. TL Spark is an intelligence layer that unifies supply, creative, audiences, and measurement, while TL Dire...ct is a self-serve platform for curated media strategies. Both aim to enhance orchestration in digital advertising, focusing on impact and integration across various media channels.
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TripleLift has launched TL Direct, a self-serve platform designed to streamline media buying and selling across web, mobile, and connected TV. Powered by TL Spark, the platform offers enhanced contro...l over curated media outcomes, enabling quick deal creation and optimization. It integrates with leading audience and measurement partners, providing significant efficiency and ROI improvements for agencies and brands.
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TripleLift has launched TL Direct, a self-serve platform for sell-side orchestration across web, mobile, and CTV. TL Direct enables buyers and sellers to manage curated media outcomes efficiently, le...veraging TripleLift's intelligence layer, TL Spark, for continuous optimization. The platform supports various access methods and enhances programmatic advertising with advanced audience targeting and creative ad formats.
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TripleLift has launched TL Spark, an intelligence layer that unifies five advertising capabilitiescuration, creative, audiences, measurement, and optimizationinto a single orchestrated system. This p...roduct aims to address inefficiencies in ad tech by learning from the interactions between these elements, enhancing campaign performance. Announced on April 21, 2026, TL Spark is set to be demonstrated at the Possible 2026 conference.
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TripleLift has introduced TL Spark, a new product aimed at enhancing creative ad solutions. This launch is part of their strategy to innovate in the ad tech space, offering advanced tools for adverti...sers to optimize their campaigns.
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TripleLift has launched TL Spark, an AI-driven intelligence layer designed to unify ad buying by integrating supply, creative, audience targeting, measurement, and optimization into a single coordina...ted environment. This platform aims to enhance advertising performance by learning from interactions across various components, thus improving campaign strategies over time.
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TripleLift has launched TL Spark, an intelligence layer designed to unify supply, creative, audience data, and measurement for outcome-driven advertising. TL Spark integrates five core capabilitiescu...ration, creative transformation, audience targeting, measurement, and optimizationinto a single environment. This system enhances campaign intelligence by learning from multivariable performance patterns, enabling advertisers to make smarter decisions and optimize ad experiences across channels.
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TripleLift's Creative Formats, powered by TL Spark, achieved a 272% ROI and $2.2 million NPV over three years, as per a Forrester Consulting study. The formats enhance performance, reduce costs, and ...streamline workflows for agencies, offering flexibility and scale across native ads, branded video, and CTV. Agencies benefit from improved ROAS, increased advertising value, and significant labor cost savings.
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TripleLift released a Forrester Consulting study highlighting the financial and operational benefits of its Creative Formats. Agencies using TripleLift's platform achieved a 272% ROI and $2.2 million... NPV over three years. The study underscores the efficiency and performance of TripleLift's custom creative advertising formats, which enhance campaign outcomes and streamline workflows.
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TripleLift has introduced pause ads on streaming platforms Xumo and Plex, enhancing ad delivery by displaying ads when viewers pause content. This innovation aims to improve viewer engagement and off...er advertisers a new way to reach audiences.
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TripleLift has expanded its Programmatic Pause Ads solution, integrating with new publishers like Xumo and Plex on Connected TV. This expansion enhances TripleLift's offering of non-interruptive CTV ...creative formats, allowing advertisers to access premium streaming environments. The solution includes features like zero creative fees and quick market entry, aiming to maximize advertiser budgets and improve ad performance.
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TripleLift has expanded its Programmatic Pause Ads solution, integrating new publisher supplies and strategic features to enhance ad performance and accessibility. The expansion includes partnerships... with US publishers like Xumo and Plex, alongside existing partners such as DirecTV Advertising. This move aims to boost brand recall and purchase intent by leveraging non-interruptive, high-impact CTV formats.
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TripleLift has expanded its measurement capabilities by partnering with Attain, Circana, DISQO, Samba TV, and The GoodNet. These partnerships enhance TL Spark, TripleLift's intelligence layer, allowi...ng advertisers to measure campaign impact across various metrics, including sales lift and social responsibility. This move aims to provide advertisers with precise tools to quantify performance and optimize campaigns across different media platforms.
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TripleLift and Criteo have formed a partnership to integrate Criteo's deterministic Commerce Audiences with TripleLift's creative formats, delivering curated Deal IDs for programmatic media buying. T...his collaboration allows advertisers to access high-quality commerce data and creative assets through existing DSPs, enhancing campaign efficiency across web, mobile, and CTV platforms. The initiative addresses the gap between commerce signals and premium inventory, facilitating rapid campaign activation.
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TripleLift and Criteo have partnered to enhance offsite commerce media by integrating Criteo's deterministic Commerce Audiences with TripleLift's high-impact creative technology. This collaboration a...llows advertisers to reach high-intent shoppers across web, mobile, and CTV with engaging formats like product carousels and shoppable ads, driving significant improvements in CTR, CPA, and ROI. The partnership offers a streamlined workflow for rapid campaign deployment in existing DSPs.
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TripleLift and Acxiom have formed a strategic data partnership to enhance audience targeting in programmatic advertising. By integrating Acxiom's data intelligence with TripleLift's platform, adverti...sers can efficiently reach precise audiences while maintaining privacy. This collaboration simplifies workflows and reduces costs, offering high-fidelity reach at a fraction of traditional methods.
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TripleLift has formed a strategic partnership with Attain to enhance advertising effectiveness by integrating Attain's real-time purchase data with TripleLift's creative and contextual environments. ...This collaboration allows advertisers to target audiences more accurately and optimize campaigns in real-time, resulting in improved sales outcomes. The partnership emphasizes privacy-first data usage and aims to deliver significant addressability across various consumer segments.
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TripleLift has appointed Timothy Jasionowski as Chief Product and Technology Officer and Benjamin Felix as Chief Marketing Officer. Jasionowski will oversee product management and technology operatio...ns, bringing extensive experience in programmatic advertising. Felix will lead go-to-market strategy and brand positioning. These executive hires aim to drive growth and innovation in TripleLift's Creative SSP platform, enhancing its capabilities in CTV and AI-driven advertising.
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