Latest Product Updates and Feature Enhancements on TripleLift
TripleLift Creative Formats Delivered 272% ROI, According to Total ...
TripleLift released a Forrester Consulting study highlighting the financial and operational benefits of its Creative Formats. Agencies using TripleLift's platform achieved a 272% ROI and $2.2 million... NPV over three years. The study underscores the efficiency and performance of TripleLift's custom creative advertising formats, which enhance campaign outcomes and streamline workflows.
TripleLift Creative Formats Delivered 272% ROI, According to Total ...
TripleLift's Creative Formats, powered by TL Spark, achieved a 272% ROI and $2.2 million NPV over three years, as per a Forrester Consulting study. The formats enhance performance, reduce costs, and ...streamline workflows for agencies, offering flexibility and scale across native ads, branded video, and CTV. Agencies benefit from improved ROAS, increased advertising value, and significant labor cost savings.
TripleLift brings pause ads to Xumo, Plex
TripleLift has introduced pause ads on streaming platforms Xumo and Plex, enhancing ad delivery by displaying ads when viewers pause content. This innovation aims to improve viewer engagement and off...er advertisers a new way to reach audiences.
TripleLift expands Pause Ads offering
TripleLift has expanded its Programmatic Pause Ads solution, integrating new publisher supplies and strategic features to enhance ad performance and accessibility. The expansion includes partnerships... with US publishers like Xumo and Plex, alongside existing partners such as DirecTV Advertising. This move aims to boost brand recall and purchase intent by leveraging non-interruptive, high-impact CTV formats.
TripleLift Announces Major Expansion of Programmatic Pause Ads, Powered by Publisher Integrations on Connected TV - PR Newswire
TripleLift has expanded its Programmatic Pause Ads solution, integrating with new publishers like Xumo and Plex on Connected TV. This expansion enhances TripleLift's offering of non-interruptive CTV ...creative formats, allowing advertisers to access premium streaming environments. The solution includes features like zero creative fees and quick market entry, aiming to maximize advertiser budgets and improve ad performance.
TripleLift, DirecTV Launch Programmatic Pause Ads - TVTechnology
TripleLift and DirecTV have launched programmatic pause ads, enabling advertisers to deliver targeted, non-intrusive display ads when viewers pause live or on-demand TV content. This integration leve...rages TripleLifts programmatic technology within DirecTVs streaming environment, offering brands new opportunities for audience engagement and incremental reach through connected TV ad inventory. The solution supports real-time bidding and advanced targeting capabilities for advertisers seeking to maximize campaign effectiveness in premium video environments.[1]
Strategic Partnerships and Integrations of TripleLift
TripleLift and Acxiom Announce Strategic Data Partnership
TripleLift and Acxiom have formed a strategic data partnership to enhance audience targeting in programmatic advertising. By integrating Acxiom's data intelligence with TripleLift's platform, adverti...sers can efficiently reach precise audiences while maintaining privacy. This collaboration simplifies workflows and reduces costs, offering high-fidelity reach at a fraction of traditional methods.
TripleLift Announces Partnership with Attain to Unify Context and Commerce - PR Newswire
TripleLift has formed a strategic partnership with Attain to enhance advertising effectiveness by integrating Attain's real-time purchase data with TripleLift's creative and contextual environments. ...This collaboration allows advertisers to target audiences more accurately and optimize campaigns in real-time, resulting in improved sales outcomes. The partnership emphasizes privacy-first data usage and aims to deliver significant addressability across various consumer segments.
TripleLift Expands Creative Leadership with Launch of Programmatic Pause Ads in Partnership with DIRECTV Advertising - PR Newswire
TripleLift has launched programmatic pause ads in partnership with DIRECTV Advertising. This new ad format enables brands to deliver targeted, non-intrusive messages when viewers pause streaming cont...ent. The collaboration combines TripleLifts creative SSP technology with DIRECTVs premium video inventory, expanding options for advertisers seeking innovative digital video ad experiences.