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Cardlytics: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Cardlytics
Brand: Cardlytics
Rating: 4.0 (204 reviews)

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Cardlytics | The Power of Purchase Intelligence

Cardlytics Overview

Cardlytics leverages its card-linked offer network to drive measurable business growth for advertisers. By utilizing deterministic purchase data, Cardlytics enables precise audience targeting, converting both online and in-store transactions. This approach facilitates accurate performance measurement, allowing businesses to understand customer spending patterns down to the penny. Financial institutions and publishers benefit from best-in-class offers, enhancing customer engagement and loyalty. The platform's ability to turn data into actionable insights supports revenue growth, making it a valuable tool for brands seeking to optimize their advertising strategies.

Use Cases

Customers recommend Loyalty Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Cardlytics.

Other use cases:

White Labeling
Campaign Management
Sending & Publishing Communications
Digital Signature
Segmentation And Targeting
Promotion Management
Direct Marketing

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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Cardlytics.

Other priorities:

Grow Market Share
Improve ROI
Increase Sales & Revenue

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Cardlytics Use-Cases and Business Priorities: Customer Satisfaction Data

Cardlytics's features include Rewards, Gamification, Dashboard, etc. and Cardlytics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Cardlytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns...." Peer review

Cardlytics, Jeeng, TripleLift, Adnow, ContentFleet, etc., all belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Cardlytics uses Purchase Intelligence to help marketers identify opportunities and deliver relevant ads to real people. Results are then precisely measured to ensure effectiveness.

Comprehensive Insights on Cardlytics Use Cases

How does Cardlytics address your Loyalty Management Challenges?

How can Cardlytics enhance your Advertisement process?

How does Cardlytics facilitate Engagement Management?

How does Cardlytics facilitate Campaign Management?

10+ more Business Use Cases

39 buyers and buying teams have used Cuspera to assess how well Cardlytics solved their Native Advertising needs. Cuspera uses 204 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.

Case Studies

Telecommunications

CASE STUDY fuboTV

Cardlytics helped fuboTV get more high-quality subscribers. fuboTV wanted to improve customer lifetime value and keep more users after free trials. Cardlytics used purchase data to find and target li...kely buyers with cash-back offers. This brought in a 300% year-over-year increase in new subscribers. Payment-related cancellations dropped by 50%. Subscribers from Cardlytics watched more and renewed longer than other users.

Retail

CASE STUDY Lulus

Cardlytics helped Lulus find new customers and grow in a tough market. Lulus used Cardlytics' purchase data and analytics to target shoppers from competitors. The team created new campaigns and optim...ized offers to drive more sales. Lulus saw a 304% increase in customers, a 326% increase in sales, and a 94% increase in iROAS year-over-year in Q2. The partnership continued after these strong results.

Restaurants

CASE STUDY A&W

Cardlytics helped A&W boost same-store sales using targeted digital marketing. The campaign drove nearly 250,000 purchases from new and lapsed guests. A&W saw a $3 to $1 incremental return on ad spen...d. 45% of lapsed guests and 26% of new guests returned within 90 days. Cardlytics provided real purchase data and easy campaign execution for franchisees.

Retail

CASE STUDY Saatva

Cardlytics helped Saatva, a luxury mattress brand, reach new buyers and increase sales. Saatva used Cardlytics’ platform to target likely customers with personalized offers in trusted bank channels. ...The campaign drove a 100% sales lift and delivered a $4.65 to $1 incremental return on ad spend. Cardlytics also gave Saatva insights into customer shopping habits, revealing new partnership opportunities. The solution proved incremental ROI and built trust with first-time buyers.

Restaurants

CASE STUDY Five Guys

Cardlytics helped Five Guys attract new and lapsed guests with personalized offers. Five Guys avoided mass discounting to protect their brand. Cardlytics used purchase insights to target likely diner...s through bank channels. A recent campaign delivered a $4 to $1 incremental return on ad spend. Sales rose 14% among new guests and 15% among lapsed guests. Newly acquired and lapsed guests drove 30% more repeat sales within 90 days.

CASE STUDY The GIANT Company

Cardlytics helped The GIANT Company improve its loyalty program. The GIANT Company wanted to reach shoppers outside its stores and close gaps in customer data. Cardlytics used purchase insights to ta...rget customers shopping with competitors. The campaign led to an increase of over 8 points in dollar share during the first campaign. New, lapsed, and infrequent customers spent more per trip and shopped more often with Cardlytics cash back rewards. The partnership strengthened The GIANT Company’s market position and loyalty program.

About Cardlytics

Peers used Cardlytics for loyalty management and advertisement

Cardlytics Competitors

More Cardlytics Alternatives...

Cardlytics Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.05/5 ★ Read Reviews (1)
Analytics	4.34/5 ★ Read Reviews (28)
Custom Reports	4.16/5 ★ Read Reviews (20)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.05/5 ★ Read Reviews (1)
Analytics	4.34/5 ★ Read Reviews (28)
Custom Reports	4.16/5 ★ Read Reviews (20)

Software Failure Risk Guidance

for Cardlytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Cardlytics

Cardlytics, Inc. News

Financial 22/07/2025

Cardlytics Announces Timing of Its Second Quarter 2025 Earnings Release

Cardlytics will release its second quarter 2025 financial results on August 6, 2025, after market close.

Product 14/07/2025

Cardlytics Introduces New Customer Insights Dashboards Within the Cardlytics Insights Portal - AccessWDUN

Cardlytics has launched three new dashboards within its revamped Insights Portal, enhancing its capabilities for advertisers. These dashboards provide insights into brand affinity, customer migration, and loyalty, complementing existing market insights. The portal leverages Cardlytics' extensive first-party purchase data to offer advertisers timely and relevant insights, aiding in marketing strategies and business decisions.

Product 14/07/2025

Cardlytics Introduces New Customer Insights Dashboards Within the Cardlytics Insights Portal - Business Wire

Cardlytics has launched three new Customer Insights Dashboards within its Cardlytics Insights Portal. These dashboards provide advertisers with detailed data on brand affinity, customer migration, and loyalty insights. The tool offers real-time, first-party purchase data to enhance marketing strategies and business decisions, setting a new standard for data-driven advertising.

Financial 04/07/2025

Cardlytics Announces First Quarter 2025 Financial Results

Cardlytics has released its financial results for the first quarter of 2025, detailing company performance and key financial metrics for the period.

Cardlytics, Inc. Profile

Company Name

Cardlytics, Inc.

Company Website

https://www.cardlytics.com/

HQ Location

Atlanta, GA

Employees

251-500

Social

Financials

SERIES G