Home Advertising Native Advertising Cardlytics

Cardlytics: Use-Cases, Insights and Reviews | 2025 Cuspera

4.0 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Cardlytics | The Power of Purchase Intelligence

Cardlytics Overview

Cardlytics leverages its card-linked offer network to drive measurable business growth for advertisers. By utilizing deterministic purchase data, Cardlytics enables precise audience targeting, converting both online and in-store transactions. This approach facilitates accurate performance measurement, allowing businesses to understand customer spending patterns down to the penny. Financial institutions and publishers benefit from best-in-class offers, enhancing customer engagement and loyalty. The platform's ability to turn data into actionable insights supports revenue growth, making it a valuable tool for brands seeking to optimize their advertising strategies.

Use Cases

Customers recommend Loyalty Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Cardlytics.

Other use cases:

White Labeling
Campaign Management
Sending & Publishing Communications
Digital Signature
Segmentation And Targeting
Promotion Management
Direct Marketing

See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Cardlytics.

Other priorities:

Grow Market Share
Improve ROI
Increase Sales & Revenue

See all business priorities See less business priorities

Cardlytics Use-Cases and Business Priorities: Customer Satisfaction Data

Cardlytics's features include Rewards, Gamification, Dashboard, etc. and Cardlytics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Cardlytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns...." Peer review

Cardlytics, Jeeng, TripleLift, Adnow, ContentFleet, etc., all belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Cardlytics uses Purchase Intelligence to help marketers identify opportunities and deliver relevant ads to real people. Results are then precisely measured to ensure effectiveness.

Comprehensive Insights on Cardlytics Use Cases

Why is Cardlytics the best choice for Loyalty Management?

How can Cardlytics optimize your Advertisement Workflow?

How can Cardlytics enhance your Engagement Management process?

How does Cardlytics facilitate Campaign Management?

39 buyers and buying teams have used Cuspera to assess how well Cardlytics solved their Native Advertising needs. Cuspera uses 204 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.

Case Studies

Restaurants

CASE STUDY A&W

Cardlytics helped A&W boost same-store sales using targeted digital marketing. The campaign drove nearly 250,000 purchases from new and lapsed guests. A&W saw a $3 to $1 incremental return on ad spen...d. 45% of lapsed guests and 26% of new guests returned within 90 days. Cardlytics provided real purchase data and easy campaign execution for franchisees.

Restaurants

CASE STUDY Five Guys

Cardlytics helped Five Guys attract new and lapsed guests with personalized offers. Five Guys avoided mass discounting to protect their brand. Cardlytics used purchase insights to target likely diner...s through bank channels. A recent campaign delivered a $4 to $1 incremental return on ad spend. Sales rose 14% among new guests and 15% among lapsed guests. Newly acquired and lapsed guests drove 30% more repeat sales within 90 days.

Retail

CASE STUDY Saatva

Cardlytics helped Saatva, a luxury mattress brand, reach new buyers and increase sales. Saatva used Cardlytics’ platform to target likely customers with personalized offers in trusted bank channels. ...The campaign drove a 100% sales lift and delivered a $4.65 to $1 incremental return on ad spend. Cardlytics also gave Saatva insights into customer shopping habits, revealing new partnership opportunities. The solution proved incremental ROI and built trust with first-time buyers.

Telecommunications

CASE STUDY fuboTV

Cardlytics helped fuboTV get more high-quality subscribers. fuboTV wanted to improve customer lifetime value and keep more users after free trials. Cardlytics used purchase data to find and target li...kely buyers with cash-back offers. This brought in a 300% year-over-year increase in new subscribers. Payment-related cancellations dropped by 50%. Subscribers from Cardlytics watched more and renewed longer than other users.

CASE STUDY The GIANT Company

Cardlytics helped The GIANT Company improve its loyalty program. The GIANT Company wanted to reach shoppers outside its stores and close gaps in customer data. Cardlytics used purchase insights to ta...rget customers shopping with competitors. The campaign led to an increase of over 8 points in dollar share during the first campaign. New, lapsed, and infrequent customers spent more per trip and shopped more often with Cardlytics cash back rewards. The partnership strengthened The GIANT Company’s market position and loyalty program.

Retail

CASE STUDY Lulus

Cardlytics helped Lulus find new customers and grow in a tough market. Lulus used Cardlytics' purchase data and analytics to target shoppers from competitors. The team created new campaigns and optim...ized offers to drive more sales. Lulus saw a 304% increase in customers, a 326% increase in sales, and a 94% increase in iROAS year-over-year in Q2. The partnership continued after these strong results.

About Cardlytics

Peers used Cardlytics for loyalty management and advertisement

Cardlytics Competitors

More Cardlytics Alternatives...

Cardlytics Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.05/5 ★ Read Reviews (1)
Analytics	4.34/5 ★ Read Reviews (28)
Custom Reports	4.16/5 ★ Read Reviews (20)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.05/5 ★ Read Reviews (1)
Analytics	4.34/5 ★ Read Reviews (28)
Custom Reports	4.16/5 ★ Read Reviews (20)

Software Failure Risk Guidance

for Cardlytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Cardlytics

Cardlytics, Inc. News

Awards 13/08/2025

Cardlytics Named "Best Digital Ad Network" in 2025 MarTech Breakthrough Awards Program

Cardlytics has been awarded "Best Digital Ad Network" in the 2025 MarTech Breakthrough Awards. The recognition highlights Cardlytics' innovative card-linked offer network, which enhances customer engagement and loyalty through targeted cash back offers. The network's success is attributed to its unique data capabilities and significant impact on advertisers and publishers.

Financial 06/08/2025

Cardlytics 2025 Q2 Earnings Worse Losses Amid Revenue Decline

Cardlytics reported a 9.2% revenue decline to $63.25 million and a 118.1% increase in net loss to $9.28 million for Q2 2025. CEO Amit Gupta emphasized the need for strategic diversification and network strengthening. The company forecasts a further revenue drop of 22-13% in Q3 2025, with adjusted EBITDA projected between $(2.3) million and $2.7 million.

Financial 05/08/2025

Cardlytics Announces Second Quarter 2025 Financial Results

Cardlytics reported a 9% year-over-year revenue decline to $63.2 million for Q2 2025. The company also saw a net loss increase to $9.3 million. Despite these challenges, Cardlytics' monthly qualified users grew by 19% to 224.5 million. The company is focusing on diversification and strengthening its network capabilities to drive long-term growth.

Financial 22/07/2025

Cardlytics Announces Timing of Its Second Quarter 2025 Earnings Release

Cardlytics will release its second quarter 2025 financial results on August 6, 2025, after market close.

Cardlytics, Inc. Profile

Company Name

Cardlytics, Inc.

Company Website

https://www.cardlytics.com/

HQ Location

Atlanta, GA

Employees

251-500

Social

Financials

SERIES G