Cardlytics Overview

Cardlytics leverages its card-linked offer network to drive measurable business growth for advertisers. By utilizing deterministic purchase data, Cardlytics enables precise audience targeting, converting both online and in-store transactions. This approach facilitates accurate performance measurement, allowing businesses to understand customer spending patterns down to the penny. Financial institutions and publishers benefit from best-in-class offers, enhancing customer engagement and loyalty. The platform's ability to turn data into actionable insights supports revenue growth, making it a valuable tool for brands seeking to optimize their advertising strategies.

Use Cases

Customers recommend Loyalty Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Cardlytics.

Other use cases:

  • White Labeling
  • Campaign Management
  • Sending & Publishing Communications
  • Digital Signature
  • Segmentation And Targeting
  • Promotion Management
  • Direct Marketing
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Cardlytics.

Other priorities:

  • Grow Market Share
  • Improve ROI
  • Increase Sales & Revenue
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Cardlytics Use-Cases and Business Priorities: Customer Satisfaction Data

Cardlytics's features include Rewards, Gamification, Dashboard, etc. and Cardlytics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Cardlytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns...." Peer review

Cardlytics, Jeeng, TripleLift, Adnow, ContentFleet, etc., all belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Cardlytics uses Purchase Intelligence to help marketers identify opportunities and deliver relevant ads to real people. Results are then precisely measured to ensure effectiveness.

Comprehensive Insights on Cardlytics Use Cases

What Are the key features of Cardlytics for Loyalty Management?

How does Cardlytics facilitate Engagement Management?

What benefits does Cardlytics offer for Campaign Management?

10+ more Business Use Cases

39 buyers and buying teams have used Cuspera to assess how well Cardlytics solved their Native Advertising needs. Cuspera uses 204 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.

Case Studies

Financial Services

CASE STUDY Betterment

Cardlytics provided Betterment with a plug and play SDK for cash back rewards. Betterment used this to boost customer engagement and spend. Rewards-engaged customers made 18% more purchases at 20% mo...re merchants and spent 12% more per day. Cardholders who used to shop less than once a week saw a 3x increase in spend and transaction frequency. Customers who earned their first cash back reward shopped 5% more often and spent 8% more per day.

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Retail

CASE STUDY Clarks

Cardlytics helped Clarks use purchase data to find and target new customers. Clarks wanted to increase sales and foot traffic in key markets. They ran an annual campaign with Cardlytics and used the ...ad platform to reach shoppers online and in stores. The campaign brought in 55,000 new customer purchases and achieved a $17:1 ROAS. Clarks gained insights into customer shopping habits to guide future business decisions.

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About Cardlytics

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Peers used Cardlytics for loyalty management and advertisement

Cardlytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.34/5 ★

Read Reviews (28)
Custom Reports

4.16/5 ★

Read Reviews (20)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.34/5 ★

Read Reviews (28)
Custom Reports

4.16/5 ★

Read Reviews (20)

Software Failure Risk Guidance

?

for Cardlytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Cardlytics

Cardlytics, Inc. News

Financial

Cardlytics Announces First Quarter 2025 Financial Results

Cardlytics has released its financial results for the first quarter of 2025, detailing company performance and key financial metrics for the period.

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Product

Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions

Cardlytics has formed multiple partnerships to power cash back rewards programs for digital banking and fintech platforms. Recent collaborations include Payfare, Kora, Wedge, and Monzo, all leveraging Cardlytics' card-linked offer technology to deliver targeted rewards to users. These partnerships expand Cardlytics' reach in the digital banking and neobank sectors, enhancing customer engagement and loyalty through personalized cash back incentives.

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Financial

Cardlytics : Q4 Earnings Snapshot - March 12 , 2025 at 04 : 29 pm EDT

Cardlytics reported its Q4 earnings.

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Financial

Cardlytics ( CDLX ) Projected to Post Earnings on Wednesday

Cardlytics (CDLX) is expected to announce its quarterly earnings after market close on March 12th, with analysts predicting a loss of $0.24 per share and revenue of $63.63 million. The stock opened at $1.81, with a market cap of $91.99 million.

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Cardlytics, Inc. Profile

Company Name

Cardlytics, Inc.

Company Website

https://www.cardlytics.com/

HQ Location

Atlanta, GA

Employees

251-500

Social

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Financials

SERIES G