Cardlytics: Product updates, Customer stories, and Insights | 2026 Cuspera

Cardlytics helped Circle K boost brand loyalty and defend its market share during a major rebranding. Using Cardlytics' ad platform, Circle K targeted lapsed and high-value customers with cashback of...fers. The platform provided deep purchase insights and enabled targeted campaigns for premium fuel. These efforts delivered over 425% incremental return on ad spend and drove significant sales growth for Circle K.
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Cardlytics partnered with Betterment to boost engagement and spend for neobank customers using a cash back rewards program. The Cardlytics SDK enabled easy integration and a seamless user experience.... Rewards-engaged customers made 18% more purchases at 20% more merchants and spent 12% more daily. Cardholders who previously transacted less than once a week saw a 3x increase in spend and transaction frequency. Customers earning their first cash back reward shopped 5% more often and spent 8% more per day.
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Cardlytics helped The GIANT Company improve its loyalty program. The GIANT Company wanted to reach shoppers outside its stores and close gaps in customer data. Cardlytics used purchase insights to ta...rget customers shopping with competitors. The campaign led to an increase of over 8 points in dollar share during the first campaign. New, lapsed, and infrequent customers spent more per trip and shopped more often with Cardlytics cash back rewards. The partnership strengthened The GIANT Company’s market position and loyalty program.
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Cardlytics helped Lulus find new customers and grow in a tough market. Lulus used Cardlytics' purchase data and analytics to target shoppers from competitors. The team created new campaigns and optim...ized offers to drive more sales. Lulus saw a 304% increase in customers, a 326% increase in sales, and a 94% increase in iROAS year-over-year in Q2. The partnership continued after these strong results.
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Cardlytics helped fuboTV grow new subscribers by 300% year-over-year. fuboTV used Cardlytics to target high-quality users with cash-back offers in online banking channels. These users showed better r...etention and watched more content. Payment-related cancellations dropped by 50%. Cardlytics enabled fuboTV to build a more reliable audience and improve key performance metrics.
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Cardlytics helped Saatva, a luxury mattress retailer, reach new buyers and boost sales. Using Cardlytics’ ad platform, Saatva targeted likely customers through bank channels. The campaign drove a 100...% sales lift and delivered a $4.65 to $1 incremental return on ad spend. Cardlytics’ purchase insights also revealed new customer trends, helping Saatva explore partnerships in travel. The platform gave Saatva clear, measurable results and improved marketing efficiency.
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