Cardlytics Overview

Cardlytics leverages its card-linked offer network to drive measurable business growth for advertisers. By utilizing deterministic purchase data, Cardlytics enables precise audience targeting, converting both online and in-store transactions. This approach facilitates accurate performance measurement, allowing businesses to understand customer spending patterns down to the penny. Financial institutions and publishers benefit from best-in-class offers, enhancing customer engagement and loyalty. The platform's ability to turn data into actionable insights supports revenue growth, making it a valuable tool for brands seeking to optimize their advertising strategies.

Use Cases

Customers recommend Loyalty Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Cardlytics.

Other use cases:

  • White Labeling
  • Campaign Management
  • Sending & Publishing Communications
  • Digital Signature
  • Segmentation And Targeting
  • Promotion Management
  • Direct Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Cardlytics.

Other priorities:

  • Grow Market Share
  • Improve ROI
  • Increase Sales & Revenue
See all business priorities See less business priorities

Cardlytics Use-Cases and Business Priorities: Customer Satisfaction Data

Cardlytics's features include Rewards, Gamification, Dashboard, etc. and Cardlytics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Cardlytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns...." Peer review

Cardlytics, Jeeng, TripleLift, Adnow, ContentFleet, etc., all belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Cardlytics uses Purchase Intelligence to help marketers identify opportunities and deliver relevant ads to real people. Results are then precisely measured to ensure effectiveness.

Cardlytics Customer wins, Customer success stories, Case studies

What makes Cardlytics ideal for Loyalty Management?

How does Cardlytics address your Engagement Management Challenges?

How does Cardlytics facilitate Campaign Management?

39 buyers and buying teams have used Cuspera to assess how well Cardlytics solved their Native Advertising needs. Cuspera uses 204 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.

Five Guys - Restaurants

Cardlytics helped Five Guys attract new and lapsed guests with personalized offers. Five Guys avoided mass discounting to protect their brand. Cardlytics used purchase insights to target likely diner...s through bank channels. A recent campaign delivered a $4 to $1 incremental return on ad spend. Sales rose 14% among new guests and 15% among lapsed guests. Newly acquired and lapsed guests drove 30% more repeat sales within 90 days.

Read on →

Saatva - Retail

Cardlytics helped Saatva, a luxury mattress brand, reach new buyers and increase sales. Saatva used Cardlytics’ platform to target likely customers with personalized offers in trusted bank channels. ...The campaign drove a 100% sales lift and delivered a $4.65 to $1 incremental return on ad spend. Cardlytics also gave Saatva insights into customer shopping habits, revealing new partnership opportunities. The solution proved incremental ROI and built trust with first-time buyers.

Read on →

A&W - Restaurant

Cardlytics helped A&W boost same-store sales using targeted digital marketing. The campaign drove nearly 250,000 purchases from new and lapsed guests. A&W saw a $3 to $1 incremental return on ad spen...d. 45% of lapsed guests and 26% of new guests returned within 90 days. Cardlytics provided real purchase data and easy campaign execution for franchisees.

Read on →

Betterment - Financial Services

Cardlytics provided Betterment with a plug and play SDK for cash back rewards. Betterment used this to boost customer engagement and spend. Rewards-engaged customers made 18% more purchases at 20% mo...re merchants and spent 12% more per day. Cardholders who used to shop less than once a week saw a 3x increase in spend and transaction frequency. Customers who earned their first cash back reward shopped 5% more often and spent 8% more per day.

Read on →

Clarks - Retail

Cardlytics helped Clarks use purchase data to find and target new customers. Clarks wanted to increase sales and foot traffic in key markets. They ran an annual campaign with Cardlytics and used the ...ad platform to reach shoppers online and in stores. The campaign brought in 55,000 new customer purchases and achieved a $17:1 ROAS. Clarks gained insights into customer shopping habits to guide future business decisions.

Read on →

Men’s Wearhouse - Retail

Cardlytics helped Men’s Wearhouse find and target new and lapsed customers using purchase data. The retailer used Cardlytics to offer cash back rewards and bring back lost sales. Cardlytics met Men’s... Wearhouse’s ROAS goals and built long-term loyalty. The partnership grew 170% year over year and continues into its third year.

Read on →

About Cardlytics

Video Thumbnail
lightning

Peers used Cardlytics for loyalty management and advertisement

Cardlytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.34/5 ★

Read Reviews (28)
Custom Reports

4.16/5 ★

Read Reviews (20)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.34/5 ★

Read Reviews (28)
Custom Reports

4.16/5 ★

Read Reviews (20)

Software Failure Risk Guidance

?

for Cardlytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Cardlytics

Cardlytics, Inc. News

Executive

Cardlytics Appoints Company Alumnus David Evans as Chief Financial Officer - Business Wire

Cardlytics has appointed David Evans as its new Chief Financial Officer. Evans, a company alumnus, brings extensive financial leadership experience to his role.

Read more →
Financial

Cardlytics Announces Third Quarter 2025 Financial Results

Cardlytics Announces Third Quarter 2025 Financial Results

Read more →
Awards

Cardlytics Named "Best Digital Ad Network" in 2025 MarTech Breakthrough Awards Program

Cardlytics has been awarded "Best Digital Ad Network" in the 2025 MarTech Breakthrough Awards. The recognition highlights Cardlytics' innovative card-linked offer network, which enhances customer engagement and loyalty through targeted cash back offers. The network's success is attributed to its unique data capabilities and significant impact on advertisers and publishers.

Read more →
Financial

Cardlytics 2025 Q2 Earnings Worse Losses Amid Revenue Decline

Cardlytics reported a 9.2% revenue decline to $63.25 million and a 118.1% increase in net loss to $9.28 million for Q2 2025. CEO Amit Gupta emphasized the need for strategic diversification and network strengthening. The company forecasts a further revenue drop of 22-13% in Q3 2025, with adjusted EBITDA projected between $(2.3) million and $2.7 million.

Read more →

Cardlytics, Inc. Profile

Company Name

Cardlytics, Inc.

Company Website

https://www.cardlytics.com/

HQ Location

Atlanta, GA

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES G