Tealium helped Cathay, Hong Kong’s flagship airline, transform into a premium travel lifestyle brand. The challenge was to scale personalisation and enable fast experimentation during the pandemic. T...ealium’s real-time data platform unified customer profiles and allowed over 100 personalisation use cases each year. Teams launched targeted campaigns using live data, increasing engagement and retention. Time-to-market for new ideas dropped from weeks to days.
Tealium's CDP helped Legal & General improve customer engagement with real-time data. Legal & General faced challenges with fragmented data and slow manual processes. They needed to reach customers a...t key moments with relevant information. By integrating Tealium for real-time data and Snowflake for analytics, they made customer data accessible and actionable. This allowed Legal & General to support customers when it mattered most.
ABN AMRO achieved a 360-degree customer view using real-time data, enhancing customer experiences and data management efficiency across their digital banking services.
Tealium AIStream helped a major telecommunications company improve call routing. The company used real-time propensity-to-buy scores to send high-potential callers to a special sales team. This aimed... to increase conversion rates and reduce dropped calls. Tealium provided real-time data for the scoring model. Adobe Analytics tracked call and interaction data. The new system routed high-propensity callers directly, instead of using the standard process.
Tealium’s Customer Data Platform helped M1, a leading Singapore telecom provider, unify customer data and break down data silos. M1 used Tealium to create real-time, personalized messaging across web..., email, and mobile channels. This led to higher conversions, with 89% of users moving smoothly through key funnel steps and conversion rates for some groups nearly doubling to 7.37%. M1 now processes 700,000 daily events and delivers 77,000 personalized recommendations each day, earning $200,000 in media value annually.
Tealium AudienceStream helps Vodafone Business use AI to improve customer engagement. Vodafone turns raw customer signals into real-time insights. This powers smarter segmentation and predictive enga...gement. The company delivers more personalized experiences. The CDP drives growth across the business, not just marketing. Vodafone shares impressive results and future plans for data-driven evolution.
Tealium helped Spark New Zealand move from slow, batch marketing to real-time, AI-powered personalisation. Spark New Zealand used Tealium, Snowflake, and Kapello to connect live customer data and AI ...decisioning. This new system delivers personalised experiences in under 200 milliseconds. Spark New Zealand now drives millions in extra revenue. Marketers can build, test, and scale campaigns faster across 15 markets.
Tealium helped a leading US healthcare organization implement HIPAA-compliant data collection and analytics. The organization lost key analytics tools after new OCR guidance in 2022, creating a gap i...n patient insights. They needed to restore visibility into digital behavior and maintain compliance. A cross-functional team evaluated vendors and chose Tealium. Tealium's solution enabled secure, compliant data collection and actionable insights for better digital experiences.
Tealium’s Private Cloud helped Cambia Health Solutions build a secure, organization-wide data foundation. Cambia unified patient data from many sources in real time, improving data quality and privac...y. The solution ensured HIPAA compliance and stopped PHI data from reaching unapproved vendors. Cambia used real-time data to improve marketing and patient experiences. They reduced manual work and built a better, more personalized healthcare journey.
Tealium AudienceStream helped Providence St. Joseph Health (PSJH) connect patient data across all their brands. PSJH used Tealium to collect and manage data securely and in line with privacy laws. Th...ey built a real-time view of each caller for their call center staff. This improved call center efficiency and gave patients a more personal experience. PSJH could also share data with vendors without exposing personal information.
U.S. Auto Parts enhanced customer experience and data management with Tealium, realizing improved real-time insights and operational efficiency in data handling.
Tealium’s CDP helped a global automaker improve digital marketing. The company linked CRM email data with website visits using UTM parameters. They used Conversions API and Meta Pixel to track events... and improve attribution. Lookalike audiences were created for better ad targeting. Results included an 82% capture rate of EDM link users, a 29% boost in contact conversions, a 20% increase in brochure downloads, and a 37% reduction in cost per acquisition for lookalike audiences.
Tealium's Customer Data Platform and AWS helped Morgan Auto Group unify customer data from many sources. Before, their data was scattered and hard to use. With Tealium, they now track customer events... in real time and follow privacy laws. This gives them a full view of each customer and helps their marketing and analytics teams. They can now personalize customer experiences and lower marketing costs by using real-time data instead of slow, manual processes.
Tealium and Snowflake helped Rohrman Auto Group fix their customer data problems. Rohrman had data spread across web, mobile, and legacy systems, making it hard to see each customer clearly. Tealium’...s customer data platform unified over two million records into clean, consented data. The integration enabled near real-time data transfer and better data governance. Rohrman now has a single view of each customer and can use advanced analytics and AI.
Tealium AIStream helped a leading global electronics company improve e-commerce conversions. The company faced high cart abandonment and slow retargeting with traditional methods. They used Tealium’s... TiQ Tag Management and EventStream to collect real-time customer data. Custom business rules and serverless functions enabled fast, AI-driven predictions and dynamic website responses. This solution allowed the company to engage shoppers instantly and increase conversion rates.
Kmart partnered with Tealium to prioritize consent, enhancing personalization while addressing privacy concerns, resulting in improved customer experiences and trust.
Tealium's Customer Data Platform helped Mutual of Omaha use first-party data for real-time personalization. The company unified policy data from many sources to build complete customer profiles. Teal...ium's CDP made this data available instantly on the website, enabling targeted cross-selling. The solution addressed strict security needs and kept event volume costs low. Mutual of Omaha now delivers relevant product offers to customers at the right time.
Tealium Customer Data Platform helped TWINSET, a premium fashion retailer, improve its customer data management. TWINSET wanted to gather and use real-time data from many sources but could not do thi...s with its old CRM. By switching to Tealium, TWINSET could connect data from all channels and use it for better marketing. As a result, TWINSET saw a 54% increase in Google Ads conversion rate and over 80% increase in Meta responsive audience conversions. The solution also kept customer data secure and private.
Tealium’s Customer Data Platform helped L’Oréal SAPMENA unify customer data across 15 markets. The team connected data from 36 brands for real-time personalisation and smarter media buying. Marketers... now launch campaigns faster, moving from weeks to days. The solution reduced technical bottlenecks and improved privacy controls. L’Oréal can now adapt quickly to local market needs and regulations.
Mezzo Labs improved customer data management, resulting in enhanced competitive advantage using Tealium's real-time data solutions, leading to better customer experiences and insights.
Tealium AudienceStream helped JobCloud improve user journeys with AI-powered personalization. JobCloud wanted to make job searching and recruiting easier for users. They needed better data for tracki...ng and personalization. Tealium provided tools for user-stitching, audience creation, and strong data governance. JobCloud used Tealium to launch AI projects for both recruiters and jobseekers. This led to more relevant job descriptions and improved experiences for users.
Tealium iQ Tag Management and Tealium EventStream API Hub helped a global pharmaceutical company standardize data collection across 600 digital properties. The company faced challenges with manual da...ta wrangling and inconsistent customer views. Tealium's solution reduced form fill tracking development time from 2 months to 1 day. The integration with Salesforce Marketing Cloud enabled real-time personalized customer journeys. The company now has a secure, standardized approach to global data collection and compliance.
Tealium AudienceStream helped a global pharmaceutical organization create a single view of healthcare providers. The company integrated data from offline and digital channels into their CRM for bette...r sales call prioritization and real-time content personalization. They deployed Tealium across 50+ global websites and improved customer conversion rates by 25% through enhanced chatbot integrations. The solution ensured compliance with privacy laws and reduced IT complexity. The organization also improved ROAS and operational efficiency.
Learn how Mason Companies, Inc., is using Tealium® solutions to eliminate the bottleneck between marketing and IT, while delivering “game-changing” marketing results.
Learn how Mason Companies, Inc., is using Tealium® solutions to eliminate the bottleneck between marketing and IT, while delivering “game-changing” marketing results.
Tealium has enabled Rakuten to monetise their data: Leveraging their own data to improve campaign results, optimise budget spend and create new revenue streams.
HKBN orchestrated and activated its omnichannel data by stitching offline and online customer data in order to provide a holistic customer view and increase its digital marketing agility.
Tealium has enabled Rakuten to monetise their data: Leveraging their own data to improve campaign results, optimise budget spend and create new revenue streams.
Tealium has enabled Rakuten to monetise their data: Leveraging their own data to improve campaign results, optimise budget spend and create new revenue streams.
Learn how Mason Companies, Inc., is using Tealium® solutions to eliminate the bottleneck between marketing and IT, while delivering “game-changing” marketing results.
Learn how Mason Companies, Inc., is using Tealium® solutions to eliminate the bottleneck between marketing and IT, while delivering “game-changing” marketing results.
HKBN orchestrated and activated its omnichannel data by stitching offline and online customer data in order to provide a holistic customer view and increase its digital marketing agility.
HKBN orchestrated and activated its omnichannel data by stitching offline and online customer data in order to provide a holistic customer view and increase its digital marketing agility.
