Real-World Case Studies and Customer Success Stories with Spree Commerce

Spree Commerce powers Name of Love's online store for bridesmaid dresses. The founders wanted a digital platform for group shopping... and easy dress selection. Spree enabled custom online showrooms, collaborative shopping, and a smooth checkout. The site offers 14 customizable dresses and a curated experience. Name of Love delivers a stylish, affordable, and interactive shopping journey for weddings.
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Scout & Nimble used Spree Commerce to build an online marketplace for shoppable designer rooms and home decor. The company needed... a design-driven ecommerce solution with e-design tools for interior designers. Spree enabled a custom platform with features like multi-vendor support, PayPal integration, and automated server scaling. Designers can create and showcase shoppable rooms, helping Scout & Nimble grow its business. The platform supports high traffic and connects users with a community of designers.
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Scout & Nimble used Spree Commerce to build an online marketplace for shoppable designer rooms and home decor. The company needed... a platform that could handle high traffic and let interior designers create curated, shoppable rooms. Spree Commerce provided a custom eCommerce solution with e-design tools, PayPal integration, and automated server scaling. Designers can showcase their work and consumers can shop by room, designer, or product. The result is a flexible, designer-driven retail site that supports business growth and customer customization.
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Violet Grey used Spree Commerce to build its luxury beauty marketplace. The platform offers a curated selection of top beauty... products, chosen by industry experts. Spree Commerce powers the website, billing, fulfillment, and internal apps. The tech stack includes Ruby on Rails, React, and PostgreSQL. Violet Grey generated $5 million in annual revenue after launch. The site features tutorials, product recommendations, and multiple payment options.
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Huckberry used Spree Commerce to build a unique e-commerce platform for urban adventurers. The company grew to $15 million in... revenue in under five years. Spree enabled Huckberry to create customizable landing pages and a seamless checkout experience. The platform supports high traffic, with over 7 million monthly pageviews. A/B testing and data-driven marketing helped boost conversions. Spree's flexibility powered Huckberry's email-driven retail model.
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Paneco used Spree Commerce to launch a multi-region alcohol eCommerce store. They needed a customizable, scalable platform to support rapid... growth and local market needs. Spree enabled features like one-click checkout, dynamic promotions, and targeted marketing. Paneco saw an 11.4% increase in conversion from cart promotions and a 20% improvement in site performance. The platform helped Paneco become the top-ranked alcohol delivery site in Singapore.
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Maisonette built a childrenswear marketplace using Spree Commerce. The platform supports over 65,000 products from hundreds of vendors. Spree Commerce... manages catalog sync, order splitting, and vendor payouts. Maisonette needed a solution for real-time inventory and seamless multi-vendor checkout. Spree Commerce enabled a single cart and checkout for busy parents. The marketplace grew quickly, attracting $15 million in investment.
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Planteka used Spree Commerce to build a community-focused online marketplace for plant lovers in Barcelona. The platform lets users buy,... sell, or swap plants and related products, and also offers services, courses, and workshops. Both individuals and small businesses can join as vendors, sharing products and knowledge. Spree Commerce powers the multi-vendor setup, with features like vendor onboarding, Stripe integration, and product filtering. The site is easy to use and supports local and international plant sales.
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Spree Commerce helped Greetabl automate and streamline its online gifting business. The team built a custom ecommerce and fulfillment solution... using Spree Commerce. Users can personalize gifts with photos and messages, and send multiple orders in one checkout. The project launched in 22 weeks, integrating print-on-demand and shipping. Greetabl scaled operations, improved user experience, and prepared for growth.
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Urban Ladder used Spree Commerce to upgrade its online furniture marketplace. After raising $77 million, the company invested in technology... to improve shopping for over 5,000 products. Spree enabled advanced search, sorting, and product discovery features. The platform scaled to serve millions of users with rich visuals and a custom recommendation engine. Spree's flexibility and reliability helped Urban Ladder deliver a seamless, design-focused shopping experience.
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MilanStyle. com migrated to Spree Commerce to overcome limits of its old WordPress platform. The new site now supports over...725,000 luxury fashion products, up from 40,000. After migration, MilanStyle.com saw a 45% boost in conversion rates. The new platform improved site speed, mobile experience, and search features. The project launched in three months and stayed within 96% of the estimated budget.
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The Fifth Collection used Spree Commerce to build a global eCommerce platform for vintage fashion. They needed features like single... page checkout, multi-currency support, and a recommendation engine. Spree Commerce enabled custom workflows, supplier management, and integrations with payment gateways and shipping solutions. The platform uses AI imaging to verify authenticity and offers a personal shopping experience with live chat. The result is a leading site for curated vintage luxury fashion, serving customers worldwide.
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Name of Love used Spree Commerce to build a digital platform for bridesmaid dress shopping. The site lets brides create... virtual showrooms and invite bridesmaids to shop together online. Custom features include group selection, made-to-order gowns, and a personalized shopping experience. Spree Commerce enabled a visually rich, collaborative, and easy-to-manage e-commerce site. The platform supports customizable dresses and smooth group transactions for wedding parties.
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Surfdome used Spree Commerce to upgrade its e-commerce platform. The company needed to replace its aging technology to keep up... with a fast-moving action sports marketplace. Surfdome migrated from internal PHP systems to Ruby on Rails with Spree Commerce. This change reduced the cost and time of updates by over 50%. The new platform enabled faster, more reliable changes and supported Surfdome’s rapid growth.
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Mitchells used Spree Commerce to build a luxury fashion eCommerce store. Their goal was to give online shoppers the same... personal service as in their physical stores. The site lets customers contact real salespeople, see recommendations, and manage wish lists and virtual closets. Spree Commerce helped Mitchells create a welcoming, personalized online experience. This approach keeps customers feeling valued and loyal, just like in-store.
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Spree Commerce helped Felix Gray launch a custom online store for blue light filtering glasses. Felix Gray needed a platform... to handle prescription lens orders and a smooth user experience. Spree enabled a custom checkout where customers upload prescriptions and measure pupillary distance with a selfie. The new site improved conversion rates and freed up time for business growth. Felix Gray can now process lens prescriptions online, making shopping easier for customers.
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Spree Commerce helped Fortnum & Mason launch a new ecommerce site. The retailer needed to replace old technology and improve... user experience. The new site was built in eight months with tools for fast updates. Mobile visits increased by 77% year over year. Mobile conversion rose by 57%. Total sales went up 30% in the first year. Calls to customer service dropped by 28%. The site paid back its investment in less than two years.
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Spree Commerce helps Volition Beauty launch new beauty products in just three to six weeks. Volition Beauty uses a crowdsourcing... platform to let users submit and vote on product ideas. The platform features voting, product promotion, customer reviews, pre-orders, and loyalty programs. Volition Beauty integrates Spree Commerce with tools like Klaviyo, Hubspot, and Mixpanel. The process is fast, user-friendly, and connects product development to real customer demand.
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Spree Commerce powers Mason Cycles' online store for endurance bikes. Mason Cycles needed a site that highlights their hand-crafted bikes... and detailed product features. The Spree Commerce platform enabled a responsive, immersive site with a product comparison tool and easy navigation. The site tracks stock and bike builds, letting Mason Cycles focus on new products. The result is a modern e-commerce experience that matches the brand's innovative approach.
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Spree Commerce powers Craftsman's online store, showcasing over 1,200 professional-grade tools. Craftsman needed a flexible, scalable e-commerce platform for its... wide tool range. Spree Commerce delivered a fast, user-friendly site with features like a sticky photo gallery, product reviews, and a local store finder. The new site supports Craftsman's legacy and reinvigorated brand identity. Customers can easily browse and buy trusted tools online.
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Sourcerie used Spree Commerce to build a personalized beauty marketplace. Their platform uses over 300,000 user reviews and a recommendation... engine with over 90% accuracy. Sourcerie connects many brands and retailers, offering tailored product suggestions for different skin types and needs. The founders raised £1.8 million in funding to launch and grow the business. Spree Commerce helped Sourcerie deliver a data-driven, community-powered shopping experience.
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Messermacher Kappeller GmbH used Spree Commerce to build a stylish online store for handmade knives. The site lets customers design... personalized knives with a five-step configurator. The platform supports both German and English, and features advanced product filtering and a 360-degree virtual store tour. Spree Commerce enabled Messermacher to offer product customization and a unique shopping experience. The result is an elegant, user-friendly eCommerce site for premium knives.
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FORM, a beauty brand by Walker and Company, built its online store with Spree Commerce. The site offers personalized hair... care regimens for people of color, using quizzes and upcoming lab analysis. Customers can buy products, subscribe for regular shipments, and pay in installments with Affirm. Spree Commerce powers features like gift cards, reviews, and a smooth checkout. FORM aims to make shopping for health and beauty products simple and tailored to each customer.
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Goby used Spree Commerce to launch a direct-to-consumer electric toothbrush with a subscription model. The platform enabled Goby to offer... automatic brush head replacements, improving customer retention. Goby achieved a 65% one-year subscriber retention rate and saw a 10x increase in active subscribers over 18 months. The Spree-powered site supports online sales, subscriptions, and gifting features. Goby built a relatable brand and improved oral care habits for its customers.
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Packhelp used Spree Commerce to launch its B2B web-to-print ecommerce platform. The company wanted to go to market fast and... chose Spree for its mature framework and ready-made features. Packhelp built a 3D box creator and an easy-to-use online design tool. Customers can design packaging in under 5 minutes and order as few as 30 pieces. The platform now serves 5,000 customers in 29 countries and processes about 600 orders daily.
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Cosmaé used Spree Commerce to launch a direct-to-consumer eCommerce platform for natural cosmetic ingredients. The site lets users filter products... by skin and hair type, browse recipes, and manage orders through customer accounts. Spree Commerce enabled a customizable, user-friendly experience tailored to beauty shoppers. Cosmaé’s team of chemists and biologists supports customers in making their own cosmetics. The platform integrates with tools like Google Analytics and Up2pay for payments.
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Spree Commerce powers Volition Beauty's crowdsourcing platform for beauty products. Volition lets users submit product ideas, which the team reviews... and develops with chemists. The community votes on campaigns, and winning ideas become products. Spree Commerce enables features like voting, product promotion, reviews, pre-orders, and loyalty programs. Volition brings new products to market in just three to six weeks, much faster than traditional beauty brands.
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Spree Commerce powers Away's $1. 4B smart luggage brand. Away sells directly to customers online and in stores, keeping prices...low and quality high. The company uses Spree Commerce for a sleek, user-friendly website that drives over 90% of its revenue. Away reached $12 million in sales in its first year and has sold more than 100,000 suitcases. Influencer marketing and Instagram eCommerce are key to Away's growth.
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Mason Cycles used Spree Commerce to build a modern, user-friendly online store for its endurance bikes. The site features detailed... product pages, a product comparison tool, and immersive photography. Spree Commerce helps Mason Cycles track stock and bike builds, letting the team focus on new products. The responsive site matches the brand’s design values and supports business growth. Integrations include Google Analytics and Mailchimp.
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Craftsman is a well-known American tool brand. They wanted a strong online store to showcase over 1,200 professional-grade tools. Craftsman... used Spree Commerce to build their website. The site has features like a sticky photo gallery, product reviews, and a tool to find items in local stores. Spree Commerce helped Craftsman show their tools and build a better online experience for customers.
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Spree Commerce helped Spirulina. pl, a Polish superfoods brand, upgrade its online store to Spree 4.1 with a new UX....The small team completed the migration quickly and easily. After the upgrade, the site achieved 99-100 points in Google Lighthouse for page load speed. The new design improved user experience and made checkout faster and more convenient. Spirulina.pl now benefits from up-to-date technology and ongoing community support.
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Spree Commerce helped Farmers To You switch from OSCommerce to a custom online marketplace. The platform connects over 1,900 families... with local Vermont farmers, offering 350+ products weekly. Farmers To You enabled $7.7 million in new sales for regional producers. The site features advanced filtering, product reviews, and easy ordering. Spree Commerce supports the farm-to-table movement with a user-friendly, scalable solution.
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Marley Spoon used Spree Commerce to power its meal kit subscription service. The company needed a smooth onboarding flow for... new subscribers. Spree Commerce enabled a simple 5-step signup and flexible subscription options. Customers can easily select plans, set delivery, and choose meals online. Marley Spoon delivers fresh ingredients and recipes to thousands of homes worldwide. The Spree Commerce platform supports a seamless user experience for managing subscriptions.
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Farmers To You used Spree Commerce to upgrade its online marketplace. The platform connects families with local farmers for fresh... food delivery. After switching to Spree, Farmers To You grew from 28 to over 1,900 partner families in 10 years. The site offers advanced filtering, product reviews, and easy ordering. Farmers To You enabled $7.7 million in new sales for regional producers.
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Nuherbs used Spree Commerce to launch a wholesale B2B e-commerce platform for Chinese herbs and supplements. The new site features... a mobile-first design, advanced product filtering, and a custom checkout for large wholesale orders. Integration with Kingdee ERP automates order fulfillment and accounting. The platform supports five customer types and hides prices from unregistered users to drive sign-ups. Nuherbs now reaches more customers and streamlines B2B sales with Spree Commerce.
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Southern Kitchen wanted to create a content-driven ecommerce site for food lovers. They needed a flexible CMS and a customizable... online store that could launch quickly. Spree Commerce and Comfortable Mexican Sofa CMS were chosen for their stability and easy integration. The site launched in two months and handled high traffic with ease. Page views grew from 200,000 to 1.5 million per month, and sales doubled month-to-month after launch.
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Farmdrop used Spree Commerce to launch a peer-to-peer grocery marketplace. The platform connects local farmers and producers directly with customers,... cutting out the middleman. Farmdrop pays producers 75% of the final retail price. The site offers filters for dietary needs and detailed producer stories. Spree Commerce enabled a smooth online shopping experience for fresh, local food.
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Bevv uses Spree Commerce multi-vendor marketplace to let breweries sell craft beer and cider directly to consumers. The challenge was... to build an Etsy-like platform for alcohol, giving each vendor their own storefront. Spree Commerce enabled Bevv to launch a fully-featured marketplace quickly, handling legal and logistics hurdles. Bevv increased producer margins by 55% and expanded to eight states, helping 2,000 breweries reach customers directly. The platform supports on-demand delivery and compliance with liquor regulations.
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Blue Apron uses Spree Commerce to power its meal-kit subscription platform. The company needed a flexible e-commerce solution for personalized... meal plans, upselling, and a smooth user experience. Spree Commerce and Ruby on Rails enabled Blue Apron to build a custom site with features like a step-by-step onboarding flow, integrated market, and wine delivery. The platform supports both web and mobile apps, plus advanced tools for warehouse management and demand forecasting. Blue Apron delivers a seamless home-chef experience with a highly customized online store.
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ChefSteps used Spree Commerce to build a content-rich ecommerce platform focused on smart cooking. The challenge was to create a... website that matched their mission of inspiring creativity in the kitchen. Spree Commerce provided a modern, minimalist site with interactive recipes, video tutorials, and digital tools like a scaling tool and egg calculator. The platform supports direct online sales, subscriptions, and gifting. ChefSteps now offers a seamless user experience with advanced features and integrations.
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Spree Commerce helped Blue Bottle Coffee grow from a single shop to a $700 million e-commerce business. Blue Bottle needed... a flexible online platform to support subscriptions and integrate with other business tools. Spree Commerce provided order management, product management, and responsive design. The new system let Blue Bottle offer subscription flexibility and connect all their systems. Online sales increased and the brand became a global leader in specialty coffee.
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Spree Commerce helped Spirulina. pl, a Polish superfoods brand, upgrade its online store to Spree 4.1 with a new UX....The small team completed the migration and redesign quickly. After the upgrade, the site achieved 99-100 points in Google Lighthouse for page load speed. The new design made shopping faster and easier for customers. Spirulina.pl now benefits from a modern, secure, and user-friendly ecommerce platform.
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Spree Commerce helped MilanStyle. com boost conversion rates by 45% after migrating from WordPress. The new platform supports over 725,000...luxury fashion products, up from 40,000. MilanStyle.com improved site speed, scalability, and user experience, especially for mobile users. The migration enabled real-time stock updates, advanced search, and better SEO features. The MVP launched in 3 months and within 96% of the estimated budget.
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Spree Commerce powers Ratio Clothing's online store for custom shirts. Ratio uses a machine learning algorithm and a 60-second sizing... survey to deliver a perfect fit for 90% of customers on their first order. The platform supports advanced product customization and integrates with tools like Mailchimp and USPS. Spree's flexibility enables Ratio to offer a seamless, user-friendly experience for custom apparel shoppers. Ratio's site features advanced filters, gift cards, and a clean interface.
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Spree Commerce helped Stylemyle launch a global online marketplace for luxury and emerging fashion brands. Stylemyle needed a scalable, customizable... e-commerce platform to integrate boutique inventories and support rapid growth. Spree enabled fast development, mobile optimization, and flexible features like multi-currency and single payment checkout. The platform reduced time to market as Stylemyle onboarded more boutiques worldwide. CEO Mazen Kurdy credits Spree for the speed and control it provided in building their marketplace.
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Mytheresa used Spree Commerce to power its luxury fashion marketplace. In fiscal year 2023, Mytheresa achieved a record GMV of... €855.8 million, up 14.5%. The U.S. market saw a 40.8% GMV increase. Top customers contributed 39% to total GMV, a 30% rise. Mytheresa launched exclusive collections, opened a pop-up store, and improved distribution. Spree Commerce enabled fast growth and strong customer engagement.
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Stylemyle used Spree Commerce to build a global online marketplace for luxury and emerging fashion brands. The company needed a... platform that could scale and support rapid feature development. Spree enabled fast onboarding of boutiques and easy integration of unique inventory. With Spree, Stylemyle reduced time to market and improved mobile shopping for users. The platform supports multi-vendor, multi-currency, and scalable growth.
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Garmentory used Spree Commerce to build a fashion marketplace for independent boutiques and designers. The platform enabled Garmentory to grow... from 25 to over 400 partners worldwide. Traffic increased by 3,000 percent and the customer base grew by 300 percent year over year. Spree Commerce's flexibility allowed easy integration of boutique inventories and supported rapid scaling. Garmentory now accounts for over 50% of its partner boutiques’ online orders.
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Everlane used Spree Commerce to build its online store. The company wanted to show true costs and factory details for... every product. They focused on simple design and easy navigation for users. Everlane built their e-commerce platform in-house using Spree for flexibility and scalability. The site runs 20+ apps on Heroku and uses React for a fast experience. Spree Commerce helped Everlane support its mission of transparency and ethical production.
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Sirdar used Spree Commerce to launch a new ecommerce platform. The site offers over 100 yarn types and hundreds of... digital patterns. Customers can buy patterns, yarn, and accessories in one place using the Project Builder. The platform supports multi-language and global shipping. Sirdar’s online store now provides a seamless shopping experience for hand knitting enthusiasts.
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On Running used Spree Commerce to power its direct-to-consumer online store. The brand needed a premium eCommerce experience for its... high-performance shoes and apparel. Spree Commerce enabled a streamlined buying process with features like shop by activity, shoe finder, and quick add. The site supports advanced filtering, user reviews, and product recommendations. On Running delivers a minimalist, user-friendly site for global customers.
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Spree Commerce powers Alabama Chanin's online store. Alabama Chanin is a sustainable fashion brand focused on local, organic materials. The... company needed a flexible e-commerce platform to match its artisan values. Spree Commerce gave them full control, fast loading, and user-friendly features. The site includes gift cards, advanced filters, and related product suggestions. Alabama Chanin values Spree's open source approach, which fits their DIY and community-driven mission.
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Ratio Clothing uses Spree Commerce to power its online store for custom shirts. Customers answer a 60-second survey, and a... machine learning algorithm creates a unique fit profile. The platform enables easy shirt customization, from fabric to collar and cuffs. 90% of customers get a perfect fit on their first order. Spree Commerce supports advanced product customization and seamless user experience.
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Spree Commerce powers Refako Autodele's online store with over 200,000 auto parts. Customers can order online and pick up in... 30 minutes at any of 14 stores across Denmark. The site lets users find parts by entering their license plate. Spree integrates with Hotjar, Google Analytics, Google Maps, and MobilePay. Refako serves both mechanics and individual car owners with fast, reliable eCommerce.
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DieHard built its online store using Spree Commerce. The site features a sticky photo gallery, a battery selector tool, and... a local store finder. Spree Commerce gives DieHard full control over its e-commerce platform. The website is fast, user friendly, and scalable. Customers can easily find and buy the right battery for their car online.
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FCP Euro used Spree Commerce to upgrade its online auto parts store. Their old platform was slow and hard to... change. Spree let them add new features and connect with industry data. After switching, FCP Euro saw 50% more website traffic in the first year. Online sales grew to 95% of their business. The new site loads much faster than competitors and supports over 350,000 products.
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Refako Autodele uses Spree Commerce to power its online auto parts store with over 200,000 products. Customers can find matching... car parts by entering their vehicle’s license plate number. The platform supports both professional mechanics and individual buyers. Refako offers click & collect, letting users pick up orders in 30 minutes at any of its 14 stores across Denmark. The site integrates with tools like Hotjar, Google Analytics, and MobilePay for a seamless eCommerce experience.
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GoDaddy used Spree Commerce to build a multi-tenant ecommerce solution for small businesses. They needed a platform that was mature,... extensible, and easy to customize. Spree Commerce stood out for its features and strong developer community. GoDaddy scaled Spree to support tens of thousands of storefronts and 1.5 million page views per day. The solution delivers over 99.99% uptime and fast response times for small business customers.
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VideoPlasty used Spree Commerce to build a headless marketplace for digital downloads like stock animation and GIFs. The founder needed... a scalable e-commerce platform to sell digital assets and boost SEO. Spree Commerce enabled a custom solution with fast checkout and advanced product filters. Users can easily browse, preview, and buy royalty-free animation elements. The platform integrates with Stripe, PayPal, and analytics tools for seamless operations.
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Vidyodan uses Spree Commerce as a headless backend for its video livestream shopping mobile app. The app lets sellers host... shoppable live video streams, and buyers can chat and buy products directly in the stream. Spree API v2 powers product listing, search, cart, checkout, and payments in the app. Payment systems are fully integrated, so users never leave the stream. Vidyodan raised $1 million in seed funding and is part of Onedio, Turkey’s largest social media platform.
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GoDaddy used Spree Commerce to build a multi-tenant ecommerce platform for small businesses. The solution powers tens of thousands of... unique storefronts and handles about 1.5 million page views daily. GoDaddy integrated Spree with its systems, making it easy for non-technical users to launch online stores. The platform delivers over 99.99% uptime and fast response times. Spree's flexibility and strong developer community were key to GoDaddy's choice.
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PCB Industry built its B2B platform for electronic components using Spree Commerce. The site lets users get instant price quotes... and order PCBs online from factories in the USA, Taiwan, and China. Customers enter their PCB specs and see real-time pricing from multiple partners. Spree Commerce powers the platform's ordering and quoting features. The solution streamlines the buying process for PCB customers.
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Kenmore built its website using Spree Commerce, a flexible open-source e-commerce platform. The site features a sticky photo gallery, product... highlights, and a local store finder. Kenmore offers a wide range of home appliances and has served over 100 million Americans for nearly 100 years. Spree Commerce helps Kenmore deliver a fast, user-friendly online shopping experience. The platform gives Kenmore full control over its digital storefront.
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Spree Commerce powers the ACR Artex ecommerce site for survival products. ACR Artex needed a checkout flow with FedEx and... TaxCloud, faster media loading, Google Maps customization, and remote database connections. Spree Commerce delivered solutions like multi-shipping methods, CloudFront for fast media, interactive maps, and remote database integration. The platform supports admin, user, and dealer roles, rich content, and global sales. ACR Artex now sells safety and survival gear worldwide with improved site performance and user experience.
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Hundred uses Spree Commerce to power its personalized vitamin subscription service. The company offers a quiz to tailor vitamin packs... and provides ongoing support from nutrition experts. Customers can choose flexible subscription plans and get quarterly health assessments. Spree Commerce enables a user-friendly platform with features like product recommendations and interactive labels. Hundred raised $8M to expand to the US market.
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Feals used Spree Commerce to launch a direct-to-consumer CBD e-commerce platform. The site features custom UX, product variants, subscriptions, and... integrations with Zendesk and marketing tools. Feals focused on transparency, education, and customer support. Their platform offers both single and subscription CBD purchases, order tracking, and a unique brand experience. Spree Commerce enabled Feals to deliver premium CBD products with a mobile-first, user-friendly online store.
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NuTraditions used Spree Commerce to launch a custom ecommerce site for its wellness products. The site features a mobile-first design... and strong accessibility. Spree Commerce enabled fast page loads and easy product management. Integrations include Mailchimp, Braintree, and analytics tools. The founder chose Spree after positive B2B experience. The new site supports both retail and future product expansion.
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