Real-World Case Studies and Customer Success Stories with Spree Commerce

Spree Commerce powers FORM's online store for prestige hair care. FORM, part of Walker and Company, serves people of color... with tailored health and beauty products. The Spree Commerce platform enables features like personalized consultations, custom gift cards, product reviews, and a subscription service. Customers can pay with Affirm in three interest-free payments. FORM's site delivers a simple, user-friendly shopping experience with fast loading and full control for the brand.
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Packhelp used Spree Commerce for its B2B web-to-print ecommerce platform. The challenge was to avoid building features from scratch and... focus on unique company value. Packhelp chose Ruby on Rails and Spree for a flexible backend and fast go-to-market. The result was a 3D box creator and a platform for custom packaging orders. Packhelp grew rapidly, reaching 5,000 customers in 29 countries and 600 orders a day.
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Spree Commerce helped Greetabl automate and streamline their online gifting business. Greetabl needed a scalable solution for personalized gift orders... and fulfillment. Spark Solutions built a custom Spree Commerce platform with a React.js product builder, custom checkout, and outsourced fulfillment integration. The MVP launched in 22 weeks, connecting to a print-on-demand and shipping center. The new system improved user experience, enabled multi-unit ordering, and supported business growth.
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Spree Commerce powers Violet Grey's luxury beauty marketplace. Violet Grey needed a curated, high-end shopping experience for beauty products. They... used Spree Commerce with a custom backend, Ruby on Rails, React, and integrations like Google Analytics and Facebook Pixel. The platform supports features like color filters, product tutorials, recommendations, and multiple payment options. Violet Grey now offers a top-tier, Hollywood-chic ecommerce site with a highly curated selection of beauty products.
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Spree Commerce powers Cosmaé's DTC eCommerce platform. Cosmaé, a small French manufacturer, sells natural and organic cosmetic ingredients. The company... wanted to reach the general public after 20 years serving professionals. Spree enabled a beautiful, user-friendly site with advanced filtering and recipe browsing. Customers can manage accounts, track orders, and create wishlists. The platform supports a seamless shopping experience for DIY beauty enthusiasts.
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Spree Commerce powers Goby, a direct-to-consumer oral care startup. Goby launched the first subscription-based rechargeable electric toothbrush. The Spree Commerce... platform supports Goby's online store and subscription service. Goby achieved a 65% one-year subscriber retention rate. Active subscribers grew 10x in 18 months. Most customers buy more than one toothbrush at the start and return for more purchases.
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Spree Commerce powers Messermacher Kappeller GmbH's online store for premium handmade knives. The site features a unique design, product filters,... and a product configurator for custom knife orders. Customers can personalize every detail of their knife using the Configurator tool. The store also offers a 360 virtual tour and a blog about knife craftsmanship. Spree Commerce enables advanced customization and a stylish shopping experience.
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Spree Commerce powers Sirdar's ecommerce platform. Sirdar, a leading British yarn manufacturer, needed a modern online store for hand knitting... products. Spree delivered a user-friendly site with features like a pattern library, project builder, and shoppable Instagram. The platform supports multi-language sales and global shipping. Sirdar now offers over 100 yarn qualities and hundreds of patterns online, improving customer experience and sales opportunities.
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Spree Commerce powers Gasido's B2B marketplace for industrial gases. Gasido needed a platform to connect gas providers and buyers online,... manage inventory, and handle complex product options. Spree enabled faceted search, location-based delivery, advanced tax calculations, and easy reordering. The solution included custom checkout for bottle returns and supplier inventory management. Gasido now offers a streamlined procurement process for industrial gases in Germany.
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Spree Commerce powers Volition Beauty's crowdsourcing platform for beauty products. Volition lets users submit product ideas, which the team reviews... and develops with chemists. The community votes on campaigns, and winning ideas become products. Spree Commerce enables features like voting, product promotion, reviews, pre-orders, and loyalty programs. Volition brings new products to market in just three to six weeks, much faster than traditional beauty brands.
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Spree Commerce powers Mason Cycles' online store for its Continent Crashing bikes. Mason Cycles needed a modern, immersive website to... showcase its handcrafted bikes and detailed product features. Spree Commerce enabled easy stock tracking and bike build management, letting the team focus on new products. The site features a user-friendly design, detailed product pages, and a product comparison tool. Mason Cycles is seeing early commercial success with this unique e-commerce approach.
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Craftsman is a well-known American tool brand. They wanted a strong online store to showcase over 1,200 professional-grade tools. Craftsman... used Spree Commerce to build their website. The site has features like a sticky photo gallery, product reviews, and a tool to find items in local stores. Spree Commerce helped Craftsman show their tools and build a better online experience for customers.
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Spree Commerce powers Away's $1. 4B smart luggage brand. Away sells directly to customers online and in stores, keeping prices...low and quality high. The company uses Spree Commerce for a sleek, user-friendly website that drives over 90% of its revenue. Away reached $12 million in sales in its first year and has sold more than 100,000 suitcases. Influencer marketing and Instagram eCommerce are key to Away's growth.
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Spree Commerce helped Felix Gray build a custom eCommerce platform for selling prescription glasses online. Felix Gray needed a flexible... solution to handle orders, redesign their website, and improve the checkout process. Spark Solutions used Spree to revamp both the front and back end, making it easier to add new features and reduce maintenance. The new site increased conversion rates and let customers upload prescriptions and measure pupillary distance at home. Felix Gray now spends more time on growth and less on fixing bugs.
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ChefSteps used Spree Commerce to build a content-rich ecommerce platform focused on smart cooking. The challenge was to create a... website that matched their mission of inspiring creativity in the kitchen. Spree Commerce provided a modern, minimalist site with interactive recipes, video tutorials, and digital tools like a scaling tool and egg calculator. The platform supports direct online sales, subscriptions, and gifting. ChefSteps now offers a seamless user experience with advanced features and integrations.
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Marley Spoon uses Spree Commerce for its meal kit subscription service. The company needed a better way to onboard new... users and make sign-up easy. Spree Commerce helped Marley Spoon create a simple five-step sign-up process. Customers can pick a plan, set their location, choose delivery, pay, and select meals. This made it easier for people to order meal kits and manage subscriptions online. Marley Spoon now delivers fresh ingredients and recipes to thousands of homes worldwide.
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Blue Apron uses Spree Commerce to power its meal-kit subscription platform. The company needed a flexible e-commerce solution for personalized... meal plans, upselling, and a smooth user experience. Spree Commerce and Ruby on Rails enabled Blue Apron to build a custom site with features like a step-by-step onboarding flow, integrated market, and wine delivery. The platform supports both web and mobile apps, plus advanced tools for warehouse management and demand forecasting. Blue Apron delivers a seamless home-chef experience with a highly customized online store.
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Farmdrop used Spree Commerce to build a peer to peer grocery marketplace. Their goal was to fix the food chain... by connecting local producers directly with customers in London. The Spree platform made shopping easy with filters for dietary needs and detailed producer stories. Farmdrop pays producers 75 percent of the final retail price. The company received a £3M investment and recognition for innovation.
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Bevv uses Spree Commerce multi-vendor marketplace to let breweries sell craft beer and cider directly to consumers. The challenge was... to build an Etsy-like platform for alcohol, giving each vendor their own storefront. Spree Commerce enabled Bevv to launch a fully-featured marketplace quickly, handling legal and logistics hurdles. Bevv increased producer margins by 55% and expanded to eight states, helping 2,000 breweries reach customers directly. The platform supports on-demand delivery and compliance with liquor regulations.
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Spree Commerce powers the Farmers To You online marketplace. Farmers To You connects families with local farmers in Vermont. The... company switched from OSCommerce to a custom Spree Commerce solution. The new platform supports over 1,900 families and 350+ weekly products. Farmers To You enabled $7.7 million in new sales for regional farmers. The site features advanced filtering, product reviews, and easy ordering.
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Spirulina. pl is a family-owned Polish superfoods brand. They were using an old version of Spree and Rails, which was...risky and outdated. The team decided to upgrade to Spree 4.1 and use the new Spree UX. A small team of six completed the migration and redesign. The new site is much faster, scoring up to 99-100 points in Google Lighthouse. The checkout process is now shorter and more convenient for customers.
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Spree Commerce and Comfortable Mexican Sofa helped Southern Kitchen build a content-driven eCommerce site. Southern Kitchen wanted to combine recipes... and shopping for a seamless experience. They needed a custom CMS and a flexible eCommerce engine. Spark Solutions used Spree for the store and Comfortable Mexican Sofa for content. The team launched the CMS in two months. The new site lets users find recipes and buy products in one place.
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Spree Commerce helped Blue Bottle Coffee grow from a single shop to a $700 million e-commerce business. Blue Bottle needed... a flexible online platform to support subscriptions and integrate with other business tools. Spree Commerce provided order management, product management, and responsive design. The new system let Blue Bottle offer subscription flexibility and connect all their systems. Online sales increased and the brand became a global leader in specialty coffee.
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Spree Commerce helped Paneco build a multi-region alcohol eCommerce store. Paneco needed a customizable and scalable platform to support rapid... growth and unique features. Spree's open source framework allowed Paneco to add custom features like "Happy Hour" and targeted promotions. A new one-click checkout improved conversion rates. Paneco saw an 11.4% increase in conversion from a free gift promotion and a 40% reduction in memory usage after launch.
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Spree Commerce helped Surfdome upgrade its e-commerce platform. Surfdome needed to replace its old technology to keep up with a... fast-moving action sports marketplace. They moved to a cloud-first strategy, using AWS and open source tools. Surfdome migrated from PHP to Ruby on Rails with Spree Commerce. This cut the cost and time of change by over 50%. The new system supports over 10,500 product lines and serves more than 1 million customers a year.
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Spree Commerce helped Huckberry build a unique eCommerce platform for outdoor adventurers. Huckberry used Spree to create a customizable site... with strong storytelling and data-driven marketing. The company grew to over $15 million in revenue in under five years. Spree enabled easy A/B testing, clean landing pages, and a seamless checkout. Huckberry now gets more than 7 million monthly pageviews.
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Spree Commerce helped Fortnum & Mason launch a new ecommerce site. The retailer needed to replace old technology and improve... user experience. The new site was built in eight months with tools for fast updates. Mobile visits increased by 77% year over year. Mobile conversion rose by 57%. Total sales went up 30% in the first year. Calls to customer service dropped by 28%. The site paid back its investment in less than two years.
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Maisonette used Spree Commerce to build a multi-vendor marketplace for children's wear. The challenge was to create a scalable e-commerce... and inventory management solution for hundreds of brands and thousands of customers. Spree Commerce provided a flexible platform with custom CMS, advanced e-commerce features, and integrations like Braintree and Google Analytics. Maisonette surpassed its 2017 revenue forecast by over 40 percent. The platform now connects shoppers to over 500 brands and 170 vendors with a single checkout experience.
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Spree Commerce powers Planteka, an online marketplace in Barcelona for plant lovers. Planteka lets users buy, sell, or swap plants,... pots, and gardening products. The platform also offers services, courses, and workshops. Both individuals and small businesses can join and share their products and knowledge. Spree Commerce enables a simple, user-friendly site with multi-vendor support and easy onboarding for sellers.
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Spree Commerce powers Name of Love's online store for bridesmaid dresses. The site lets brides create virtual showrooms and invite... bridesmaids to shop together. Name of Love customizes the Spree platform for group shopping and easy checkout. The site features 14 dress styles, each with multiple colors and fabrics. Brides and bridesmaids enjoy a collaborative, digital shopping experience. The Spree-based site is visually rich and easy to update.
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Scout & Nimble used Spree Commerce to build an online marketplace for shoppable designer rooms and home decor. The challenge was... to create a designer-driven retail site with high traffic and strong visual inspiration. Spree provided a custom eCommerce platform, automated server scaling, PayPal integration, and e-design tools for interior designers. Designers can create shoppable rooms, and customers can shop by room, designer, or product. The solution helped Scout & Nimble grow and support both consumers and trade customers.
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Urban Ladder used Spree Commerce to upgrade its online furniture marketplace. The company wanted to make shopping for furniture easier... and more enjoyable. They moved from Magento to Spree to get better performance and a smoother user experience. Spree helped Urban Ladder scale to millions of users and add features like image galleries and a custom recommendation engine. The switch to Spree supported Urban Ladder’s growth after raising $77 million in funding.
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On Running used Spree Commerce to power its direct-to-consumer online store. The brand needed a premium eCommerce experience for its... high-performance shoes and apparel. Spree Commerce enabled a minimalist, user-friendly website with advanced features like shop by activity, shoe finder, and quick add. The site supports global sales and integrates with tools like Hotjar, Adyen, and Google Analytics. Customers enjoy a smooth buying process and premium user experience.
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Mitchells used Spree Commerce to build their luxury fashion eCommerce store. Their goal was to give online shoppers the same... personal service as in-store. The site lets customers contact real salespeople, see their own dashboard, and manage wish lists and virtual closets. Mitchells spent two years developing the platform to match their high service standards. The result is an online experience where customers feel valued and welcome, just like in their physical stores.
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Spree Commerce powers The Fifth Collection's vintage fashion eCommerce platform. The company needed a global platform with easy supplier management... and a vintage-like user experience. Spree enabled single page checkout, multi-currency support, a recommendation engine, and advanced search. The platform uses AI to verify authenticity and integrates with major payment gateways. The Fifth Collection now serves customers worldwide and is recognized as Southeast Asia’s top online vintage fashion site.
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Garmentory used Spree Commerce to build a luxury fashion marketplace for independent boutiques and designers. The challenge was to help... small boutiques sell online and manage inventory easily. Spree Commerce let Garmentory integrate many stores and offer more products. Garmentory grew from 25 to over 400 boutiques and designers. Site traffic increased by 3,000 percent. The customer base grew by 300 percent year over year.
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Spree Commerce helped MilanStyle. com migrate from WordPress to a scalable platform. The new site supports over 725,000 luxury and...fashion products, up from 40,000. After migration, MilanStyle.com saw a 45% boost in conversion rates. The site now offers faster load times, real-time stock updates, and improved mobile experience. The project launched in 3 months and stayed within 96% of the estimated budget.
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Stylemyle used Spree Commerce to build its online marketplace for luxury and emerging fashion brands. The company needed a platform... that could scale and add new features as it grew. Spree allowed Stylemyle to launch quickly, integrate boutique inventories, and customize the site for different needs. The CEO said speed was the main benefit, helping them reduce time to market. Spree's flexibility and strong documentation supported their rapid development and global expansion.
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Ratio Clothing is a Denver-based company that makes custom shirts. They wanted to give customers a perfect fit and an... easy online experience. They used Spree Commerce to build their website. The site uses a machine learning algorithm to help customers find their size. Most customers get a perfect fit with their first shirt. The process is fast and simple, taking just a few minutes.
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Spree Commerce helped Everlane build a $100M+ fashion business. Everlane wanted a simple, honest online store with clear navigation and... transparent pricing. They used Spree for its flexibility and scalability, running 20+ apps on Heroku with a single-page application. The site uses Ruby on Rails, React, and industry-standard tools. Everlane's online store is clean and user-friendly, matching their brand values of transparency and ethical production.
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Spree Commerce powers Alabama Chanin's online store. Alabama Chanin is a sustainable fashion brand focused on local, organic materials. The... company needed a flexible e-commerce platform to match its artisan values. Spree Commerce gave them full control, fast loading, and user-friendly features. The site includes gift cards, advanced filters, and related product suggestions. Alabama Chanin values Spree's open source approach, which fits their DIY and community-driven mission.
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Spree Commerce helped FCP Euro move from a slow, inflexible platform to a fast, flexible online store. FCP Euro needed... quick prototyping and easy integrations. Spree let them build custom features and expand their catalog. After switching to Spree, FCP Euro saw 50% more website traffic and reached 95% online sales. Their site now loads over 100 times faster than competitors.
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Spree Commerce powers DieHard's online store. DieHard needed a flexible and scalable e-commerce platform. Spree Commerce gave them full control... and fast loading stores. The site features a sticky photo gallery, battery selector, and local store finder. DieHard batteries are known for reliable starting power and long life.
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Spree Commerce powers Refako Autodele's online store with over 200,000 auto parts. Refako serves both mechanics and individual customers in... Denmark. The site lets users find car parts by entering their license plate. Customers can pick up orders in 30 minutes at one of 14 stores. Spree integrates with tools like Hotjar, Google Analytics, and MobilePay to improve the shopping experience.
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Spree Commerce powers the ACR Artex ecommerce site for survival products. ACR Artex needed a checkout flow with FedEx and... TaxCloud, faster media loading, Google Maps customization, and remote database connections. Spree Commerce delivered solutions like multi-shipping methods, CloudFront for fast media, interactive maps, and remote database integration. The platform supports admin, user, and dealer roles, rich content, and global sales. ACR Artex now sells safety and survival gear worldwide with improved site performance and user experience.
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Spree Commerce powers the B2B eCommerce platform for PCB Industry in the electronic components sector. PCB Industry needed a fast,... easy way for customers to get instant quotes and order printed circuit boards online. With Spree, users enter PCB details and see real-time prices from factories in the USA, Taiwan, and China. The platform removes the need to send files and wait for quotes. Customers can choose the country of origin and delivery options. Spree Commerce supports a seamless, automated ordering process for PCB Industry.
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Kenmore uses Spree Commerce to power its website. The brand needed a flexible and scalable e-commerce platform. Spree Commerce lets... Kenmore build a fast, user-friendly online store with features like a sticky photo gallery and local store finder. Kenmore integrates tools like Hotjar, Google Analytics, and Facebook Pixel. The site supports millions of customers and showcases Kenmore's wide range of home appliances.
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Spree Commerce powers NuTraditions' custom ecommerce website. NuTraditions needed a fast, mobile-friendly site for their wellness products. Spree Commerce 4.2... delivered a smooth, accessible storefront with strong UX and quick load times. The site uses integrations like Mailchimp, Braintree, and Mixpanel. Spark Solutions helped launch a referral campaign that planted a tree for every email signup. The new site supports NuTraditions' growth and brand mission.
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Feals uses Spree Commerce to power its direct-to-consumer CBD e-commerce platform. The company wanted a simple, healthy way to deliver... premium CBD products and stand out in the wellness market. Spree Commerce helped Feals build a custom, mobile-first online store with features like product variants, subscriptions, order tracking, and Zendesk integration. The platform supports transparency, education, and a smooth customer experience. Feals benefits from Spree's open-source flexibility and integrations, helping them grow quickly in the CBD space.
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Hundred uses Spree Commerce to power its subscription service for personalized vitamin mixes. The company needed a platform to support... personalized recommendations, e-commerce, and ongoing nutrition expert support. Spree Commerce enabled Hundred to offer a user-friendly quiz, flexible subscription plans, and custom supplement packs. With this solution, Hundred expanded to the US market and raised $8M in funding. The platform helps deliver a tailored customer experience and supports over 75,000 unique vitamin combinations.
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Vidyodan uses Spree Commerce as a headless backend for its video livestream shopping mobile app. The app lets sellers host... shoppable live video streams, and buyers can chat and buy products directly in the stream. Spree API v2 powers product listing, search, cart, checkout, and payments in the app. Payment systems are fully integrated, so users never leave the stream. Vidyodan raised $1 million in seed funding and is part of Onedio, Turkey’s largest social media platform.
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GoDaddy wanted to offer an easy Ecommerce solution for small businesses. They looked at many platforms and chose Spree Commerce... for its features and strong community. GoDaddy made Spree multi-tenant and integrated it with their systems. Now, GoDaddy Online Store supports tens of thousands of live storefronts. The platform handles about 1.5 million page views per day and has over 99.99% uptime. Small businesses can now easily build and manage online stores with GoDaddy.
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Spree Commerce powers VideoPlasty, a headless marketplace for digital downloads like animation elements and GIFs. VideoPlasty needed a custom e-commerce... solution to sell digital products with video previews and strong SEO. The founder built the first version on WooCommerce but switched to Spree Commerce for better scalability and SEO performance. The platform now supports easy browsing, advanced search, and fast checkout for digital assets. VideoPlasty uses Spree Commerce, Ruby on Rails, and AWS, with integrations like Stripe and PayPal.
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Spree Commerce helped OK-Print build a web-to-print platform for B2B and B2C customers in Portugal, France, and Spain. OK-Print needed a... flexible eCommerce solution for both individual and corporate clients. Spree Commerce provided multi-language and multi-currency features. The platform lets users order personalized print products and choose delivery options. The ordering process is easy, with downloadable guides and templates for customers.
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KFC Chile used Spree Commerce to build its local delivery eCommerce platform. The goal was to let customers order food... directly from the nearest restaurant for home or workplace delivery. The new site uses KFC branding and offers features like product filtering and a map of locations. KFC Chile wanted to reduce reliance on third-party delivery apps and have more control over sales. The platform includes integrations with Google Analytics, Mercado Pago, and other tools to support online orders.
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Spree Commerce powers Dissolve's digital products marketplace for high-end stock footage and photography. Dissolve needed a platform to manage millions... of digital assets and offer both digital and physical products. Spree Commerce enabled a modern, searchable storefront with advanced account options, team collaboration, and flexible licensing. The platform supports over 1.1 million stock videos, exclusive content, and tiered discounts. Dissolve's site now delivers a seamless experience for content creators and buyers.
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Spree Commerce helped Scratch DJ Academy build a community-based eCommerce platform. Scratch needed a centralized and scalable solution after expanding... to 6 locations. The academy had challenges with disconnected sales, marketing, inventory, and scheduling. Spree Commerce replaced these processes with a single platform. Since using Spree, Scratch has taught over 500,000 DJs and producers worldwide.
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3form wanted to make it easier for customers to order product samples. Before, customers had to fill out a web... form and wait for a sales rep to process the order by hand. 3form hired Spark Solutions to build a new system using Spree Commerce and integrate it with their ERP. The project took 12 weeks and used agile sprints. Now, customers can order free samples online in less than three minutes. The new system removed manual work and made the process much faster and easier.
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Nuherbs used Spree Commerce to launch a wholesale B2B e-commerce platform for dietary supplements. The new site is mobile-friendly and... supports five types of wholesale clients. It integrates with Kingdee ERP for smooth order fulfillment and real-time data sync. The platform improves user experience with advanced filtering, custom sign-up forms, and content management. Prices are hidden for guests, encouraging registration and customer engagement.
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The New England Patriots wanted a better online store for their fans. They used Spree Commerce to build their ProShop... website. The new site is easy to use and has features like wishlists, gift guides, and a custom jersey builder. Fans can buy team gear and make custom jerseys online. The store is fast and gives the team full control over their online sales.
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Sourcerie used Spree Commerce to build a personalized beauty marketplace. Their platform uses over 300,000 user reviews and a recommendation... engine with over 90% accuracy. Sourcerie connects many brands and retailers, offering tailored product suggestions for different skin types and needs. The founders raised £1.8 million in funding to launch and grow the business. Spree Commerce helped Sourcerie deliver a data-driven, community-powered shopping experience.
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