Real-World Case Studies and Customer Success Stories with Singular

Neon Play used Singular and BidShake to improve their mobile game ad campaigns. They wanted to test more creative ads... and keep costs low. With the Singular-BidShake integration, they could upload up to 200 ads weekly. This helped them find better performing ads faster. As a result, Neon Play saw 43% more installs and a 22% lower cost per install. Their team now spends less time on manual work and more on creative testing.
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Singular helped TutoTOONS gain real control over user acquisition and ad monetization. Before Singular, TutoTOONS struggled to track ARPU and... ROAS, relying on estimates. With Singular’s analytics and attribution, they built dedicated UA teams and increased spend by 80% in 3 months and 900% in 8 months. The platform enabled COPPA-compliant attribution for kids’ apps and supported rapid growth to over 100,000 new users. TutoTOONS now uses data-driven strategies to scale their mobile games business.
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Singular helped Ilyon boost installs by 98% in one year. Ilyon used Singular to connect and standardize campaign data from... many media sources. The team automated reporting and saved 10 hours per week for each user acquisition manager. Creative analytics let them compare ad performance and improve campaigns. Ilyon also cut cost per event by 22%.
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Rovio used Singular’s SKAdNetwork solution to prepare for Apple’s iOS 14 privacy changes. The team needed to measure mobile marketing... without user-level data. They worked with Singular to implement server-to-server SKAdNetwork attribution and smart conversion management. Rovio tested different conversion models and found a four-day window with revenue buckets gave 100-300% more accurate insights than standard models. Now, Rovio can measure and optimize user acquisition campaigns in a privacy-safe way.
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Jam City uses Singular to manage marketing data from over 40 ad networks. The platform helps the team quickly collect... and analyze campaign and creative performance data. Singular's dashboard lets them view spend, installs, impressions, and creative results in one place. This saves time and supports their creative strategy. Jam City relies on Singular for executive reports and detailed analytics across their game portfolio.
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Singular helped TutoTOONS increase user acquisition spend by 900% in 8 months. Before Singular, TutoTOONS struggled with ARPU and ROAS... tracking and relied on internal estimates. With Singular's analytics and attribution, they gained real control over their marketing data. This enabled them to build two dedicated UA teams and onboard over 100,000 new users. TutoTOONS also achieved an 80% spend increase within the first 3 months of integration.
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Singular helped TutoTOONS increase ad spend by 900% in 8 months. Before using Singular, TutoTOONS had no clear view of... ARPU or ROAS. With Singular, they gained real control over user acquisition and ad monetization. This led to 100,000+ new users and two dedicated UA teams. TutoTOONS saw an 80% spend increase in the first 3 months of integration.
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DraftKings used Singular to unify fragmented marketing data from many sources. The team eliminated agencies and built internal infrastructure. Singular... helped connect user, revenue, and campaign data for better insights. Creative teams used Singular's visual tools to track performance. This made it easier to optimize campaigns and set testing agendas. The company gained a single source of truth for marketing performance.
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Neon Play used Singular and BidShake to speed up creative testing for their mobile games. Before, they could only launch... one creative per network each week. With the new Creative Manager tool, they managed creative assets faster and improved campaign results. This helped Neon Play keep user engagement high and reduce creative fatigue. The solution made it easier to test new ad concepts and reach more users.
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Singular helped Beat automate creative analytics for their ride-hailing ads. Beat needed to manage 12,000 creative assets yearly across Latin... America. Singular's platform unified campaign data, automated reporting, and enabled advanced creative grouping. Beat built a custom dashboard for all ad assets. This led to a 25% increase in installs in one campaign using playable ads.
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Postmates used Singular's unified analytics platform to improve its growth marketing. The company wanted to cut its cost per acquisition... for fleet and new customers by 50%. Manual Excel reporting made it hard to get accurate, detailed data. With Singular, Postmates tracked performance across many ad networks and sources. The team gained real-time insights and automated workflows to optimize campaigns. This helped Postmates make faster, data-driven decisions for customer and fleet acquisition.
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Lyft used Singular to improve marketing measurement. The marketing science team focused on accurate attribution, incrementality, and ROI. They ran... experiments to test new channels and partners. The team compared conversion data to find gaps in existing technology. This approach helped Lyft unlock efficiency and align marketing goals with business metrics.
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Singular’s Fraud Prevention Suite helped Beat, a leading Latin American ride-hailing app, block 70% of ad fraud using advanced detection methods. Beat faced challenges... with diverse fraud schemes due to multiple acquisition channels and hyperlocal marketing. By using Singular’s Next-gen Attribution and Analytics, Beat saved over €50K in marketing costs since 2019 and avoided hours of manual reconciliation. The platform’s pre-attribution rejection and clear fraud insights gave Beat strong protection and transparency.
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Singular helped Beat fight ad fraud in the ride-hailing industry. Beat faced wasted ad budgets and unreliable reports due to... fraud. They used many media sources, making them a target for different fraud types. Beat chose Singular's next-generation attribution and analytics solution. This let them measure, analyze, and optimize their marketing. Beat improved user acquisition and protected their ad spend.
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Singular helped Match Group automate marketing reporting across 40+ channels. Before, Match spent many hours manually calculating campaign costs and... tracking installs. With Singular, Match gained granular insights into campaign performance and improved targeting. The team now tracks key metrics like CPM and CVR to stay competitive and detect fraud. Singular’s reporting lets Match act faster and avoid untrustworthy partners.
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Yelp used the Singular analytics platform to improve marketing data accuracy and granularity. Before Singular, Yelp's marketing team struggled with... manual spend analysis and inconsistent data from ad channels. Singular automated spend analysis and mapped nearly 100% of engagements from major ad sources, a 3X improvement over previous coverage. This let Yelp see ROI and CPA data on much more user traffic. The platform also helped Yelp scale user acquisition and retargeting across mobile, web, and desktop.
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Singular helped a leading online business in India achieve 13 million app installs in 15 months. The company focused on... Android for user acquisition and paid only for transactions, not just installs. They reduced organic installs on Android from 35% to 10% and on iOS from 99% to 60%. Singular enabled them to test over 180 media sources and scale to 40 sources on Android. Detailed logs and fraud protection features supported accurate payouts and growth.
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LinkedIn used Singular to create a single source of truth for marketing performance data. Before Singular, each team had separate... KPIs and data, making alignment hard. Singular unified data from multiple ad networks and sources into one place. This helped LinkedIn align teams and improve efficiency. Now, all marketing data is centralized for better decision-making and reporting.
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Khatabook used Singular’s attribution and analytics to support rapid growth. They automated marketing data aggregation and protected ad budgets with... fraud prevention tools. With these solutions, Khatabook gained over 10 million users in their first year. They also reallocated 20% of their ad budget from fraud to real users. Singular’s support team helped them integrate data and optimize campaigns.
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Singular helps Personal Capital connect user journeys across mobile and desktop. Personal Capital, a digital wealth management company, uses Singular's... custom integrations for cross-platform measurement. This lets them track users from app install to desktop conversion. The platform solves the challenge of fragmented data in digital marketing. Singular enables better attribution and growth marketing for financial services.
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Wise needed better app marketing measurement and data integrity. Their old MMP lacked support and clear ROI tracking. Wise chose... Singular for its strong integrations, transparent pricing, and expert technical support. Migration was smooth, with direct access to Singular’s team and clear project planning. Now, Wise saves engineering resources and gets reliable marketing data delivered automatically.
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