Real-World Case Studies and Customer Success Stories with Singular

Singular helped Whalo, a mobile gaming company, increase marketing spend by 3-4x after switching from another provider. Whalo needed better... analytics, unified data, and a partner for growth. Singular provided analytics, cost aggregation, and easy SKAN integration. The team launched 10 new channels and improved efficiency. Whalo now uses Singular for both reporting and ETL as they scale.
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Wildlife used Singular to migrate 32 apps and boost deterministically attributed installs by 20%. The team needed a more advanced... MMP partner to handle SKAN, privacy, and cross-device analytics. Singular provided a smooth migration, superior data access, and flexible SDKs. Wildlife saved resources by streamlining data ingestion and no longer needed to maintain their own servers. The partnership enabled Wildlife to use Singular as their source of truth for marketing data.
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DraftKings used Singular to unify their marketing data. Before, their data was siloed across teams and systems. With Singular, they... brought all marketing, user, and revenue data together. This helped them see the full lifecycle value of users. Their creative team also used Singular’s visual tools to improve reporting and testing. Now, DraftKings can optimize campaigns and make better decisions with a single source of truth.
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Singular helped Playsome boost ROAS by 115% in one year. Playsome used Singular's marketing analytics and Udonis' creative support to... manage user acquisition with a small team. The company improved scale on iOS by 400% and achieved a net ROAS of 275% over three years. Playsome tracked all marketing data in one place and optimized creative performance. Singular's simple dashboards and SKAdNetwork tools made it easy for Playsome to grow with minimal resources.
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Singular helped Star Stable Entertainment AB track mobile performance across iOS and Android while staying GDPR and COPPA compliant. The team used... Singular to integrate with over 10 ad networks and view all campaign ROI in one dashboard. They achieved an 800% ROI increase and over 5 million installs. Singular's creative reporting let them optimize user acquisition costs and refresh creatives every 10 days. Data was easily transferred to BigQuery for deeper analysis.
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Singular helped Rovio boost Angry Birds Journey's ROAS by 10% week over week. Rovio wanted to grow its user base... in the US and keep high-value users. With Singular's real-time insights and Moloco's reach, Rovio exceeded retention goals at D3, D7, and D30. The team used data-driven marketing to scale and retain more users than before. Singular's mobile attribution solution gave Rovio the metrics to improve their marketing strategy.
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Singular helped Rec Room double installs from web and CTV campaigns. Rec Room used Singular’s cross-platform attribution to track users... across PC, console, mobile, and Nintendo Switch. The solution enabled a 50% reduction in cost per install on CTV channels. Rec Room built robust tracking for all gaming platforms. The team expanded paid campaigns to 89% more platforms in under a year.
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Singular helped Mad Brain Games improve efficiency and scale growth. The team replaced three tools with Singular’s mobile attribution platform.... They gained a single source of truth for marketing data and saved time on daily operations. Custom dashboards let them track campaign and game performance without relying on their BI team. As a result, they saw better ROI and a general uplift in game performance.
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Kakao Games used Singular to track user activity across web, mobile, PC, and console platforms. They needed better visibility into... cross-platform data and iOS performance, especially with SKAN 4.0. Singular provided a measurement suite and deep linking, helping Kakao Games analyze user flow and optimize marketing ROI. Integration with their internal BI saved time and resources. Kakao Games migrated 20+ apps and managed 50+ audience segments using Singular.
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Singular helped Innplay Labs increase their marketing spend by 200 times after switching platforms. The team managed data challenges without... needing a dedicated BI team. Singular combined attribution and cost aggregation, saving time and reducing overhead. Innplay scaled from 5 to over 40 marketing partners and exceeded ROI targets by 35%. The platform enabled fast, reliable reporting and easy partner onboarding for their gaming business.
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DraftKings used Singular’s Tracking Link API to automate marketing link generation. They reduced link creation time by 99%. The team... now generates 100 links per minute, saving 44 hours each week. Manual processes were replaced with automation, improving efficiency and standardization. DraftKings can now quickly create links for campaigns and optimize user experiences.
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Singular helped Pipa Studios double its number of new payers per day. The team saved 4-6 hours of work each... week by automating data management. Pipa Studios migrated over 70 campaign links and achieved a 100% data migration. The marketing team gained better data visibility and access with Singular's MMP solution. The partnership with Singular also reduced the payback period for their marketing investments.
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Singular and Moloco helped Lessmore, a mobile game studio, exceed its D7 ROAS goal by 80% in just 2 weeks. Lessmore used Singular... to connect ad revenue and in-app purchase data for Eatventure. This enabled Moloco’s Dual ROAS model to optimize user acquisition campaigns. The company scaled its daily budget by 600% within a month. Lessmore quickly reached profitability and grew its user base with high-value users.
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Singular helped Lessmore, a small mobile gaming studio, scale user acquisition spend to millions per month. Lessmore used Singular's dashboards... and ETL tools to centralize and analyze campaign data. The team quickly optimized campaigns and diversified ad networks, reaching top 10 iOS game rankings in the US. Singular's support and easy data integration enabled rapid growth with a lean team. Lessmore achieved high profits and market traction without a dedicated data team.
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Singular helped Hothead Games compare their mobile game performance to industry benchmarks. The user acquisition team needed accurate, timely data... to hit ROAS and growth goals. Singular’s benchmarking and ETL tools unified data from multiple ad networks. Hothead Games discovered new advertising networks and forecasted KPIs for new game genres. The team gained insights into market and genre trends, improving their growth strategy.
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Singular helped Gameloft unite creative and user acquisition teams with a single source of truth for creative performance. The company gave... 100 artists and UA managers access to unified creative reporting, enabling full visibility and collaboration. Within six months, 20 UA managers gained deep creative knowledge through Singular’s dashboards and training. Gameloft automated reporting, saving time and effort, and improved creative outcomes. The team now benchmarks and iterates on creative strategy using integrated data from Singular.
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A Thinking Ape, a mobile gaming company, switched to Singular for better SKAN reporting. They needed a single dashboard for... all user acquisition data and easier access to performance metrics. After migrating, they saw faster SKAN data, improved data aggregation, and lower SKAN eCPIs. The team saved 3-5 hours per week with clear reporting tools. They migrated three apps and attributed more installs and revenue in less time.
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Singular helped Carry1st, Africa's top games publisher, adopt SKAN 4 for iOS user acquisition. Carry1st built an internal CV schema... tool and used Singular's SKAN Adoption Dashboard to optimize campaigns. They achieved 40% lower CPIs than Facebook ad benchmarks on iOS in the US. The team doubled their scale on iOS and improved reporting with custom dashboards. Singular's support and analytics enabled fast testing and agile growth.
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Singular helped Actionfit track 60 games and manage 20 million installs. Actionfit saw 150% year-over-year revenue growth in 2024 after... switching to Singular. The platform unified analytics for user acquisition, ad spend, and revenue streams. Actionfit now integrates with 40 ad networks and runs 60 campaigns at once. Singular's reporting tools improved operational efficiency and data confidence.
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Neon Play used Singular and BidShake to improve their mobile game ad campaigns. They wanted to test more creative ads... and keep costs low. With the Singular-BidShake integration, they could upload up to 200 ads weekly. This helped them find better performing ads faster. As a result, Neon Play saw 43% more installs and a 22% lower cost per install. Their team now spends less time on manual work and more on creative testing.
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Singular helped TutoTOONS gain real control over user acquisition and ad monetization. Before Singular, TutoTOONS struggled to track ARPU and... ROAS, relying on estimates. With Singular’s analytics and attribution, they built dedicated UA teams and increased spend by 80% in 3 months and 900% in 8 months. The platform enabled COPPA-compliant attribution for kids’ apps and supported rapid growth to over 100,000 new users. TutoTOONS now uses data-driven strategies to scale their mobile games business.
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Jam City uses Singular to manage marketing data from over 40 ad networks. The platform helps the team quickly collect... and analyze campaign and creative performance data. Singular's dashboard lets them view spend, installs, impressions, and creative results in one place. This saves time and supports their creative strategy. Jam City relies on Singular for executive reports and detailed analytics across their game portfolio.
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Singular helped Ilyon boost installs by 98% in one year. Ilyon used Singular to connect and standardize campaign data from... many media sources. The team automated reporting and saved 10 hours per week for each user acquisition manager. Creative analytics let them compare ad performance and improve campaigns. Ilyon also cut cost per event by 22%.
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Rovio used Singular’s SKAdNetwork solution to prepare for Apple’s iOS 14 privacy changes. The team needed to measure mobile marketing... without user-level data. They worked with Singular to implement server-to-server SKAdNetwork attribution and smart conversion management. Rovio tested different conversion models and found a four-day window with revenue buckets gave 100-300% more accurate insights than standard models. Now, Rovio can measure and optimize user acquisition campaigns in a privacy-safe way.
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Singular helped TutoTOONS increase user acquisition spend by 900% in 8 months. Before Singular, TutoTOONS struggled with ARPU and ROAS... tracking and relied on internal estimates. With Singular's analytics and attribution, they gained real control over their marketing data. This enabled them to build two dedicated UA teams and onboard over 100,000 new users. TutoTOONS also achieved an 80% spend increase within the first 3 months of integration.
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Singular helped TutoTOONS increase ad spend by 900% in 8 months. Before using Singular, TutoTOONS had no clear view of... ARPU or ROAS. With Singular, they gained real control over user acquisition and ad monetization. This led to 100,000+ new users and two dedicated UA teams. TutoTOONS saw an 80% spend increase in the first 3 months of integration.
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DraftKings used Singular to unify fragmented marketing data from many sources. The team eliminated agencies and built internal infrastructure. Singular... helped connect user, revenue, and campaign data for better insights. Creative teams used Singular's visual tools to track performance. This made it easier to optimize campaigns and set testing agendas. The company gained a single source of truth for marketing performance.
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Neon Play used Singular and BidShake to speed up creative testing for their mobile games. Before, they could only launch... one creative per network each week. With the new Creative Manager tool, they managed creative assets faster and improved campaign results. This helped Neon Play keep user engagement high and reduce creative fatigue. The solution made it easier to test new ad concepts and reach more users.
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LinkedIn used Singular to create a single source of truth for marketing performance data. Before Singular, each LinkedIn marketing team... had separate KPIs and data sources, making alignment difficult. Singular unified app attribution and web data, letting LinkedIn pull all marketing data into one place. This helped teams align better in meetings and business reviews. The integration improved efficiency and supported LinkedIn’s growth initiatives.
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Singular’s Creative IQ helped Instabridge save over 5 hours each week on creative analysis. The team used Creative IQ to... find top-performing ad creatives and scale viral campaigns across three regions. Instabridge improved cost per install discovery and campaign scaling strategy. Creative IQ enabled faster creative briefs and doubled creative output. Instabridge overcame manual tracking challenges and boosted global ad performance.
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Singular helped ConfirmTkt manage marketing across 6-7 paid channels and owned media. The platform improved attribution, fraud detection, and campaign... reporting. ConfirmTkt used Singular’s ETL integration for advanced LTV analysis and month-on-month tracking. Real-time fraud prevention improved campaign quality. iOS users, though only 10% of installs, now deliver higher lifetime value thanks to better measurement.
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Singular helped WorkIndia grow app installs by over 400,000 in just 4 months. WorkIndia used Singular to track marketing ROI... and get a single view of all campaign data. The platform enabled WorkIndia to improve cost per acquisition by 11% in a year. Singular's fraud detection and deep integration supported WorkIndia in optimizing ad spend and channel performance. WorkIndia now combines Singular data with internal data for better business insights.
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Yelp used the Singular analytics platform to improve marketing data accuracy and granularity. Before Singular, Yelp's marketing team struggled with... manual spend analysis and inconsistent data from ad channels. Singular automated spend analysis and mapped nearly 100% of engagements from major ad sources, a 3X improvement over previous coverage. This let Yelp see ROI and CPA data on much more user traffic. The platform also helped Yelp scale user acquisition and retargeting across mobile, web, and desktop.
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Singular helped Match Group automate marketing reporting across 40+ channels. Before, Match spent many hours manually calculating campaign costs and... tracking installs. With Singular, Match gained granular insights into campaign performance and improved targeting. The team now tracks key metrics like CPM and CVR to stay competitive and detect fraud. Singular’s reporting lets Match act faster and avoid untrustworthy partners.
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Singular helped a leading online business in India achieve 13 million app installs in 15 months. The company focused on... Android for user acquisition and paid only for transactions, not just installs. They reduced organic installs on Android from 35% to 10% and on iOS from 99% to 60%. Singular enabled them to test over 180 media sources and scale to 40 sources on Android. Detailed logs and fraud protection features supported accurate payouts and growth.
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LinkedIn used Singular to create a single source of truth for marketing performance data. Before Singular, each team had separate... KPIs and data, making alignment hard. Singular unified data from multiple ad networks and sources into one place. This helped LinkedIn align teams and improve efficiency. Now, all marketing data is centralized for better decision-making and reporting.
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Singular helped Tenpo migrate two apps and achieve a 60% ROI in operational costs within a year. Tenpo faced high... operational costs, limited attribution, and gated features with their previous MMP. By switching to Singular, they gained access to cost aggregation, cross-device reporting, and improved customer support. The migration was completed 80% in under two months with a small team. Tenpo now benefits from more features and lower costs, supporting their fintech growth.
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Singular helped NG. CASH achieve a 177% increase in downloads and 143% more iOS installs. NG.CASH switched from AppsFlyer to...Singular to lower costs, improve fraud protection, and get better SKAN reporting. Singular’s pricing and all-in-one package let NG.CASH scale campaigns and explore new marketing channels. The migration was smooth, with no disruption to growth. NG.CASH now tracks marketing performance more closely and plans to expand web strategies.
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Singular helped Luno save 100 hours of manual work by automating marketing data reporting. Luno used Singular to track ad... spend and user performance across mobile apps. The platform enabled quick integration with new ad channels and deep linking for campaigns. Luno's teams now align on a single source of truth for marketing data. Singular's support and innovation prepared Luno for industry changes like iOS14.5. Luno credits Singular for driving growth and improving marketing efficiency.
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AstroPay used Singular to migrate their mobile measurement partner (MMP) for full cross-platform attribution. They faced challenges with limited web... attribution and data access from their previous provider. Singular enabled accurate web and mobile attribution, better data analysis, and flexible fraud protection. AstroPay saw a 22.2% increase in revenue, 14.3% rise in ARPU, and 77% of activated cards driven by paid media. The migration was smooth with zero data loss.
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Khatabook used Singular’s attribution and analytics to support rapid growth. They automated marketing data aggregation and protected ad budgets with... fraud prevention tools. With these solutions, Khatabook gained over 10 million users in their first year. They also reallocated 20% of their ad budget from fraud to real users. Singular’s support team helped them integrate data and optimize campaigns.
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Singular helps Personal Capital connect user journeys across mobile and desktop. Personal Capital, a digital wealth management company, uses Singular's... custom integrations for cross-platform measurement. This lets them track users from app install to desktop conversion. The platform solves the challenge of fragmented data in digital marketing. Singular enables better attribution and growth marketing for financial services.
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Wise needed better app marketing measurement and data integrity. Their old MMP lacked support and clear ROI tracking. Wise chose... Singular for its strong integrations, transparent pricing, and expert technical support. Migration was smooth, with direct access to Singular’s team and clear project planning. Now, Wise saves engineering resources and gets reliable marketing data delivered automatically.
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Singular helped Rentcars cut booking acquisition costs by 3x. The platform improved Rentcars' App Store ranking by 24 positions. Rentcars... used Singular to unify measurement and attribution across web and mobile. This enabled smarter investment and channel diversification. Rentcars saw more incremental bookings and expanded its reach. The integration supported data lakes, BI tools, and CRM flows for better insights.
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Singular helped Beat automate creative analytics for their ride-hailing ads. Beat needed to manage 12,000 creative assets yearly across Latin... America. Singular's platform unified campaign data, automated reporting, and enabled advanced creative grouping. Beat built a custom dashboard for all ad assets. This led to a 25% increase in installs in one campaign using playable ads.
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Postmates used Singular's unified analytics platform to improve its growth marketing. The company wanted to cut its cost per acquisition... for fleet and new customers by 50%. Manual Excel reporting made it hard to get accurate, detailed data. With Singular, Postmates tracked performance across many ad networks and sources. The team gained real-time insights and automated workflows to optimize campaigns. This helped Postmates make faster, data-driven decisions for customer and fleet acquisition.
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Lyft used Singular to improve marketing measurement. The marketing science team focused on accurate attribution, incrementality, and ROI. They ran... experiments to test new channels and partners. The team compared conversion data to find gaps in existing technology. This approach helped Lyft unlock efficiency and align marketing goals with business metrics.
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Singular’s Fraud Prevention Suite helped Beat, a leading Latin American ride-hailing app, block 70% of ad fraud using advanced detection methods. Beat faced challenges... with diverse fraud schemes due to multiple acquisition channels and hyperlocal marketing. By using Singular’s Next-gen Attribution and Analytics, Beat saved over €50K in marketing costs since 2019 and avoided hours of manual reconciliation. The platform’s pre-attribution rejection and clear fraud insights gave Beat strong protection and transparency.
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Singular helped Beat fight ad fraud in the ride-hailing industry. Beat faced wasted ad budgets and unreliable reports due to... fraud. They used many media sources, making them a target for different fraud types. Beat chose Singular's next-generation attribution and analytics solution. This let them measure, analyze, and optimize their marketing. Beat improved user acquisition and protected their ad spend.
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Scrambly used Singular to track and optimize their ad spend. They grew from $100K to over $500K in monthly ad... spend in less than 8 months. With Singular’s attribution and deep linking, Scrambly generated more than 1.3 million installs in the U.S. since November 2023. The platform helped Scrambly make better marketing decisions and allocate budget to top-performing channels. Scrambly worked with over 5 major ad networks using Singular’s tools.
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Singular helped Gamelight scale user acquisition by onboarding 65 new ad networks. The UA team saved 6 hours each week... by eliminating manual reporting. Singular unified ROAS and retention analytics, giving Gamelight a single view of performance. The team could quickly see what worked and make better decisions. Gamelight kept full visibility as they grew their campaigns and partners.
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Ciao Games – MAF moved over 30 apps to Singular for better data tracking and reporting. The team needed clear,... unified dashboards and seamless integration with their BI tools. Singular’s intuitive interface, custom dashboards, and strong customer support made the transition easy. Ciao Games now tracks KPIs across many campaigns and studios in one place. Data accuracy and fast integrations help them make better decisions and grow their business.
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Singular helped Appvertiser improve ad performance for a top free-to-play strategy game. Appvertiser used Singular’s creative analytics to test up... to 7 creatives weekly and optimize campaigns. They achieved a 1.6x increase in App Store conversion rate and total ranking keywords in one month. Cost per install for Google dropped by 30%. Appvertiser found Singular’s dashboards and creative reporting system easy to use and valuable for data-driven decisions.
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3Q Digital uses Singular to power growth for its clients. The agency relies on Singular for marketing attribution, analytics, and... cost aggregation. They use the platform for fraud prevention and audience management. Real-time data and granular insights help optimize campaigns and improve performance. Having all metrics in one place speeds up reporting and decision-making.
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Singular helped Eightpoint migrate 30+ apps for better attribution accuracy. The team achieved 97% source-level attribution accuracy after switching. They... saved over 6 hours per week on data operations. Singular’s unified dashboard gave them granular campaign and creative-level data. Meta integration improved visibility for Facebook and Instagram campaigns. Eightpoint now makes faster, more confident optimization decisions.
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Singular helped CrazyLabs automate marketing analytics and unify campaign data from 20 media sources. The team used Cost Aggregation and... Performance Analytics to save hours daily on manual reporting. They combined campaign and attribution data for deep insights into CPI and ROI. Creative Analytics let them optimize ad creatives and share results with their creative team. Regular support and strategy sessions helped CrazyLabs build a strong growth stack.
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Singular helped DGN Games grow 85% year-over-year. DGN used Singular to analyze and optimize user acquisition campaigns across 10+ media... sources. The platform saved the team about 15 hours per week by automating campaign analytics. DGN used features like creative reporting and custom dimensions to improve marketing performance. DGN became the fastest-growing social casino company with Singular's marketing analytics tools.
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