Singular Overview

Singular empowers top marketers at companies like Lyft and LinkedIn to unify marketing data and apply precise attribution. This platform offers a comprehensive view of marketing performance, enabling businesses to uncover insights that drive growth. Singular's end-to-end analytics and attribution tools provide smarter ROI insights, allowing for faster decision-making and strategic adjustments. This capability is crucial for businesses aiming to optimize their mobile marketing efforts and achieve measurable growth. By integrating data from multiple sources, Singular ensures marketers have access to accurate, real-time performance metrics, enhancing their ability to make informed decisions and achieve superior marketing outcomes.

Use Cases

Customers recommend Advertisement, Campaign Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using Singular.

Other use cases:

  • Engagement Management
  • Sending & Publishing Communications
  • Digital Marketing
  • Competitive Intelligence
  • Channel Marketing
  • Helpdesk Management
  • Partner Marketing
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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Singular.

Other priorities:

  • Increase Sales & Revenue
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Acquire Customers
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Visibility
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Singular Use-Cases and Business Priorities: Customer Satisfaction Data

Singular works with different mediums / channels such as Mobile.

Singular's features include Dashboard, Calculator, Gamification, etc. and Singular support capabilities include Chat Support, Phone Support, Email Support, etc. also Singular analytics capabilities include Analytics, and Custom Reports.

Reviews

"As an on-demand food platform with unique geographic markets, it’s critical for us to be able to break out our views by different cities and custom market definitions. Previously, we’d spend many hours each week manually breaking out reporting. With... Singular, we’ve automated this process fully and are able to create completely custom reports that meet our specific analytical needs." - Andy Wells

Peer review evidence (same sources as the product rating summary)

"...Mobile advertising attribution is critical data for modern marketers, as it connects an effect with a cause...." Mobile App Attribution & Conversion Tracking for Advertising
"...All marketing campaign can be tracked in single window...." Peer review by Naman G, Founder & CPO, Food & Beverages
"...Mobile attribution, cost data in one place, and reporting analytics...." Peer review by Agency

Singular, OWOX, Alpha Anywhere, Broadstreet, VBOUT, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Singular is used by top marketers at companies like Lyft and Microsoft to unify marketing data and apply attribution. Performance insights are exposed to drive growth.

Popular Business Setting

for Singular

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Singular is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Singular Customer wins, Customer success stories, Case studies

How does Singular address your Campaign Management Challenges?

How can Singular optimize your Social Media Analytics Workflow?

How efficiently Does Singular manage your Engagement Management?

How does Singular facilitate Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Singular solved their Mobile Marketing needs. Cuspera uses 1845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Singular testimonial

Andy Wells

Head of Customer Acquisition

DoorDash

As an on-demand food platform with unique geographic markets, it’s critical for us to be able to break out our views by different cities and custom market definitions. Previously, we’d spend many hours each week manually breaking out reporting. With Singular, we’ve automated this process fully and ...are able to create completely custom reports that meet our specific analytical needs.

Testimonial By Andy Wells
Singular testimonial

Brian Sapp

VP of User Acquisition

Jam City

I use it for executive reports, building massive pivot charts, visuals that I want to see across the portfolio. The combination of our internal tools plus Singular really gives me everything I need. Testimonial By Brian Sapp
Singular testimonial

Patrick Kenney

Lead Graphic Designer

Yelp

It was like that scene in The Wizard of Oz when everything turned to color. Testimonial By Patrick Kenney
CUSTOMERS TESTIMONIALS
Singular testimonial

Andy Wells

Head of Customer Acquisition

DoorDash

As an on-demand food platform with unique geographic markets, it’s critical for us to be able to break out our views by different cities and custom market definitions. Previously, we’d spend many hours each week manually breaking out reporting. With Singular, we’ve automated this process fully and ...are able to create completely custom reports that meet our specific analytical needs.

Testimonial By Andy Wells
Singular testimonial

Brian Sapp

VP of User Acquisition

Jam City

I use it for executive reports, building massive pivot charts, visuals that I want to see across the portfolio. The combination of our internal tools plus Singular really gives me everything I need. Testimonial By Brian Sapp
Singular testimonial

Patrick Kenney

Lead Graphic Designer

Yelp

It was like that scene in The Wizard of Oz when everything turned to color. Testimonial By Patrick Kenney
 

Whalo - Entertainment - Small

Tel Aviv, Israel

Singular helped Whalo, a mobile gaming company, increase marketing spend by 3-4x after switching from another provider. Whalo needed better analytics, unified data, and a partner for growth. Singular... provided analytics, cost aggregation, and easy SKAN integration. The team launched 10 new channels and improved efficiency. Whalo now uses Singular for both reporting and ETL as they scale.

 

Wildlife - Entertainment - Medium

São Paulo, Brazil

Wildlife used Singular to migrate 32 apps and boost deterministically attributed installs by 20%. The team needed a more advanced MMP partner to handle SKAN, privacy, and cross-device analytics. Sing...ular provided a smooth migration, superior data access, and flexible SDKs. Wildlife saved resources by streamlining data ingestion and no longer needed to maintain their own servers. The partnership enabled Wildlife to use Singular as their source of truth for marketing data.

 

DraftKings - Entertainment - Large

Boston, USA

DraftKings used Singular to unify their marketing data. Before, their data was siloed across teams and systems. With Singular, they brought all marketing, user, and revenue data together. This helped... them see the full lifecycle value of users. Their creative team also used Singular’s visual tools to improve reporting and testing. Now, DraftKings can optimize campaigns and make better decisions with a single source of truth.

 

Playsome - Entertainment - Small

Helsinki, Finland

Singular helped Playsome boost ROAS by 115% in one year. Playsome used Singular's marketing analytics and Udonis' creative support to manage user acquisition with a small team. The company improved s...cale on iOS by 400% and achieved a net ROAS of 275% over three years. Playsome tracked all marketing data in one place and optimized creative performance. Singular's simple dashboards and SKAdNetwork tools made it easy for Playsome to grow with minimal resources.

 

Tenpo - Financial Services - Medium

Santiago, Chile

Singular helped Tenpo migrate two apps and achieve a 60% ROI in operational costs within a year. Tenpo faced high operational costs, limited attribution, and gated features with their previous MMP. B...y switching to Singular, they gained access to cost aggregation, cross-device reporting, and improved customer support. The migration was completed 80% in under two months with a small team. Tenpo now benefits from more features and lower costs, supporting their fintech growth.

 

Star Stable Entertainment AB - Entertainment - Medium

Stockholm, Sweden

Singular helped Star Stable Entertainment AB track mobile performance across iOS and Android while staying GDPR and COPPA compliant. The team used Singular to integrate with over 10 ad networks and v...iew all campaign ROI in one dashboard. They achieved an 800% ROI increase and over 5 million installs. Singular's creative reporting let them optimize user acquisition costs and refresh creatives every 10 days. Data was easily transferred to BigQuery for deeper analysis.

Your first million users: Rocking the cold start with Hannah Parvaz

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Singular

What is Singular?

Singular is a marketing analytics and metric analysis tool that empower businesses to drive growth with unified marketing data, intelligent insights, and automation. It helps to grow market share, improve ROI and increase customer lifetime value.

It supports access to accurate and actionable cross-platform analytics instantly for better optimizations and transforms siloed marketing data into insights automatically. It also helps in tracking and measuring the path to conversion across channels with fraud detection and preventive methods

Some of its features include a Performance analytics dashboard, creative analytics dashboard, automated alerts, custom dimensions, custom metrics, export API and so on.

What is Singular used for?

Singular is a Mobile Marketing Software mainly used by its customers to Improve ROI and Enhance Customer Relationships by Advertisement, Campaign Management and Social Media Analytics .

What are the top features of Singular?

Dashboard, Calculator and Gamification are some of the top features of Singular.

Who uses Singular?

Singular is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Singular alternatives?

OWOX, Alpha Anywhere, Broadstreet and VBOUT are popular alternatives for Singular.

Where is Singular located?

Singular is headquartered at San Francisco, California.
lightning

Peers used Singular for advertisement and campaign management

Singular Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

4.26/5 ★

Read Reviews (340)
Custom Reports

4.19/5 ★

Read Reviews (315)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

4.26/5 ★

Read Reviews (340)
Custom Reports

4.19/5 ★

Read Reviews (315)

Software Failure Risk Guidance

?

for Singular

Overall Risk Meter

Low Medium High

Top Failure Risks for Singular

Singular News

Product

Sync your Singular audiences straight into ChatGPT Ads

Singular has integrated its Singular Audiences with ChatGPT Ads, allowing marketers to sync audience segments directly for enhanced targeting. This integration enables real-time data updates, ensuring consistent audience definitions across channels and improving campaign efficiency through precise targeting and bid adjustments.

Product

Singular Photonics launches world-first SPAD-based image sensor

Singular Photonics has launched Litavis, the world's first SPAD-based image sensor with in-pixel processing. This innovative sensor integrates photon-counting imaging, programmable time gating, and advanced photon timing on a single chip. Litavis is designed for diverse applications, including machine vision and quantum technologies, offering flexibility and scalability for developers.

Product

Singular joins the Universal Ads Business Partners Program as a Mobile Measurement Partner

Singular has joined the Universal Ads Business Partners Program as an official Mobile Measurement Partner. This integration allows app marketers to extend Singular's measurement workflows to premium TV advertising, enabling seamless tracking of installs, post-install events, and campaign performance alongside digital ad channels. The partnership enhances advertisers' ability to treat premium TV as a measurable and optimizable performance channel.

Product

Singular and Roku partner to drive CTV performance at scale.

Singular has integrated with Roku to enhance CTV campaign measurement and performance. This integration allows marketers to track consumer journeys across channels, providing accurate attribution for CTV ads. Singular's dashboard offers unified reporting, enabling real-time optimization and audience targeting within Roku Ads Manager. This collaboration aims to maximize ROI by linking CTV impressions to app installs and ensuring comprehensive campaign analysis.

Singular Profile

Company Name

Singular

Company Website

https://www.singular.net/

HQ Location

San Francisco, California

Employees

101-250

Social

Financials

SERIES B