Singular Overview

Singular empowers top marketers at companies like Lyft and LinkedIn to unify marketing data and apply precise attribution. This platform offers a comprehensive view of marketing performance, enabling businesses to uncover insights that drive growth. Singular's end-to-end analytics and attribution tools provide smarter ROI insights, allowing for faster decision-making and strategic adjustments. This capability is crucial for businesses aiming to optimize their mobile marketing efforts and achieve measurable growth. By integrating data from multiple sources, Singular ensures marketers have access to accurate, real-time performance metrics, enhancing their ability to make informed decisions and achieve superior marketing outcomes.

Use Cases

Customers recommend Advertisement, Campaign Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using Singular.

Other use cases:

  • Engagement Management
  • Sending & Publishing Communications
  • Digital Marketing
  • Competitive Intelligence
  • Channel Marketing
  • Helpdesk Management
  • Partner Marketing
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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Singular.

Other priorities:

  • Increase Sales & Revenue
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Acquire Customers
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Visibility
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Singular Use-Cases and Business Priorities: Customer Satisfaction Data

Singular works with different mediums / channels such as Mobile.

Singular's features include Dashboard, Calculator, Gamification, etc. and Singular support capabilities include Chat Support, Phone Support, Email Support, etc. also Singular analytics capabilities include Analytics, and Custom Reports.

Reviews

"We were not able to get ROI at a very granular level before we started working with Singular. Now, thanks to Singular, our front-end data gets automatically joined with our backend data, exposing ROI on a publisher, creative, campaign and partner le...vel." - Nebojsa Radovic

Peer review evidence (same sources as the product rating summary)

"...Get iOS 14 ready with industry insights for advertisers, DSPs, SSPs, and MMPs!..." Customer stories
"...Comprehensive tracking of the funnel from Marketing campaigns 2...." Peer review by Ketan I, Assistant Manager, Online Marketing, Hospitality
"...Or in 15 different dashboards and reports and analytics tools...." Data Integration Software Tool & Techniques to Integrate Data

Singular, OWOX, Attentive, Alpha Anywhere, Broadstreet, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Singular is used by top marketers at companies like Lyft and Microsoft to unify marketing data and apply attribution. Performance insights are exposed to drive growth.

Popular Business Setting

for Singular

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Singular is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Singular Customer wins, Customer success stories, Case studies

What Are the key features of Singular for Campaign Management?

How can Singular optimize your Social Media Analytics Workflow?

What Are the key features of Singular for Engagement Management?

What solutions does Singular provide for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Singular solved their Mobile Marketing needs. Cuspera uses 1845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Singular testimonial

Nebojsa Radovic

Director of User Acquisition

N3twork

We were not able to get ROI at a very granular level before we started working with Singular. Now, thanks to Singular, our front-end data gets automatically joined with our backend data, exposing ROI on a publisher, creative, campaign and partner level. Testimonial By Nebojsa Radovic
Singular testimonial

Patrick Kenney

Lead Graphic Designer

Yelp

It was like that scene in The Wizard of Oz when everything turned to color. Testimonial By Patrick Kenney
Singular testimonial

Rachel Chanco

Director of Digital Marketing & Mobile Growth

Personal Captial

One of the things I really love about working with Singular is I am able to understand a user journey from app install to a conversion that may occur on desktop. We talk a lot about cross-platform being a real problem within the industry and Singular is helping me solve for that. Testimonial By Rachel Chanco
CUSTOMERS TESTIMONIALS
Singular testimonial

Nebojsa Radovic

Director of User Acquisition

N3twork

We were not able to get ROI at a very granular level before we started working with Singular. Now, thanks to Singular, our front-end data gets automatically joined with our backend data, exposing ROI on a publisher, creative, campaign and partner level. Testimonial By Nebojsa Radovic
Singular testimonial

Patrick Kenney

Lead Graphic Designer

Yelp

It was like that scene in The Wizard of Oz when everything turned to color. Testimonial By Patrick Kenney
Singular testimonial

Rachel Chanco

Director of Digital Marketing & Mobile Growth

Personal Captial

One of the things I really love about working with Singular is I am able to understand a user journey from app install to a conversion that may occur on desktop. We talk a lot about cross-platform being a real problem within the industry and Singular is helping me solve for that. Testimonial By Rachel Chanco

Eightpoint - Mobile App Development - Medium

Cayman Islands

Singular helped Eightpoint migrate 30+ apps for better attribution accuracy. The team achieved 97% source-level attribution accuracy after switching. They saved over 6 hours per week on data operatio...ns. Singular’s unified dashboard gave them granular campaign and creative-level data. Meta integration improved visibility for Facebook and Instagram campaigns. Eightpoint now makes faster, more confident optimization decisions.

 

Neon Play - Entertainment - Small

Cirencester, UK

Neon Play used Singular and BidShake to improve their mobile game ad campaigns. They wanted to test more creative ads and keep costs low. With the Singular-BidShake integration, they could upload up ...to 200 ads weekly. This helped them find better performing ads faster. As a result, Neon Play saw 43% more installs and a 22% lower cost per install. Their team now spends less time on manual work and more on creative testing.

Beat - Transportation/Trucking/Railroad - Large

Singular helped Beat automate creative analytics for their ride-hailing ads. Beat needed to manage 12,000 creative assets yearly across Latin America. Singular's platform unified campaign data, autom...ated reporting, and enabled advanced creative grouping. Beat built a custom dashboard for all ad assets. This led to a 25% increase in installs in one campaign using playable ads.

TutoTOONS - Entertainment - Medium

Singular helped TutoTOONS gain real control over user acquisition and ad monetization. Before Singular, TutoTOONS struggled to track ARPU and ROAS, relying on estimates. With Singular’s analytics and... attribution, they built dedicated UA teams and increased spend by 80% in 3 months and 900% in 8 months. The platform enabled COPPA-compliant attribution for kids’ apps and supported rapid growth to over 100,000 new users. TutoTOONS now uses data-driven strategies to scale their mobile games business.

 

Postmates - Transportation/Trucking/Railroad - Large

San Francisco, USA

Postmates used Singular's unified analytics platform to improve its growth marketing. The company wanted to cut its cost per acquisition for fleet and new customers by 50%. Manual Excel reporting mad...e it hard to get accurate, detailed data. With Singular, Postmates tracked performance across many ad networks and sources. The team gained real-time insights and automated workflows to optimize campaigns. This helped Postmates make faster, data-driven decisions for customer and fleet acquisition.

 

Match Group - Internet - Large

Dallas, USA

Singular helped Match Group automate marketing reporting across 40+ channels. Before, Match spent many hours manually calculating campaign costs and tracking installs. With Singular, Match gained gra...nular insights into campaign performance and improved targeting. The team now tracks key metrics like CPM and CVR to stay competitive and detect fraud. Singular’s reporting lets Match act faster and avoid untrustworthy partners.

Your first million users: Rocking the cold start with Hannah Parvaz

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Singular

What is Singular?

Singular is a marketing analytics and metric analysis tool that empower businesses to drive growth with unified marketing data, intelligent insights, and automation. It helps to grow market share, improve ROI and increase customer lifetime value.

It supports access to accurate and actionable cross-platform analytics instantly for better optimizations and transforms siloed marketing data into insights automatically. It also helps in tracking and measuring the path to conversion across channels with fraud detection and preventive methods

Some of its features include a Performance analytics dashboard, creative analytics dashboard, automated alerts, custom dimensions, custom metrics, export API and so on.

What is Singular used for?

Singular is a Mobile Marketing Software mainly used by its customers to Improve ROI and Enhance Customer Relationships by Advertisement, Campaign Management and Social Media Analytics .

What are the top features of Singular?

Dashboard, Calculator and Gamification are some of the top features of Singular.

Who uses Singular?

Singular is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Singular alternatives?

OWOX, Attentive, Alpha Anywhere and Broadstreet are popular alternatives for Singular.

Where is Singular located?

Singular is headquartered at San Francisco, California.
lightning

Peers used Singular for advertisement and campaign management

Singular Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5

Read Reviews (5)
Analytics

4.26/5

Read Reviews (340)
Custom Reports

4.19/5

Read Reviews (315)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5

Read Reviews (5)
Analytics

4.26/5

Read Reviews (340)
Custom Reports

4.19/5

Read Reviews (315)

Software Failure Risk Guidance

?

for Singular

Overall Risk Meter

Low Medium High

Top Failure Risks for Singular

Singular News

Product

Singular + ChatGPT: first MMP to connect ChatGPT to all your marketing data

Singular has launched the first Model Context Protocol (MCP) integration with ChatGPT, enabling marketers to access marketing data through natural language. This integration allows app developers to gain insights into campaign performance, ROI, and ad effectiveness without technical expertise. The MCP ensures secure and auditable data access, enhancing marketing intelligence and agility for users.

Product

AI-enabled marketing: what marketers are asking Singular via our Claude MCP integration

Singular has integrated its data and insights with Claude, an AI model, to enable marketers to use natural language queries for campaign insights. This integration allows marketers to analyze performance, track ROI, and gain insights quickly. The AI-enabled marketing tool supports queries in multiple languages, enhancing accessibility and usability for marketers worldwide.

Product

Advanced Mobile Measurement is re-enabled: Singular now supports Metas AMM for both iOS and Android

Singular has re-enabled support for Metas Advanced Mobile Measurement (AMM) on both iOS and Android platforms. This update allows marketers to access granular campaign data from Meta, enhancing mobile attribution and marketing analytics capabilities. The integration benefits advertisers seeking deeper insights into user acquisition and campaign performance across Metas ecosystem.

Product

Talk to your data: Singular launches instant AI-powered insights with top LLMs, starting with Claude

Singular has launched instant AI-powered marketing insights by integrating leading large language models, starting with Claude. This new feature enables marketers to interact directly with their data, generating actionable analytics and attribution insights in real time. The integration aims to streamline campaign optimization and decision-making across digital marketing channels.

Singular Profile

Company Name

Singular

Company Website

https://www.singular.net/

HQ Location

San Francisco, California

Employees

101-250

Social

Financials

SERIES B