Marketing Analytics and Attribution to track and measure the path to conversion across channels.
Latest Product Updates and Feature Enhancements on Singular
Sync your Singular audiences straight into ChatGPT Ads
Singular has integrated its Singular Audiences with ChatGPT Ads, allowing marketers to sync audience segments directly for enhanced targeting. This integration enables real-time data updates, ensurin...g consistent audience definitions across channels and improving campaign efficiency through precise targeting and bid adjustments.
Singular Photonics has launched Litavis, the world's first SPAD-based image sensor with in-pixel processing. This innovative sensor integrates photon-counting imaging, programmable time gating, and a...dvanced photon timing on a single chip. Litavis is designed for diverse applications, including machine vision and quantum technologies, offering flexibility and scalability for developers.
Singular joins the Universal Ads Business Partners Program as a Mobile Measurement Partner
Singular has joined the Universal Ads Business Partners Program as an official Mobile Measurement Partner. This integration allows app marketers to extend Singular's measurement workflows to premium ...TV advertising, enabling seamless tracking of installs, post-install events, and campaign performance alongside digital ad channels. The partnership enhances advertisers' ability to treat premium TV as a measurable and optimizable performance channel.
Singular and Roku partner to drive CTV performance at scale.
Singular has integrated with Roku to enhance CTV campaign measurement and performance. This integration allows marketers to track consumer journeys across channels, providing accurate attribution for... CTV ads. Singular's dashboard offers unified reporting, enabling real-time optimization and audience targeting within Roku Ads Manager. This collaboration aims to maximize ROI by linking CTV impressions to app installs and ensuring comprehensive campaign analysis.
Singular joins the tvScientific by Pinterest Certified Measurement Partner Program
Singular has become the first mobile measurement partner in the tvScientific by Pinterest Certified Measurement Partner Program. This partnership enables advertisers to integrate CTV exposure data wi...th mobile and web outcomes, providing a unified view for optimizing campaign performance across channels.
Mergers, Acquisitions, and Business Moves by Singular
Singular Bank
ING seals deal to acquire about 40% of Singular Bank
ING has agreed to acquire a 40% stake in Singular Bank, a Spanish wealth manager, from Warburg Pincus. This acquisition aligns with ING's strategy to expand its private banking and wealth management ...services in Spain. The deal, expected to close in Q1 2027, will allow further commercial cooperation between the two entities, with potential future changes in ownership structure.
