Miappi: Make Authentic User Generated Content Part Of Your Marketing
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Consumer Goods Case Studies and Customer Success Stories with Miappi
Unilever
- Consumer Goods
- Very Large
London, UK
Miappi powered social media walls for Unilever’s global marketing forum. The event brought together hundreds of Unilever marketers in person... and thousands more online. Miappi displayed Unilever’s social content on large screens and the webcast. This made the event more engaging and visual for attendees. Unilever continued to work with Miappi for other campaigns, including a successful music festival campaign with Spotify.
Unilever used Miappi to enhance its digital content strategy. The company aimed to increase the reach of its social media.... Miappi provided tools for content aggregation and display. This helped Unilever showcase user-generated content on its platforms. The solution supported Unilever's marketing and engagement goals. Results focused on improved content visibility and audience interaction.
Miappi helped Dove Men+Care USA run a campaign with Headspace to promote men's wellness. Customers uploaded proof of purchase using... Miappi's platform to get a free 3-month Headspace subscription. Miappi's direct upload and OCR features made receipt validation easy. The campaign collected almost 1,000 submissions. This increased product sales, brand awareness, and supported positive mental health.
Miappi helped Sprite run a campaign to empower young voters during the midterm elections. Sprite used the Miappi platform to... collect and display user generated content with the hashtag #getvocal. Fans created freestyle raps and shared them on social media. Sprite curated over 2,500 posts in under a month. The campaign inspired youth engagement and voting.
Miappi helped Halfpops showcase user generated content on their homepage. Halfpops used the hashtag #halfpops to collect social media posts... from customers. The platform displayed images of people enjoying Halfpops snacks in many places. This increased engagement and showed real customer experiences. Miappi made it easy for Halfpops to highlight their brand with authentic content.
Miappi helped Halfpops boost engagement by showcasing user generated content. Halfpops used the hashtag #halfpops to collect social media posts... from customers. Miappi displayed these posts on the Halfpops homepage. Customers shared photos enjoying Halfpops snacks in many places. This increased brand visibility and highlighted customer satisfaction.
Miappi helped Dove Men+Care USA run a campaign with Headspace to promote men's wellness. Customers uploaded proof of purchase to... get a free 3-month Headspace subscription. Miappi's platform used direct upload and OCR to validate receipts. The campaign collected almost 1,000 submissions. This increased product sales, brand awareness, and supported positive mental health.
Miappi helped Sprite run a campaign to empower young voters during the midterm elections. Sprite used the Miappi platform to... collect and moderate user generated content, encouraging fans to freestyle rap and share posts with #getvocal. Influencers like LeBron James helped reach the 18-30 age group. In less than a month, Sprite collected over 2,500 posts. The campaign inspired youth engagement and increased participation.
Dove Men+Care USA used Miappi technology to run a wellness campaign with Headspace. The challenge was to collect and validate... proof of purchase images from customers. Miappi provided a platform with direct upload and OCR to verify receipts. This made it easy for customers to join and for Dove Men+Care to manage the process. The campaign collected almost 1,000 submissions and helped increase sales, brand awareness, and support for mental health.
Miappi helped Sprite run a campaign to encourage young voters to share their political opinions using the hashtag #getvocal. Sprite wanted to... inspire youth engagement in the midterm elections and needed a platform to make it easy for fans to participate. Using Miappi, Sprite let fans submit freestyle raps and curated the best content for a campaign website. In less than a month, Sprite collected over 2,500 posts with Miappi, helping boost campaign engagement.
Miappi helped Diageo boost engagement on Malts. com, their whisky website. Diageo wanted to see if social media could increase...user engagement and e-commerce basket size. Using Miappi’s visual marketing engine, Diageo embedded a social wall on their homepage. This led to a 225% increase in dwell time and a 2.3x higher click-through rate compared to industry online ads. The solution drove more repeat traffic and improved digital ROI for Diageo.
Food & Beverages Case Studies and Customer Success Stories with Miappi
Diageo
- Food & Beverages
- Very Large
Miappi helped Diageo boost engagement on Malts. com by integrating a social wall with content from Facebook, Twitter, and YouTube....Diageo wanted to see if social media could increase user engagement and e-commerce basket size. After using Miappi, dwell time on the site increased by 225%. The click-through rate on social posts was 2.3 times higher than industry online ads. Miappi turned Malts.com into a key driver for conversions and improved digital ROI.
Miappi helped Cointreau capture social buzz during New York Fashion Week 2015. The platform showcased user-generated content from #CointreauSoiree and... #GarancexCointreau on a social wall. This increased brand awareness and extended the event's legacy online. Cointreau used earned media to reach a wider audience. The campaign highlighted the value of user-generated content for brand engagement.
Miappi helps Rebellion Beer show the best social media and user-generated content on their website. The Social Media Wall brings... together posts from Instagram, Twitter, and Facebook. This gives visitors a real look at what customers say. Rebellion Beer uses Miappi to share stories from brand fans. The platform makes it easy to collect and display digital content from across the web.
Miappi helps Rebellion Beer show the best social media and user-generated content on their website. The Social Media Wall brings... together posts from Instagram, Twitter, and Facebook. This gives visitors a real look at what customers say. Rebellion Beer uses Miappi to share stories from brand fans. The platform makes it easy to collect and display digital content from across the web.
Miappi helped Diageo boost engagement on Malts. com by integrating social media content from Facebook, Twitter, and YouTube. Diageo wanted...to see if social media would increase user engagement and e-commerce basket size. After using Miappi’s visual marketing engine, dwell time on the site increased by 225%. The click-through rate on social posts was 2.3 times higher than industry online ads. The Miappi social wall drove repeat traffic and higher engagement.
Miappi helped Cointreau capture social buzz during New York Fashion Week 2015. The platform showcased user-generated content from #CointreauSoiree and... #GarancexCointreau on a social wall for the Garance Doré Café pop-up. This increased brand awareness and extended the campaign's reach online. Cointreau saw the value of earned media and built event legacy beyond Fashion Week. Miappi enabled stylish content curation for a global brand.
Cointreau used Miappi to capture social media buzz during their Garance Doré Café pop-up at New York Fashion Week 2015. Miappi displayed user-generated... content with #CointreauSoiree and #GarancexCointreau on a social wall for the event. This helped Cointreau increase brand awareness and extend the campaign's impact online. The platform showcased the excitement and legacy of the pop-up café after Fashion Week ended.
Halfpops used the Miappi platform to collect and display user generated content. They asked customers to share photos using the... hashtag #halfpops. Miappi helped show these photos on the Halfpops homepage. The images showed people enjoying Halfpops in many places across America. This helped Halfpops highlight real customer experiences with their snacks.
Miappi helped Rebellion Beer show the best of their social media and user-generated content on their website. The Miappi platform... created a Social Media Wall that displayed content from Instagram, Twitter, and Facebook. This gave website visitors a real and engaging social experience. Rebellion Beer used Miappi to collect and share stories from their customers. The brand now has an easy way to highlight customer voices online.
Rotary International
- Non Profit Organization Management
- Very Large
Miappi powered Rotary International's social content at their convention, engaging over 44,000 members from 100+ countries. The platform curated and... displayed top content from Twitter, Facebook, YouTube, Instagram, and Vimeo. At the Atlanta event, Miappi drove more than 140,000 social interactions and helped Rotary raise over $1.3 billion. Rotary saw a 460% decrease in bounce rate, a 90% increase in website traffic, and a 108% rise in new users. Miappi helped Rotary connect its global community and boost digital engagement.
Cancer Research UK
- Non Profit Organization Management
- Very Large
Miappi powered Cancer Research UK's #ADayToUnite campaign on World Cancer Day. The platform collected over 255,000 hashtag posts, displaying them... on hundreds of screens in London and Cardiff. This social media activation helped raise nearly £2 million in donations. Miappi enabled real-time public engagement and amplified the campaign's reach.
Greenpeace Spain
- Non Profit Organization Management
- Large
Miappi helped Greenpeace Spain boost their "Save the Arctic" campaign. Greenpeace used Miappi's content marketing platform to collect and show... user-generated content with the #Voices4Arctic hashtag. In just two weeks, website traffic jumped by 58%. Dwell time rose by 37%. New users increased by 56%. Miappi made it easier for Greenpeace to raise public awareness online.
Greenpeace Spain
- Non Profit Organization Management
- Large
Miappi helped Greenpeace Spain boost its "Save the Arctic" campaign. Greenpeace used Miappi's content marketing platform to collect and show... user-generated content with the #Voices4Arctic hashtag. In just two weeks, website traffic rose by 58%. Dwell time increased by 37%. New users grew by 56%. Miappi helped Greenpeace raise public awareness and engagement.
Rotary International
- Non Profit Organization Management
- Very Large
Miappi powered Rotary International's social content at their conventions, curating posts from Twitter, Facebook, YouTube, Instagram, and Vimeo. At the Atlanta... event, Miappi helped generate over 140,000 social interactions and supported fundraising of more than $1.3 billion. The platform drove a 460% decrease in bounce rate, a 90% increase in website traffic, and a 108% rise in new users. Rotary used Miappi to engage its global community and feature user-generated content online.
Cancer Research UK
- Non Profit Organization Management
- Large
Miappi powered Cancer Research UK's #ADayToUnite campaign on World Cancer Day. The platform collected over 255,000 hashtag posts, displaying them... on hundreds of screens in London and Cardiff. This social media activation helped raise nearly £2 million in donations. Miappi enabled real-time public engagement and amplified CRUK's message across the UK.
Rotary International
- Non Profit Organization Management
- Very Large
Miappi powered Rotary International's social content at their conventions, curating posts from Twitter, Facebook, YouTube, Instagram, and Vimeo. At the Atlanta... event, over 140,000 social interactions and $1.3 billion in funds were raised. Miappi's platform led to a 460% decrease in bounce rate, a 90% increase in website traffic, and a 108% rise in new users. Rotary used Miappi to boost engagement and showcase user-generated content. The solution helped Rotary connect its global community and highlight key stories online.
Cancer Research UK
- Non Profit Organization Management
Miappi helped Cancer Research UK run the #ADayToUnite campaign for World Cancer Day. Miappi's platform collected and displayed thousands of... social media messages on screens across the UK. The campaign generated over 255,000 hashtag posts. It helped raise close to £2 million in donations. Miappi's social wall showed public support and raised awareness for cancer research.
Greenpeace Spain
- Non Profit Organization Management
Greenpeace Spain used the Miappi content marketing platform for their 'Save the Arctic' campaign. They wanted to collect and show... user-generated content with the #Voices4Arctic hashtag. Miappi helped them display thousands of social posts on their website. In two weeks, website traffic went up by 58%. Dwell time increased by 37%. New users grew by 56%. The campaign raised public awareness about Arctic protection.
Entertainment Case Studies and Customer Success Stories with Miappi
Sony Music
- Entertainment
- Large
New York, USA
Sony Music used Miappi to create a social profile for the band Kodaline. Miappi combined official band feeds and user... generated content from fans into one view. Fans could see all social media in one place on the band's website. Sony Music used Miappi to power social walls for many artists since 2013. Hashtag campaigns helped put fan content at the center of album releases.
Miappi powered ITV's The People’s Ad Break during the UK COVID-19 lockdown. ITV used Miappi to collect user-generated video ads,... letting viewers recreate iconic commercials. The campaign launched on prime time TV and resulted in remakes that scored 73% to 84% on brand recall, beating the UK average of 65%. ITV plans to work with Miappi again for future projects. Miappi enabled fast, engaging user-generated content campaigns for TV.
Miappi helped the London Eye boost customer engagement and ticket sales by adding a social wall to their website. The solution displayed... user-generated content and brand posts, increasing social proof. Website traffic jumped by 168%. Basket size grew by 90%. Email click-through rates rose by 72%. Brand engagement increased by 28% when users saw both earned and owned content.
Miappi powered ITV's The People’s Ad Break during the UK COVID-19 lockdown. ITV used Miappi to collect user-generated video ads,... letting viewers recreate iconic commercials. The campaign ran on prime time TV and boosted brand recall for all five winning remakes, scoring 73% to 84% versus the UK average of 65%. ITV plans to work with Miappi again after this success.
Miappi helped the London Eye boost customer engagement and ticket sales using a branded social wall. The solution displayed user-generated... content and brand posts, increasing website dwell time. Website traffic rose by 168%. Basket size increased by 90%. Email click-through rates improved by 72%. Brand engagement went up by 28% when users saw both earned and owned content.
Miappi helped ITV run The People’s Ad Break during the UK COVID-19 lockdown. ITV needed a way to keep brands... on TV when filming new ads was not possible. Miappi powered a user-generated content competition, letting viewers recreate famous ads and upload them online. The best videos became a new TV commercial. The remakes scored 73% to 84% on brand recall, higher than the UK average of 65%. ITV plans to work with Miappi again.
Miappi helped The London Eye boost customer engagement and ticket sales using a user-generated content platform. The challenge was to... create an interactive social wall that increased website engagement and conversions. Miappi's dashboard enabled easy curation and display of customer photos and videos on the London Eye website. After implementation, website traffic rose by 168%, basket size increased by 90%, brand engagement went up by 28%, and email click-through rates improved by 72%.
Miappi helped Newbury Racecourse show social content on their website and big screens. The marketing team used Miappi to display... live updates and user generated content. This led to a 395% decrease in bounce rate and an 80% increase in pages per session. Brand engagement rose by 28% when users saw both earned and owned content. Revenue per customer increased by 101% when shoppers interacted with user generated content.
Events Services Case Studies and Customer Success Stories with Miappi
Freeman EMEA
- Events Services
- Large
Miappi helped Freeman EMEA boost engagement at Confex 2016 by making it easy to collect attendee questions via social media. The platform improved... both physical and digital interactions at the event. After the event, Freeman used Miappi for internal communications and digital signage. They saw a 418% decrease in bounce rate, a 38% increase in pages per session, and an 11.4% rise in new users on their UK website. Miappi also increased employee engagement and productivity.
Miappi helped Newbury Racecourse boost brand engagement by 28% using a social media wall. The venue saw a 395% decrease... in bounce rate and an 80% increase in pages per session. User generated content was displayed on the homepage and big screens during race days. Revenue per customer rose by 101% when shoppers interacted with UGC. Miappi's platform turned social content into a key marketing asset for the racecourse.
Miappi helped Freeman, a global brand experience company, boost engagement at Confex 2016 by collecting attendee questions via social media. Freeman used Miappi... for internal communications and digital signage, sharing news and event photos with staff. After integrating Miappi on their UK website, Freeman saw a 418% decrease in bounce rate, 38% increase in pages per session, and 11.4% rise in new users. Miappi's platform improved employee motivation and made Freeman's events more interactive.
Miappi helped Newbury Racecourse boost brand engagement by 28% using a social media wall. The venue displayed live updates and... user generated content on its homepage and big screens. This led to a 395% decrease in bounce rate and an 80% increase in pages per session. Shoppers who interacted with user generated content spent 101% more per customer. The marketing team extended their partnership with Miappi for three more years.
Miappi helped Freeman EMEA improve event engagement and internal communications. At Confex 2016, Freeman used Miappi to collect attendee questions... and interact with visitors through social media. After the event, Freeman used Miappi for digital signage and their website. The results included a 418% decrease in bounce rate, a 38% increase in average pages per session, and an 11.4% increase in new users. Miappi also boosted employee engagement and satisfaction.
Automotive Case Studies and Customer Success Stories with Miappi
NetworkQ
- Automotive
- Large
UK
NetworkQ used Miappi during the WRGB Rally to boost website engagement. They embedded a social wall to showcase user-generated content... from Twitter and Instagram. This led to a 192% increase in website dwell time during the event. 20% of tracked interactions were click-throughs to vehicle listings, showing strong purchase intent. After the rally, their site dwell time stayed 41% higher than the average automotive brand. Bounce rate dropped to just 8.88%, far below industry averages.
Miappi helped Mercedes-Benz Retail Group boost their website performance. They used Miappi to show social media content on their franchise... sites. Website traffic grew by 113% in one year. Bounce rate dropped by 327%. Average pages per session went up by 106%. The site became more engaging for visitors.
Miappi helped Mercedes-Benz Retail Group boost website traffic by 113% in one year. The group used Miappi to display social... content on franchise sites and for campaign activations. Bounce rate dropped by 327%, showing visitors stayed longer and engaged more. Average pages per session increased by 106%. Miappi's content aggregation and display tools supported brand values and digital engagement.
Miappi helped Mercedes-Benz Retail Group show social media content on their franchise websites. They used Miappi to display content from... their own social channels and from competitions. This made their website more attractive and engaging. In one year, website traffic went up by 113%. The bounce rate dropped by 327%. Average pages per session increased by 106%.
NetworkQ used Miappi to boost engagement during the WRGB Rally. They showed user-generated content on their website with Miappi’s visual... marketing engine. This led to a 192% increase in website dwell time during the event. 20% of website interactions were click-throughs to vehicle listings. After the rally, dwell time stayed 41% higher than the average automotive brand site. NetworkQ’s bounce rate dropped to 8.88%, much lower than industry averages.
Sports Case Studies and Customer Success Stories with Miappi
Moore Park Golf
- Sports
- Medium
Miappi helped Moore Park Golf boost website engagement with a social media wall. After adding user-generated content, the club saw... a 25% increase in new sessions and a 6.5% drop in bounce rate. Dwell time on the site grew by over one minute. Moore Park Golf also displayed the social wall on digital screens in the park. The solution brought customer stories to life and improved marketing results.
Miappi helped Crystal Palace FC boost fan engagement and website traffic. The club used Miappi to display user-generated content on... their site with ecommerce call-to-actions. After launch, website traffic rose by 14.3%. New sessions increased by 25%. New users grew by 35%. Miappi's visual marketing platform drove strong digital results for this Premier League club.
Miappi helped Moore Park Golf boost website engagement with a social media wall. After adding user-generated content, the club saw... a 25% increase in new sessions and a 6.5% drop in bounce rate. Dwell time on the site grew by over one minute. Moore Park Golf also used Miappi on digital screens in the park. The solution brought customer stories to life and improved marketing results.
Miappi helped Crystal Palace FC boost fan engagement and website traffic. The club used Miappi to display user-generated content on... their site with ecommerce call-to-actions. After launch, website traffic rose by 14.3%. New sessions increased by 25%. New users grew by 35%. Miappi's visual marketing platform drove strong digital results for this Premier League club.
Miappi helped Crystal Palace FC boost their social media marketing. The club used Miappi to show user-generated content on their... website and link it to their Ecommerce shop. After installing a fan content wall, website traffic went up by 14.3%. New sessions increased by 25%. New users grew by 35%. This led to more fan engagement and higher interest in the club online.
Miappi powered Three's #makeitright summer campaign by delivering user-generated content to 220 stores across the UK for three months. Social media walls... greeted customers from entry to purchase, boosting in-store engagement. Miappi also extended the campaign online with a social wall on Three’s website, combining owned and earned content. This helped Three increase the reach and impact of their marketing campaign using Miappi’s UGC platform.
Miappi powered Three's #makeitright summer campaign by delivering user-generated content to 220 stores across the UK. Social media walls showed... customer posts from entry to purchase, boosting in-store engagement. Miappi also ran a social wall on Three’s website, combining owned and earned content. The campaign ran for three months and increased the reach of Three’s marketing. This case highlights Miappi’s impact on retail social media integration and campaign amplification.
Miappi helped Three, a leading UK mobile network, with their #makeitright summer marketing campaign. Miappi delivered user-generated content to 220... Three stores for three months. Social Media Walls showed this content in stores from entry to purchase. Miappi also powered a social wall on Three’s website. This combined owned and earned content to boost campaign reach.
Canon Finland used the Miappi platform to launch the Canon M50 camera. They encouraged users to rent the camera and... share photos with #rentacanon for a discount. Miappi helped Canon find, moderate, and showcase the best user content on their website. This made it easy to reward customers and inspire new buyers. The campaign turned user stories into a key part of Canon's marketing.
Canon Finland used the Miappi platform to launch the Canon M50 camera. They encouraged users to post photos with #rentacanon... for a rental refund. Miappi helped Canon find, moderate, and showcase the best user content on their website. This made it easy to inspire new customers and reward creative photographers. The campaign turned user stories into a powerful marketing tool.
Canon Finland used the Miappi platform to launch the Canon M50 camera. They encouraged users to rent the camera and... share photos with the hashtag #rentacanon. Miappi helped Canon find, moderate, and display the best user content on their website. This made it easy to reward customers and show real stories. The campaign inspired more people to try the Canon M50.
Education Case Studies and Customer Success Stories with Miappi
Oldham College
- Education
- Large
Miappi helped Oldham College boost website traffic by 121%. The college used Miappi to show student and college content on... their homepage. Dwell time on the site increased to over 5 minutes. New users grew by 95%. Miappi's content marketing engine improved social media engagement and digital presence.
Miappi helped Oldham College boost website traffic by 121%. The college used Miappi to collect and display student and college... content on their homepage. This led to a 95% increase in new users. Average dwell time on the site rose to over 5 minutes. The solution improved social media marketing and digital engagement.
Miappi helped Oldham College improve their website with a student content wall. The college used Miappi to collect and show... student and college content on their website. After using Miappi, website traffic increased by 121%. The average dwell time on the site went up to over 5 minutes. New users also increased by 95%. Miappi's platform made a big difference for Oldham College's digital presence.
Insurance Case Studies and Customer Success Stories with Miappi
Vitality
- Insurance
- Large
Vitality used Miappi for its #everydayathletes campaign. The goal was to inspire people to do small healthy actions and share... them online. Miappi helped Vitality blend owned and earned content on a dedicated site. This encouraged more engagement between the brand and its audience. The campaign used user-generated content to build trust and boost participation.
Vitality used Miappi for its #everydayathletes campaign. The goal was to inspire people to do small healthy actions and share... them online. Miappi helped Vitality blend owned and earned content on a dedicated site. This encouraged more engagement between the brand and its audience. The campaign used social proof to motivate healthy behavior.
Vitality used Miappi for its #everydayathletes campaign. The goal was to encourage people to share healthy habits and join the... conversation online. Vitality created a special site for the campaign. They combined their own content with user posts to build trust and engagement. This helped Vitality connect better with its audience and promote healthy living.
Hospitality Case Studies and Customer Success Stories with Miappi
Moore Park Golf
- Hospitality
Moore Park Golf used the Miappi platform to showcase user-generated content on their website and digital screens. They wanted to... boost engagement and highlight customer stories. After using Miappi, they saw a 6.5% drop in bounce rate and dwell time increased by over 1 minute. New sessions on their website went up by 25%. The social wall helped make their site more engaging and improved marketing results.
Puma used Miappi to power social media walls at their London HQ. They displayed user-generated content from campaigns like #fentyx... and #foreverfaster. The screens showed images and videos of customers and celebrities with Puma products. Miappi helped blend this content for a dynamic visual experience. Staff and visitors could see how fans engage with Puma. The solution improved internal communications and brand engagement.
Other Industry Case Studies and Success Stories with Miappi
British Airways
- Airlines
- Very Large
London, UK
Miappi powered digital screens at British Airways’ Explore and Discover event at Heathrow. The platform collected and displayed user-generated content... from social media, engaging 20,000 attendees. Miappi’s solution increased dwell time by 140% and boosted average session duration on the event micro-site by 160%. The integration helped British Airways showcase positive sentiment and create a memorable experience. Social media hubs and curated content were central to the event’s success.