Real-World Case Studies and Customer Success Stories with Miappi

Canon Finland used the Miappi platform to launch the Canon M50 camera. They encouraged users to rent the camera and share photos with the hashtag #rentacanon. Miappi helped Canon find, moderate, and ...display the best user content on their website. This made it easy to reward customers and show real stories. The campaign inspired more people to try the Canon M50.
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Moore Park Golf used the Miappi platform to showcase user-generated content on their website and digital screens. They wanted to boost engagement and highlight customer stories. After using Miappi, t...hey saw a 6.5% drop in bounce rate and dwell time increased by over 1 minute. New sessions on their website went up by 25%. The social wall helped make their site more engaging and improved marketing results.
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Miappi helped Newbury Racecourse show social content on their website and big screens. The marketing team used Miappi to display live updates and user generated content. This led to a 395% decrease i...n bounce rate and an 80% increase in pages per session. Brand engagement rose by 28% when users saw both earned and owned content. Revenue per customer increased by 101% when shoppers interacted with user generated content.
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Miappi helped ITV run The People’s Ad Break during the UK COVID-19 lockdown. ITV needed a way to keep brands on TV when filming new ads was not possible. Miappi powered a user-generated content compe...tition, letting viewers recreate famous ads and upload them online. The best videos became a new TV commercial. The remakes scored 73% to 84% on brand recall, higher than the UK average of 65%. ITV plans to work with Miappi again.
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Miappi helped The London Eye boost customer engagement and ticket sales using a user-generated content platform. The challenge was to create an interactive social wall that increased website engageme...nt and conversions. Miappi's dashboard enabled easy curation and display of customer photos and videos on the London Eye website. After implementation, website traffic rose by 168%, basket size increased by 90%, brand engagement went up by 28%, and email click-through rates improved by 72%.
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Miappi helped Freeman EMEA improve event engagement and internal communications. At Confex 2016, Freeman used Miappi to collect attendee questions and interact with visitors through social media. Aft...er the event, Freeman used Miappi for digital signage and their website. The results included a 418% decrease in bounce rate, a 38% increase in average pages per session, and an 11.4% increase in new users. Miappi also boosted employee engagement and satisfaction.
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Miappi helped Rebellion Beer show the best of their social media and user-generated content on their website. The Miappi platform created a Social Media Wall that displayed content from Instagram, Tw...itter, and Facebook. This gave website visitors a real and engaging social experience. Rebellion Beer used Miappi to collect and share stories from their customers. The brand now has an easy way to highlight customer voices online.
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Cointreau used Miappi to capture social media buzz during their Garance Doré Café pop-up at New York Fashion Week 2015. Miappi displayed user-generated content with #CointreauSoiree and #GarancexCoin...treau on a social wall for the event. This helped Cointreau increase brand awareness and extend the campaign's impact online. The platform showcased the excitement and legacy of the pop-up café after Fashion Week ended.
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Halfpops used the Miappi platform to collect and display user generated content. They asked customers to share photos using the hashtag #halfpops. Miappi helped show these photos on the Halfpops home...page. The images showed people enjoying Halfpops in many places across America. This helped Halfpops highlight real customer experiences with their snacks.
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Miappi helped Oldham College improve their website with a student content wall. The college used Miappi to collect and show student and college content on their website. After using Miappi, website t...raffic increased by 121%. The average dwell time on the site went up to over 5 minutes. New users also increased by 95%. Miappi's platform made a big difference for Oldham College's digital presence.
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Vitality used Miappi for its #everydayathletes campaign. The goal was to encourage people to share healthy habits and join the conversation online. Vitality created a special site for the campaign. T...hey combined their own content with user posts to build trust and engagement. This helped Vitality connect better with its audience and promote healthy living.
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Miappi helped Rotary International power social content on their website and at their annual conventions. Miappi curated and displayed the best user-generated content from social media, increasing en...gagement for Rotary's global community. At the Atlanta convention, Miappi powered five digital screens and helped generate over 140,000 social interactions. Rotary raised more than $1.3 billion during the event. The website saw a 460% decrease in bounce rate, a 90% increase in web traffic, and a 108% increase in new users.
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Greenpeace Spain used the Miappi content marketing platform for their 'Save the Arctic' campaign. They wanted to collect and show user-generated content with the #Voices4Arctic hashtag. Miappi helped... them display thousands of social posts on their website. In two weeks, website traffic went up by 58%. Dwell time increased by 37%. New users grew by 56%. The campaign raised public awareness about Arctic protection.
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Miappi powered Rotary International's social content, enhancing online engagement at the 2016 convention with over 44,000 attendees from 100+ countries.

Miappi helped Cancer Research UK run the #ADayToUnite campaign for World Cancer Day. Miappi's platform collected and displayed thousands of social media messages on screens across the UK. The campaig...n generated over 255,000 hashtag posts. It helped raise close to £2 million in donations. Miappi's social wall showed public support and raised awareness for cancer research.
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Miappi powered Rotary International's social content, enhancing online engagement at the 2016 convention with over 44,000 attendees from 100+ countries.

Miappi helped Diageo boost engagement on Malts.com, their whisky website. Diageo wanted to see if social media could increase user engagement and e-commerce basket size. Using Miappi’s visual marketi...ng engine, Diageo embedded a social wall on their homepage. This led to a 225% increase in dwell time and a 2.3x higher click-through rate compared to industry online ads. The solution drove more repeat traffic and improved digital ROI for Diageo.
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Dove Men+Care USA used Miappi technology to run a wellness campaign with Headspace. The challenge was to collect and validate proof of purchase images from customers. Miappi provided a platform with ...direct upload and OCR to verify receipts. This made it easy for customers to join and for Dove Men+Care to manage the process. The campaign collected almost 1,000 submissions and helped increase sales, brand awareness, and support for mental health.
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Miappi helped Sprite run a campaign to encourage young voters to share their political opinions using the hashtag #getvocal. Sprite wanted to inspire youth engagement in the midterm elections and nee...ded a platform to make it easy for fans to participate. Using Miappi, Sprite let fans submit freestyle raps and curated the best content for a campaign website. In less than a month, Sprite collected over 2,500 posts with Miappi, helping boost campaign engagement.
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Miappi helped Three, a leading UK mobile network, with their #makeitright summer marketing campaign. Miappi delivered user-generated content to 220 Three stores for three months. Social Media Walls s...howed this content in stores from entry to purchase. Miappi also powered a social wall on Three’s website. This combined owned and earned content to boost campaign reach.
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NetworkQ used Miappi to boost engagement during the WRGB Rally. They showed user-generated content on their website with Miappi’s visual marketing engine. This led to a 192% increase in website dwell... time during the event. 20% of website interactions were click-throughs to vehicle listings. After the rally, dwell time stayed 41% higher than the average automotive brand site. NetworkQ’s bounce rate dropped to 8.88%, much lower than industry averages.
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Miappi helped Mercedes-Benz Retail Group show social media content on their franchise websites. They used Miappi to display content from their own social channels and from competitions. This made the...ir website more attractive and engaging. In one year, website traffic went up by 113%. The bounce rate dropped by 327%. Average pages per session increased by 106%.
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Miappi helped Crystal Palace FC boost their social media marketing. The club used Miappi to show user-generated content on their website and link it to their Ecommerce shop. After installing a fan co...ntent wall, website traffic went up by 14.3%. New sessions increased by 25%. New users grew by 35%. This led to more fan engagement and higher interest in the club online.
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