Miappi Overview

Miappi addresses the need for enterprise brands to connect with their superfans. It facilitates insights, lead generation, and sales by leveraging user-generated content (UGC). The platform simplifies the curation of high-quality UGC at scale, reducing media spend and time. Miappi builds a community of content creators, enhancing marketing efforts by tapping into authentic fan experiences. This approach not only enriches brand content but also fosters a sense of community among users, driving engagement and loyalty. Brands benefit from a dedicated platform tailored for enterprise needs, unlocking the potential of UGC to drive meaningful interactions and business growth.

Use Cases

Customers recommend Content Management, Engaging And Following Up, Channel Marketing, as the business use cases that they have been most satisfied with while using Miappi.

Other use cases:

  • Advertisement
  • Scheduling Post To Social Media
  • Generation Of New Leads
  • International Marketing
  • Sending & Publishing Communications
  • Rating And Review Management
  • Social Media Marketing
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Business Priorities

Improve Brand Engagement and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Miappi.

Other priorities:

  • Improve Digital And Social Presence
  • Acquire Customers
  • Build Brand Awareness
  • Improve ROI
  • Reduce Bounce
  • Improve Internal Communications
  • Launch New Products
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Miappi Use-Cases and Business Priorities: Customer Satisfaction Data

Miappi works with different mediums / channels such as Social Media. Website. and User Generated Content.

Miappi's features include Personalization. and Miappi support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Miappi analytics capabilities include Custom Reports, and Analytics.

Peer review evidence (same sources as the product rating summary)

"...Doug O Neill Racing, the training stable behind famous American thoroughbred and Kentucky Derby winner Nyquist, worked with Miappi to share its social content surrounding the stallion during the his 2016 3-year-old campaign...." Miappi. The Visual Content Engine.
"...Use Miappi to mix the best of your UGC with your most engaging brand-owned content for a social wall that blends the best of both. ..." Social Wall Creating Features: Collect, Curate & Display
"...Use Performance Predictions to identify which content is going to perform best on your marketing channels...." Social Wall Creating Features: Collect, Curate & Display

Miappi, belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Miappi increases engagement and conversions by displaying user-generated content across various marketing channels, saving time and reducing media spend. Key features include content curation, high-quality production, and community building.

Popular Business Setting

for Miappi

Top Industries

  • Retail
  • Hospitality

Popular in

Miappi is popular in Retail, and Hospitality, and is widely used by

Miappi Customer wins, Customer success stories, Case studies

How can Miappi enhance your Content Management process?

How can Miappi optimize your Engaging And Following Up Workflow?

How efficiently Does Miappi manage your Channel Marketing?

How efficiently Does Miappi manage your Scheduling Post To Social Media?

27 buyers and buying teams have used Cuspera to assess how well Miappi solved their Content Marketing needs. Cuspera uses 232 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

 

Unilever - Consumer Goods - Very Large

London, UK

Miappi powered social media walls for Unilever’s global marketing forum. The event brought together hundreds of Unilever marketers in person and thousands more online. Miappi displayed Unilever’s soc...ial content on large screens and the webcast. This made the event more engaging and visual for attendees. Unilever continued to work with Miappi for other campaigns, including a successful music festival campaign with Spotify.

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Sony Music - Entertainment - Large

New York, USA

Sony Music used Miappi to create a social profile for the band Kodaline. Miappi combined official band feeds and user generated content from fans into one view. Fans could see all social media in one... place on the band's website. Sony Music used Miappi to power social walls for many artists since 2013. Hashtag campaigns helped put fan content at the center of album releases.

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Puma - Apparel & Fashion - Very Large

Herzogenaurach, Germany

Puma used Miappi to power social media walls at their London HQ. They displayed user-generated content from campaigns like #fentyx and #foreverfaster. The screens showed images and videos of customer...s and celebrities with Puma products. Miappi helped blend this content for a dynamic visual experience. Staff and visitors could see how fans engage with Puma. The solution improved internal communications and brand engagement.

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British Airways - Airlines - Very Large

London, UK

Miappi powered digital screens at British Airways’ Explore and Discover event at Heathrow. The platform collected and displayed user-generated content from social media, engaging 20,000 attendees. Mi...appi’s solution increased dwell time by 140% and boosted average session duration on the event micro-site by 160%. The integration helped British Airways showcase positive sentiment and create a memorable experience. Social media hubs and curated content were central to the event’s success.

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Unilever - Consumer Goods - Very Large

London, UK

Unilever used Miappi to enhance its digital content strategy. The company aimed to increase the reach of its social media. Miappi provided tools for content aggregation and display. This helped Unile...ver showcase user-generated content on its platforms. The solution supported Unilever's marketing and engagement goals. Results focused on improved content visibility and audience interaction.

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NetworkQ - Automotive - Large

UK

NetworkQ used Miappi during the WRGB Rally to boost website engagement. They embedded a social wall to showcase user-generated content from Twitter and Instagram. This led to a 192% increase in websi...te dwell time during the event. 20% of tracked interactions were click-throughs to vehicle listings, showing strong purchase intent. After the rally, their site dwell time stayed 41% higher than the average automotive brand. Bounce rate dropped to just 8.88%, far below industry averages.

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lightning

Peers used Miappi for content management and engaging and following up

Miappi Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.93/5 ★

Read Reviews (1)
Custom Reports

4.25/5 ★

Read Reviews (51)
Analytics

2.24/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.93/5 ★

Read Reviews (1)
Custom Reports

4.25/5 ★

Read Reviews (51)
Analytics

2.24/5 ★

Read Reviews (5)

Software Failure Risk Guidance

?

for Miappi

Overall Risk Meter

Low Medium High

Top Failure Risks for Miappi

Miappi Limited News

Partnership

Miappi partners with Trustpilot

Miappi has partnered with Trustpilot to integrate their platforms, enabling brands to leverage user-generated content (UGC) and customer reviews more effectively. This integration allows brands to invite customers to create Trustpilot reviews paired with rights-managed images and videos, enhancing brand trust and driving sales through digital marketing channels.

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Miappi Limited Profile

Company Name

Miappi Limited

Company Website

//miappi.com

HQ Location

22 Upper Ground, London, SE1 9PD, GB

Social

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