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Miappi
Miappi Content Marketing 4.0 232 reviewer insights

Miappi: Customer Engagement and Content Aggregation

Miappi: Make Authentic User Generated Content Part Of Your Marketing

Miappi helps marketing teams aggregate social media content and display internal communications. Teams use it to gather and display social media content, providing tools for content aggregation and display. They also use it to showcase internal communications, powering social media walls at events and locations. For example, Miappi powered digital screens at the customer’s Explore event at Heathrow. The integration helped the customer showcase positive sentiment and create a memorable experience.

Is Miappi right for your team?

Seen most for

Reported results

  • +225% dwell time on the site · Diageo

Typical customer

Large and very large companies

87% of customer stories; 16% from consumer goods.

What teams use Miappi for

Explore Miappi use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Content Marketing jobs
Unilever, Sony Music, NetworkQ
Common use
Content publishing and campaigns Unilever
Emerging use
Also used for
Listening and reputation management Sony Music Social Media Marketing
Emerging use

Other use cases

Miappi capabilities

Explore Miappi capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Who uses Miappi

IndustriesAggregated usage insights
hospitality: 26%Retail: 25%Consumer Goods: 8%Non-Profit Organization Management: 7%Food & Beverages: 7%Other industries: 27%
  • Other industries27%
Company sizeAggregated usage insights
Enterprise: 87%Mid-market: 9%Small business: 4%
  • Enterprise87%
  • Mid-market9%
  • Small business4%

Miappi customer stories

Results reported in published case studies.

Unilever

Consumer Goods · Very Large

Miappi powered social media walls for Unilever’s global marketing forum. The event brought together hundreds of Unilever marketers in person and thousands more online. Miappi displayed Un...

Miappi powered social media walls for Unilever’s global marketing forum. The event brought together hundreds of Unilever marketers in person and thousands more online. Miappi displayed Unilever’s social content on large screens and the webcast. This made the event more engaging and visual for attendees. Unilever continued to work with Miappi for other campaigns, including a successful music festival campaign with Spotify.

Sony Music

Entertainment · Large

Sony Music used Miappi to create a social profile for the band Kodaline. Miappi combined official band feeds and user generated content from fans into one view. Fans could see all social ...

Sony Music used Miappi to create a social profile for the band Kodaline. Miappi combined official band feeds and user generated content from fans into one view. Fans could see all social media in one place on the band's website. Sony Music used Miappi to power social walls for many artists since 2013. Hashtag campaigns helped put fan content at the center of album releases.

Puma

Apparel & Fashion · Very Large

Puma used Miappi to power social media walls at their London HQ. They displayed user-generated content from campaigns like #fentyx and #foreverfaster. The screens showed images and videos...

Puma used Miappi to power social media walls at their London HQ. They displayed user-generated content from campaigns like #fentyx and #foreverfaster. The screens showed images and videos of customers and celebrities with Puma products. Miappi helped blend this content for a dynamic visual experience. Staff and visitors could see how fans engage with Puma. The solution improved internal communications and brand engagement.

British Airways

Airlines · Very Large
+140% dwell time

Miappi powered digital screens at British Airways’ Explore and Discover event at Heathrow. The platform collected and displayed user-generated content from social media, engaging 20,000 a...

Miappi powered digital screens at British Airways’ Explore and Discover event at Heathrow. The platform collected and displayed user-generated content from social media, engaging 20,000 attendees. Miappi’s solution increased dwell time by 140% and boosted average session duration on the event micro-site by 160%. The integration helped British Airways showcase positive sentiment and create a memorable experience. Social media hubs and curated content were central to the event’s success.

Unilever

Consumer Goods · Very Large

Unilever used Miappi to enhance its digital content strategy. The company aimed to increase the reach of its social media. Miappi provided tools for content aggregation and display. This ...

Unilever used Miappi to enhance its digital content strategy. The company aimed to increase the reach of its social media. Miappi provided tools for content aggregation and display. This helped Unilever showcase user-generated content on its platforms. The solution supported Unilever's marketing and engagement goals. Results focused on improved content visibility and audience interaction.

NetworkQ

Automotive · Large
+192% website dwell time

NetworkQ used Miappi during the WRGB Rally to boost website engagement. They embedded a social wall to showcase user-generated content from Twitter and Instagram. This led to a 192% incre...

NetworkQ used Miappi during the WRGB Rally to boost website engagement. They embedded a social wall to showcase user-generated content from Twitter and Instagram. This led to a 192% increase in website dwell time during the event. 20% of tracked interactions were click-throughs to vehicle listings, showing strong purchase intent. After the rally, their site dwell time stayed 41% higher than the average automotive brand. Bounce rate dropped to just 8.88%, far below industry averages.

Miappi activities

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Miappi Limited News

Partnership

Miappi partners with Trustpilot

Miappi has partnered with Trustpilot to integrate their platforms, enabling brands to leverage user-generated content (UGC) and customer reviews more effectively. This integration allows brands to invite customers to create Trustpilot reviews paired with rights-managed images and videos, enhancing brand trust and driving sales through digital marketing channels.

Miappi Limited Profile

Company Name

Miappi Limited

Company Website

//miappi.com

HQ Location

22 Upper Ground, London, SE1 9PD, GB

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