Madhive helped Medicx double patient reach with HIPAA-compliant CTV campaigns. Medicx used Madhive’s platform to target patients and healthcare providers... using anonymized data. The solution improved audience quality by 2.1x and cut cost per diagnosed user by 40%. Monthly spend increased 9.3x while staying ROAS positive. Medicx now delivers more effective, privacy-safe campaigns for life science clients.
Lifebrands used Madhive to expand from linear TV to connected TV (CTV) advertising. The agency needed to meet rising client... demand for streaming ads and justify higher CTV costs. Madhive enabled Lifebrands to launch and scale CTV campaigns, offering precise audience targeting and robust reporting. Lifebrands delivered over 150 million impressions and 300,000 conversions for a banking client, and 15.6 million impressions with 100,000+ conversions for an insurance client. A direct response brand saw 22% of CTV ad viewers visit their website.
Madhive partnered with Lifebrands to help an online bank improve CTV ad efficiency. The challenge was to scale campaigns beyond... retargeting and prove CTV could drive cost-effective prospecting. Madhive used Maverick AI to analyze behavioral data and target high-intent audiences. The campaign saw 2.1x more homepage visits, 1.6x more form completions, and a 32% drop in cost per acquisition. Lifebrands valued the hands-on support and seamless AI integration.
Bahakel Digital
- Marketing And Advertising
- Small
Charlotte, USA
Madhive helped Bahakel Digital boost brand awareness for a local retailer using CTV advertising. The campaign used advanced audience targeting,... including Spanish-speaking and mover segments. A brand lift study surveyed 1.4 million consumers. The result was a 19.8% increase in brand lift. Key metrics like ad recall and purchase intent also improved. Bahakel Digital proved the value of CTV for local business growth.
Maverick Audiences
- Marketing And Advertising
- Small
USA
Madhive helped Maverick Audiences boost auto dealership visits using AI-powered targeting. The challenge was to drive more foot traffic with... smarter digital campaigns. Madhive’s AI built custom audience segments by analyzing behavior and mobility data. These segments were used in connected TV ads and measured by real-world visits. The campaign led to a 112% increase in dealership visits and a 97% rise in sales conversions at one location.
Madhive helped Lifebrands move from linear TV to connected TV (CTV) advertising. Lifebrands used Madhive's CTV platform to reach new... audiences and meet client demand for streaming ads. The platform gave Lifebrands tools for audience targeting, campaign measurement, and real-time optimization. Results included 150 million+ impressions and 300K+ conversions for a bank, 15.6 million impressions and 100K+ conversions for an insurance client, and a 22% site visit rate for a direct response brand. Lifebrands grew its business and improved campaign results with Madhive.
Lifebrands (for an online bank)
- Marketing And Advertising
Madhive's Maverick AI helped Lifebrands, a performance marketing agency, optimize CTV campaigns for an online bank. The AI-driven solution improved... audience targeting and boosted conversion rates. The campaign saw a 2.1x increase in homepage visits and a 1.6x rise in form completions. Cost per acquisition dropped by 32%. Lifebrands praised the support and seamless integration of AI for better ad efficiency.
Bahakel Digital
- Marketing And Advertising
- Medium
Madhive helped Bahakel Digital boost brand awareness for a local retailer using CTV advertising. The campaign delivered a 19.8% increase... in brand lift. Bahakel Digital used advanced audience targeting and first-party data to reach key segments, including Spanish-speaking Hispanics and movers. 1.4 million brand lift surveys measured the campaign's impact. The results showed strong gains in ad recall, consideration, and purchase intent.
Automotive Case Studies and Customer Success Stories with MadHive
A local auto dealership in Pennsylvania
- Automotive
- Small
USA
Madhive helped a local auto dealership in Pennsylvania use CTV advertising to reach targeted car buyers. The dealership focused on... pickup truck buyers, used car buyers, and Jeep buyers with household incomes over $50K. Their CTV campaign delivered 2.7 million impressions and brought 472 visitors to their stores in the first half of 2024. Footfall attribution tracked in-store visits and measured campaign effectiveness. The campaign achieved a 97.8% video completion rate.
Madhive's Maverick AI Audiences helped an automotive brand double dealership visits. Standard targeting failed to find in-market car shoppers. Madhive... used AI to analyze behavior, mobility, and brand affinity for precise targeting. The campaign saw a 112% increase in dealership visits and a 97% rise in sales conversions at one location. AI-driven audience segments outperformed benchmarks and drove real-world results.
A local auto dealer; A regional fast-food chain restaurant
- Automotive
Madhive used InMarket foot traffic attribution to help a local auto dealer and a regional fast-food chain measure the impact of CTV ads. The auto dealer... saw 406 in-store visitors and over 2.5 million impressions, with 4 ad-exposed visitors arriving on the first day. Each visitor averaged 2 visits. The fast-food chain tracked 11,700 visitors and 1.2 million impressions, with premium inventory driving the most foot traffic. Both businesses gained clear insights into how CTV campaigns drove real-world visits, improving marketing effectiveness.
A local auto dealer and a regional fast-food chain restaurant
- Automotive
- Small
Madhive used InMarket’s foot traffic attribution to help a local auto dealer and a regional fast-food chain measure the impact of their CTV ads. The auto dealer... tracked 406 in-store visitors and over 2.5 million impressions, with some visitors coming in the first day after ad exposure. The fast-food chain saw 11,700 visitors and more than 1.2 million impressions, with premium ad inventory driving the most foot traffic. Both businesses gained clear insights into how digital ads led to real-world visits. This helped them optimize campaigns and improve marketing decisions.
Madhive helped a local auto group in Pennsylvania use CTV advertising to boost website visits and foot traffic. The campaign targeted... pickup truck buyers, used car buyers, and Jeep buyers with household incomes over $50K. With hyper-local targeting and footfall attribution, the dealership achieved 2.7M+ impressions, a 97.8% video completion rate, and 472 in-store visitors in the first half of 2024. CTV enabled precise audience targeting and measurable results for automotive advertising.
Media Production Case Studies and Customer Success Stories with MadHive
Unnamed TV broadcaster
- Media Production
- Large
Madhive's CTV platform helped a major TV broadcaster launch a custom streaming advertising suite. The broadcaster used the platform to... target new audiences and manage ad supply and demand across their networks and streaming service. Advertisers could use first-party data and advanced attribution tools to measure campaign impact. The broadcaster achieved 600% year-over-year revenue growth and tripled its advertiser base. They served 1.8 billion impressions after launching the new CTV offering.
A leading local station group
- Media Production
- Large
Madhive helped a leading local station group overhaul their OTT adtech infrastructure. The broadcaster wanted more transparency, lower costs, and... better efficiency. Madhive built a custom, centralized platform with advanced controls and fraud prevention. The new system cut costs by 36% and improved profit margins by 23%. Onboarding time dropped by 70%. The broadcaster now has better visibility and faster workflows.
Leading local station group
- Media Production
- Large
Madhive helped a leading local station group overhaul their OTT adtech infrastructure. The broadcaster wanted better transparency, lower costs, and... easier onboarding. Madhive delivered a unified platform with custom dashboards, publisher transparency, and fraud prevention. The group saw a 36% reduction in costs, a 70% decrease in onboarding time, and a 23% increase in profit margins. The solution improved efficiency and sales enablement for the broadcaster.
Madhive's CTV platform helped a major TV broadcaster launch a streaming advertising platform. The broadcaster wanted to reach new streaming... audiences and compete for local ad dollars. With Madhive, they enabled precise targeting, advanced attribution, and seamless ad experiences across channels. The results included 600% revenue growth, a 3x increase in advertisers, and 1.8 billion impressions served.
A regional credit union
- Financial Services
- Medium
Madhive helped a regional credit union reach 25,600 new people with CTV ads. The credit union used Madhive to run... ads on big-screen TVs and premium publishers. They saw a 36% higher conversion rate for people who saw both CTV and linear ads. Their campaigns brought 75,000 website visits and 3,500+ new members. The credit union used an integrated dashboard to track results across channels.
Madhive helped a fintech brand cut their cost per signup from $350 to $50. The company used Madhive's platform for... audience profiling, look-alike modeling, and cross-device optimization. OTT advertising drove a 2x conversion rate compared to linear ads. The brand achieved 84% incremental reach and increased their ad spend by 300%. Real-time campaign improvements maximized performance and customer acquisition.
Madhive helped a fintech brand with a debit card and financial education app cut their cost per signup from $350 to $50. The brand used... Madhive's audience data profiling and look-alike modeling to find new customer segments. OTT advertising drove a 2x conversion rate compared to linear ads and 84% incremental reach. The company increased their ad spend on Madhive by 300% after seeing strong results. Real-time campaign optimization improved both awareness and conversions.
Computer Software Case Studies and Customer Success Stories with MadHive
A well-known software company
- Computer Software
- Large
Madhive helped a large software company boost brand awareness by 8. 6% using CTV advertising. The client used Madhive and...Upwave to run a brand lift study and optimize ad spend. Over a year, the company spent over $5 million on media and achieved a return on ad spend between 1.5x and 1.8x. Purchase intent increased by 2.1%. Custom reporting and real-time campaign changes improved both awareness and conversions.
Cybersecurity software company
- Computer Software
- Large
Madhive helped a leading cybersecurity software company boost their return on ad spend by 4. 5X using cross-device CTV advertising....The company needed to lower acquisition costs and reach new users as traditional channels became less effective. With Madhive, they used precise audience targeting, CTV retargeting, and real-time optimization. This reduced their average cost per acquisition by 20.17%. 57% of CTV conversions were incremental, reaching audiences missed by linear TV.
Madhive helped a well-known software company use CTV advertising to boost brand awareness by 8. 6%. The company wanted to...connect brand lift with purchases and website visits. Madhive and Upwave ran a brand lift study, using surveys and data to guide campaign changes. The client spent $500k-$700k per month and saw a 1.5x-1.8x return on ad spend. Purchase intent rose by 2.1%.
Hospitality Case Studies and Customer Success Stories with MadHive
National hotel and resort chain
- Hospitality
- Large
Madhive helped a national hotel and resort chain boost bookings and visits using a unified CTV/OTT advertising strategy. The campaign targeted... 15 states for national awareness and focused on upscale family travelers in the Northeast for local conversions. The local campaign achieved a 39% conversion rate and increased average booking revenue by 10%, all with a 64% smaller budget. Madhive’s advanced pixel macros tracked website visits, bookings, and revenue, proving CTV’s power as a full-funnel channel for hospitality marketing.
National hotel and resort chain
- Hospitality
- Large
Madhive helped a national hotel and resort chain boost bookings and visits using a unified Connected TV and OTT ad strategy. The campaign combined... national brand awareness with local targeting in the Northeast. The local campaign achieved a 39% conversion rate and a 10% increase in average booking revenue, all with a 64% smaller budget. Madhive’s pixel macros tracked website visits, bookings, and revenue. This approach proved CTV can drive both broad awareness and local conversions for hospitality brands.
Food & Beverages Case Studies and Customer Success Stories with MadHive
DTC wine club
- Food & Beverages
- Small
Madhive helped a DTC wine club cut its cost per acquisition by 90% using CTV campaigns. The club targeted precise... audiences in Denver, D.C., and Scranton. They used Madhive dashboards to optimize ad frequency, reaching two ads per person for the best results. The campaign delivered 1.8 million impressions and a 9.75% conversion rate. Video content had a 92.6% completion rate, driving 8,000 visitors to the website.
Madhive helped a DTC wine club use CTV advertising to lower their cost per acquisition by 90%. The club targeted... precise audiences in Denver, D.C., and Scranton using custom planning tools. Campaigns reached 1.8 million impressions and 800,000 unique households. The conversion rate hit 9.75%, with about 8,000 visitors to the website. Video ads had a 92.6% completion rate, driving profitable growth for the subscription business.
Restaurants Case Studies and Customer Success Stories with MadHive
Chris Bredesen Restaurant Group
- Restaurants
- Small
USA
Madhive and Vica helped Chris Bredesen Restaurant Group use CTV ads to drive over 500 visits to their OpenTable reservation pages and 750+ visits to their website in just six weeks. The campaign used... generative AI to create four commercials at a low cost. Hyper-local targeting focused on people near King Harbor, California. The team tracked results with a pixel and optimized ads mid-campaign. The campaign proved that small businesses can succeed with CTV advertising.
Chris Bredesen Restaurant Group
- Restaurants
- Small
Madhive and Vica helped Chris Bredesen Restaurant Group use CTV ads to drive over 500 reservations and 750 homepage visits in six weeks. Vica used generative... AI to create four commercials at low cost. Madhive enabled precise targeting and real-time optimization for the campaign. The campaign reached 65,000 unique viewers and proved CTV works for small restaurant businesses. Chris Bredesen plans to keep using CTV ads for growth.
Retail Case Studies and Customer Success Stories with MadHive
Luxury department store chain
- Retail
- Large
Madhive helped a luxury department store chain use CTV advertising to boost sales. The retailer tested different creatives, audiences, and... channels to find what worked best. With Madhive's pixel tracking and campaign cloning, they improved targeting and measured results across the sales funnel. The campaigns led to an 8% increase in conversion rate and a 23.5X return on ad spend. The most recent campaign generated over $4 million in new revenue.
Madhive helped a luxury department store chain use CTV ad technology to boost revenue by $4 million. The retailer used... Madhive's pixel tracking and dynamic creative optimization to target top-performing zip codes and test campaign variables. This approach increased conversion rates by 8% and delivered a 23.5X return on ad spend. The solution improved site traffic, purchase attribution, and full-funnel measurement. The retailer gained clear insights into consumer behavior and campaign performance.
Education Case Studies and Customer Success Stories with MadHive
A large state university
- Education
- Large
Madhive helped a large state university use connected TV (CTV) to boost student enrollment. The university ran targeted CTV campaigns... to reach different student groups. They used custom messaging and tracking pixels to measure results. The campaign led to 130 application submissions and 756 information requests. Over 11 million impressions were delivered, increasing brand awareness and engagement.
Madhive CTV helped a large state university boost student enrollment. The university used advanced targeting to reach diverse student groups.... The campaign drove 11 million impressions, 756 information requests, and 130 application submissions. CTV tracking enabled precise measurement of student engagement. The university improved brand awareness and enrollment activity with data-driven advertising.
Insurance Case Studies and Customer Success Stories with MadHive
Auto insurance brand (Colorado)
- Insurance
- Medium
USA
Madhive helped a Colorado auto insurance brand lower its cost per acquisition by 55%. The company used CTV ads to... reach over 6 million viewers and target ideal audience segments. Retargeting led to a 19% increase in quotes and a 40% increase in policy binds. Profile sign-ups rose by 129%. Viewers who saw ads more than once were 77% more likely to convert. The campaign created an 18-day funnel for optimizing conversions.
Madhive helped an auto insurance brand lower its cost per acquisition by 55%. The company used CTV ads to reach... over 6 million viewers in Colorado and targeted males aged 18-44 with positive credit. Retargeting increased quotes by 19% and binds by 40%. Profile sign-ups rose by 129%. The campaign tracked each step of the customer journey and optimized conversions with analytics and retargeting.
Apparel & Fashion Case Studies and Customer Success Stories with MadHive
Unnamed DTC fashion brand
- Apparel & Fashion
- Medium
USA
Madhive helped a high-end DTC women’s fashion brand launch its first CTV ad campaign. The brand wanted CTV to perform... as well as other digital channels and provide full funnel attribution. Using precise look-alike targeting and pixel analysis, Madhive enabled detailed attribution and in-flight optimization. The campaign delivered over 250,000 impressions, a 99.3% video completion rate, and 15% of visitors returned to the site multiple times. The average response window was four days, showing strong ad recall.
Madhive helped a DTC high-end women’s fashion brand launch its first CTV ad campaign. The brand wanted CTV to perform... as well as other digital channels and needed full funnel attribution. Using Madhive, they targeted precise look-alike audiences and used pixel analysis for detailed insights. The campaign delivered over 250,000 impressions, a 99.3% video completion rate, and 15% of visitors returned to the site. Most visitors responded within four days, showing strong ad recall.
Consumer Goods Case Studies and Customer Success Stories with MadHive
Cannaluxe
- Consumer Goods
- Small
USA
Madhive helped Cannaluxe, a DTC CBD skincare brand, boost holiday sales with a hyper-local CTV campaign. Social media was not... an option due to CBD regulations, so Cannaluxe used shoppable CTV ads with QR codes to reach cannabis-friendly audiences near Neiman Marcus stores. The campaign delivered over 10 million impressions and 150,000 online shopping sessions. Sales in key metro areas were 3.4 times higher than in other markets. Neiman Marcus also saw more in-store purchases at targeted locations.
Madhive powered a hyper-local CTV campaign for Cannaluxe, a CBD skincare brand, to boost holiday sales at Neiman Marcus stores. Social media was... not an option due to legal limits, so Cannaluxe used shoppable CTV ads with QR codes to reach cannabis-friendly audiences. The campaign delivered over 10 million impressions and 150,000 online shopping sessions. Sales in Texas markets were 3.4 times higher than in other metros. Neiman Marcus also saw more in-store purchases at target locations.
Banking Case Studies and Customer Success Stories with MadHive
A regional credit union
- Banking
Madhive helped a regional credit union use CTV and linear TV for new member growth. The credit union wanted ads... on premium publishers and big-screen TVs. With Madhive, they reached 25,600 new people and saw a 36% higher conversion rate for those who saw both CTV and linear ads. Their campaigns brought 75,000 website visits and 3,500+ new members. The credit union used Madhive’s planning tool, publisher-level reporting, and integrated dashboards for better results.
Madhive helped a leading cybersecurity company modernize its user acquisition strategy. The company needed to lower acquisition costs and reach... new audiences for its subscription product. By adding programmatic CTV advertising, they used precise targeting, cross-device frequency caps, and real-time optimization. Madhive’s dashboard enabled better campaign monitoring and creative testing. The result was a 20% reduction in acquisition costs and a 4.5X return on ad spend, with 57% of CTV conversions being incremental.
Pharmaceuticals Case Studies and Customer Success Stories with MadHive
Medicx
- Pharmaceuticals
- Medium
Madhive helped Medicx run HIPAA-compliant CTV campaigns for life science clients. Medicx used its Micro Neighborhood Targeting to reach patients... and healthcare providers while protecting privacy. The partnership led to a 9.3x increase in monthly spend while staying ROAS positive. Audience quality accuracy improved by 2.1x. Cost per diagnosed user dropped by 40%.
Other Industry Case Studies and Success Stories with MadHive
Global travel site (unnamed)
- Travel
- Large
Madhive helped a global travel site use first-party data to target audiences on CTV. The travel brand onboarded data to... create precise audience segments and ran ads across premium streaming channels. They optimized ad frequency and creative length for better results. The campaign led to 36,700+ hotel bookings, $10.9M in revenue, and a 51% drop in unique cost per conversion. The brand also achieved a 99% video completion rate.
Global travel site (unnamed)
- Travel
- Very Large
Madhive helped a global travel site use first-party data for CTV advertising. The travel brand targeted audiences like outdoor and... family travelers. They achieved a 51% decrease in unique cost per conversion and $10.9M in total revenue. The campaign drove 36.7K+ hotel bookings and 648K hotel searches. The brand reached 1.3M+ unique viewers and had a 99% video completion rate.
