Real-World Case Studies and Customer Success Stories with MadHive

Madhive's Maverick AI Audiences helped an automotive brand double dealership visits. Standard targeting failed to find in-market car shoppers. Madhive... used AI to analyze behavior, mobility, and brand affinity for precise targeting. The campaign saw a 112% increase in dealership visits and a 97% rise in sales conversions at one location. AI-driven audience segments outperformed benchmarks and drove real-world results.
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Madhive used InMarket foot traffic attribution to help a local auto dealer and a regional fast-food chain measure the impact of CTV ads. The auto dealer... saw 406 in-store visitors and over 2.5 million impressions, with 4 ad-exposed visitors arriving on the first day. Each visitor averaged 2 visits. The fast-food chain tracked 11,700 visitors and 1.2 million impressions, with premium inventory driving the most foot traffic. Both businesses gained clear insights into how CTV campaigns drove real-world visits, improving marketing effectiveness.
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Madhive's Maverick AI Audiences helped an automotive brand increase dealership visits by 112%. The brand's media partner used AI to... find high-intent car shoppers using behavioral and mobility data. They combined first-party and third-party data for better targeting. Campaigns ran on premium CTV inventory and measured real-world foot traffic. One location saw a 97% increase in sales conversions using AI segments.
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Madhive used InMarket foot traffic attribution to help a local auto dealer and a regional fast-food chain measure the impact of CTV ads. The auto dealer... saw 406 in-store visitors and over 2.5 million impressions, with 4 ad-exposed visitors arriving on the first day. Each visitor averaged 2 visits. The fast-food chain tracked 11,700 visitors and 1.2 million impressions, with premium inventory driving the most foot traffic. Both businesses gained clear insights into how CTV campaigns drove real-world visits, improving marketing effectiveness.
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Madhive helped a local auto group in Pennsylvania use CTV advertising to boost website visits and foot traffic. The campaign targeted... pickup truck buyers, used car buyers, and Jeep buyers with household incomes over $50K. With hyper-local targeting and footfall attribution, the dealership achieved 2.7M+ impressions, a 97.8% video completion rate, and 472 in-store visitors in the first half of 2024. CTV enabled precise audience targeting and measurable results for automotive advertising.
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Madhive helped Bahakel Digital boost brand awareness for a local retailer using CTV advertising. The campaign delivered a 19.8% increase... in brand lift. Bahakel Digital used advanced audience targeting and first-party data to reach key segments, including Spanish-speaking Hispanics and movers. 1.4 million brand lift surveys measured the campaign's impact. The results showed strong gains in ad recall, consideration, and purchase intent.
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Madhive helped Lifebrands move from linear TV to connected TV (CTV) advertising. Lifebrands used Madhive's CTV platform to reach new... audiences and meet client demand for streaming ads. The platform gave Lifebrands tools for audience targeting, campaign measurement, and real-time optimization. Results included 150 million+ impressions and 300K+ conversions for a bank, 15.6 million impressions and 100K+ conversions for an insurance client, and a 22% site visit rate for a direct response brand. Lifebrands grew its business and improved campaign results with Madhive.
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Madhive's Maverick AI helped Lifebrands, a performance marketing agency, optimize CTV campaigns for an online bank. The AI-driven solution improved... audience targeting and boosted conversion rates. The campaign saw a 2.1x increase in homepage visits and a 1.6x rise in form completions. Cost per acquisition dropped by 32%. Lifebrands praised the support and seamless integration of AI for better ad efficiency.
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Madhive helped a national hotel and resort chain boost bookings and visits using a unified CTV/OTT advertising strategy. The campaign targeted... 15 states for national awareness and focused on upscale family travelers in the Northeast for local conversions. The local campaign achieved a 39% conversion rate and increased average booking revenue by 10%, all with a 64% smaller budget. Madhive’s advanced pixel macros tracked website visits, bookings, and revenue, proving CTV’s power as a full-funnel channel for hospitality marketing.
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Madhive helped a national hotel and resort chain boost bookings and visits using a unified CTV/OTT advertising strategy. The campaign increased... website visits, booking engine activity, and revenue. A local campaign in the Northeast achieved a 39% conversion rate with a 64% smaller budget. The average booking revenue rose by 10%. This approach proved CTV can drive both national brand awareness and local conversions in hospitality marketing.
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Madhive helped a well-known software company use CTV advertising to boost brand awareness by 8. 6%. The company wanted to...connect brand lift with purchases and website visits. Madhive and Upwave ran a brand lift study, using surveys and data to guide campaign changes. The client spent $500k-$700k per month and saw a 1.5x-1.8x return on ad spend. Purchase intent rose by 2.1%.
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Madhive helped a leading cybersecurity software company boost their return on ad spend by 4. 5X using cross-device CTV advertising....The company needed to lower acquisition costs and reach new users as traditional channels became less effective. With Madhive, they used precise audience targeting, CTV retargeting, and real-time optimization. This reduced their average cost per acquisition by 20.17%. 57% of CTV conversions were incremental, reaching audiences missed by linear TV.
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Madhive's CTV platform helped a major TV broadcaster launch a streaming advertising platform. The broadcaster wanted to reach new streaming... audiences and compete for local ad dollars. With Madhive, they enabled precise targeting, advanced attribution, and seamless ad experiences across channels. The results included 600% revenue growth, a 3x increase in advertisers, and 1.8 billion impressions served.
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Madhive helped a leading local station group overhaul their OTT adtech infrastructure. The broadcaster wanted better transparency, lower costs, and... easier onboarding. Madhive delivered a unified platform with custom dashboards, publisher transparency, and fraud prevention. The group saw a 36% reduction in costs, a 70% decrease in onboarding time, and a 23% increase in profit margins. The solution improved efficiency and sales enablement for the broadcaster.
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Madhive helped a fintech brand with a debit card and financial education app cut their cost per signup from $350 to $50. The brand used... Madhive's audience data profiling and look-alike modeling to find new customer segments. OTT advertising drove a 2x conversion rate compared to linear ads and 84% incremental reach. The company increased their ad spend on Madhive by 300% after seeing strong results. Real-time campaign optimization improved both awareness and conversions.
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Madhive helped a DTC wine club use CTV advertising to lower their cost per acquisition by 90%. The club targeted... precise audiences in Denver, D.C., and Scranton using custom planning tools. Campaigns reached 1.8 million impressions and 800,000 unique households. The conversion rate hit 9.75%, with about 8,000 visitors to the website. Video ads had a 92.6% completion rate, driving profitable growth for the subscription business.
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Madhive helped a regional credit union use CTV and linear TV for new member growth. The credit union wanted ads... on premium publishers and big-screen TVs. With Madhive, they reached 25,600 new people and saw a 36% higher conversion rate for those who saw both CTV and linear ads. Their campaigns brought 75,000 website visits and 3,500+ new members. The credit union used Madhive’s planning tool, publisher-level reporting, and integrated dashboards for better results.
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Madhive and Vica helped Chris Bredesen Restaurant Group use CTV ads to drive over 500 reservations and 750 homepage visits in six weeks. Vica used generative... AI to create four commercials at low cost. Madhive enabled precise targeting and real-time optimization for the campaign. The campaign reached 65,000 unique viewers and proved CTV works for small restaurant businesses. Chris Bredesen plans to keep using CTV ads for growth.
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Madhive helped a luxury department store chain use CTV ad technology to boost revenue by $4 million. The retailer used... Madhive's pixel tracking and dynamic creative optimization to target top-performing zip codes and test campaign variables. This approach increased conversion rates by 8% and delivered a 23.5X return on ad spend. The solution improved site traffic, purchase attribution, and full-funnel measurement. The retailer gained clear insights into consumer behavior and campaign performance.
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Madhive CTV helped a large state university boost student enrollment. The university used advanced targeting to reach diverse student groups.... The campaign drove 11 million impressions, 756 information requests, and 130 application submissions. CTV tracking enabled precise measurement of student engagement. The university improved brand awareness and enrollment activity with data-driven advertising.
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Madhive helped an auto insurance brand lower its cost per acquisition by 55%. The company used CTV ads to reach... over 6 million viewers in Colorado and targeted males aged 18-44 with positive credit. Retargeting increased quotes by 19% and binds by 40%. Profile sign-ups rose by 129%. The campaign tracked each step of the customer journey and optimized conversions with analytics and retargeting.
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Madhive helped a DTC high-end women’s fashion brand launch its first CTV ad campaign. The brand wanted CTV to perform... as well as other digital channels and needed full funnel attribution. Using Madhive, they targeted precise look-alike audiences and used pixel analysis for detailed insights. The campaign delivered over 250,000 impressions, a 99.3% video completion rate, and 15% of visitors returned to the site. Most visitors responded within four days, showing strong ad recall.
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Madhive powered a hyper-local CTV campaign for Cannaluxe, a CBD skincare brand, to boost holiday sales at Neiman Marcus stores. Social media was... not an option due to legal limits, so Cannaluxe used shoppable CTV ads with QR codes to reach cannabis-friendly audiences. The campaign delivered over 10 million impressions and 150,000 online shopping sessions. Sales in Texas markets were 3.4 times higher than in other metros. Neiman Marcus also saw more in-store purchases at target locations.
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Madhive helped Medicx run HIPAA-compliant CTV campaigns for life science clients. Medicx used its Micro Neighborhood Targeting to reach patients... and healthcare providers while protecting privacy. The partnership led to a 9.3x increase in monthly spend while staying ROAS positive. Audience quality accuracy improved by 2.1x. Cost per diagnosed user dropped by 40%.
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Madhive helped a global travel site use first-party data for CTV advertising. The travel brand targeted audiences like outdoor and... family travelers. They achieved a 51% decrease in unique cost per conversion and $10.9M in total revenue. The campaign drove 36.7K+ hotel bookings and 648K hotel searches. The brand reached 1.3M+ unique viewers and had a 99% video completion rate.
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