Real-World Case Studies and Customer Success Stories with MadHive

Madhive helped a leading cybersecurity software company modernize its user acquisition strategy with cross-device CTV advertising. The company needed to... lower acquisition costs and reach new audiences as traditional channels became less effective. Using Madhive’s programmatic CTV, real-time data targeting, and custom dashboards, they optimized campaigns and improved conversion rates. Results included a 20% reduction in acquisition costs, a 4.5X return on ad spend, and 57% of CTV conversions coming from new, incremental audiences.
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Madhive helped a well-known software company use CTV advertising to boost brand awareness and return on ad spend. The company wanted... to measure brand lift and customer acquisition for a new product launch. Madhive and Upwave enabled precise campaign measurement, real-time adjustments, and KPI-aligned surveys. The client achieved a 1.5x to 1.8x return on ad spend, a 2.1% increase in purchase intent, and an 8.6% lift in overall brand awareness. Strategic budgeting and pacing helped optimize spend and avoid ad fatigue.
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Madhive helped a leading local station group upgrade their OTT adtech infrastructure. The group wanted better transparency, lower costs, and... easier use. Madhive built a custom, centralized platform with advanced controls and fraud prevention. The broadcaster gained full publisher transparency and improved workflow integration. Results included a 36% reduction in costs, a 70% decrease in onboarding time, and a 23% increase in profit margins.
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Madhive's CTV platform helped a TV broadcaster launch a streaming advertising platform. The broadcaster wanted to reach new audiences and... compete for local ad dollars. With Madhive, they enabled precise targeting, advanced attribution, and global frequency controls. Advertisers could use first-party data and privacy-compliant third-party data for better results. The broadcaster saw 600% revenue growth, a 3x increase in advertisers, and served 1.8 billion impressions.
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Madhive helped a locally-owned retailer boost brand awareness using CTV advertising. Bahakel Digital managed the retailer’s programmatic media buying and... partnered with Madhive for a brand lift study. They used advanced audience targeting, including Spanish-speaking and mover segments. The campaign delivered a 19.8% increase in brand lift. 1.4 million brand lift surveys were delivered. The campaign showed significant lifts in aided awareness, ad recall, consideration, purchase intent, and familiarity.
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Madhive helped a luxury department store chain use CTV ad technology to boost sales. The retailer wanted to test creative... versions, audiences, and channels to find what worked best. With Madhive, they used precise targeting, campaign cloning, and advanced measurement tools. The result was an 8% increase in conversion rate, a 23.5X return on ad spend, and over $4 million in new revenue.
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Madhive's Lookalike+ AI tool helped Lifebrands, a performance marketing agency, improve CTV ad campaign results for a finance client. The challenge was... to make top-of-funnel CTV prospecting more cost-effective. Lookalike+ used advanced AI to analyze behavioral data and find high-intent audiences. The campaign saw 2.1x more homepage visits, 1.6x more form completions, and a 32% decrease in cost per acquisition. Lifebrands found the setup easy and valued Madhive's support.
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Madhive helped Lifebrands move from linear TV to connected TV (CTV) advertising. Lifebrands used Madhive's platform to plan, deliver, and... measure CTV campaigns for clients in different industries. The platform gave Lifebrands tools for audience targeting, real-time optimization, and detailed reporting. Results included 150 million+ impressions and 300K+ conversions for an online bank, 15.6 million impressions and 100K+ conversions for an insurance client, and a 22% website visit rate for a direct response brand after CTV ads. Lifebrands grew its business and improved client outcomes with Madhive.
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Madhive helped a debit card and financial education app lower their cost per signup from $350 to $50. The fintech brand... used Madhive's platform for audience profiling, look-alike modeling, and cross-device optimization. They achieved a 2x conversion rate on OTT compared to linear advertising. The campaigns delivered 84% incremental reach. The brand increased their ad spend on OTT by 300% after seeing strong results.
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Madhive helped a DTC wine club use CTV campaigns to reach new customers. The club wanted to lower their cost... per acquisition and find the right audience. With Madhive, they targeted specific personas and used dashboards to optimize ad frequency. The campaign got 1.8 million impressions and a 9.75% conversion rate. The wine club reduced their CPA by 90% and exceeded their goals.
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Madhive helped a regional credit union use CTV and linear TV for new member growth. The credit union wanted a... unified marketing strategy across channels. With Madhive and BCI Media, they ran ads on premium TV screens and used detailed forecasting. The campaign reached 25,600 new people with CTV. People who saw both CTV and linear ads had a 36% higher conversion rate. The credit union gained 3,500+ new members and 75,000 website visits.
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Vica AI and Madhive helped Chris Bredesen Restaurant Group use CTV ads to bring in new customers. The group wanted... to drive reservations but worried about the cost of TV ads. Vica used generative AI to make four commercials quickly and affordably. Madhive placed the ads and tracked results. The campaign led to 750+ homepage visits, 500+ OpenTable reservations, and a reach of 65,000 people in six weeks. The group saw clear value and plans to keep using CTV ads.
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Madhive helped a local auto dealership in Pennsylvania use CTV advertising to reach car buyers. The dealership targeted pickup truck... buyers, used car buyers, and Jeep buyers with household incomes over $50K. Their CTV campaign delivered 2.7 million impressions and brought 472 visitors to their three locations in the first half of 2024. The campaign achieved a 97.8% video completion rate. Footfall attribution showed how ads led to in-store visits and sales.
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Madhive helped a large state university use CTV advertising to reach more students. The university targeted different groups with custom... messages using advanced data. They tracked every step from awareness to application. The campaign led to 130 application submissions, 756 information requests, and over 11 million impressions. CTV gave the university clear results and improved their student recruitment.
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Madhive helped an auto insurance brand use CTV ads to compete with larger insurance companies in Colorado. The company targeted... key audience segments and tracked customer actions with website pixels. Retargeting led to a 19% increase in quotes and a 40% increase in policy sign-ups. The campaign delivered over 6 million impressions. The brand lowered its cost per acquisition by 55% and increased profile sign-ups by 129%.
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Madhive helped a DTC high-end women’s fashion brand launch its first CTV commercials. The brand wanted CTV ads to perform... as well as digital channels and provide full funnel attribution. Using Madhive, they built precise look-alike audiences and used pixel analysis for detailed campaign insights. The campaign delivered over 250,000 impressions, a 99.3% video completion rate, and 15% of visitors returned to the site after the first touchpoint. The average response window was four days, showing strong ad recall.
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Madhive helped Cannaluxe, a CBD skincare brand, run a hyper-local CTV ad campaign for the holidays. Social media was not... an option due to legal rules. Cannaluxe used shoppable CTV ads with QR codes to reach cannabis-friendly audiences near Neiman Marcus stores. The campaign delivered over 10 million impressions and 150,000 online shopping sessions. Sales in key metro areas were 3.4 times higher than in other markets. Neiman Marcus stores also saw more in-store purchases.
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Madhive helped Medicx run HIPAA-compliant CTV campaigns for pharmaceutical marketing. Medicx used Madhive’s platform to target patients and healthcare providers... with anonymized data. This improved audience quality and campaign efficiency. Medicx doubled patient reach and exceeded regulatory requirements. Results included a 9.3x increase in monthly spend while staying ROAS positive, a 2.1x increase in audience quality accuracy, and a 40% decrease in cost per diagnosed user.
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Madhive helped a global travel site use first-party data for targeted CTV campaigns. The travel brand wanted to reach specific... audiences and drive more revenue for themselves and their advertisers. Madhive deployed pixels to collect user data and created custom audience segments. The brand ran ads across premium CTV publishers and optimized campaign variables. Results included 36,700+ hotel bookings, $10.9 million in revenue, a 51% drop in unique cost per conversion, and a 99% video completion rate.
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