MadHive Overview

Madhive leverages precision targeting to deliver measurable outcomes for advertisers across varying scales. Its local-first technology offers media sellers the ability to connect with audiences through sophisticated yet user-friendly tools, from initial research to comprehensive reporting. This capability is particularly advantageous for advertisers seeking effective local engagement, as it facilitates targeted ad placements with premium publishers. By focusing on local outcomes, Madhive enables advertisers to achieve specific business objectives, enhancing the relevance and impact of their advertising strategies.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Forecasting, as the business use cases that they have been most satisfied with while using MadHive.

Other use cases:

  • Campaign Analytics
  • Lead Qualification: Technographic
  • Campaign Monitoring
  • Contract Management
  • Collaboration
  • Media Buying
  • Engaging And Following Up
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Business Priorities

Launch New Products and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using MadHive.

Other priorities:

  • Improve Digital And Social Presence
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MadHive Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Madhive is an advertising platform that allows brands and publishers to measure customer intent data and build audiences across screens...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Problems like fraud, brand safety and transparency have been plaguing digital advertising for years, and as technology companies, it s on us to solve these problems, said Adam Helfgott, CEO at MadHive...." AdLedger, MadHive, Industry Index Release Research Findings Proving Pain Points, Complexity Of Advertising Technology
"...In digital and social economies, the major platforms and ad tech companies walk away with much of the publisher s audience value, said Jonathan Sumber, VP Digital Sales at Hearst Television...." AdLedger Unites Brands, Agencies, TV And Technology Companies To Fight Ad Fraud On OTT
"...MadHive's advertising suite provides tools for audience forecasting, precision targeting and activation, and cross-screen attribution against its proprietary OTT-first device graph...." MadHive Selects SADA to Lead $50 Million Google Cloud Initiative - GlobeNewswire plus 3 more

MadHive, belong to a category of solutions that help Digital Asset Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Madhive is a leading tech company specialized in modern TV advertising. Their platform is engineered for the big stream™.

MadHive Customer wins, Customer success stories, Case studies

What Are the key features of MadHive for Sending & Publishing Communications?

How efficiently Does MadHive manage your Forecasting?

What solutions does MadHive provide for Lead Qualification: Technographic?

45 buyers and buying teams have used Cuspera to assess how well MadHive solved their Digital Asset Management needs. Cuspera uses 116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Asset Management needs.

 

Gray Media - Media And Broadcasting - Very Large

Gray Media bets on Madhive's AI DSP to win local TV's programmatic future

Atlanta, USA

Gray Media has partnered with Madhive to access its AI-powered demand-side platform, Maverick AI, for local TV programmatic advertising. This strategic partnership enables Gray Media to leverage Madh...ive's platform for enhanced campaign planning, activation, and optimization, particularly ahead of the 2026 midterm election cycle. The collaboration includes access to premium streaming inventory and political audience data, positioning Gray Media to better serve political advertisers.

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Gray Media - Media - Large

Gray Media Gains Access To Madhive's Demand-Side Platform In Partner Deal

Atlanta, USA

Gray Media has partnered with Madhive to access its AI-powered demand-side platform, which supports over 50,000 campaigns daily. This partnership allows Gray Media to utilize Madhive's full platform,... including Maverick AI and its new generation of AI agents, enhancing their media campaign management and AI-driven advertising capabilities.

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Gray Media - Media - Very Large

Gray Media Taps Madhive's Omnichannel Platform to Power Next ...

Atlanta, USA

Gray Media has partnered with Madhive to enhance its advertising capabilities using Madhive's omnichannel platform. This collaboration allows Gray Media to leverage Madhive's DSP and AI solutions, in...cluding Maverick AI, to optimize local advertising campaigns. The partnership aims to improve campaign planning, activation, and measurement, providing Gray Media with access to premium inventory and advanced audience insights.

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Illinois Republican gubernatorial campaign - Political Campaigns - Small

USA

Madhive powered a CTV-only campaign for an Illinois Republican gubernatorial candidate. The campaign aimed to boost name recognition and reach both core GOP voters and broader audiences. Over 30 days..., it delivered more than three million impressions and used Upwave brand lift measurement to track voter perception. Results showed a 1.7x lift in aided awareness and a 2.1x lift in ad recall, with significant gains among both target and opposing party voters. The campaign achieved measurable impact in urban areas and among persuadable groups.

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A major department store retailer - Retail - Large

Madhive used Maverick AI to help a major department store retailer reach new shoppers. The team analyzed first-party pixel data to build custom personas. Their AI-powered audience converted at four t...imes the rate of standard segments. The campaign drove $4.4 million in revenue and achieved a 17.5x return on ad spend. This case shows the impact of AI-driven audience targeting in retail advertising.

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DTC wine club - Food & Beverages - Small

Madhive helped a DTC wine club cut its cost per acquisition by 90% using CTV campaigns. The club targeted precise audiences in Denver, D.C., and Scranton. They used Madhive dashboards to optimize ad ...frequency, reaching two ads per person for the best results. The campaign delivered 1.8 million impressions and a 9.75% conversion rate. Video content had a 92.6% completion rate, driving 8,000 visitors to the website.

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lightning

Peers used MadHive for advertisement and sending & publishing communications

MadHive Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (13)
Custom Reports

4.37/5 ★

Read Reviews (22)
Analytics

4.28/5 ★

Read Reviews (12)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (13)
Custom Reports

4.37/5 ★

Read Reviews (22)
Analytics

4.28/5 ★

Read Reviews (12)

Software Failure Risk Guidance

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for MadHive

Top Failure Risks for MadHive

Madhive, Inc. News

Product

Madhive Launches Maverick AI Agents for Local Advertising

Madhive has launched Maverick AI agents, enhancing its Demand Side Platform (DSP) with agentic AI features to improve local advertising. The new capabilities include faster media planning, real-time budget allocation, and campaign delivery optimization. Additionally, Madhive introduced the Model Context Protocol server, enabling integration with large language models for natural language interactions in campaign management.

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Product

Madhive Introduces Maverick AI Agents, The First Agentic Intelligence ...

Madhive has introduced Maverick AI agents, a suite of agentic intelligence capabilities embedded into its DSP to enhance local media campaign performance. These AI agents leverage over a decade of proprietary local data to optimize campaign planning, activation, and reporting. Additionally, Madhive's new Model Context Protocol server allows integration with multiple LLMs for advanced AI-driven execution.

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Product

Madhive's Maverick AI agents bring local-first intelligence into the ...

Madhive has expanded its Maverick AI intelligence layer, introducing agentic capabilities to its demand-side platform (DSP) for local media markets. The update includes a Model Context Protocol server, enabling integration with multiple large language models. These agents streamline the campaign lifecycle, enhancing media plan creation, activation, and real-time optimization. The launch aims to address the complexities of local media buying, leveraging over a decade of proprietary data.

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Executive

Madhive Appoints Luke Valvano as Chief Financial Officer

Madhive has appointed Luke Valvano as Chief Financial Officer to strengthen its leadership team. Valvano, with over 20 years of experience in media and finance, will oversee Madhive's financial strategy as the company expands its AI-driven solutions for local media. His appointment marks a key step in Madhive's growth strategy, focusing on operational excellence and scalable results.

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Madhive, Inc. Profile

Company Name

Madhive, Inc.

Company Website

//madhive.com

HQ Location

208 West 30th Street, 701, New York, NY 10001, US

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