MadHive: Use Cases, Capabilities & Competitors

Madhive helped a DTC wine club cut its cost per acquisition by 90% using CTV campaigns. The club targeted precise audiences in Denver, D.C., and Scranton. They used Madhive dashboards to optimize ad ...frequency, reaching two ads per person for the best results. The campaign delivered 1.8 million impressions and a 9.75% conversion rate. Video content had a 92.6% completion rate, driving 8,000 visitors to the website.
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Madhive and Vica helped Chris Bredesen Restaurant Group use CTV ads to drive over 500 visits to their OpenTable reservation pages and 750+ visits to their website in just six weeks. The campaign used... generative AI to create four commercials at a low cost. Hyper-local targeting focused on people near King Harbor, California. The team tracked results with a pixel and optimized ads mid-campaign. The campaign proved that small businesses can succeed with CTV advertising.
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Madhive helped a regional credit union reach 25,600 new people with CTV ads. The credit union used Madhive to run ads on big-screen TVs and premium publishers. They saw a 36% higher conversion rate f...or people who saw both CTV and linear ads. Their campaigns brought 75,000 website visits and 3,500+ new members. The credit union used an integrated dashboard to track results across channels.
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Madhive helped a leading cybersecurity company modernize its user acquisition strategy. The company needed to lower acquisition costs and reach new audiences for its subscription product. By adding p...rogrammatic CTV advertising, they used precise targeting, cross-device frequency caps, and real-time optimization. Madhive’s dashboard enabled better campaign monitoring and creative testing. The result was a 20% reduction in acquisition costs and a 4.5X return on ad spend, with 57% of CTV conversions being incremental.
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Madhive's CTV platform helped a major TV broadcaster launch a custom streaming advertising suite. The broadcaster used the platform to target new audiences and manage ad supply and demand across thei...r networks and streaming service. Advertisers could use first-party data and advanced attribution tools to measure campaign impact. The broadcaster achieved 600% year-over-year revenue growth and tripled its advertiser base. They served 1.8 billion impressions after launching the new CTV offering.
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Madhive helped a large software company boost brand awareness by 8.6% using CTV advertising. The client used Madhive and Upwave to run a brand lift study and optimize ad spend. Over a year, the compa...ny spent over $5 million on media and achieved a return on ad spend between 1.5x and 1.8x. Purchase intent increased by 2.1%. Custom reporting and real-time campaign changes improved both awareness and conversions.
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