MadHive Overview

Madhive leverages precision targeting to deliver measurable outcomes for advertisers across varying scales. Its local-first technology offers media sellers the ability to connect with audiences through sophisticated yet user-friendly tools, from initial research to comprehensive reporting. This capability is particularly advantageous for advertisers seeking effective local engagement, as it facilitates targeted ad placements with premium publishers. By focusing on local outcomes, Madhive enables advertisers to achieve specific business objectives, enhancing the relevance and impact of their advertising strategies.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Forecasting, as the business use cases that they have been most satisfied with while using MadHive.

Other use cases:

  • Campaign Analytics
  • Lead Qualification: Technographic
  • Campaign Monitoring
  • Contract Management
  • Collaboration
  • Media Buying
  • Engaging And Following Up
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Business Priorities

Launch New Products and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using MadHive.

Other priorities:

  • Improve Digital And Social Presence
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MadHive Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Madhive is an advertising platform that allows brands and publishers to measure customer intent data and build audiences across screens...." Peer review

MadHive, belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Madhive is a leading tech company specialized in modern TV advertising. Their platform is engineered for the big stream™.

Comprehensive Insights on MadHive Use Cases

How can MadHive enhance your Sending & Publishing Communications process?

How does MadHive facilitate Forecasting?

How can MadHive enhance your Lead Qualification: Technographic process?

45 buyers and buying teams have used Cuspera to assess how well MadHive solved their Sales Enablement needs. Cuspera uses 116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

Case Studies

Marketing and Advertising

CASE STUDY Lifebrands

Madhive helped Lifebrands move from linear TV to connected TV (CTV) advertising. Lifebrands used Madhive's platform to plan, deliver, and measure CTV campaigns for clients in different industries. Th...e platform gave Lifebrands tools for audience targeting, real-time optimization, and detailed reporting. Results included 150 million+ impressions and 300K+ conversions for an online bank, 15.6 million impressions and 100K+ conversions for an insurance client, and a 22% website visit rate for a direct response brand after CTV ads. Lifebrands grew its business and improved client outcomes with Madhive.

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Media Production

CASE STUDY TV broadcaster

Madhive's CTV platform helped a TV broadcaster launch a streaming advertising platform. The broadcaster wanted to reach new audiences and compete for local ad dollars. With Madhive, they enabled prec...ise targeting, advanced attribution, and global frequency controls. Advertisers could use first-party data and privacy-compliant third-party data for better results. The broadcaster saw 600% revenue growth, a 3x increase in advertisers, and served 1.8 billion impressions.

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Pharmaceuticals

CASE STUDY Medicx

Madhive helped Medicx run HIPAA-compliant CTV campaigns for pharmaceutical marketing. Medicx used Madhive’s platform to target patients and healthcare providers with anonymized data. This improved au...dience quality and campaign efficiency. Medicx doubled patient reach and exceeded regulatory requirements. Results included a 9.3x increase in monthly spend while staying ROAS positive, a 2.1x increase in audience quality accuracy, and a 40% decrease in cost per diagnosed user.

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Marketing and Advertising

CASE STUDY Lifebrands

Madhive's Lookalike+ AI tool helped Lifebrands, a performance marketing agency, improve CTV ad campaign results for a finance client. The challenge was to make top-of-funnel CTV prospecting more cost...-effective. Lookalike+ used advanced AI to analyze behavioral data and find high-intent audiences. The campaign saw 2.1x more homepage visits, 1.6x more form completions, and a 32% decrease in cost per acquisition. Lifebrands found the setup easy and valued Madhive's support.

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Retail

CASE STUDY Luxury department store chain

Madhive helped a luxury department store chain use CTV ad technology to boost sales. The retailer wanted to test creative versions, audiences, and channels to find what worked best. With Madhive, the...y used precise targeting, campaign cloning, and advanced measurement tools. The result was an 8% increase in conversion rate, a 23.5X return on ad spend, and over $4 million in new revenue.

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Retail

CASE STUDY locally-owned retailer (client of Bahakel Digital)

Madhive helped a locally-owned retailer boost brand awareness using CTV advertising. Bahakel Digital managed the retailer’s programmatic media buying and partnered with Madhive for a brand lift study.... They used advanced audience targeting, including Spanish-speaking and mover segments. The campaign delivered a 19.8% increase in brand lift. 1.4 million brand lift surveys were delivered. The campaign showed significant lifts in aided awareness, ad recall, consideration, purchase intent, and familiarity.

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lightning

Peers used MadHive for advertisement and sending & publishing communications

MadHive Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (13)
Custom Reports

4.37/5 ★

Read Reviews (22)
Analytics

4.28/5 ★

Read Reviews (12)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (13)
Custom Reports

4.37/5 ★

Read Reviews (22)
Analytics

4.28/5 ★

Read Reviews (12)

Software Failure Risk Guidance

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for MadHive

Top Failure Risks for MadHive

Madhive, Inc. News

Partnership

Madhive invests in Precise.AI and names new CEO

Madhive has invested in Precise.AI, an AI-led data collaboration company, and announced leadership changes. Jim Wilson, previously president of Madhive, will become CEO, while Spencer Potts will lead Precise.AI. The partnership aims to integrate Precise.AI's technology into Madhive's platform to enhance advertising capabilities for local media companies.

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Partnership

Madhive and Fox TV Stations Announce Local Live Sports - GlobeNewswire

Madhive and FOX Television Stations have expanded their Local Live Sports Marketplace, providing local advertisers with access to premium live sports content across CTV, including NFL, NBA, and NCAA events. This partnership leverages Madhive's technology and FOX's FLX targeting platform, enhancing advertisers' reach and engagement through advanced targeting and Maverick AI integration.

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Product

Madhive Launches Maverick AI, the First Enterprise Intelligence Layer Built to Accelerate Media Sales and Drive Advertiser Outcomes - GlobeNewswire

Madhive has launched Maverick AI, an enterprise intelligence layer integrated into its unified operating system for local media. Maverick AI is designed to accelerate and optimize media sales, campaign planning, activation, and measurement for omnichannel advertising. Early adopters like Vica are leveraging the platform to improve campaign outcomes and operational efficiency in local advertising.

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Product

Madhive Launches Maverick AI, the First Enterprise Intelligence Layer Built to Accelerate Media Sales and Drive Advertiser Outcomes

Madhive has launched Maverick AI, an enterprise intelligence layer designed to accelerate media sales and improve advertiser outcomes. The new solution leverages artificial intelligence to streamline media buying and selling processes for broadcasters and advertisers, enhancing efficiency and campaign performance in the connected TV (CTV) advertising space.

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Madhive, Inc. Profile

Company Name

Madhive, Inc.

Company Website

//madhive.com

HQ Location

208 West 30th Street, 701, New York, NY 10001, US

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