MadHive: Product updates, Customer stories, and Insights | 2026 Cuspera

Madhive helped a national hotel and resort chain boost bookings and visits using a unified CTV/OTT advertising strategy. The campaign targeted 15 states for national awareness and focused on upscale ...family travelers in the Northeast for local conversions. The local campaign achieved a 39% conversion rate and increased average booking revenue by 10%, all with a 64% smaller budget. Madhive’s advanced pixel macros tracked website visits, bookings, and revenue, proving CTV’s power as a full-funnel channel for hospitality marketing.
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Madhive helped a leading local station group overhaul their OTT adtech infrastructure. The broadcaster wanted better transparency, lower costs, and easier onboarding. Madhive delivered a unified plat...form with custom dashboards, publisher transparency, and fraud prevention. The group saw a 36% reduction in costs, a 70% decrease in onboarding time, and a 23% increase in profit margins. The solution improved efficiency and sales enablement for the broadcaster.
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Madhive helped a DTC high-end women’s fashion brand launch its first CTV ad campaign. The brand wanted CTV to perform as well as other digital channels and needed full funnel attribution. Using Madhi...ve, they targeted precise look-alike audiences and used pixel analysis for detailed insights. The campaign delivered over 250,000 impressions, a 99.3% video completion rate, and 15% of visitors returned to the site. Most visitors responded within four days, showing strong ad recall.
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Madhive and Vica helped Chris Bredesen Restaurant Group use CTV ads to drive over 500 reservations and 750 homepage visits in six weeks. Vica used generative AI to create four commercials at low cost.... Madhive enabled precise targeting and real-time optimization for the campaign. The campaign reached 65,000 unique viewers and proved CTV works for small restaurant businesses. Chris Bredesen plans to keep using CTV ads for growth.
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Madhive CTV helped a large state university boost student enrollment. The university used advanced targeting to reach diverse student groups. The campaign drove 11 million impressions, 756 informatio...n requests, and 130 application submissions. CTV tracking enabled precise measurement of student engagement. The university improved brand awareness and enrollment activity with data-driven advertising.
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Madhive helped a luxury department store chain use CTV ad technology to boost revenue by $4 million. The retailer used Madhive's pixel tracking and dynamic creative optimization to target top-perform...ing zip codes and test campaign variables. This approach increased conversion rates by 8% and delivered a 23.5X return on ad spend. The solution improved site traffic, purchase attribution, and full-funnel measurement. The retailer gained clear insights into consumer behavior and campaign performance.
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