MadHive: Use-Cases, Insights and Reviews | 2026 Cuspera

Madhive's CTV platform helped a TV broadcaster launch a streaming advertising platform. The broadcaster wanted to reach new audiences and compete for local ad dollars. With Madhive, they enabled prec...ise targeting, advanced attribution, and global frequency controls. Advertisers could use first-party data and privacy-compliant third-party data for better results. The broadcaster saw 600% revenue growth, a 3x increase in advertisers, and served 1.8 billion impressions.
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Madhive helped a large state university use CTV advertising to reach more students. The university targeted different groups with custom messages using advanced data. They tracked every step from awa...reness to application. The campaign led to 130 application submissions, 756 information requests, and over 11 million impressions. CTV gave the university clear results and improved their student recruitment.
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Madhive helped a leading cybersecurity software company modernize its user acquisition strategy with cross-device CTV advertising. The company needed to lower acquisition costs and reach new audience...s as traditional channels became less effective. Using Madhive’s programmatic CTV, real-time data targeting, and custom dashboards, they optimized campaigns and improved conversion rates. Results included a 20% reduction in acquisition costs, a 4.5X return on ad spend, and 57% of CTV conversions coming from new, incremental audiences.
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Madhive helped a regional credit union use CTV and linear TV for new member growth. The credit union wanted a unified marketing strategy across channels. With Madhive and BCI Media, they ran ads on p...remium TV screens and used detailed forecasting. The campaign reached 25,600 new people with CTV. People who saw both CTV and linear ads had a 36% higher conversion rate. The credit union gained 3,500+ new members and 75,000 website visits.
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Madhive helped a DTC wine club use CTV campaigns to reach new customers. The club wanted to lower their cost per acquisition and find the right audience. With Madhive, they targeted specific personas... and used dashboards to optimize ad frequency. The campaign got 1.8 million impressions and a 9.75% conversion rate. The wine club reduced their CPA by 90% and exceeded their goals.
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Madhive helped a debit card and financial education app lower their cost per signup from $350 to $50. The fintech brand used Madhive's platform for audience profiling, look-alike modeling, and cross-...device optimization. They achieved a 2x conversion rate on OTT compared to linear advertising. The campaigns delivered 84% incremental reach. The brand increased their ad spend on OTT by 300% after seeing strong results.
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