MadHive Overview

Madhive leverages precision targeting to deliver measurable outcomes for advertisers across varying scales. Its local-first technology offers media sellers the ability to connect with audiences through sophisticated yet user-friendly tools, from initial research to comprehensive reporting. This capability is particularly advantageous for advertisers seeking effective local engagement, as it facilitates targeted ad placements with premium publishers. By focusing on local outcomes, Madhive enables advertisers to achieve specific business objectives, enhancing the relevance and impact of their advertising strategies.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Forecasting, as the business use cases that they have been most satisfied with while using MadHive.

Other use cases:

  • Campaign Analytics
  • Lead Qualification: Technographic
  • Campaign Monitoring
  • Contract Management
  • Collaboration
  • Media Buying
  • Engaging And Following Up
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Business Priorities

Launch New Products and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using MadHive.

Other priorities:

  • Improve Digital And Social Presence
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MadHive Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Madhive is an advertising platform that allows brands and publishers to measure customer intent data and build audiences across screens...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Finally, the Brave browser and it s associated Basic Attention Token (BAT) implement numerous features to keep user data private while still helping advertisers target the right customers...." The Complete Guide to Blockchain Advertising
"...In digital and social economies, the major platforms and ad tech companies walk away with much of the publisher s audience value, said Jonathan Sumber, VP Digital Sales at Hearst Television...." AdLedger Unites Brands, Agencies, TV And Technology Companies To Fight Ad Fraud On OTT
"...Simplify Planning Accurately predict reach to improve results with MadHive s proprietary Audience Forecaster...." Buyer Solution MadHive Programmatic Shouldn't Be Problematic

MadHive, belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Madhive is a leading tech company specialized in modern TV advertising. Their platform is engineered for the big stream™.

MadHive Customer wins, Customer success stories, Case studies

Why is MadHive the best choice for Sending & Publishing Communications?

How efficiently Does MadHive manage your Forecasting?

How can MadHive optimize your Lead Qualification: Technographic Workflow?

45 buyers and buying teams have used Cuspera to assess how well MadHive solved their Sales Enablement needs. Cuspera uses 116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

Maverick Audiences - Automotive - Automotive

Madhive's Maverick AI Audiences helped an automotive brand double dealership visits. Standard targeting failed to find in-market car shoppers. Madhive used AI to analyze behavior, mobility, and brand... affinity for precise targeting. The campaign saw a 112% increase in dealership visits and a 97% rise in sales conversions at one location. AI-driven audience segments outperformed benchmarks and drove real-world results.

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National hotel and resort chain - Hospitality - Hospitality

Madhive helped a national hotel and resort chain boost bookings and visits using a unified CTV/OTT advertising strategy. The campaign targeted 15 states for national awareness and focused on upscale ...family travelers in the Northeast for local conversions. The local campaign achieved a 39% conversion rate and increased average booking revenue by 10%, all with a 64% smaller budget. Madhive’s advanced pixel macros tracked website visits, bookings, and revenue, proving CTV’s power as a full-funnel channel for hospitality marketing.

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A local auto dealer; A regional fast-food chain restaurant - Automotive - Automotive

Madhive used InMarket foot traffic attribution to help a local auto dealer and a regional fast-food chain measure the impact of CTV ads. The auto dealer saw 406 in-store visitors and over 2.5 million... impressions, with 4 ad-exposed visitors arriving on the first day. Each visitor averaged 2 visits. The fast-food chain tracked 11,700 visitors and 1.2 million impressions, with premium inventory driving the most foot traffic. Both businesses gained clear insights into how CTV campaigns drove real-world visits, improving marketing effectiveness.

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National hotel and resort chain - Hospitality - Hospitality

Madhive helped a national hotel and resort chain boost bookings and visits using a unified CTV/OTT advertising strategy. The campaign increased website visits, booking engine activity, and revenue. A... local campaign in the Northeast achieved a 39% conversion rate with a 64% smaller budget. The average booking revenue rose by 10%. This approach proved CTV can drive both national brand awareness and local conversions in hospitality marketing.

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An automotive brand (with media partner) - Automotive - Automotive

Madhive's Maverick AI Audiences helped an automotive brand increase dealership visits by 112%. The brand's media partner used AI to find high-intent car shoppers using behavioral and mobility data. T...hey combined first-party and third-party data for better targeting. Campaigns ran on premium CTV inventory and measured real-world foot traffic. One location saw a 97% increase in sales conversions using AI segments.

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A local auto dealer and a regional fast-food chain restaurant - Automotive - Automotive

Madhive used InMarket foot traffic attribution to help a local auto dealer and a regional fast-food chain measure the impact of CTV ads. The auto dealer saw 406 in-store visitors and over 2.5 million... impressions, with 4 ad-exposed visitors arriving on the first day. Each visitor averaged 2 visits. The fast-food chain tracked 11,700 visitors and 1.2 million impressions, with premium inventory driving the most foot traffic. Both businesses gained clear insights into how CTV campaigns drove real-world visits, improving marketing effectiveness.

Read on →
lightning

Peers used MadHive for advertisement and sending & publishing communications

MadHive Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (13)
Custom Reports

4.37/5 ★

Read Reviews (22)
Analytics

4.28/5 ★

Read Reviews (12)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (13)
Custom Reports

4.37/5 ★

Read Reviews (22)
Analytics

4.28/5 ★

Read Reviews (12)

Software Failure Risk Guidance

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for MadHive

Top Failure Risks for MadHive

Madhive, Inc. News

Executive

Madhive Appoints Jones SVP, Strategic Sales, Focuses On Local Media

Madhive has appointed Peter Jones as senior vice president of strategic sales, enhancing its focus on local media. With extensive experience in enterprise sales and digital advertising, Jones will lead Madhive's strategic sales initiatives, leveraging AI-based targeting and programmatic inventory to empower local media sales teams. His expertise is expected to drive revenue growth and optimize omnichannel strategies.

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Executive

Madhive Expands Leadership Team with Industry Veteran Peter Jones, SVP of Strategic Sales

Madhive has appointed Peter Jones as Senior Vice President of Strategic Sales, enhancing its leadership team. Jones, with over 20 years of experience in CTV and digital advertising, will focus on empowering local media sales through AI-based targeting and programmatic inventory. His expertise is expected to drive revenue growth and efficiency for Madhive's local media partners.

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Financial

MadHive Almost A Unicorn With $300 Million Goldman Sachs Investment

MadHive has secured a $300 million investment from Goldman Sachs, bringing its valuation close to $1 billion. This funding aims to enhance its connected TV advertising platform, assisting broadcasters in transitioning from outdated software. MadHive plans to expand its customer base beyond broadcasting into direct-to-consumer and national markets, leveraging the expertise and resources from Goldman Sachs.

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Executive

Madhive Taps Two Industry Veterans to Further Drive Evolution and ...

Madhive has appointed Nicki Harkrider-Probey as Chief Revenue Officer and Mindy Buckalew as Senior Vice President of Operations. Harkrider-Probey will lead revenue strategy to drive partner growth and client expansion, while Buckalew will focus on operational efficiency and platform scalability. These appointments aim to enhance Madhive's leadership in data-driven, outcome-based advertising for local media.

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Madhive, Inc. Profile

Company Name

Madhive, Inc.

Company Website

//madhive.com

HQ Location

208 West 30th Street, 701, New York, NY 10001, US

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