MadHive: Use-Cases, Insights and Reviews | 2025 Cuspera

Madhive helped a large state university use CTV advertising to reach more students. The university targeted different groups with custom messages using advanced data. They tracked every step from awa...reness to application. The campaign led to 130 application submissions, 756 information requests, and over 11 million impressions. CTV gave the university clear results and improved their student recruitment.
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Madhive helped a leading local station group upgrade their OTT adtech infrastructure. The group wanted better transparency, lower costs, and easier use. Madhive built a custom, centralized platform w...ith advanced controls and fraud prevention. The broadcaster gained full publisher transparency and improved workflow integration. Results included a 36% reduction in costs, a 70% decrease in onboarding time, and a 23% increase in profit margins.
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Madhive helped a local auto dealership in Pennsylvania use CTV advertising to reach car buyers. The dealership targeted pickup truck buyers, used car buyers, and Jeep buyers with household incomes ov...er $50K. Their CTV campaign delivered 2.7 million impressions and brought 472 visitors to their three locations in the first half of 2024. The campaign achieved a 97.8% video completion rate. Footfall attribution showed how ads led to in-store visits and sales.
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Madhive helped a regional credit union use CTV and linear TV for new member growth. The credit union wanted a unified marketing strategy across channels. With Madhive and BCI Media, they ran ads on p...remium TV screens and used detailed forecasting. The campaign reached 25,600 new people with CTV. People who saw both CTV and linear ads had a 36% higher conversion rate. The credit union gained 3,500+ new members and 75,000 website visits.
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Madhive helped a leading cybersecurity software company modernize its user acquisition strategy with cross-device CTV advertising. The company needed to lower acquisition costs and reach new audience...s as traditional channels became less effective. Using Madhive’s programmatic CTV, real-time data targeting, and custom dashboards, they optimized campaigns and improved conversion rates. Results included a 20% reduction in acquisition costs, a 4.5X return on ad spend, and 57% of CTV conversions coming from new, incremental audiences.
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Madhive helped a well-known software company use CTV advertising to boost brand awareness and return on ad spend. The company wanted to measure brand lift and customer acquisition for a new product l...aunch. Madhive and Upwave enabled precise campaign measurement, real-time adjustments, and KPI-aligned surveys. The client achieved a 1.5x to 1.8x return on ad spend, a 2.1% increase in purchase intent, and an 8.6% lift in overall brand awareness. Strategic budgeting and pacing helped optimize spend and avoid ad fatigue.
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