Strategic Partnerships and Integrations of MadHive
Madhive invests in Precise.AI and names new CEO
Madhive has invested in Precise.AI, an AI-led data collaboration company, and announced leadership changes. Jim Wilson, previously president of Madhive, will become CEO, while Spencer Potts will lead... Precise.AI. The partnership aims to integrate Precise.AI's technology into Madhive's platform to enhance advertising capabilities for local media companies.
Madhive and Fox TV Stations Announce Local Live Sports - GlobeNewswire
Madhive and FOX Television Stations have expanded their Local Live Sports Marketplace, providing local advertisers with access to premium live sports content across CTV, including NFL, NBA, and NCAA ...events. This partnership leverages Madhive's technology and FOX's FLX targeting platform, enhancing advertisers' reach and engagement through advanced targeting and Maverick AI integration.
Funding News and Financial Performance of MadHive
MadHive Almost A Unicorn With $300 Million Goldman Sachs Investment
MadHive has secured a $300 million investment from Goldman Sachs, bringing its valuation close to $1 billion. This funding aims to enhance its connected TV advertising platform, assisting broadcaster...s in transitioning from outdated software. MadHive plans to expand its customer base beyond broadcasting into direct-to-consumer and national markets, leveraging the expertise and resources from Goldman Sachs.
Leadership and Executive Team Updates at MadHive
Madhive Appoints Jones SVP, Strategic Sales, Focuses On Local Media
Madhive has appointed Peter Jones as senior vice president of strategic sales, enhancing its focus on local media. With extensive experience in enterprise sales and digital advertising, Jones will le...ad Madhive's strategic sales initiatives, leveraging AI-based targeting and programmatic inventory to empower local media sales teams. His expertise is expected to drive revenue growth and optimize omnichannel strategies.
Madhive Expands Leadership Team with Industry Veteran Peter Jones, SVP of Strategic Sales
Madhive has appointed Peter Jones as Senior Vice President of Strategic Sales, enhancing its leadership team. Jones, with over 20 years of experience in CTV and digital advertising, will focus on emp...owering local media sales through AI-based targeting and programmatic inventory. His expertise is expected to drive revenue growth and efficiency for Madhive's local media partners.
Madhive Taps Two Industry Veterans to Further Drive Evolution and Innovation In Local Media - PRWeb
Madhive has appointed Nicki Harkrider-Probey as Chief Revenue Officer and Mindy Buckalew as Senior Vice President of Operations. These appointments aim to enhance Madhive's leadership in data-driven ...advertising for local media. Harkrider-Probey will focus on revenue strategy, while Buckalew will oversee digital operations. Both bring extensive experience to support Madhive's growth in the local advertising market.
Madhive Taps Two Industry Veterans to Further Drive Evolution and ...
Madhive has appointed Nicki Harkrider-Probey as Chief Revenue Officer and Mindy Buckalew as Senior Vice President of Operations. Harkrider-Probey will lead revenue strategy to drive partner growth an...d client expansion, while Buckalew will focus on operational efficiency and platform scalability. These appointments aim to enhance Madhive's leadership in data-driven, outcome-based advertising for local media.