Sales Enablement tool to simplify programmatic advertising
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Latest Product Updates and Feature Enhancements on MadHive
Madhive Launches Maverick AI, the First Enterprise Intelligence Layer Built to Accelerate Media Sales and Drive Advertiser Outcomes - GlobeNewswire
Madhive has launched Maverick AI, an enterprise intelligence layer integrated into its unified operating system for local media. Maverick AI is designed to accelerate and optimize media sales, campai...gn planning, activation, and measurement for omnichannel advertising. Early adopters like Vica are leveraging the platform to improve campaign outcomes and operational efficiency in local advertising.
Madhive Launches Maverick AI, the First Enterprise Intelligence Layer Built to Accelerate Media Sales and Drive Advertiser Outcomes
Madhive has launched Maverick AI, an enterprise intelligence layer designed to accelerate media sales and improve advertiser outcomes. The new solution leverages artificial intelligence to streamline... media buying and selling processes for broadcasters and advertisers, enhancing efficiency and campaign performance in the connected TV (CTV) advertising space.
Strategic Partnerships and Integrations of MadHive
Madhive invests in Precise.AI and names new CEO
Madhive has invested in Precise.AI, an AI-led data collaboration company, and announced leadership changes. Jim Wilson, previously president of Madhive, will become CEO, while Spencer Potts will lead... Precise.AI. The partnership aims to integrate Precise.AI's technology into Madhive's platform to enhance advertising capabilities for local media companies.
Madhive and Fox TV Stations Announce Local Live Sports - GlobeNewswire
Madhive and FOX Television Stations have expanded their Local Live Sports Marketplace, providing local advertisers with access to premium live sports content across CTV, including NFL, NBA, and NCAA ...events. This partnership leverages Madhive's technology and FOX's FLX targeting platform, enhancing advertisers' reach and engagement through advanced targeting and Maverick AI integration.
